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Medicine Businesses The Almighty Buck United States

Vitamin D, the Sunshine Supplement, Has Shadowy Money Behind It (nytimes.com) 151

The New York Times tells the story of Dr. Michael Holick, a Boston University endocrinologist "who perhaps more than anyone else is responsible for creating a billion-dollar vitamin D sales and testing juggernaut." From the report: Dr. Holick's role in drafting national vitamin D guidelines, and the embrace of his message by mainstream doctors and wellness gurus alike, have helped push supplement sales to $936 million in 2017. That's a ninefold increase over the previous decade. Lab tests for vitamin D deficiency have spiked, too: Doctors ordered more than 10 million for Medicare patients in 2016, up 547 percent since 2007, at a cost of $365 million. But few of the Americans swept up in the vitamin D craze are likely aware that the industry has sent a lot of money Dr. Holick's way. A Kaiser Health News investigation for The New York Times found that he has used his prominent position in the medical community to promote practices that financially benefit corporations that have given him hundreds of thousands of dollars -- including drug makers, the indoor tanning industry and one of the country's largest commercial labs.

In an interview, Dr. Holick acknowledged he has worked as a consultant to Quest Diagnostics, which performs vitamin D tests, since 1979. Dr. Holick, 72, said that industry funding "doesn't influence me in terms of talking about the health benefits of vitamin D." There is no question that the hormone is important. Without enough of it, bones can become thin, brittle and misshapen, causing a condition called rickets in children and osteomalacia in adults. The issue is how much vitamin D is healthy, and what level constitutes deficiency.

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Vitamin D, the Sunshine Supplement, Has Shadowy Money Behind It

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  • Only in America (Score:1, Insightful)

    by JoeyRox ( 2711699 )
    Can a billion dollar industry form around a vitamin the human body produces itself in ample supply. As the NYT article states, "Drug companies can sell fear, but they can't sell sunlight, so there's no promotion of the sun's health benefits."
    • Re:Only in America (Score:5, Insightful)

      by ScentCone ( 795499 ) on Sunday August 19, 2018 @10:54PM (#57157440)
      And yet, indeed, many people are deficient. And they've got ANOTHER doctor that cooking their skin in the sun is a pathway to melanoma and a possible miserable death.
      • Re:Only in America (Score:5, Informative)

        by JoeyRox ( 2711699 ) on Sunday August 19, 2018 @11:03PM (#57157466)
        And yet, indeed, many people are deficient. And they've got ANOTHER doctor that cooking their skin in the sun is a pathway to melanoma and a possible miserable death.

        From the NYT article:

        Dr. Holick's crucial role in shaping that debate occurred in 2011. Late the previous year, the prestigious National Academy of Medicine (then known as the Institute of Medicine), a group of independent scientific experts, issued a comprehensive, 1,132-page report on vitamin D deficiency. It concluded that the vast majority of Americans get plenty of the hormone naturally, and advised doctors to test only patients at high risk of certain disorders, such as osteoporosis.

        A few months later, in June 2011, Dr. Holick oversaw the publication of a report that took a starkly different view.
        • by Anonymous Coward

          This is the document where later on the accepted they had screwed up the math in calculating the RDA.

          • by Paul Fernhout ( 109597 ) on Monday August 20, 2018 @10:45AM (#57159724) Homepage

            https://www.vitamindcouncil.or... [vitamindcouncil.org]
            https://en.wikipedia.org/wiki/... [wikipedia.org]

            He has been demonstrating a need for vitamin D since around 2000 (before Holick).

            Bottom line:
            * Humans are adapted overall for an outdoor lifestyle partially clothed in the sunshine without regular bathing.
            * Humans in industrialized countries now spend most of their time indoors -- or travelling in enclosed vehicles where glass is designed to prevent UV transmission to prevent faded carpets but not faded people.
            * When humans in industrialized countries go outdoors they tend to wear a lot of clothes.
            * Bathing (especially with soap) disrupts the formation of vitamin D by removing natural oils from the skin which are needed to make vitamin D.

