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Television Science

How 'The Big Bang Theory' Normalized Nerd Culture (newyorker.com) 375

Last week, the last episode of the final season of "The Big Bang Theory" was broadcasted on CBS. Say what you will about the show, but one thing is clear: it was popular. While the average episode in Season 11 received over 18.6 million views, the season finale ended its run with an audience of 23.44 million viewers. The New Yorker's Neima Jahromi reflects on the show and how it "normalized nerd culture": On Thursday night, "The Big Bang Theory" closed out its run with an audience of eighteen million viewers. Despite all the cast changes, Sheldon remained emphatically misanthropic, self-centered, and alienated. In the end, the reason he became a kind of dweeby Fonz has to do with the structural tendencies of the oft-dismissed multi-camera sitcom. Such shows extract empathy in real time. With a live audience, silence is not an option: if a joke or a scene doesn't land, if real people aren't feeling it, then the writers storm the soundstage and change it. Alienated characters, who are the least likely to garner empathy, require extra attention from writers, and therefore often gravitate toward the center of a show. As a result, viewers come halfway, too. It's unlikely that a curmudgeonly Archie Bunker on "All in the Family" or an uptight Alex P. Keaton on "Family Ties" will remain detestable for long, even if their creators did set them up to be antagonists. Eventually, audiences saw that Sheldon was as befuddled by the world as they were uncomprehending of his intellectual pursuits. They also learned that he hated change as much as they did. In this way, an outmoded form of television cushioned the anxiety of the brave new tech culture for a generation. How do you feel about the ending of The Big Bang Theory?
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How 'The Big Bang Theory' Normalized Nerd Culture

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  • Normalize (Score:5, Insightful)

    by darkain ( 749283 ) on Thursday May 23, 2019 @02:02AM (#58640168) Homepage

    It didn't normalize anything. It stereotyped nerd culture as people who have absolutely no social skills, and then profited off of it. All they did was make fun of people who were not "normal" by their very narrow and limited definition.

    • Re: (Score:2, Offtopic)

      by Krishnoid ( 984597 )

      If they had no social skills, how come the whole show was about them socializing with friends, coworkers, lovers, and family, and there was very little to no actual technical content?

      • Re:Normalize (Score:5, Insightful)

        by JaredOfEuropa ( 526365 ) on Thursday May 23, 2019 @02:08AM (#58640176) Journal
        Because it was a show about nerds, not for them.
        • Re:Normalize (Score:5, Insightful)

          by Anonymous Coward on Thursday May 23, 2019 @02:33AM (#58640224)

          It was definitely not appealing to me. Agreed. There is a right way to do a show like this and a wrong way. Young Sheldon is funny. The Big Bang Theory is offensive.

          • A show cannot offend. You can only choose to be offended. True I am a geek, not a nerd, but I found the show hilarious. It was funny because, as with all humor, their was a significant element of truth to it. When you feel offended it isn't because someone missed the mark, but rather because they hit it.
    • by AmiMoJo ( 196126 )

      Only two of the actors had any real comedy skills, and both got nerfed by having bad characters and bad writers. Howard is one, there was plenty to explore there but most of the early seasons were just wasted with him been a creep. I suppose his lechery was supposed to be "cute" or something.

    • Re:Normalize (Score:5, Insightful)

      by martyros ( 588782 ) on Thursday May 23, 2019 @03:20AM (#58640316)

      If you've only seen the first couple of episodes, I can see why you'd say that; I basically felt the same way. But as the show progresses, each of the characters becomes more like a real person; and more an object of empathy. As the summary points out, this is probably in part because of the effect of filming in front of a live audience -- obnoxious unlikable people can only really be tolerated for so long.

      What the show does do is show lots of previously-reviled things in a very positive light. Scientific knowledge, esoteric knowlegde of comics or sci-fi, solving problems with technical solutions, are all portrayed as cool and enjoyable.

      In fact, the transition is best captured in one of the episodes where Penny, after having broken up with Leonard, brings one of her "normal", dumb boyfriends around, and realizes that she just can't stand dating dumb guys anymore.

