Transportation

Lufthansa Changes Mind, Now Says Apple AirTags Are Allowed on Luggage (arstechnica.com) 19

Apple AirTags "are allowed on Lufthansa flights," Lufthansa announced this week — the opposite of their position last Sunday, remembers SFGate: The airline insisted the tech was "dangerous" and referred to International Civil Aviation Organization guidelines (set by the United Nations's specialized agency that recommends air transport policy) stipulating that baggage trackers are subject to the dangerous goods regulations. ["Furthermore, due to their transmission function, the trackers must be deactivated during the flight if they are in checked baggage," Lufthansa added on Twitter, "and cannot be used as a result"]
Ars Technica reports on the public relations debacle that then ensued: Outcry, close reading of the relevant sections (part 2, section C) of ICAO guidelines, and accusations of ulterior motives immediately followed. AppleInsider noted that the regulations are meant for lithium-ion batteries that could be accidentally activated; AirTag batteries are not lithium-ion, are encased, and are commonly used in watches, which have not been banned by any airline. The site also spoke with "multiple international aviation experts" who saw no such ban in ICAO regulations. One expert told the site the ban was "a way to stop Lufthansa from being embarrassed by lost luggage...."

Numerous people pointed out that Lufthansa, in its online World Shop, sells Apple AirTags. One Ars staffer noted that Lufthansa had previously dabbled in selling a smart luggage tag, one that specifically used RFID and BLE to program an e-ink display with flight information. On Tuesday, Apple told numerous publications that it, too, disagreed with Lufthansa's interpretation. It went unsaid but was strongly implied that a company that is often the world's largest by revenue would take something like air travel regulations into consideration when designing portable find-your-object devices....

Representatives from the Federal Aviation Administration and Transportation Security Administration said early this week that Bluetooth-based trackers were allowed in checked luggage. The European Union Aviation Safety Agency said its regulations could "not in itself ban or allow" trackers, but airlines could determine their own guidelines.

On Wednesday, Lufthansa walked back the policy under the cover of "The German Aviation Authorities (Luftfahrtbundesamt)," which the airline said in a tweet "shared our risk assessment, that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk." This would seem to imply either that Lufthansa was acting on that authority's ruling without having previously mentioned it, or that Lufthansa had acted on its own and has now found an outside actor to approve their undoing.

The Almighty Buck

Apple Is Adding a Savings Account To Apple Card 19

Soon, Apple Card users will be able to open a "new high-yield Savings account," Apple says. There's just one hitch: Apple won't say what interest rate it's offering. There's also no specific timeline for when consumers can access these savings accounts. The Verge reports: Apple has been moving into fintech with the Apple Card, which it partners with Goldman Sachs on. As one of its perks, card users get Daily Cash, Apple's special branding on the more mundane cashback rewards, on their purchases. The promise of this "high-yield" savings account is that cardholders can have their Daily Cash deposited into it "with no fees, no minimum deposits, and no minimum balance requirements," the company says.

Apple, which also offers buy now, pay later services, appears to have decided that competing with tech companies isn't enough. It also wants to compete with banks. Of course, banks generally tell you what the interest rates on their savings accounts are. Anyone who has the account can also deposit funds into the new savings account from a linked bank account or from their existing Apple Cash balance. Once it's set up, all Daily Cash received will automatically be deposited into it, although users can change that to put it directly on the Apple Cash card in the Wallet app.
Iphone

Apple Slapped With a $19 Million Fine in Brazil For Not Selling iPhones With a Charger (engadget.com) 60

Apple keeps on losing court battles in Brazil over its decision to stop shipping iPhones with a charger. From a report: The Sao Paulo state court has ruled against the tech giant and slapped it with a 100 million real ($19 million) fine in a lawsuit filed by the Brazilian Consumers' Association, a group of borrowers, consumers and taxpayers. In addition, the court has ordered Apple to supply all customers in Brazil who purchased the iPhone 12 or 13 over the past couple of years with a charger, as well as to start including them with all new purchases. Apple, as you'd expect, told the news organization that it will appeal the decision. According to Barron's, the judge in charge of the case called the non-inclusion of chargers in phone purchases an "abusive practice" that "requires consumers to purchase a second product in order for the first to work." Apple has been at odds with Brazilian authorities over the issue for a while now. In 2021, Sao Paulo consumer protection agency Procon-SP fined Apple around $2 million for removing the power adapter from the iPhone 12, telling the company that it was in violation of Brazil's Consumer Defense Code.
Apple