            Three other factors have made vitamin D deficiency worse:
            * Dermatologists claiming time in the sun gives you cancer -- which is a half-truth because while sunlight can increase melanoma risk (a relatively easily treatable cancer), vitamin D reduces cancer risk for many cancers including melanoma -- which is why more office workers get melanomas than outdoor workers and why many office workers get melanomas in places they wear clothes.
            * The USA RDA for vitamin D was set to prevent the worst cases of rickets not to ensure optimal health and so for decades has been ten times or more too low. Only recently has it been raised to perhaps adequate for infants but the RDA is still too low for adults
            * Historically, a patent was granted for Vitamin D2, a synthetic and less effective form of vitamin D, and that was what doctors pushed instead of the better vitamin D3.
            * In order to use vitamin D optimally, you also need a health diet like with vitamin K2 and other cofactors like magnesium, zinc, and boron -- and the standard American diet tends to be lacking in these.

            Another complication: if a pregnant or nursing mother has low vitamin D her child will also have low vitamin D -- which may be a contributor to autism and other health problems for young children.

            And yet another (politically charged) complication: people with darker skin moving far north or south from the equator are going to be even more impacted by vitamin D deficiency (e.g. especially Somalis moving to Minnesota who also wear burkas and have a high autism rate). Just like people with lighter skin who move to the equator are at elevated risk from melanoma. Skin color is adaptive for latitude (some exceptions being people who get vitamin D in their diet from fish or other animal products). However, this is made more complicated by uncertainty about whether vitamin D needs may differ in connection with other metabolic genes varying along with skin color genes.

            Also, while vitamin D is the biggest immediate problem form lack of adequate sunlight, it is not the only substance our skin makes when exposed to sunlight -- so taking the right amount of vitamin D3 is beneficial but maybe not the entire answer.

            Yes, there are now conflicts of interest by multiple advocates of adequate Vitamin D3 like with Holick or even now Cannell. But there still is a health crisis going on!

        • Re:Only in America (Score:4, Interesting)

          by Oswald McWeany ( 2428506 ) on Monday August 20, 2018 @06:53AM (#57158518)

          It concluded that the vast majority of Americans get plenty of the hormone naturally, and advised doctors to test only patients at high risk of certain disorders, such as osteoporosis.

          A few months later, in June 2011, Dr. Holick oversaw the publication of a report that took a starkly different view.

          There is definitely some sort of big D conspiracy going on.

          I'm not a doctor, and I don't even play one on TV; but I can state I'm skeptical of the whole Vit D. Every year my doctor tells me to up my D intake. First it was, take a multivitamin; then it was... that's not enough, that only has 100% of daily need- you should be getting 500% of what is recommended the recommended level is too low.

          Every year he tells me I should be taking more and more... ... I've stopped listening to him about the issue, even though every year he tells my Vit D levels in my blood are too low- they're merely average. I think he's become brain washed by some strange D cult. He's all about the D.

          • Re:Only in America (Score:5, Insightful)

            by thegarbz ( 1787294 ) on Monday August 20, 2018 @08:53AM (#57159004)

            It's important to remember that just because the American medical industry is infested with corporatism that the basis of their argument still has some truth. Him overdosing you on Vitamin D to make some nice profits doesn't mean you should abstain completely.

            The rest of the world which isn't in such a state can provide a quite sane source of information. If it's winter and you live above above the 45deg line then just take a supplement daily like everyone who doesn't see the sun for half a year and move on with your life.

            • Vitamin D is cheap. It's unlikely that Oswald McWeany's doctor is making any money off his vitamin D suggestion.
              • A product is cheap, however preferential treatment to a whole series of products produced by a certain manufacturer under certain brands are quite lucrative, and the medical system in the USA is well known for kickbacks as well as other benefits given directly to GPs by the industry.