      Are the characters still portrayed as a bit "weird"? Yes -- but that's kind of the point: We're all weird in our own ways, and that's OK. Generally speaking, the closer we are to someone, the more we see their "weird" side; as C.S. Lewis said, "No people find each other more absurd than lovers." Finding someone "weird" and having affection and respect for them are not mutually exclusive.

      The show's not perfect, by any means, but I certainly see myself and my friends represented in it, and represented in a positive light. I think that's a big step forward.

      • by AmiMoJo ( 196126 )

        The amount of growth was very, very small. For example Sheldon basically stayed the same until the very last episode, with Amy merely telling him when he was being an arse rather than him coming to understand it or develop real empathy. Raj was even worse, as he seemed to get slightly better with women but then reverted to type right at the end.

        It's interesting that you cite Penny as an example of a positive change. Thing is, she never really comes to appreciate Leonard for who he really is. She patronises

      • ... obnoxious unlikable people can only really be tolerated for so long.

        Then how did House [wikipedia.org] last for 8 seasons?

    • Re: (Score:2, Interesting)

      by Anonymous Coward

      EXACTLY. The portrayal of Sheldon rubbed me wrong from day one, as someone very close to a person with Asperger's. I felt the show was not trying to normalize anything, but rather profit off of parading non-normalcy around with a laugh track.
      I am very glad to see this show off the air,

    • Re:Normalize (Score:4, Insightful)

      by Anonymous Coward on Thursday May 23, 2019 @06:08AM (#58640722)

      I saw it as Nerd Blackface comedy.

    • by sjbe ( 173966 ) on Thursday May 23, 2019 @06:52AM (#58640822)

      It didn't normalize anything. It stereotyped nerd culture as people who have absolutely no social skills

      The ENTIRE point of the show was the main characters social skills and growth. You seem to have completely missed the point. Subcultures interacting with mainstream cultures is the premise of countless shows. And yes TBBT did introduce a lot of people in a gentle way to aspects of "nerd culture" that they probably would never have come across otherwise.

      And frankly a lot of people in "nerd culture" (your term, not mine) demonstrably DO have poor and/or limited social skills. That stereotype exists for a reason. No stereotype applies to everyone but I can introduce you to people I personally know who would fit in nicely in the world of TBBT. Heck I see bits of myself there and I think it's funny. If you see some of yourself in the characters and can't handle it being made fun of, that says more about you than it does about anyone else.

      and then profited off of it.

      As if nerds aren't busy profiting off the social interactions of other people. I direct your attention to Facebook, Google, Twitter, etc. Nerds are making untold billions off the social interactions of "normals" so spare me the righteous indignation of nerds being presented unfairly.

      ll they did was make fun of people who were not "normal" by their very narrow and limited definition.

      Show's about boring "normal" people are by definition not interesting and nobody would watch them. Things are funny when they are exaggerated. And exaggerations only are relevant when they are based in truth, even if only loosely. Lighten up. It's a funny show and if it offends you then you need to seriously take your ego down a few notches.

      • Agreed 100%.
        The number of people positively butthurt over this show is astounding. Just get over yourselves already.
        Who knew? - nerds and geeks have egos just as big and touchy as jocks do.

        BB wasn't a nerd docu-drama, it was a comedy, where often the difference between character and caricature is a fine line. How many complaints have there been about Penny's jock boyfriends prior to Leonard, all of whom were portrayed as imbeciles? I'd wager few here found that offensive.

        In any case, I stopped watching a

    • by elrous0 ( 869638 )

      This. It wasn't laughing WITH us. It was laughing AT us.

    • I do not disagree with your assessments. However it is better portrayal of nerds then they had before. Think of Movies like Revenge of the Nerds, or sitcoms like Family matters. Where the Nerds are hopelessly out of touch with humanity. Big Bang Theory, actually shows these people interacting with normal people, and for the most part being rather successful. They feel the pain from being bullied in school, and they often have that chip on their shoulder from it, while still very stereotyped, at least they

  • Make fun of nerds and laugh.