Apple's Mixed Reality Headset To Offer Iris Scanning for Payments, Logging In (theinformation.com) 33

By the time Apple introduces its much-anticipated mixed reality headset -- planned for sometime next year -- Meta Platforms will have had the advantage of selling products in the category to the public for almost seven years. But Apple's device will also have a few technological tricks up its sleeve that even the latest Meta headset can't boast of. From a report: For example, Apple's device is expected to have the ability to scan the irises of people wearing the headsets so they can quickly log into their accounts simply by putting the devices on their heads, according to two people who helped develop the Apple headset. The capability will make it easier for multiple people to use the same device and allow them to quickly make payments inside the headset, just as iPhones allow people to confirm payments using scans of their fingerprints or faces, the people said.

The planned iris-scanning features, which haven't been previously reported, fill out the details about the Apple headset that have begun trickling out over the last year or so. Apple's device is also expected to have 14 cameras, as The Information previously reported, compared to the 10 on the headset Meta announced earlier this week, the Quest Pro. The abundance of cameras is designed to better capture the body movements of people wearing the headsets so Apple's technology can more faithfully represent them through their digital avatars. The setup includes two downward-facing cameras to capture a user's legs, a feature the Quest Pro doesn't have, the people said.

Windows

New Apple Services and Apps Are Rolling Out On Windows 11 and Xbox (arstechnica.com) 15

Today, Microsoft and Apple announced a number of deeper integrations of Apple services on both Windows PCs and Xbox game consoles, including Music and TV apps for both platforms and the ability to browse your iCloud Photo Library within the Windows 11 Photos app. Ars Technica reports: The Apple Music app for Xbox is already available. Existing users can download the app and start listening to their playlists and stations, while new users can sign up for a one-month trial. The user interface for Apple Music on the Xbox is almost exactly the same as the one we've used before on Apple TV hardware. It doesn't add any new features we haven't seen before, but it's nice to see parity between the platforms. The Music and TV apps for Windows aren't available yet, but the companies say they'll both be available next year.

The Windows iTunes app lets users listen to songs and watch TV and movies purchased through Apple's online store. Even though Apple Music will arrive on Windows, iTunes will continue to be available, and users will still be able to access Podcasts and Books there. While you'll have to wait until next year to download the Music and TV apps in Windows, the iCloud Photo Library integration is available right now. You'll have to download the iCloud Windows app (which is already used to sync a variety of things, like browser bookmarks) and opt into syncing your iCloud Photo Library. After that, both videos and photos should be available within the Windows 11 Photos app.

Wireless Networking

Lufthansa Says Passengers Can't Use Apple AirTags to Track Checked Bags (nytimes.com) 72

UPDATE: Lufthansa has since reversed their position, and now says Apple AirTags "are allowed on Lufthansa flights, according to SFGate. But only after their earlier remarks stirred up a lot of consternation.

Slashdot's original story appears below:


Citing rules issued by the International Civil Aviation Organization (ICAO), German airliner Lufthansa says it is banning activated Apple AirTags from luggage "as they are classified as dangerous and need to be turned off." Slashdot reader AmiMoJo first shared the news with us. The New York Times reports: Lufthansa, a German airline, set off confusion recently after telling passengers that they could not use trackers like Apple AirTags in checked baggage because of international guidelines for personal electronic devices. Apple rejected that interpretation on Tuesday, saying its trackers comply with all regulations. It does not appear that any other airlines are requiring passengers to turn off the trackers, which have become popular as a way to find lost baggage.

Lufthansa found itself in the middle of the issue when reports surfaced in the German news media that the devices were prohibited. Though Lufthansa said it has no desire to prohibit the devices that it deemed safe, the airline seems to have stepped in a mess based on the reading of obscure international guidelines and regulations, with no clear consensus on what is and is not allowed in Europe.