          • Big Calcium would be very happy if you did.

          • The Hypothosis is that we spend far more time inside not exposed to the Sun.

            Vitamin D supplements replace in a fashion that lost Sun exposre that makes Vitamin D.

        • "Choose wisely."
          choose wisely [youtube.com]
          Darwin knows, and has an award....
          He chose poorly [youtube.com]
      • Do you really think we evolved in such a way as to have so substantial a weakness to the sun that being outdoors 30 minutes a day is likely to kill us? Does that seem more likely to you than a lot of these studies showing the risk of melanoma to be bunk?
    • by Anonymous Coward

      Sell sunlight? You can't even give it away to us nerds!

    • Re: (Score:2, Insightful)

      by Brett Buck ( 811747 )

      Vitamin pushers, miracle cure snake oil salemen, and other quackery has been around everywhere, forever. It is not a uniquely American phenomenon.

    • Re: (Score:2, Interesting)

      by ooloorie ( 4394035 )

      Can a billion dollar industry form around a vitamin the human body produces itself in ample supply.

      For many people it doesn't.

      As the NYT article states, "Drug companies can sell fear, but they can't sell sunlight, so there's no promotion of the sun's health benefits."

      Compensating for low vitamin D levels with sun exposure is asking for skin cancer.

      • Re:Only in America (Score:5, Insightful)

        by dwywit ( 1109409 ) on Monday August 20, 2018 @04:43AM (#57158192)

        "Compensating for low vitamin D levels with sun exposure is asking for skin cancer."

        No, it bloody isn't. You don't need to sit in the sun for hours, 10-15 minutes per day is sufficient (with modifiers for extreme tropical and frigid climate zones - extreme northern and southern dwellers definitely need supplements during the dark).

        And it isn't even whole-body exposure. If you wear a short-sleeved shirt for work, and you walk in the open air to get your lunch, you'll get enough.

        I have pale skin, and I live in the melanoma capitol of the world (Queensland, Australia), and my own GP just tells me to follow the guidelines from the Cancer Council:

        https://cancerqld.org.au/cance... [cancerqld.org.au]

        "Vitamin D â" how much sun is enough

        In Queensland where UV levels are high all year round, most people receive adequate sun exposure to produce vitamin D through their daily incidental activities. These activities include hanging out the washing, checking the letterbox or walking to and from your car. "

        • Re:Only in America (Score:5, Insightful)

          by ooloorie ( 4394035 ) on Monday August 20, 2018 @08:24AM (#57158838)

          No, it bloody isn't. You don't need to sit in the sun for hours, 10-15 minutes per day is sufficient

          And you don't need to sit in the sun for hours to get skin cancer either.

          most people receive adequate sun exposure to produce vitamin D through their daily incidental activities

          And a large percentage of adults in the West carry gene variants that lead to low vitamin D levels even with normal sun exposure. That's not surprising given that vitamin D is supplied by eggs, cheese, and fish, meaning there has been little selective pressure against deficiencies, and it may be in the process of becoming an essential vitamin for many humans.

          Vitamin D is also generic and trivially cheap, at around two cents per day. The idea that recommending supplementation is due to some corporate scheme drumming up support for expensive drugs is laughable.

          • mod up - the life you save may be your own
        • 10-15 minutes per day is sufficient

          Commonly referred to as a sunburn in Australia.

    • Re: (Score:2, Insightful)

      by markdavis ( 642305 )

      >"Can a billion dollar industry form around a vitamin the human body produces itself in ample supply. As the NYT article states, "Drug companies can sell fear, but they can't sell sunlight, so there's no promotion of the sun's health benefits."

      And the sun benefits the mood and brain, releasing other important factors and benefiting sleep cycles. However, sun exposure also contribute to wrinkles and skin cancer. Plus there really are a lot of people who don't and won't get enough vitamin D (3) due to th

    • The thing is that the vitamin D test is really expensive for a run of the mill blood test. Ridiculously expensive in America due to the overinflated healthcare costs in general, but even in cheaper countries like Britain it is still pricey relative to a lot of the routine blood tests.

