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The Real Reason Journal Articles Should Be Free 193

Bennett Haselton writes "The U.S. government recently announced that academic papers on federally-funded research should become freely available online within one year of publication in a journal. But the real question is why academics don't simply publish most papers freely anyway. If the problem is that traditional journals have a monopoly on the kind of prestige that can only be conferred by having your paper appear in their hallowed pages, that monopoly can easily be broken, because there's no reason why open-access journals can't confer the same imprimatur of quality." Read on for the rest of Bennett's thoughts on the great free-access debate.

Around the time of the tragic suicide of Aaron Swartz, who lobbied tirelessly for free access to academic articles (in his sometimes grey-hat manner, which ultimately got him in trouble), I admitted to some friends that I didn't understand how this became a problem. Why aren't all journal articles free, all the time?

I don't mean that I didn't know why the journal publishers charged exorbitant fees for their subscriptions. If academic researchers have to have access to journal articles in order to do their jobs, then you can expect the journals to gouge academic libraries on the prices. What I didn't understand was: Why do academics even publish in journals that demand exclusive publishing rights for their work, and then charge readers huge fees to read it?

Well actually, we know the answer to that too: academics want the prestige of publishing in big-name journals that have established reputations, and as a result, those well-known journals are in a position to dictate the terms of the contract. A professor might genuinely want to publish their paper in a journal where it can be read for free by all, but they can hardly be blamed for thinking of their own career path first.

Here's the question I really wanted answered: If "prestige" only exists in the minds of other academics within a field, then why don't the academics within a given field just agree to confer "prestige" on papers published in open-access journals, if they can see for themselves that the quality is equivalent to what would be published in the old-guard journals that charge an arm and a leg? And then make hiring, promotion, and tenure decisions accordingly?

I don't mean that the papers published in an open-access journal would bypass the peer-review process, and that everyone in the field would have to judge the papers for themselves without any prior certification of their quality. One of the points that Peter Suber makes repeatedly in his book Open Access is that open access is not about skipping peer review and dumping papers directly onto the web. Rather, the process would work similarly to peer review for a traditional journal:

  1. Author submits a paper to journal XYZ.

  2. Journal XYZ selects one or more peer reviewers from among their list of people they consider qualified to review the paper. The peer reviewers send back their usual suggestions and some consensus is reached as to whether or not to publish.

  3. If Journal XYZ publishes the paper, then they have certified that the paper passed the quality controls in step #2, and the author can now legitimately claim that they had a paper published in Journal XYZ.

  4. If people in the field know that Journal XYZ is not skimping on the quality controls in step #2 — that Journal XYZ is sending the papers to the same academics who would do peer review for one of the old-guard journals, and who are holding the papers to the same standard — then they should respect the paper just as much as if it were published in a traditional journal. If a person has never heard of Journal XYZ, then it should only take a minute to explain to them how it works (and crucially, that Journal XYZ is just as strict about quality as the old-guard journals that everybody has heard of).

Each step in this process should cost the journal virtually nothing. The "hard cost," the part that consumes the time of people with unique skills, is the peer review step, but peer reviewers are usually paid by universities and consider peer review for academic journals to be part of their job description. At a minimum, all the editors really have to do is maintain the list of people they consider qualified to do the peer review, and send the submitted papers off to them.

Moreover, the entire process should be fast. Again, the "hard cost" in time is the peer review, but there's no reason that the delays between submission and publication should be in the range of months or years.

(I'm assuming that the article authors would want their writings to be widely read, or at least would not be opposed to it. That may not be the case if, for example, the authors were commissioned by a pharmaceutical company for a study that cast their drug in a favorable light, but the authors realize that their research methods contained errors and want to minimize the number of eyes on their paper, to reduce the chances of their chicanery being caught. Ben Goldacre's Bad Pharma documents these types of problems very thoroughly, but I'm sidestepping that issue for now.)

