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The $280,000 Lab-Grown Burger Could Be a More Palatable $10 in Two Years (reuters.com) 207

Lab-grown meat, first introduced to the world six years ago in the form of a $280,000 hamburger, could hit supermarket shelves at $10 a patty within two years, European start-ups told Reuters. From a report: Consumers concerned about climate change, animal welfare and their own health are fueling interest in so-called clean meat, with the number of associated business start-ups climbing from four at the end of 2016 to more than two dozen two years later, according to the Good Food Institute market researcher. Plant-based meat alternatives are also booming. Shares in Beyond Meat have more than tripled in price since its initial public offering in May. Beyond Meat and Impossible Foods each sell 100% plant-based meat alternatives to retailers and fast food chains across the United States.

And cultured meat grown from animal cells could be next on the mainstream menu, with producers eyeing regulatory approval as they improve the technology and reduce costs. It was Dutch start-up Mosa Meat's co-founder Mark Post who created the first "cultured" beef hamburger in 2013 at a cost of 250,000 euros ($280,400), funded by Google co-founder Sergey Brin, but Mosa Meat and Spain's Biotech Meats say that production costs have fallen dramatically since then. "The burger was this expensive in 2013 because back then it was novel science and we were producing at very small scale. Once production is scaled up, we project the cost of producing a hamburger will be around 9 euros," a Mosa Meat spokeswoman told Reuters, adding that it could ultimately become even cheaper than a conventional hamburger.

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The $280,000 Lab-Grown Burger Could Be a More Palatable $10 in Two Years

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  • by smittyoneeach ( 243267 ) * on Tuesday July 09, 2019 @07:20PM (#58898850) Homepage Journal
    Lab-grown burger
    Brings the sugar
    But greets defeat
    From proper meat
    Burma Shave
    • by Zorro ( 15797 )

      Nothing says tasty like VAT GROWN!

  • by thesjaakspoiler ( 4782965 ) on Tuesday July 09, 2019 @07:28PM (#58898896)
    For $10 I can have a wagyu burger of a cow that lived a prosperous life at a rural farm to sooth my conscience.
    • by ShanghaiBill ( 739463 ) on Tuesday July 09, 2019 @08:03PM (#58899016)

      I live in the SF Bay Area, and thus know plenty of vegans. I have talked about vat-meat with about a dozen vegans, including several family members, and NONE of them are willing to eat it at any price. These are people that don't eat honey, or wear leather belts. They aren't going to compromise about what is and isn't "real" meat.

      I am a vegetarian, but not a vegan (I eat dairy), and I would not buy these burgers either, because I don't like the taste or texture of meat.

      The only way that vat-meat is going to be successful in the marketplace is to be cheaper than real meat. I don't see that happening anytime soon, but it may happen someday.

      • Vat meat will win out if it’s the same price. There are plenty of people who would like a guilt-free experience when eating meat. No killing animals, 1/10 the environmental impact of farmed beef, these have value among meat eaters.
        • There are plenty of people who would like a guilt-free experience when eating meat.

          Not to mention there are plenty of people who are happy to buy whatever Oscar Mayer puts in the meat packages, as long as it's a nice color.

        • Re: (Score:2, Insightful)

          At a "target" price of $40 per pound (one patty - typically 4 ounces - is $10), there is no way it will get close to the same price. Ground beef is around $3 per pound right now... Guilt or not, I would bet 99% of people would not want to pay nearly 15 times more for a single hamburger.
          • by AmiMoJo ( 196126 )

            $10 is just the point where it still start to hit store shelves. Up-market supermarkets and butchers already carry burgers in that price range. Decadent bastard that I am I even bought a 5 Euro burger the other day.

            From there the price will keep falling.

            • Big difference between 5 Euros for a burger and $10 for a patty... It's not going to take off - at all - until it's getting close to price-parity. And if we look at the "meatless" guys as reference, when they do get close to price-parity, they'll be losing money doing so. It's hard to compete with something that you just have to let roam on a grassy field and allow access to a stream...
          • by jythie ( 914043 )
            Well, they could always do what the beef industry does and get massive subsidies. $3 ground beef would probably be closer to $40 if consumers were paying the direct cost, so no reason vat grown stuff couldn't get a similar markdown. Well, politically there is no chance, but mechanically it could be done.
        • 1/10 the environmental impact of farmed beef

          Let's have some proof of that first.

          Cows are mostly notorious for burping methane, a greenhouse gas. However, methane only survives about 10 years in the atmosphere, so as long as the herd of cows is not growing, the amount of methane stays constant. The methane that was produced 10 years ago is disappearing at the same rate, as new methane is produced.