      I have a vitamin D deficiency so it was worthwhile for me to get the test, but the bill provided some serious sticker shock.
      • Expensive?
        Vitamin D 1,25-Hydroxy - $90
        Vitamin D 25-Hydroxy - $65

        Those are costs without insurance; paid out-of-pocket by a private lab testing.
        Plenty of online lab companies that let you buy whatever labs you want, and just go to LabCorp to have them tested, and results sent to you.

    • People with darker skin and/or living at more extreme latitudes cannot form ample supply. Also people spend more time indoors, and use sunscreen because of all the skin cancer scares.

      • People with darker skin can go out in the sun more to compensate. Though you still need calcium to process vitamin D so you're still stuck with dietary solutions.

    • That's the same New York Times that hired a racist for their editorial board, right?
    • I think you missed the part about Rickets. "Without enough of it, bones can become thin, brittle and misshapen, causing a condition called rickets in children and osteomalacia in adults" Rickets in children has been and continues to be a problem, especially amongst the poor in America. When you see very bowlegged or bandy legged children, most likely you are seeing children who suffer from rickets. http://articles.latimes.com/20... [latimes.com] https://www.medscape.com/viewa... [medscape.com] https://abcnews.go.com/Health/... [go.com] htt [webmd.com]
    • I think NY TImes is a shill for a multi-trillion dollar sickness industry that has been at odds with (y)our health for generations.

      Many people do not get adequate sunshine, essentially bathe too much, are too fat, or simply don't form, absorb and/or retain enough vitamin D3. If you want to be better informed, go read the collated medical and research papers at VItaminDwiki.com

      My family (has) lived near the Arctic for some decades - this is deadly serious, and personal. IOM etc got the RDA, AI, and
  • by quantaman ( 517394 ) on Sunday August 19, 2018 @11:06PM (#57157480)

    It's the same general principal as money in politics. You don't actually have to influence the individual for your contribution to further your point of view.

    A corporation finds politicians with views naturally aligned to their objectives and helps those politicians get into office.

    Similarly, a corporation finds researchers with view naturally aligned to their objectives and helps those researchers get papers into top journals and conferences.

    The key is more public funding of science so private donors can't have such a big influence.

    • by Anonymous Coward

      > The key is more public funding of science so private donors can't have such a big influence.

      Don't be so naive - especially as you contradict yourself.

      > A corporation finds politicians with views naturally aligned to their objectives and helps those politicians get into office.

      Public science funding just get its funds diverted by those self same politicians (corporations don't even have to nefariously get them into office - they just pick the one already naturally aligned to their viewpoint or even p

    • A corporation finds politicians with views naturally aligned to their objectives and helps those politicians get into office.

      How?

      The key is more public funding of science so private donors can't have such a big influence.

      Government science panels have often been hijacked by special interests, sometimes industrial, sometimes NGO. You're just pouring gasoline on the flames.

      • by hawkfish ( 8978 )

        A corporation finds politicians with views naturally aligned to their objectives and helps those politicians get into office.

        How?

        I think there is a web site called "GoBribeMe".

        • I think there is a web site called "GoBribeMe".

          Oh, corporations can certainly pay lots of money to politicians they like.

          The question you haven't answered is how that gets those politicians elected.

  • by larryjoe ( 135075 ) on Sunday August 19, 2018 @11:31PM (#57157564)

    "Dr. Holick, 72, said that industry funding "doesn't influence me in terms of talking about the health benefits of vitamin D."

    It is arguable that this doctor wasn't directly influenced by lobbying money. However, there is a definite appearance of impropriety. The doctor's statement above is not believable. What he should have said is, "I accepted money that influences me to promote ideas that I already believed in."