So, with that in mind as the ideal, I asked my friends, including many current and former academics, why this essentially wasn't the model that was used. Several mentioned the Public Library of Science, which publishes all articles in its journals under a Creative Commons Attribution License (free for anyone to read and reproduce in full, as long as the original author is cited), and finances its operations through publication fees. These fees are in the $2,000-$3,000 range, heavily discounted for low-income countries and authors, and in any case most academic authors pay the fees out of their research grants and not out of their own pockets. That sounded much better than the traditional model, I thought, but I still didn't understand why the costs weren't even closer to zero. Another friend pointed out that PLOS costs cover the expenses for many of their other activities — which are all noble goals, to be sure, but at the same time, why isn't anybody operating a more bare-bones model which minimizes all expenses, and charges almost nothing for publication or subscription?

This, it turns out, appears to be the approach of the PeerJ project, which aims to let authors pay a one-time fee of $99 at article submission time for the right to publish one article per year — or, if you prefer to pay only if your article is accepted for publication, you can pay $129 "on acceptance" (explained here). And the author of the Techdirt piece mentions that he submitted a paper which was published in the inaugural edition of one of PeerJ's journals, 10 weeks after the submission date. This is cheap and fast enough that I'd call it a validation of the theoretical model which predicts the whole process should be able to be done for almost no cost in almost no time. In other words, I think PeerJ will succeed, but even if it does fail, it will only be because of some anomalous business snafu, not because the hard costs of the service they're providing are greater than the dirt-cheap price they're charging for it. If for any reason PeerJ doesn't happen to get it right the first time, they or some other company should keep trying until someone makes it work.

The basic algorithm at work here — taking a piece of content, submitting it to one or more suitably qualified reviewers, and then certifying the content based on the feedback of the reviewers — is something I've advocated in many contexts over the years, for many different types of problems. In one article I argued that we could make success in the music industry into much more of a meritocracy, with far less arbitrariness in determining who succeeds and fails, if a suitably popular site like Pandora simply took new submissions from artists, had the content "rated" by a random sample of listeners interested in that type of music, and if enough of them liked it, push the content out to all of the fans of that genre. In "Crowdsourcing the Censors" I suggested that Facebook's complaint review process should use the same principle: If a given page received enough complaints, have the page contents reviewed by a random subset of Facebook users who had signed up to be "abusive content" reviewers, and then only flag the page for removal if a high enough percentage of those users voted that the page had indeed violated Facebook's guidelines. This year I argued that "We The People", the White House's online petition-drive-organizing website, should rate ideas based on what a random subset of users think of each idea, rather than allowing users to organize mobs of their friends and followers to vote their own ideas to the top of the pile (which, in case you missed it, is how 4chan gave us this). Or, if you think the general public is not qualified to rate ideas according to how they should be prioritized by the White House (and I'd be inclined to agree), you could have the ideas rated by a random subset of, say, the nation's economics professors.

Of course, I haven't heard of any plans to implement this algorithm in any of those contexts. Not that I expected the key power players to be reading my articles, but it's a little surprising that none of them ever came up with this idea independently, either. (To this day, the only website I'm aware of that ever implemented random-sample voting correctly, was, where users could rate members' pictures by attractiveness — but each picture's rating was determined by showing it to a random subset of the site's visitors. That system is gone, since the site has made itself over into a date-finding service.)

But academia in general, and science specifically, is different from other arenas in a number of key ways which could help this algorithm succeed:

  • Academia, uniquely, is comprised of many professionals whose love of knowledge and intellectual inquiry, is greater than their desire for money. That's not to say that I don't think the same algorithm could work just as well in a business like the music industry, where most of the stakeholders are in it for the money. But even if Pandora did successfully implement the algorithm, it would meet a lot of resistance from entrenched interests in the music industry, who make their money by finding and promoting and managing talent and would not be happy about a new system that threatened to make them irrelevant. In academia, by contrast, it's quite plausible that even the "entrenched interests" — the people who had become superstars under the old system — would see the new system's great potential for disseminating free knowledge, and would welcome it even if it gave scrappy new upstart academics a chance to dethrone them. Not everybody in academia loves knowledge more than they love their own prestige, but I know more people like that in academia than anywhere else.

  • In academia, even among people who do care primarily about their own prestige, many of them have tenure and guaranteed job security, a situation that does not exist in most other industries. This gives them the freedom to experiment with new models, such as submitting papers to upstart PeerJ journals. But more importantly for our purposes, it means they can announce that in their department's hiring and promotion decisions, they will count PeerJ-published papers as legitimate professional accomplishments, for the benefit of non-tenured faculty members who do have to worry about their resume.