    It's ok, I don't really want non-nerds empathizing with me. They can stay with their boring pursuits like sex and beer.
    • by chthon ( 580889 )

      I am a nerd, always have been, since kindergarten. But I have actually never been anti-social or asocial, although I got sometimes a bit bullied. Never liked soccer, and there was an in-crowd which couldn't stand that.

      However, I am married and have a daughter, and I brew my own beer. Brewing is something that can become quite nerdy when you go down the depths of chemistry, biology, thermodynamics and process control in order to deliver a nice product.

  • by Anonymous Coward

    The show it abusive and outright insulting. You wouldn't do this to black people. No. It's not OK to make fun of people like this. I don't take issue with the spin off Young Sheldon, and am not against having fun with certain characteristics of those who fall toward one direction or another on the "spectrum", but it's not OK to make it socially acceptable to make fun of them/us. I'm nowhere near this, but certainly know people who are. I can also understand why a parent of a kid would find a show like Young

  • by 91degrees ( 207121 ) on Thursday May 23, 2019 @02:44AM (#58640242) Journal
    It could have been a show about some highly successful guys who have trouble with the real world. The characters were hugely successful in their fields after all. And there's nothing wrong with social awkwardness as a means to push the comedy.

    There was never much emphasis on what made them great. There was never an attempt to connect with the real Leonards and Sheldons amongst their viewers. They were seen as exhibits not to celebrate but to jeer at.
  • by kaptink ( 699820 ) on Thursday May 23, 2019 @02:58AM (#58640274) Homepage

    https://www.youtube.com/watch?... [youtube.com]

    Killed what little it had for me

  • NaN (Score:2, Interesting)

    by Anonymous Coward

    (Not about Nerds)

    It wasn't a show about nerds. It was a show making jokes about what dumb people think smart people are like. I'm a scientist and I don't know a single scientist who watches that show. I'm also from the South and I know a ton of rednecks back home who absolutely love it.

    • That's my feeling too.

      I've spent far too much of my life in college and around academics. I'm a huge nerd. And I didn't see the people I know represented in the show. It really was a bunch of caricatures of what normal people think nerds are.

  • by Laxator2 ( 973549 ) on Thursday May 23, 2019 @03:16AM (#58640304)

    The later seasons of the series have shifted from having the nerds as the main characters to showcasing various relationships. The addition of female characters may have broadened the audience, but the addition of the Bernadette character combined with the constant humiliation of the Howard character made the episodes rather annoying to watch.
    Also, the almost complete elimination of any references to science just to emphasize the relationships took most of the original fun out of the series.

    • by Tom ( 822 )

      This.

      Started out as a very stereotyped show, but for a comedy that is fine. Was it realistic? Nah. But who cares? It's not like Iron Man is realistic, or Star Trek. Or the typical RomCom.

      It was fine that some of the cast actually got girls. You can only play the "sorry failure" joke so often, and especially Penny really added to the show. Quite a few of the girls Raj had flings with were also very interesting characters and I would've loved to see more of them.

      But Bernadette and Amy didn't add anything for

    • Yep. As soon as the characters all had to pair up it went from being a decent comedy show with nerdy references to "Friends, but with science!". The focus of the stories stopped being about nerd culture and started being about dating and then marriage. With making fun of nerds thrown in.

  • by joe_frisch ( 1366229 ) on Thursday May 23, 2019 @03:17AM (#58640306)

    I have to admit that I enjoy the show (which I only watch on airline flights) but its about as realistic a depiction of nerds as James Bond is of intelligence agents. It adds to a whole bunch of inaccurate stereotypes.

    That said, I don't really care. I'm a nerd, my friends are nerds. We really don't care a lot about what the rest of the public thinks of us. If they want to believe that computer scientists, engineers, and physicists are socially inept, physically incompetent, and are generally unable to deal with daily life based on a TV show, then so be it. We are too busy climbing mountains, flying airplanes, driving race cars, running ultras, traveling all over the word, and socializing with our friends to really worry about it.

