Please create an account to participate in the Slashdot moderation system

 



Forgot your password?
typodupeerror
×
Businesses Science

Snack Makers Are Removing Fake Colors From Processed Foods (msn.com) 60

"PepsiCo is launching a new product, Simply Ruffles Hot & Spicy, which uses natural ingredients like tomato powder and red chile pepper instead of artificial dyes," reports Bloomberg. But it's part of a larger trend: In one of the final acts of President Joe Biden's administration, the U.S. Food and Drug Administration banned Red No. 3, effective in January 2027 for food, one of a handful of synthetic colors that have become something of a symbol of all that is wrong with the American food system and the ultraprocessed foods that dominate it. Putting Red No. 3 aside, the rest of the colors remain legal, and they're used in tens of thousands of supermarket and convenience-store products in the United States, according to NielsenIQ data. The recent campaign against them became one of the pillars of the "Make America Healthy Again" movement championed by Health and Human Services Secretary Robert F. Kennedy Jr. The criticism follows what health advocates have been saying for years: The synthetic colors add nothing to taste, nutritional value or shelf life but make unhealthy foods more visually appealing. Worst of all, there are concerns that the dyes may be carcinogenic or trigger hyperactivity in some kids.

[Ian Puddephat, vice president of research and development for food ingredients at PepsiCo] says PepsiCo is "on a mission to get them out of the portfolio as much as we can"... PepsiCo has a dozen brands, including Simply, that don't have the artificial dyes, and the company is working to pull them out of an additional eight brands in the next year.

Other companies are trying too, according to the article. Though Ironically, "the supply chain for colors like a radish's red or annatto's orange is not as robust as that for Red No. 40 or Yellow No. 6."

But there's also been some success stories: In 2016, Kraft Heinz Foods Co. announced that it'd made good on an earlier promise to get artificial dyes out of its recipe — and apparently, nobody noticed. "We just haven't told that story," says Carlos Abrams-Rivera, Kraft Heinz's CEO. (The lack of artificial dyes is more prominent on the boxes now...)
Thanks to long-time Slashdot schwit1 for haring the article.

Snack Makers Are Removing Fake Colors From Processed Foods

Comments Filter:
  • "Puddephat"

  • More like "In preparation for somebody not on the payroll taking over the Dept of Health"

    American companies were putting toxic colors in American foods, while not putting it in the food they exported because other countries wouldn't allow it.

    To say it was the Biden admin is a joke.

    • To say it was the Biden admin is a joke.

      And yet the Biden headed FDA literally passed a ban on red dye no 3. I'm not sure why you think it's a joke rather than an objective and easily verifiable fact.

  • Another reason (Score:5, Insightful)

    by quonset ( 4839537 ) on Saturday March 08, 2025 @05:17PM (#65220339)

    They'll raise prices. First it was covid, but when covid was over prices never went down. Then it was rising wages, but when wages stagnated the prices never went down. Now it will be because they're removing fake colors from food and the replacements are more expensive. Until they're not in which case prices won't go down.

    There's always an excuse.

    • Re:Another reason (Score:5, Insightful)

      by Anonymous Coward on Saturday March 08, 2025 @05:42PM (#65220359)

      hmm, Trump is the one that is going to increase the prices, because "tariff is a beautiful word" or rather because he likes being a bully and he thinks that works. Also because he plan on getting rid of people that actually work but are not white. On the positive side, no regulations, so cheaper, if you don't mind getting sick and dying.

    • Stop buying processed crap that needs to be colored by any sort of ingredient, natural or otherwise. The mere fact that it supposedly needs some kind of dye at all should be setting off alarm bells in your brain. If this makes awful food products cost more, I'm all for it.
      • Thing is, that's almost EVERYTHING.

        You're right, shouldn't buy it, but people won't buy oranges that aren't orange, apples that aren't waxed, carrots that look like real carrots (the rejects are spun down to make "baby carrots"), virtually anything that hasn't had it's appearance Disnified, or its ingredients pre-packaged into ready-to-ingest-and-excrete slurry.

        Part is that we're unduly picky, another part is that once quick meals gave us time back, we're loath to lose the time again.

  • Dye Supply (Score:4, Interesting)

    by brilinux ( 255400 ) on Saturday March 08, 2025 @05:39PM (#65220357) Journal

    About sixteen years ago, I toured the factory of a dairy coöperative in Vermont; they are fairly well-known in New England, and distribute there, but also have had some success further down the east coast of the US. They were talking about their flagship cheddar cheese, and how especially in the midwest, people came to expect cheese to be yellow in color. In New England, they do not add dyes, but when they ship their products elsewhere, they would use carrot juice to give it the more yellow/orange color.

    I had wondered how that would affect the taste, but I also thought that it was nice that they did not use artificial dyes. I had not considered the supply chain issue, though; this was a smaller group of independent dairy farmers who came together to make products in order to share costs and to reach a wider market, but being smaller, they probably have an easier time getting things like the yellow-orange dye from carrots. But it also raises the interesting marketing question... there is no reason that cheese needs to be dyed in the first place. People in certain areas became used to it, and then expected it, because of lower-quality cheeses that had been produced there for ages. But to add dyes purposefully to make a food product appealing that otherwise would not be is another level - one wonders with the potential supply-chain issues how long some of those items will last and be popular.

    • From what I remember the orange-yellow dye is to separate American cheddar cheeses from European ones back when the American cheese industry was starting. Part of the reason was shipping cheese from Europe back then was not without complications. Now there is concern from Europe that the orange dye is made from nuclear waste or something similar but it is just carrot juice.
    • ... there is no reason that cheese needs to be dyed in the first place. People in certain areas became used to it, and then expected it, because of lower-quality cheeses that had been produced there for ages.