  • Academics, particularly in maths and sciences, are more prone to the kind of thinking that would lead a person naturally in the direction of the kind of system that PeerJ embodies. First, think of a theoretical model (like the kind I described near the beginning of the article). This model predicts that, ideally, it should be possible to publish papers at very low cost with quick turnaround times, without sacrificing peer-review quality assurance. Now, try to approximate that model as closely as possible in the real world. (In most other industries that I've worked in, there's much more inertia around the existing way of doing things, and far less willingness to entertain any discussion about whether a theoretical model can show how we could accomplish the same thing with vastly less overhead.)

And that, in the end, is the real reason journal articles should be free. Not because the U.S. government is making it a condition for taxpayer-funded research, although that is a welcome development. But because there's no part of the process that should cost very much to begin with, if article authors and peer reviewers are already being paid by their employers. The last piece of the puzzle is that enough academics and faculty departments have to agree to confer "prestige" on articles published in open-access journals, equivalent to the level of prestige that they would accord for an article published in a traditional journal of the same quality. If they won't do that, then the old-guard journals will maintain their monopoly on conferring "prestige", and don't be surprised if journal prices keep growing to the point where even Harvard can't pay for them.

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The Real Reason Journal Articles Should Be Free

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  • by Anonymous Coward on Friday March 01, 2013 @01:47PM (#43046941)

    I don't buy this 'editorial excellence and peer review' crap; it's been discredited too many times.

    Put it on the net; it'll get reviewed...

    I have served as Editor-in-Chief and/or Associate Editor for various "prestigious" peer-reviewed journals (both Open Access and Paywall). You seriously underestimate how much CRAP is submitted to serious journals. Without a peer-review filtering process, the quality stuff would be buried below the noise floor and become unreachable.

    As for discrediting the necessity of peer review, please back that up with some references.

  • by Improv ( 2467 ) <> on Friday March 01, 2013 @01:50PM (#43046975) Homepage Journal

    So long as whatever new journals come along continue to act as gatekeepers for good science through a rigourous system of peer review, I'll be happy. I would not trust the author of this /. writeup to maintain that system though; the high level of sneer in his every word is worrying.

  • Re:The harsh reality (Score:5, Interesting)

    by drinkypoo ( 153816 ) <> on Friday March 01, 2013 @02:02PM (#43047097) Homepage Journal

    If you realized how many hours of work goes into a single journal paper, you'd have to pay someone way way below minimum wage before you get journal costs to approach salary, not to mention equipment costs and such.

    I do realize how much work is done. The peer reviewers aren't getting paid by the journal. The people writing the article are actually paying to publish in the journal. Then people are paying again to read the journal. Where is the money going?

  • by Anonymous Coward on Friday March 01, 2013 @02:10PM (#43047185)

    I'm an academic researcher. I research new technology because I believe in the power of science to make the world a better place. I strongly believe in it, this job is my life's work, my childhood dream. I don't publish in prestigious journals because I want to show off. I publish in them because otherwise I am not going to be able to carry on doing this work. Researchers are valued by their publication record, and it is assessed on shallow terms. The majority of researchers are, like me, post-docs. We work temporary contracts for a couple of years, desperately hoping we'll get a good enough publication record so we can move on to being a lecturer/ assistant professor.
    If I was forced to pay to publish in the established journals then I would pay. But it would be a matter of survival not vanity.

  • by The Atog Lord ( 230965 ) on Friday March 01, 2013 @02:55PM (#43047713)

    I cannot speak for academia in general, but I can provide a bit of insight for how this works in computer science. I have published articles in journals and conferences in computer science, and they are all available for free on my website. In fact, I have found that most researchers in computer science make their work available to the public, on their website, free of charge. Think about it -- we want our work to get out there and be read. Ideally, we would even like it to be cited. And keeping it behind a paywall does nothing to further this.

    Some academic conferences, such as the Symposium on Usable Privacy and Security (, explicitly allow authors to post their publications on their websites. Other venues may technically prohibit this practice, but authors in computer science tend to post their research online anyway. In general, I have found computer science articles far more accessible than, say, those times I have been looking for an article in psychology or economics.