    A realistic show about what nerds lives are like would be really dull - as it would be for any profession.

    • A realistic show about what nerds lives are like would be really dull - as it would be for any profession.

      I don't mind if they manufacture complete bullshit to make the lives of people on TV far more exciting for the sake of entertainment.

      I just want to slap the shit out of the moron who called that "Reality" TV.

    • by fermion ( 181285 )
      One difference between Bing Bang and James Bond is that James Bond has the appropriate amount of sex. When I was in the lab, everyone year there would be a unplanned pregnancy. Couples were switching all the time. I was working one summer in a physics lab, and we had two freshman interns. Within a couple days they had hooked up for the summer.

      I suspect that if shows depicting the science lab for the hot bed that it is, we would hav a lot more people pursuing science.

    • by vlad30 ( 44644 )

      >

      A realistic show about what nerds lives are like would be really dull - as it would be for any profession.

      This is exactly the same I get from friends who are doctors. Medical Dramas/shows are generally way more interesting than actual work they do. very few doctors are like the characters in those shows. Some doctors like the shows most don't as it gives the patients unrealistic expectations about them. The same for BBT. If you actually made a TV show that was real and based on real people the show would be boring. For that reason shows have writers and essentially condense weeks and months into 20 minutes. Wha

  • Farewell to Nerds (Score:5, Insightful)

    by Kohlrabi82 ( 1672654 ) on Thursday May 23, 2019 @03:20AM (#58640318)

    What the show portrayed was that guys with an interesting job and fun hobbies got dragged into a world of boredom by appeasing the whims of the women around them. It was a warning to all nerds to not budge to social pressure. At the same rate the guys gave up their hobbies and interests, the show got more and more boring and went into (awkward) romcom territory. It finally jumped the shark when the three most unlikely people, Penny, Amy and whatshername were hanging around with each other, without sharing a single interest, except for "we (have to) like the guys across the hall".

  • by kiwioddBall ( 646813 ) on Thursday May 23, 2019 @03:36AM (#58640358)

    Because clearly you weren't a nerd in 2007. Being a nerd in 2007 was a pretty bad thing, still looked upon extremely negatively. This show indeed normalised being a nerd, it was a pretty good thing for me, it made me proud to be who I was.

    If you are sitting here in 2019 criticising it, the show did its job. Being a nerd is cool now.

    • by gravewax ( 4772409 ) on Thursday May 23, 2019 @04:07AM (#58640438)
      I have probably been a nerd since before you were born. Some people said the same things about the "Revenge of the Nerds" movies in the 80's too. All you have really seen is the gradual change in society over the past 30-40 years. It was happening before the show and will continue long past it. Many of the things that classify us as nerds have become mainstream and it also changes as you grow up, when you get older "nerd" has no stigma attached to it like it used to as kids and if anything becomes a huge asset if used to your advantage.
    • Re: (Score:2, Insightful)

      by Anonymous Coward

      I tend to agree. It normalised the idea of grown men enjoying D&D, comics, action figures, Star Wars, LoTR, etc.

      A lot of people here are complaining that it made smart people the butt of jokes. To me, that just shows how fragile they are; that they can take jokes at other people's expense but not their own. How much do you want to bet that none of them ever complained about Homer Simpson making dumb people the butt of jokes?

    • by Tom ( 822 )

      In 2007 it was already not so bad anymore. Try a decade earlier. The show was successful largely because it was at the front of this trend of normalisation. It didn't break any barriers, but it helped pushing them and things might have moved slower without it.

      • Try a few more. I was at college in 1987, and I'm pretty sure I was a nerd in school. Maybe they were just called swots then.

    • Comment removed (Score:5, Insightful)

      by account_deleted ( 4530225 ) on Thursday May 23, 2019 @08:22AM (#58641238)
      Comment removed based on user account deletion
  • I was laid up for a while and watched far too much TV. Saw some episodes of the show, which looked, to me, like the "popular kids" (producers/writers/...) making fun of "nerds".