Lufthansa said on Sunday on Twitter that the trackers must be deactivated in checked baggage on its flights, citing the International Civil Aviation Organization's guidelines for dangerous goods as well as the trackers' "transmission function." Shutting off the trackers renders them useless. The airline has not issued a specific policy prohibiting baggage trackers. Rather, it says it is at the mercy of the rules. On Tuesday, the airline said it was "in close contact with the respective institutions to find a solution as quickly as possible." It also indicated its own examination saw no danger from their use.
"The Lufthansa Group has conducted its own risk assessment with the result that tracking devices with very low battery and transmission power in checked luggage do not pose a safety risk," said Martin Leutke, a Lufthansa spokesman. "We have never issued a ban on devices like that. It is on the authorities to adapt regulations that right now limit the use of these devices for airline passengers in checked luggage."

In its statement, Apple said that AirTags are "compliant with international airline travel safety regulations for carry-on and checked baggage."
Apple

'Ask Apple' Launches As the Company's Newest Support Series For Developers (9to5mac.com) 13

A new resource featuring interactive Q&A's and one-on-ones for developers has launched today called "Ask Apple." 9to5Mac reports: Apple announced the new developer series in a newsroom post today: "Developers participating in Ask Apple can inquire about a variety of topics, such as testing on the latest seeds; implementing new and updated frameworks from Worldwide Developers Conference (WWDC); adopting new features like the Dynamic Island; moving to Swift, SwiftUI, and accessibility; and preparing their apps for new OS and hardware releases. Ask Apple is free of charge and registration is open to all members of the Apple Developer Program and the Apple Developer Enterprise Program."

Ask Apple will kick off with the first round of "opportunities" from October 17-21. Apple says it will be an ongoing series.
9to5Mac highlights what you can expect from "Ask Apple": - Ask questions to various Apple team members through Q&As on Slack or in one-on-one office hours
- Q&As allow developers to connect with Apple evangelists, engineers, and designers to get their questions answered, share their learnings, and engage with other developers around the world
- Office hours are focused on creating and distributing compelling apps that take advantage of the latest in technology and design
- Developers can ask for code-level assistance, design guidance, input on implementing technologies and frameworks, advice on resolving issues, or help with App Review Guidelines and distribution tools
- Office hours will be hosted in time zones around the world and in multiple languages

Iphone

The iPhone 14's 'Crash Detection' Keeps Calling 911 on Rollercoasters (theverge.com) 126

"The iPhone 14's new Crash Detection feature, which is supposed to alert authorities when it detects you've been in a car accident, has an unexpected side effect," reports the Verge.

"It dials 911 on rollercoasters." According to a report from The Wall Street Journal, the feature has had law enforcement sent to amusement parks on numerous occasions after mistaking a thrill ride's twists, turns, and hard braking for a real emergency....

If the sensors detect that you've been in an accident, your iPhone will display an alert and call emergency services if you don't dismiss it within 20 seconds. When it calls law enforcement, it will play an audio message that alerts authorities you've been in a crash, and also provides them with your location....

[WSJ reporter Joanna Stern] says Warren County, where Kings Island is located, received six emergency calls triggered by park rides since the iPhone 14's release. She also points out that other users have experienced similar issues in amusement parks across the country.

"My time on the crash-detection beat has proven that the feature can absolutely save a life," Stern acknowledged on Twitter. "There's already proof of it helping in real crashes. But there are situations where it works and it shouldn't and others where it doesn't work and it should.

"Such is the story of technology!"

Thanks to long-time Slashdot reader schwit1 for sharing the story.
EU

French Court Slashes Apple Antitrust Fine in Blow to European Regulators (reuters.com) 28

"Apple won a massive reduction in a 1.1 billion euro ($1.1 billion) antitrust fine from French competition regulators," reports CNBC, "in a blow to the ambitions of European authorities to crack down on the dominance of Big Tech companies." The Paris appeals court on Thursday lowered the fine to 371.6 million euros, roughly a third of the value of the original penalty and a reduction of 728.4 million euros, an Apple spokesperson confirmed.According to Reuters, the amount was slashed because the court decided to drop one of the charges related to price fixing, and lower the rate originally used to calculate the fine....

In 2020, the French competition watchdog fined Apple 1.1 billion euros for allegedly pressuring premium resellers into fixing prices of non-iPhone products, such as its Mac and iPad computers, and abusing the economic dependence of its outside resellers. Tech Data and Ingram Micro, two global electronics wholesalers, were also fined 76.1 million euros and 62.9 million euros, respectively. The regulator accused Apple, Tech Data and Ingram Micro of agreeing not to compete and preventing independent resellers from competing with each other, "thereby sterilizing the wholesale market for Apple products."