  • Re:The harsh reality (Score:2, Interesting)

    by Jawnn ( 445279 ) on Friday March 01, 2013 @03:58PM (#43048467)

    ...but you can forget asking them to forgo the prestige of established print journals for idealism. It's hard enough to get tenure today even with a list of publications in prestigious journals...

    "Established print journals" exist today because, at one time, it was expensive to regularly collect, review, and publish (as in print and distribute) the articles featured in those journals. Now it isn't. The "prestige" you speak of is a function of the review process. The logistics of that process has never been particularly challenging or expensive, but with the today's technology they are positively trivial. Distribution - same deal. Printing (on dead trees) is unnecessary. So it's just a matter of collecting the the players who can provide effective peer review. And it is those players who, for mostly mercenary reasons, who are lining up with the publishers of print journals. The pursuit of knowledge should be above such crass considerations, so it is doubly shameful for those "peers" to hitch their wagon to an industry that hasn't yet realized it's dying.

  • A UK perspective (Score:5, Interesting)

    by fantomas ( 94850 ) on Friday March 01, 2013 @04:42PM (#43048877)

    >"Are academics in the [UK] desparate for tenure because without that job security they would be left in poverty?"


    It is ok when you are young to work for a while then get government benefits when you are out of work, when all you have are a few possessions that you can throw in your car, and go and sleep at a friend's house for a few months until another job comes along. But as you get older you buy a house and have to keep up the payments, and many people start families and have to think about feeding and clothing their children and maybe supporting a partner who might be not working or only part time working. In the UK some universities assume academics are young, single, highly mobile, with no ties or relationships or financial commitments beyond cheap rent and pizza. It is harder as you get older.

    >"here there's no need to worry about tenure, because it's rarely a problem to keep renewing one research or teaching contract year-in, year-out"

    Not here in the UK. You are only going to get a few contracts, then they will start looking for somebody younger and cheaper than you and asking why you are not getting promoted (and thinking maybe they should get rid of you...).

  • by Stuntmonkey ( 557875 ) on Friday March 01, 2013 @04:49PM (#43048953)

    Historically the act of publishing (making work available to readers) was tied to the quality control (QC) processes of academia. When you publish on paper this is a necessity, but where I see publishing headed is a separation of these two functions. In an online world there is really no reason to conflate the two. (My main reservation about open-access journals like PLoS One is that they are too much a replica of traditional journals.)

    In my ideal world:

    1. Everyone publishes their articles for free in an online repository (say Arxiv), starting as early as the preprint stage. If an author needs help with document preparation (typesetting, graphics, proofreading), they can contract with a freelancer through the repository. (I.e., you really don't need an editor at Nature to help you find typos.) An author can revise their paper at any time, but previous versions are kept. Additionally, data that is commonly not published today (code, complete datasets, analysis scripts) could be attached as reference, and publishing these supporting materials would be strongly encouraged.

    2. Authors can submit their work to one or more editorial boards, for evaluation and (potential) selection. They pay for this service, likely several thousand dollars since the work is expensive. If an editorial board approves their work, it gets tagged in the repository in a very visible way, which can then be used for filtering/reading. Multiple tags could be attached to an article. Some editorial boards might for example only check a piece of work for accuracy (say in its statistical analysis, or simulation code). Others may focus on importance and potential impact. All of these tags together form one component of the article's "reputation" (see below).

    3. All references to works submitted after the introduction of the system, are links to those articles in the repository. So the repository can easily track the number of citations a given article has, and from articles of what reputation. The number and reputation of citing articles forms a second component of the article's "reputation".

    Initially the editorial boards would evolve out of the current journal hierarchy, so for example in physics there would be a "Physical Review Letters" editorial board. (Which may continue printing a hardcopy of the PRL journal, at their discretion, if they can make the economics work.) New editorial boards could come into being, for example on specific functions like fact- or accuracy-checking. The reputations of these editorial boards would likely be relatively persistent over time, like the perceived reputations of print journals today.

    I would submit this would also be imminently practical for the academic community to move into. It builds on the publishing and QC mechanisms that currently exist.

What is algebra, exactly? Is it one of those three-cornered things? -- J.M. Barrie