          • by ceoyoyo ( 59147 )

            Grazing land, plus crop land for feeding the cows, accounts for a disproportionate amount of the land cleared for agriculture. This could be mitigated by grazing on more tree covered land, but it's still an impact.

            Cow burps are a red herring.

            • A lot of grazing land is unsuitable for agriculture, so at least we should make distinctions between various types and sources of meat. Using such land for grazing animals and then eating their meat is better for the environment than wasting the land, and growing human food crops somewhere else.

              And of course, the lab grown meat needs to be fed as well. The fact that we're talking about hopefully bringing the price down to $10 rather than 25 cents gives an indication that this may be more resource intensive

              • And of course, the lab grown meat needs to be fed as well.

                While you're not wrong, that's a pretty useless comment to make. Yes, lab-grown muscle will need food. But a) we only eat like 50% of any given animal, and b) the vast majority of energy required for an animal is based on keeping it thermally regulated, moving, breathing, thinking, and its metabolism going. Muscle growth is not one of the big energy sinks.

                I'm guessing we're talking an order of magnitude less energy to grow a cow's worth of steak in a vat than a cow itself, at minimum. And there's no real ec

          • Let's have some proof of that first.

            Cows are mostly notorious for burping methane, a greenhouse gas. However, methane only survives about 10 years in the atmosphere, so as long as the herd of cows is not growing, the amount of methane stays constant. The methane that was produced 10 years ago is disappearing at the same rate, as new methane is produced.

            I don't have any proof on Barbara's 1/10th impact claim... however I will say... Methane may only last for 10 years, but it breaks down into Ethane which is also a greenhouse gas, and Ethane breaks down into Carbon Dioxide, which we all know is also a greenhouse gas. So methane may not accumulate long term, but it does eventually convert to CO2 which DOES hang around a long time.

            • So methane may not accumulate long term, but it does eventually convert to CO2 which DOES hang around a long time.

              All that CO2 comes out of the grass that the cow eats, and goes back into next year's grass. It's a cycle (of liiiiiife)

        • Not to mention the amount of land required to raise a heard of cattle is enormous. No doubt that land could be used in a better way.

        • Vat meat will win out if it’s the same price. There are plenty of people who would like a guilt-free experience when eating meat. No killing animals, 1/10 the environmental impact of farmed beef, these have value among meat eaters.

          It doesn't even have to be the same price. Lots of people are willing to pay extra for organic due to perceived notions of the origin of the food. Same for this lab-grown meat. Vegans and vegetarians won't touch it, but they are a small minority of the total population are not definitely not the target consumer. Out of the much larger market of meat eaters, are there sufficient numbers willing to pay for some perceived quality or environmental benefit? The actual quality or benefit doesn't even have to

          • Lots of people are willing to pay extra for organic due to perceived notions of the origin of the food

            Right, I'd rather have a nice piece of organic meat than something constructed in a lab made from the cheapest ingredients.

            • Have you seen the crap that goes into animal feed? Or the diseased animals that were used as animal feed and ended up causing Jacob-Crutzfield disease in humans before the practice was banned?
              • by jythie ( 914043 )
                They 'did not require any antibiotics at all' might be a good selling point right there.
          • It doesn't even have to be the same price. Lots of people are willing to pay extra for organic due to perceived notions of the origin of the food. Same for this lab-grown meat.

            For me, it's probably a 50% premium. If you get the price to 50% more than a farm raised piece of meat I might buy it regularly. Get it to double the price and I will try it and maybe have it occasionally. At $10 for 4oz, I'm out... sorry, not willing to pay that much for such a small portion.

          • I think there is a giant side effect of lab grown meat that we'll have to get over: Lack of variety.

            Right now we get tons of different cuts from animals, and some require special cooking to be edible. Give me 10 minutes with some hamburger, and I'll produce something terrific to eat. Give me 10 minutes with some brisket, and I'll be lucky to produce anything but inedible garbage. But give me 16 hrs with that brisket, and I'll make something mindblowingly awesome.

            When we start with lab grown meat, I can guar

        • Vat meat will win out if itâ(TM)s the same price. There are plenty of people who would like a guilt-free experience when eating meat. No killing animals, 1/10 the environmental impact of farmed beef, these have value among meat eaters.

          Funny. My first thought was, "Why do these people hate animals so much that they'd rather replace them with frankenstein monsters".

          It's not like this is going to result in "cow liberation day" where they let all the cows go free to be hunted by non-human predators.

          This i

          • by jythie ( 914043 )
            So.. fate worse than death better than not existing?
            • So.. fate worse than death better than not existing?

              You're fucking right it is.

              • So.. fate worse than death better than not existing?

                You're fucking right it is.

                You say that, because you're here, and not currently experiencing a fate worse than death. It takes relatively little to make most people wish they'd never been born, at least in the grand scheme of things. If you'd never been born, you'd have much less to say on the subject.

