Streaming's Bounty of Choices Overwhelms Consumers (axios.com) 115
Consumers are so stressed about finding the right thing to watch on their streaming services that, after a few minutes scanning the options, many decide to watch something they've already seen, revert to traditional TV, or turn the tube off altogether. From a report: As more companies jump into the streaming wars, the choice-overload problem could alienate customers, drive away subscribers and limit the industry's growth. U.S. adults typically spend a little over 7 minutes searching for something to watch on a streaming service, according to a new report from Nielsen's MediaTech Trender, a quarterly consumer tracking survey focused on emerging technology. Younger adults ages 18-49 take between 8 and 10 minutes to browse before giving up, while older adults typically spend around 5 minutes. Overall, 21% of respondents say that "when they want to watch, but they don't know exactly what," they end up giving up the hunt.