Apple response, according to Reuters: "While the court correctly reversed part of the French Competition Authority's decision, we believe it should be overturned in full and plan to appeal.

"The decision relates to practices from more than a decade ago that even the (French authority) recognised are no longer in use."
China

Apple Asks Suppliers To Shift AirPods, Beats Production To India (nikkei.com) 55

Apple is asking suppliers to move some AirPods and Beats headphone production to India for the first time, in a win for the South Asia nation as it attempts to rise in the global supply chain. Nikkei Asia Review reports: The move is part of Apple's gradual diversification from China, as it looks to lower the risk of supply chain disruptions stemming from the country's strict zero-COVID policy and tensions with the U.S. Apple has been talking with a number of its suppliers about increasing production in India, including of key acoustics devices, as early as next year, three people familiar with the matter told Nikkei Asia. In response, iPhone assembler Foxconn is preparing to make Beats headphones in the country, and hopes to eventually produce AirPods there as well, two people with direct knowledge of the matter said.

Luxshare Precision Industry and its affiliates, which already produce AirPods in Vietnam and China, also plan to help Apple make the popular wireless earphones in India, sources said. However, Luxshare is focusing more on its Vietnamese AirPods operations for now and could be slower than its competitors in starting meaningful production of Apple products in India, one of the people said. Bringing AirPods and Beats production to India would enlarge Apple's production footprint in the country, following a recent announcement that the latest iPhone is already being made there. Apple started having some older iPhone models made in India in 2017 by a smaller supplier, Wistron, but only accelerated such production last year.

Businesses

Apple's App Store Revenue Fell Last Month, Morgan Stanley Says (cnbc.com) 8

Apple's App Store net revenue fell about 5% in September, according to Morgan Stanley, the steepest drop for the business since the bank started modeling the data in 2015. From a report: The App Store saw declines in markets including the U.S., Canada and Japan, Morgan Stanley analyst Erik Woodring wrote in a report Monday. His analysis was based on data from Sensor Tower, a firm that tracks app downloads and sales. Morgan Stanley said the main culprit for the drop was gaming revenue, which was down 14% in September, according to the data.

Apple customers may be spending less due to economic concerns, Woodring wrote. Across much of the globe, consumers are facing soaring inflation and recessionary risks. "We believe the recent App Store results make clear that the global consumer has somewhat de-emphasized App Store spending in the near-term as discretionary income is reallocated to areas of pent-up demand," Woodring wrote in the note. Morgan Stanley analysts also expect to see a drop in sales on Google Play, the primary Android app store. They estimate revenue there fell 9% in September.

Businesses

Apple's Tim Cook Latest CEO To Question the 'Metaverse' (theverge.com) 91

While Meta funnels billions into CEO Mark Zuckerberg's pitch for the metaverse, Apple CEO Tim Cook thinks most people couldn't even define the metaverse, let alone spend long periods of time living their lives inside of it. From a report: "I always think it's important that people understand what something is," Cook told Dutch publication Bright (via Google Translate). "And I'm really not sure the average person can tell you what the metaverse is." In other words, despite persistent reports of Apple's interest in building all manner of AR and VR hardware, Cook isn't ready to claim that the company is working towards any so-called "metaverse." Mark Zuckerberg has a different view. Earlier this year, the Meta CEO told his employees that the company is in a "very deep, philosophical competition" with Apple to build the metaverse. "This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience," Zuckerberg said, contrasting what he says is Apple's closed approach with Meta's more interoperable development.
Iphone

Apple Will Be Forced To Use New Charger After EU Votes for USB-C (bloomberg.com) 314

Members of the European Parliament voted to force companies such as Apple to adapt products that don't already feature a standard USB-C charger to use one. This would include iPhones, in Apple's case. From a report: A total of 602 lawmakers voted for the plan on Tuesday, with 13 against, and eight abstaining. The deal, provisionally agreed in June between the commission and the European Union's 27 countries, still needs to get the final sign-off from the EU member states. The rules are likely to be written into law at the beginning of 2023.
The Courts

Apple Loses Second Bid To Challenge Qualcomm Patents At US Supreme Court (reuters.com) 22

The U.S. Supreme Court on Monday again declined to hear Apple's bid to revive an effort to cancel three Qualcomm smartphone patents despite the settlement of the underlying dispute between the two tech giants. Reuters reports: The justices left in place a lower court's decision against Apple after similarly turning away in June the company's appeal of a lower court ruling in a closely related case challenging two other Qualcomm patents. Qualcomm sued Apple in San Diego federal court in 2017, arguing that its iPhones, iPads and Apple Watches infringed a variety of mobile-technology patents. That case was part of a broader global dispute between the tech giants. Apple challenged the validity of the patents at issue in this case at the U.S. Patent and Trademark Office's Patent Trial and Appeal Board.