          • There are a lot of uncomfortable truths underlying our food chain. For example, ever notice how small the wings and legs in those boxes of barbecue chicken wings are? They’re male baby chicks that are culled because they’re the wrong sex.

            Don’t see them labeling it Barbecue Baby Chicken Parts any time soon ...

        • by hipp5 ( 1635263 )

          Vat meat will win out if it’s the same price. There are plenty of people who would like a guilt-free experience when eating meat. No killing animals, 1/10 the environmental impact of farmed beef, these have value among meat eaters.

          Yeah, I very much fall in this category. I eat meat. I don't love the environmental consequences of meat. I don't hate them so much that I've stopped eating meat, but if someone gives me an alternative for a reasonable price I'll definitely switch. I'd say $10/patty is still a little rich for my blood, but it's getting a heck of a lot closer.

      • I am a vegetarian, but not a vegan (I eat dairy), and I would not buy these burgers either, because I don't like the taste or texture of meat.

        Thirty-year vegetarian (five years on-and-off vegan) and I find that the Beyond Burger w/a slice of Daiya really hits the spot... but I really feel like shit afterwards - i feel better than I ever have on my paleo, fruitcarb-based diet until I load up on inflammatories like pea protein and canola oil...

      • by Mr. Dollar Ton ( 5495648 ) on Tuesday July 09, 2019 @10:12PM (#58899616)

        Here we abhor the exploitation of plants for food. I belong to the larger group. I am an Inorganian, we only accept what Nature would give us freely. So I sit with my mouth open and eat only what inorganic matter falls in it. It was hard at first, but now, through my improved psychics, I am full at almost every meal.

        My brother sitting next to me has gone a step up, he's a Lightarian, ze only subsists on pure sunshine and will consume the sunlight that Nature bestows upon zim at the most magical hours immediately after dawn and before sunset.

        We think all these contraptions that force people into creating life to suffer so that they can eat are terrible.

        Follow us, and become better human beings.

        Inorganians and Lightarians for Better Humanity!

      • I have talked about vat-meat with about a dozen vegans, including several family members, and NONE of them are willing to eat it at any price.

        I am a vegetarian, but not a vegan (I eat dairy), and I would not buy these burgers either, because I don't like the taste or texture of meat.

        .

        So, guy who has a negative biased view of a product asked similarly biased peer group, if they want to try the product and they reactive towards the negative? How strange. No doubt you presented the question fairly and without bias so as not to skew the outcome.

        If anything, your post simply proves what a bunch of ignorant hypocritical ass-hats many vegans are. They "claim" not to use animal products for moral reasons. Then, science creates an alternative to using animal products so that people actually get

        • by jythie ( 914043 )
          I question how many vegans the person actually talked to or how it was framed. Most I've chatted with are either curious (since harm reduction is the whole point), or are disinterested due to just not eating meat anymore. So it kinda comes across as the type of argument that people who have not actually met vegans think they think.
      • I live in the SF Bay Area, and thus know plenty of vegans. I have talked about vat-meat with about a dozen vegans, including several family members, and NONE of them are willing to eat it at any price. These are people that don't eat honey, or wear leather belts. They aren't going to compromise about what is and isn't "real" meat.

        I am a vegetarian, but not a vegan (I eat dairy), and I would not buy these burgers either, because I don't like the taste or texture of meat.

        The only way that vat-meat is going to be successful in the marketplace is to be cheaper than real meat. I don't see that happening anytime soon, but it may happen someday.

        "Vat Meat" is such a loaded phrase. It's like "Socialized" medicine, the phrasing is deliberately placed to make it sound bad. Of course people aren't going to eat it if you call it "Vat Meat". That said, if you don't like the taste and texture of meat- you're probably not the target consumer so they probably are not worried if you don't want it.

        The target consumer, who they're trying to win over is the person who likes meat but has angst or concern about eating it. I am probably their target consumer.

    • For $10 I can have a wagyu burger

      No lol. For $10 you can buy a "Kobe beef" burger that is really black Angus raised in eastern California or Montana.

      • by dcw3 ( 649211 )

        Here's info on real Kobe
        https://www.crowdcow.com/blog/... [crowdcow.com]

      • No lol. For $10 you can buy a "Kobe beef" burger that is really black Angus raised in eastern California or Montana.

        For $10 for a single burger patty, Kobe beef better be sliced from Kobe Bryant's ribs.

    • Technically, they could make it taste better than any wagyu/kobe available anywhere in the world. However, it will be more interesting when they start talking steaks instead of burgers.
    • For $44 AUD I can get 2 kilos of eye fillet steak, giving me 7 nice thick servings at around $6 AUD each.