    • by phantomfive ( 622387 ) on Monday August 20, 2018 @12:06AM (#57157632) Journal
      This is why reproducibility in science is so important. If he comes up with some good results, the study can be reproduced by other, more skeptical groups. In this case, it would be interesting to see if all those vitamin deficiency tests uncovered high levels of deficiency in the population. If it didn't, then I'm going back to my original state of not worrying about vitamin D.
      • by phantomfive ( 622387 ) on Monday August 20, 2018 @12:15AM (#57157666) Journal
        And this article did spur science. In November, the results of a double blind study will be published with 23000 participants. That will help clarify the matter, and if it turns out that VitaminD is a problem, we'll all be better off.
      • At least one large, voluntary, preventative health group does this survey - Life Extension Foundation. Despite higher than average levels of intake, most people tested had inadequate levels.
        http://www.lifeextension.com/M... [lifeextension.com]

        Also read vitaminDwiki.com for more medical papers and research.
        • That page you linked to looks like an advertisement.
          • The Life Extension Foundation does sell supplements, and occasionally they are too enthusiastic. However, they are at the high end of the ethics scale for the supplement industry. They fund research, and the articles in their magazine cite many high quality references. They also encourage the use of some things they don't sell, a prime example being the prescription drug Metformin.

            The LEF is a good organization, and their claims deserve to be taken seriously.

  • Quest Diagnostics? (Score:5, Informative)

    by 93 Escort Wagon ( 326346 ) on Sunday August 19, 2018 @11:32PM (#57157566)

    The summary makes it sound as if they specialize in Vitamin D level analysis. They’re a general-purpose medical lab and do all sorts of analysis on most body fluids.

    Without vitamin D testing they’d still be an industry behemoth. It’s probably not even a rounding error in their bottom line.

    • Not to mention the doctor in question got paid no more than 170k in total over 5 years. He's not exactly rolling in the dough.
      • by Sarten-X ( 1102295 ) on Monday August 20, 2018 @10:42AM (#57159698) Homepage

        I was interested in the story until I read those little details.

        An endocrinologist is consulting for a testing lab? Stunning!

        A highly-specialized expert with extremely-good credentials got paid $34K/year average for a job? Scandalous!

        Hell, I was recently offered more than that for an engineering consultancy that should barely require a four-year degree.

  • by rsilvergun ( 571051 ) on Sunday August 19, 2018 @11:33PM (#57157570)
    USDA daily recommended levels are so high I couldn't possibly hit them even if I ate a perfect diet. Yet I've had blood work done and never once been low on any vitamins. And the only doctor who's ever suggested I take one is my heart doc said I should take a magnesium supplement (but I get the idea that was just to give me something to do rather than an actual doctor's order).

    So it would make sense that the high levels of recommended daily allotments were coming from regulatory capture.
    • >"USDA daily recommended levels are so high I couldn't possibly hit them even if I ate a perfect diet. Yet I've had blood work done and never once been low on any vitamins"

      I have. As part of regular lab work, my D came back more than once as "low", despite years of taking a multivitamin with breakfast and dinner; although I admit I don't get much sun. I was told to take a D3 supplement (which I then started adding a 2,000 UI pill in the morning). Now, people can debate what is correctly "normal" or "h

      • by oic0 ( 1864384 )
        The way they've been pushing calcium is a bigger problem. It builds plaque in your arteries. Taking D increases absorption of it. That's about the only risk with it. Getting too much calcium.
      • by Whibla ( 210729 )

        I did my research, considered it super safe, super cheap, and no big deal to just take a supplement. No prescription needed, and have been doing in for something like 8 years now.

        I agree that vitamin D is a safe supplement. Moreover I'd say (from a completely non-scientific, anecdotal, standpoint) it's beneficial during the winter months, when exposure to natural sunlight falls below the "30 mins & 30% skin exposure" figure I recollect, from many many years ago, as recommended to get the daily dose.