The companies settled their underlying fight in 2019, signing an agreement worth billions of dollars that let Apple continue using Qualcomm chips in iPhones. The settlement included an Apple license to thousands of Qualcomm patents, but allowed the patent-board proceedings to continue. The board upheld the patents in 2020, and Apple appealed to the patent-specialist U.S. Court of Appeals for the Federal Circuit. Cupertino, California-based Apple argued it had proper legal standing to appeal because San Diego-based Qualcomm could sue again after the license expires, potentially as soon as 2025.

A Federal Circuit three-judge panel, in a 2-1 ruling, dismissed the case last year for a lack of standing, finding that Apple's risk of being sued again was speculative and the challenge would not affect its payment obligations under the settlement. Qualcomm has again argued that Apple has not shown a concrete injury to justify the appeal, just like in the "materially identical" case that the high court rejected.

Social Networks

Apple VP Leaves Company After Vulgar Comment Goes Viral On TikTok (cnbc.com) 260

Apple's vice president of procurement, Tony Blevins, has left the company after a TikTok video showed him making a vulgar comment about women at a car show. CNBC reports: An Apple representative confirmed the departure to CNBC, saying, "Tony is leaving Apple." The departure was spurred by a TikTok video posted Sept. 5, according to Bloomberg, which first reported the news. In the video, reviewed by CNBC, Blevins is getting out of an expensive Mercedes-Benz sports car and is asked what he does for a living by Daniel Mac, who has a channel centered around asking people in expensive cars questions. In the video, Blevins responds, "I race cars, play golf and fondle big-breasted women. But I take weekends and major holidays off." The remark appears to be a reference to a similar quote in the movie "Arthur." It was viewed 1.3 million times, according to the TikTok page. "Blevins was a VP at Apple," notes CNBC. "His main role was to negotiate with suppliers to keep the price Apple pays for computer parts down, according to a Wall Street Journal profile of Blevins from 2020."
Apple

Apple's Korea Offices Raided by Antitrust Regulators Over Allegations It Charges Developers 33% Commission (macrumors.com) 11

Apple's South Korean headquarters have been raided by antitrust regulators after a complaint was raised by developers that it is charging them over the standard 30% App Store commission rate. From a report: The dawn raid by the Korea Fair Trade Commission (KFTC) was reported by local media on Monday and covered on Friday by the Foss Patents blog, highlighting the ongoing investigation in the country into Apple's alleged abuse of market power. The complaint that sparked the raid was reportedly brought by mobile game developers who argued that Apple charges more than the typical 30% commission rate for purchases made in the App Store. As Foss Patents points out, Apple charges 30% of the price paid by end users, which includes value added tax (VAT), making it 10% higher than the amount on which Google bases its 30% commission, which doesn't include VAT. Apple is therefore collecting 33% (30% of 110%), not the headline 30% rate.
GNOME

Apple M1 Linux GPU DRM Driver Now Running GNOME, Various Apps (phoronix.com) 44

Developer Asahi Lina with the Asahi Linux project was successfully able to get GNOME running on the Apple M1, including "Firefox with YouTube video playback, the game Neverball, various KDE applications, and more," reports Phoronix. From the report: This is some great progress especially with the driver being written in Rust -- the first within the Direct Rendering Manager subsystem -- and lots of work there with the Rust infrastructure in early form. It won't be until at least Linux 6.2 before this driver could be mainlined while we'll see how quickly it tries to go mainline before it can commit to a stable user-space interface. At the moment there is also a significant driver "hack" involved but will hopefully be sorted out soon. Over in user-space, the AGX Gallium3D driver continues being worked on for OpenGL support with hopes of having OpenGL 2.1 completed by year's end. Obviously it will be longer before seeing the Apple graphics suitable for modern gaming with Vulkan, etc but progress is being made across the board in reverse-engineered, open-source Apple Silicon support under Linux. You can watch a video of the driver working here.
Security