    Just so I don't have to watch any more of it, did Amy and Sheldon get their Nobel?

  • I never watched ever any episode of it, even if I'm a nerd/geek.

    • That's how I feel, too. I saw it on TV once while flipping channels in a hotel room (I can't get broadcast TV at home) and I tried to watch it, but it just wasn't funny. Maybe I caught a slow spot, or maybe it just wasn't worth watching on any level. That describes most shows on TV, so that's the safe way to bet.

      The last fiction show I cared even slightly about was dark matter, Syfy murdered it just as it was gaining viewers and now they are dead to me. Before that I haven't cared about a show since Babylon

  • by TeknoHog ( 164938 ) on Thursday May 23, 2019 @06:42AM (#58640794) Homepage Journal

    One thing that constantly annoys me about TBBT and many other portrayals of geeks, is that scholars/makers/creators are conflated with fans/collectors. You can never just have a brilliant scientist, you always have to add some infantile consumer interest in things like Star Wars. Sure, there's something "geeky" about both, an obsessive interest, but it doesn't mean that every scientist out there is a comic book fan.

    I guess the idea is to make the person seem more balanced -- we can't just have somebody who is simply smarter than others. But there are more realistic aspects to that, for example social awkwardness and isolation. Some books and movies get this right.

  • That's like saying Monk normalized OCD.

    What we got with BBT was putting nerds on display for the "normies" to laugh about. That's basically all there was. Look, he's so smart and so bright and all but can't even drive a car or get the simplest of jokes. Haha. What a weenie.

  • by Nidi62 ( 1525137 ) on Thursday May 23, 2019 @07:04AM (#58640870)

    I was on a cruise a few years ago, and one of the in-room TV channels showed TV shows, and would have an intro screen before each one played showing the show title, a plot summary, and a runtime(without commercials). Most of the shows had a 21-23 minute runtime to account for commercials in a 30 minute timeslot. The Big Bang Theory episodes had runtimes of about 17-18 minutes. So if you take into account the intro and the closing credits, the amount of time dedicated to airing actual show content was barely half of an allotted 30 minute timeslot. To me that was ridiculous. Although, I guess when you are paying actors millions of dollars per episode the only way to make it work is to load it full of commercials.

  • Comment removed based on user account deletion
    • I'd think the Marvel movies did more than conventions, but it is all sort of hand-in-hand. The whole shift from "comfortable employment" from a union factory job to a college educated STEM job probably also played a role in the mainstreaming of nerd culture.
  • The BBT was, by far, the funniest thing on tv. Even though that's not a high bar, it's the only thing I've consistently watched in the last 12 years except for Forged in Fire and the occasional Nova (a series that has really gone into the toilet).

    I was mostly disappointed in the final episode, but I will continue to watch the reruns; there's nothing else as interesting.
    • As far as network comedies go, I think I have laughed more at Parks and Rec if you're looking for recomendations. It is a pseudo-documentary format rather than multicamera sitcom.
  • I never understood the show's popularity among people who, otherwise, seemed to have somewhat discriminating tastes when it comes to TV. Always seemed dumb and un-funny to me.
  • by buddyglass ( 925859 ) on Thursday May 23, 2019 @07:59AM (#58641118)
    1. MCU. Suddenly the whole country are fans of comic book characters. Plus the genius scientist-type characters in the MCU who are portrayed positively. Stark, Banner, Parker, Black Panther's sister.
    2. The rise of video games as an activity not just for young people. People talking about World of Warcraft at the water cooler.
    3. Game of Thrones TV series. Way, way more people than would *ever* have considered reading the books ended up watching the show.
    4. Rise of "startup culture" in aftermath of dot-com boom. Suddenly it's cool to be a "tech entrepreneur".
  • I tried watching that show, from the little I saw it was nothing about actual nerd culture; but rather what some homosexual non-nerd writers in Hollywood thought was "nerd culture."
  • I thought it was a really fun series when it started, and I used to watch it regularly. I ultimately stopped not because I didn't think it was good or because I had anything against it, but because I just didn't have time for television any more. I guess one could say (my) life got in the way; when the series started I was somewhat of a newlywed, a couple seasons in and I had my own child to deal with. I've missed out on Game of Thrones and any number of other TV shows that people love to discuss for the
  • Comment removed (Score:3, Interesting)

