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DNA-Based Advertising Redefines Commercial "Ad-Targeting" 31

An anonymous reader writes: Hidden among the customary disclaimers about how the website intends to use the information it holds about you, states that it reserves the right to leverage the genotyping tests of users (who have contributed their DNA to AncestryDNA research) in order to serve back 'relevant' advertising via the site. Critics of the clause believe that the site's promise to delete a user's genome on request is devalued both by the possibility of data breaches and by the fact that data brokers and other third parties are both unlikely to honor (or even know about) removal requests, and are likely to improve at leveraging genetic information in the future.
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DNA-Based Advertising Redefines Commercial "Ad-Targeting"

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  • by Anonymous Coward

    I always write my own terms when i visit websites and include them in the HTTP request. When I visited for example, it included the statement "by transmitting HTML content to my computer, you hereby agree to allow me to grind your teeth down with a tool of my choice".

  • by PolygamousRanchKid ( 1290638 ) on Wednesday September 16, 2015 @06:49PM (#50536819)

    1) Tell a person that he might be a descendant of ancient Irish Kings.
    2) Collect a DNA sample to verify.
    3) Clone the person, from the DNA sample.
    4) Kill the original person, and replace him with the clone.
    5) Instruct the clone to change his last will and testament, leaving all his wealth to you.
    6) Kill the clone, making it look like an accident.

  • Advertising? It is my impression that Ancestry requires members to pay dues. Why would you pay and still be faced with advertising? Most services are supported by one or the other.

    I have a long family history that has been published in a book with occasional updates for over a century. AFAIK, they don't have most of this info. I considered exchanging my information for whatever the Mormons might have to add to it. But the more I learn about them, the less inclined I am to give them anything. They gather our

  • by Earthquake Retrofit ( 1372207 ) on Thursday September 17, 2015 @02:49AM (#50538715) Journal
    Identifying people genetically predisposed to be suckers is the bread and butter of business. Getting them to pay for the privilege of being taken to cleaners is icing on the cake.
  • Swap parties - exchange your DNA for someone else at random, everyone pays for one DNA analysis and exchanges the analysis with their random swap partner.

    Just to fuck up these companies who want to own us.

  • by Anonymous Coward

    At this point in history we really need to have a huge cull of anyone involved in the "advertising" industry.

    What do they contribute to society ? Sneakiness, total lack of respect for people, etc. etc. etc.

    The planet would be better without their kind on it.

A committee takes root and grows, it flowers, wilts and dies, scattering the seed from which other committees will bloom. -- Parkinson