      Sure as shit this fake meat is NOT gonna taste ANYWHERE near as good as that.
      • Sure as shit this fake meat is NOT gonna taste ANYWHERE near as good as that.

        This isn't fake meat, this is lab grown meat. This is something completely different to the fake meats that don't contain animal proteins. As for how good it will be, that remains to be seen. I'll keep an open mind and will wait until it has been more widely reviewed.

  • by Anonymous Coward

    No need to wait at all, and already cheap. Soon even cheaper. https://en.wikipedia.org/wiki/Memphis_Meats

  • Why would anyone spend $280K to turn fake burger into edible $10 bills?
  • by Anonymous Coward on Tuesday July 09, 2019 @07:47PM (#58898970)

    real meat, while you and I will be dining on cricket burgers and lab-created monstrosities.

    • by Xenx ( 2211586 ) on Tuesday July 09, 2019 @08:17PM (#58899094)
      If a lab-grown "monstrosity" tastes as good (doesn't need to be the same, just good) as naturally grown meat... I don't see a new issue. There is already a disparity between what the rich and poor eat. This doesn't change that.
      • If a lab-grown "monstrosity" tastes as good (doesn't need to be the same, just good) as naturally grown meat... I don't see a new issue

        Health is not a concern for you ? Just taste ?

        • by hipp5 ( 1635263 )

          If a lab-grown "monstrosity" tastes as good (doesn't need to be the same, just good) as naturally grown meat... I don't see a new issue

          Health is not a concern for you ? Just taste ?

          Seems like lab-grown meat has the advantage in this situation? I'll take my ground beef grown in a controlled environment, without the risk of e.coli and mad cow disease. Plus, it seems like it would eventually be possible to tweak the composition of the meat (fats, proteins, etc.) to produce a specific nutritional profile.

          • Plus, it seems like it would eventually be possible to tweak the composition of the meat (fats, proteins, etc.) to produce a specific nutritional profile.

            That's how we ended up with trans fats. The were sold as a healthy alternative to saturated fats. In reality, they were used because manufacturers had a surplus of dirt cheap cotton oil.

            Nutrition science is an extremely difficult topic, and relatively easy for manufacturers to manipulate for profit rather than truth.

          • If a lab-grown "monstrosity" tastes as good (doesn't need to be the same, just good) as naturally grown meat... I don't see a new issue

            Health is not a concern for you ? Just taste ?

            Seems like lab-grown meat has the advantage in this situation? I'll take my ground beef grown in a controlled environment, without the risk of e.coli and mad cow disease. Plus, it seems like it would eventually be possible to tweak the composition of the meat (fats, proteins, etc.) to produce a specific nutritional profile.

            But it's not natural, and as everyone knows, "natural" means "good" and "unnatural" means "bad". </sarcasm>

            Unfortunately, that view is all too common.

          • If an animal goes bad due to replication errors, we generally notice. You can tell by observing the animal. If a lab-grown culture goes bad, you can only tell by testing. You can be replicating something toxic and not know until you check. Are they going to adequately test each batch? If history is any indication, the answer is no.

    • In reality I think it's actually the elites that will be the first to start eating this lab-grown meat, as it might be much safer than meat from an animal that has been grazing in a polluted enviroment.
  • >"Plant-based meat alternatives are also booming. [...] Beyond >"Meat and Impossible Foods each sell 100% plant-based meat alternatives to retailers and fast food chains across the United States."

    Just keep in mind there are some (although I have no idea how many) vegetarians and semi-vegetarians who simply don't like meat (I am one of them). So any substitution which smells and/or tastes like meat is not attractive to them/me at all. :) I am hoping these new meat-clone products do NOT displace tradi

  • No way (Score:2, Insightful)

    by AndyKron ( 937105 )
    Just like soy bean burgers cost more than real meat. Fuck that shit.
  • Just by reducing the price from $280,000 to $10 would make it more palatable.

  • Fundamentalist preacher Rich Wiles is proving that Poes Law is no joking matter.

    http://www.rightwingwatch.org/... [rightwingwatch.org]

    Watch the video and understand that this is not the Onion.

  • One company that I am looking at closely that the article does not mention is Memphis Meats [memphismeats.com]. One of its founders is Slashdot-favorite Billg: https://www.bloomberg.com/news/articles/2018-01-29/tyson-joins-bill-gates-cargill-to-invest-in-lab-meat-producer [bloomberg.com].

  • https://www.cnbc.com/2019/07/0... [cnbc.com]

    So sure, let's pay $10 for a patty instead of ~$2.50 for a loaded burger. Oh, an those are with real meat.

  • One thought, would vat-grown meat pass muster against the stringent anti-GMO rules? GMO crops after all are plants with a few genetic tweaks. Here, the meat is literally being produced in a lab.

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