      I have this problem with my wife - she wants her cheddar cheese to be yellow. Drives me nuts... if I buy the white version of the exact same cheese (same brand, same sharpness level), invariably she complains.

      • Yes, but I assume she lets you have sex with her. Even if you gotta hear some cheese bitching, thats still a pretty sweet deal.
      • I have this problem with my wife - she wants her cheddar cheese to be yellow. Drives me nuts... if I buy the white version of the exact same cheese (same brand, same sharpness level), invariably she complains.

        What you gotta do is change out the light bulbs for some of these. [walmart.com] 2200K lighting will make the cheese (and everything else) look quite yellow.

        If you wanna get really fancy, you can buy smart bulbs with adjustable color temperature and just turn 'em down when there's white cheese in the fridge. Maybe set up a small shell script to do it automatically.

        • If you wanna get really fancy, you can buy smart bulbs with adjustable color temperature and just turn 'em down when there's white cheese in the fridge. Maybe set up a small shell script to do it automatically.

          THIS is the sort of content I still come to Slashdot for.

        • Gaslighting for the modern age!
      • If you're making a house rule against dyes, that's just good leadership.

        If it's only the cheese, well, buy two bars of cheese - these women have a 10-yr advantage anyway and might be trying to kill us off early.

    • They missed a golden opportunity to call it "New England yellow cheddar" or something similar and make it seem more exotic. They would have sold more of it that way and saved on the cost of the carrot juice.
    • It's funny how people expect food to be certain colors when it makes no difference in the taste. I vaguely remember Breyers ice cream running a commercial for their mini chocolate chip ice cream where they said if you wanted it to be green, to wear green-tinted glasses.

      At least to me, once I saw that mint extract is perfectly clear, I thought of green colored ice cream as some kind of Frankenfood abomination. The proper color for mint-flavored ice cream is white.

      • At least to me, once I saw that mint extract is perfectly clear, I thought of green colored ice cream as some kind of Frankenfood abomination. The proper color for mint-flavored ice cream is white.

        So, two things.

        First off, the mint leaf is green. Even if the extract is clear, far more people would associate green with a mint flavor for that reason.

        Second, it's a visual cue that distinguishes mint chocolate chip from regular chocolate chip. For those who have a strong preference or aversion, it helps in the decision making process regarding whether to consume, or how much.

        To your point, I'd probably prefer a tint of green closer to a mint leaf, or perhaps actual mint leaves in the ice cream to accompl

      • Bring back Crystal Pepsi!
    • But it also raises the interesting marketing question... there is no reason that cheese needs to be dyed in the first place.

      Part of it is consistency. A dairy cow's diet in the winter often has less beta carotene and so will produce a lighter color butter or cheese as opposed to their summer diet with all other aspects of production being equal.. Coloring is often added just to make the product more visually consistent from season to season.

      Besides carrot, annatto is also popularly used for this. https://en.wikipedia.org/wiki/... [wikipedia.org]

    • I have a younger sibling who would not eat white "American" cheese-product slices. Think Kraft American "cheese." (Of course, it's not really cheese, hence the quotes. Whatever.) The orange and white varieties tasted exactly the same, near as I could tell, but he wouldn't touch the white ones. Why? I dunno. Apparently, coloring does matter to some people.
  • by fahrbot-bot ( 874524 ) on Saturday March 08, 2025 @06:38PM (#65220425)

    Natural dyes can come from things like crushed beetles (Google it).
    Which I'm okay with, though don't know if vegans are ...

    • Natural dyes can come from things like crushed beetles (Google it).

      Which I'm okay with, though don't know if vegans are ...

      "Actually, I've lost my taste for beetle snuff. It might be fun for you and me, but it's no fun for the beetles! - Grand Nagus Zek

    • Some years back I would buy an Odwalla drink, exact flavor not remembered. One of its colorings was cochineal extract. The insect source made it not-kosher. I remember cochineal from home chemistry sets. Its color was intense, and as a kid, I liked that it was derived from dead bugs.
  • Sorry but some of us don't think bright red is an "appealing" food color.

  • ...is that they "improve things" in the same manner they did when "doing something about pollution" in the late 70's and early 80's. Cars became undesirable. If it goes that way again, I expect our foods will have the color and texture of cardboard as well as tasting like it too. Marching to the beat of a "safety drummer" instead of "lets make something insanely enjoyable to eat" will result in things not enjoyable to eat, I'm afraid. Lets see what happens.

      • Roger that. I do live to eat, and obesity is a decades long battle. I'm winning the battle lately, losing 47.5 lbs last year with an overly-expensive, club-level used elliptical crosstrainer, a Life Fitness 95 XL, Nutrisystem, and a spreadsheet. Spreadsheet assumes about a 1700 calories metabolism and tracks food calories. I've sneaked on about 10 lbs since last year because I don't track food when traveling, and I travel a lot, so am trying to dump that 10 lbs without going the whole way with calor

  • there will always be the smoothbrains out there who let the bright/unnaturally colored thing sway them into buying it. I find it stupid, but consumers at large seem to vote with their wallet wanting the gross orange cheese or the drink that is neon. Which means until it's cost prohibitive to keep doing it, manufacturers will cater to the smoothbrains. They could stop producing all food coloring and I'd be happy.
  • The colours are real, and usually vibrant. The colours' origins might be a petrochemical-based, or something else. Arguably the only way to use "natural" colour is to, err, not use colour.

"Remember, extremism in the nondefense of moderation is not a virtue." -- Peter Neumann, about usenet

Working...