Fast Company Hackers Sent Out Obscene Push Notifications To Apple News Users (engadget.com) 21

Hackers infiltrated Fast Company's push notifications to send out racial slurs on Tuesday night. They also stole a database that includes employees' emails, password hashes for some of them and unpublished drafts, among other information. Customer records are safe, though, most likely because they're kept in a separate database. Engadget reports: In a statement, Fast Company has told Engadget that its Apple News account was hacked and was used to send "obscene and racist" push notifications." It added that the breach was related to another hack that happened on Sunday afternoon and that it has gone as far as shutting down the whole FastCompany.com domain for now. [...] Apple has addressed the situation in tweet, confirming that the website has been hacked and that it has suspended Fast Company's account.

At the moment, Fast Company's website loads a "404 Not Found" page. Before it was taken down, though, the bad actors managed to post a message detailing how they were able to infiltrate the publication, along with a link to a forum where stolen databases are made available for other users. They said that Fast Company had a default password for WordPress that was much too easy to crack and used it for a bunch of accounts, including one for an administrator. From there, they were able to grab authentication tokens, Apple News API keys, among other access information. The authentication keys, in turn, gave them the power to grab the names, email addresses and IPs of a bunch of employees.
In a statement, Fast Company said: "Fast Company's content management system account was hacked on Tuesday evening. As a result, two obscene and racist push notifications were sent to our followers in Apple News about a minute apart. The messages are vile and are not in line with the content and ethos of Fast Company. We are investigating the situation and have shut down FastCompany.com until the situation has been resolved. Tuesday's hack follows an apparently related hack of FastCompany.com that occurred on Sunday afternoon, when similar language appeared on the site's home page and other pages. We shut down the site that afternoon and restored it about two hours later. Fast Company regrets that such abhorrent language appeared on our platforms and in Apple News, and we apologize to anyone who saw it before it was taken down."
Apple

Apple Removes Russia's Largest Social Network From the App Store (theverge.com) 65

Apple has removed the iOS apps belonging to VK, the technology conglomerate behind Russia's version of Facebook called VKontakte, from its App Store globally. From a report: In a translated statement on its website, VK said that its apps "are blocked by Apple" but that it will "continue to develop and support iOS applications." In response to an inquiry by The Verge, Apple spokesperson Adam Dema confirmed that VK's apps have been removed and its developer accounts shut down.

"These apps are being distributed by developers majority-owned or majority-controlled by one or more parties sanctioned by the UK government," Dema said in a statement. "In order to comply with these sanctions, Apple terminated the developer accounts associated with these apps, and the apps cannot be downloaded from any App Store, regardless of location. Users who have already downloaded these apps may continue to use them."

Apple

Tim Cook: 'No Good Excuse' For Lack of Women In Tech (bbc.com) 394

AmiMoJo shares a report from the BBC: Apple chief executive Tim Cook says there are still "not enough women at the table" at the world's tech firms -- including his own. He said there were "no good excuses" for the lack of women in the sector. Apple has just launched its founders' development program for female founders and app creators in the UK. "I think the the essence of technology and its effect on humanity depends upon women being at the table," Mr Cook says. "Technology's a great thing that will accomplish many things, but unless you have diverse views at the table that are working on it, you don't wind up with great solutions."

Apple had 35% female staff in the US in 2021, according to its own diversity figures. It launched its original Apple Health Kit in 2014 without a period tracker -- which led to accusations that this was an oversight due to male bias among its developers. One challenge facing the sector is the lack of girls choosing to pursue science, tech, engineering and maths subjects at school. "Businesses can't cop out and say 'there's not enough women taking computer science -- therefore I can't hire enough,'" says Mr Cook. "We have to fundamentally change the number of people that are taking computer science and programming." His view is that everybody should be required to take some sort of coding course by the time they finish school, in order to have a "working knowledge" of how coding works and how apps are created.
According to Deloitte Global, large global tech firms will reach nearly 33% overall female representation in their workforces in 2022 on average -- with 25% occupying technical roles.

In the interview with the BBC, Cook also commented on the future of augmented reality, saying: "in the future, people will wonder how we lived without AR." He added: "we're investing a ton in that space." Earlier this year, Apple analyst Ming-Chi Kuo said Apple could announced its long-rumored mixed-reality headset as soon as January 2023.

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