    by account_deleted ( 4530225 ) on Thursday May 23, 2019 @08:09AM (#58641158)
    Comment removed based on user account deletion
  • Imagine if TBBT instead featured, caricatured, and satirized transgender culture instead of nerd culture. Do you think such show would ever air?
  • There are two reasons I think the show is awful:

    1) Any joke I saw that involved the Indian guy was always about how "funny" his accent sounded, or how his skin was coloured differently to the others. It was a lower level of comedy than Mind Your Language. The only example my Indian mates could think of that was more offensive was Short Circuit, and that's only because the guy playing the "Indian" guy was white, and just putting on his "funny" accent.

    2) As mentioned by others, once the ad breaks and scene tr

  • At no point in its excessive run did the Big Bang Theory ever have anything to do with nerd culture, whatever that even means.

  • Oh, that show?
  • In the beginning, the episodes often had a little science/physics/engineering or mathematical joke embedded in the plot ... a little one-liner about string theory or maybe a brief discussion of Fermat's Last Theorem -- something I could identify with or laugh at. So I often watched the show with my wife who seemed to enjoy it (though I am not sure why). But later episodes have had none of these little humorous treasures, and seemed just like so many other sitcoms. So I stopped watching Big Bang Theory.
  • I got married during the height of this show. I saw a few episodes here and there, mostly from visiting my parents, but I never got into the show.

    I quit watching TV in the normal sense a long time ago - when I got married I was down to watching South Park and only South Park, which I watched online. My wife has talked me into watching TV with her since then, but at that time I had parted ways with the boob-tube.

    It was very difficult for my in-laws to grasp the fact I didn't watch TV. They were at a loss when visiting since the TV played video games and movies off of a media server, but didn't have anything else.

    I got lumped in with this show in their minds because I fit some of the stereotypes. I've been frequently compared to both Sheldon for my aspie ways, and Leonard since despite the obvious hangups I'm still sort of cool and can relate to people. A former coworker used to call me Sheldon all the time.

    I got a soft-kitty T-Shirt from my in-laws for Christmas. I had no idea what it meant. On top of that, I have a problem with cats. I'm very allergic to them and have developed a bit of an aversion overall because of it. I actually had to have the meaning of that shirt described to me. My wife has taken it over and I haven't seen it in a couple of years. I got some sort of rock, paper, scissors, lizard, Spock dice game the same year. I have no idea where that's at.

    This show plagues me wherever I go, I'm expected to be an expert on it. I enjoyed what few episodes I have seen - but I just can't bring myself to watch normal sitcoms anymore. Good riddance to this show. Maybe after it's gone long enough from the public consciousness I'll no longer have to piece together pop-references and try to frame them during random conversations.

  • by scourfish ( 573542 ) <scourfishNO@SPAMyahoo.com> on Thursday May 23, 2019 @10:15AM (#58641848)
    It was entertaining enough as a TV show and any inaccurate portrayals of "nerd culture" are not worth getting upset about.
  • by eepok ( 545733 ) on Thursday May 23, 2019 @10:29AM (#58641940) Homepage

    The profitability of serving nerds and geeks as consumers. From comic/anime/sci-fi-cons to showing up en masse at every MCU/DC/etc. release, to continuing to buy and play video games well into their careers, and (most importantly) becoming really rich (think tech companies).

    In essence, being a large market well into career life has forced companies to support nerd/geekdom. With a financial value behind it, it's somewhat validated in social culture.

    Of course, it's still 100% OK in most forms of modern western society to mock or deride nerds, so it's still not "normal". It's still "other". It's still the default refuge of social rejects and everyone knows it.

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