        The problem I do have with vitamin D supplements is that they are invariably combined with vitamin E, and I have seen studies that suggest too much of that is actively harmful (albeit

  • by Nkwe ( 604125 ) on Monday August 20, 2018 @12:22AM (#57157678)
    My Dr. suggested that I take a Vitamin D supplement. I purchased a bottle of 600 capsules at Costco for something like $12. So it costs me less than $10 per year for a little piece of mind. Do I need it? Maybe, maybe not. There is some cost to manufacturing the vitamins and getting them to the store, so it doesn't seem like there is tremendous profit in Vitamin D. Sure, if there are a couple dollars profit per bottle and everyone purchased the supplement, we are talking about decent money, but everyone doesn't purchase the stuff. It seems like a focus on things that almost everyone buys and that has a higher margin (like cable TV, Internet service, cellular service, etc.) would be a better thing to focus on for profit.
    • The test is the moneymaker. The low end of price for the test is in the $50 range if you are getting a deal, but a lot of the tests you can order online are closer to $100. It used to be even more expensive, and woe unto you if you get it done by a lab out of your insurance network in a high cost of living area.
    • by dwywit ( 1109409 )

      I'm glad that works for you, but did your Dr say anything about maybe spending 10 minutes in the sunlight (go for a walk), or dietary options (milk in your coffee, cheese and crackers after dinner instead of dessert), or something along those lines?

      If it works for you, that's great. I just hate the idea of getting my nutrients from pills instead of diet. That doesn't work for everyone, of course.

      • A lot of people I know (knew) that were cancer victims live(d) from Southern California to the tropics and had completely deficient vitamin D levels. It's a scandal and the NYT is a fake news, sickness industry rag.
  • The issue is how much vitamin D is healthy, and what level constitutes deficiency.

    No, the issue is how much vitamin D you actually absorb from supplements, and how efficacious taking supplements is overall. The most popular supplements have not been shown to provide significant health benefits [sciencedaily.com], including vitamin D. The simple fact is that most supplements are a waste of money [theatlantic.com].

    • Historically multivitamins have been misconstructed. Some shitty substitutes (e.g. folic acid vs true folate for common MTHFR variants is not B9; synthetic vitamin E), some overdosed (vitamin A, iron), many underdosed (D3), or essential nutrients missing in toto (Q10, ALA, PQQ, essential fatty acids like DHA,EPA).
  • In the US if you drink milk (from cows or plants) it's most likely got Vit D added, plus it's also added in many cereals.

  • It reminds me of some old movie with Cheech having the following conversation:

    Cheech: So, what do you do?

    Guy: I own a tanning salon for people to get tan in.

    Cheech: How do you get the sun to shine just on the people who pay you, man?

  • FYI folks!

    Low vitamin D can be an indicator of parathyroid cancer. Related to this is high calcium serum level. High calcium serum level can be an indicator of taking too much Vitamin D or of parathyroid cancer.

    parathyroid cancer is a very slow cancer for most folks. high calcium serum is a mortality indicator (i.e. if it's high, on average you'll die sooner than most folks).

    Just FYI!

    While I'm on the horn, if you are between 27 and 33 and get an ache in your groin, and find any kind of hard growth on you

  • In the words of Dr. Dean Edell, this is the "Vitamin D decade", where doctors want you to take it as prophylactic to heart disease. See previous "Vitamin E decade" and "Vitamin C decade".

    His radio show reviewed little medical releases and the supporting science behind them. Quacks found it tough going.

    It's too bad he went off the air while quack infomercials continue to reign and even a few quack doctor shows, or at least quack-friendly (to say nothing of regular talk shows, studied as medical "disinforma

  • In the end, it is your doctor that advises you.
    Any good doctor worth a visit would know to "read between (Dr Holick's) lines" and bring realistic, applicable info to patients.

    Consider, also, that most (western patients) are too stupid to realize that Vit D supplements are NOT a replacement for sunshine!

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