MIT Researchers Show Dash Font Choice Affects Distraction 147
bdking writes "A typeface family commonly found on the devices installed in many modern cars is more likely to cause drivers to spend more time looking away from the road than an alternative typeface tested in two studies, according to new research from MIT's AgeLab."
It seems that the closed letter forms of Grotesque type faces require slightly more time to read than open letter forms of Humanist type faces, just enough that it could be problematic at highway speeds.
Just don't text/SMS! (Score:5, Insightful)
Well it wouldn't matter if you weren't texting while doing 70 on the highway! :-)
ok, I am sure the article is about the fonts on the dashboard or something like that but really, the number of drivers I see texting while they are rolling a ton of metal along at high speeds is ridiculous.
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I am blind for most font differences. I can not even see difference between hyped "MS core" fonts and "ugly KDE" fonts.
Only time when I can see difference is when I swap them rapily in LibreOffice or when I change konsole to use bitmap font without smoothing as by default it use smoothed fonts.
It is just ironic that I do lots of graphical arts for my profession, but when it comes to fonts, I am totally blind to see the "huge difference". Thats why I always ask someone else to pick fonts for me.
Re:Just don't text/SMS! (Score:4, Funny)
Well it wouldn't matter if you weren't texting while doing 70 on the highway! :-)
I'm doing 70 and commenting on /. you insensitive clod!
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I am too! What could go wr@#$ SIGNAL LOST
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Don't bother. A majority of people on here don't believe in personal responsibility. They believe they can do whatever they want without consequence because someone else will pick up the tab.
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How about expanding that for any driving distractions. Rowdy passengers, excessively loud music, applying makeup while driving, eating and drinking while driving, playing with the GPS.... ... at this point you should realize it all falls under reckless driving anyway, and people calling for extreme fines and punishments for people who text and drive is just an excuse to bully others in the name of technology.
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Stop trying to explicitely criminalize individual behaviours. Doesn't work. Distracted driving is distracted driving. How is texting different from arguing with your passenger or yelling at your kids in the back, or any number of other things people regularly do that do not involve cell phones or texting? All are equally dangerous to texting, and perfectly legal. But being caught with a cell phone stuck to your ear is pretty obvious. Much harder to catch "distracted driving". It's all about politicians bein
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Causing an accident while texting is punitively punished, but causing an accident because your girlfriend was giving you shit^H^H^H^H head is just something unfortunate that could have happened to anyone
FTFY
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So what we're saying is... (Score:4, Funny)
Serif fonts are easier to read than sans-serif fonts?
Who would have thought it!
Bloody graphic designers. They'll join the lawyers, bankers, patent trolls, advertising shills, dodgy stock traders and so on up against the wall when the revolution comes!!!
Hmmmmm - its going to be an effin big wall, or we're going to have to operate in shifts to clear the backlog.......
I think the lesson here is (Score:2)
Eurostile is a pretty terrible font.
Re:I think the lesson here is (Score:4, Interesting)
Eurostile is a pretty terrible font
Nothing wrong with Eurostile for what it is, just that in this case (where *any* tradeoff between legibility and style- however minor- might have an effect), it's probably not the best choice.
In fact, I'd say the fact that it's still "functional-looking" enough is how you could imagine car manufacturers using it in a dashboard whereas (e.g.) a black letter, or cursive/joined-up "handwriting" font would be much worse, but obviously so (and hence not likely to be chosen and hence not an issue here).
It seems that the closed letter forms of Grotesque type faces require slightly more time to read than open letter forms of Humanist type faces
This is true but incomplete; the study used Eurostile [wikipedia.org] (apparently a Square Grotesque font), which is clearly less legible and a stronger example of those claimed issues than Helvetica [wikipedia.org]. Helvetica is still a "Grotesque" type font).
I'm not saying that Helvetica is the perfect choice, or as good as a Humanist font, just that I suspect it doesn't suffer from this problem to anything like the same extent as Eurostile.
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Re:So what we're saying is... (Score:4, Interesting)
Re:So what we're saying is... (Score:5, Informative)
Serif fonts are easier to read, especially large blocks of text. The serifs "lead your eyes" from one letter to the next, and help your eye group the words.
Actually, that's an old theory that has been solidly debunked [alexpoole.info] on both counts at this point.
For a start, based on experimental research, we know that people don't actually move their eyes continuously across the text as we read. Instead, our eyes make short jumps called saccades, fixating on one point on the line and then another a few characters further along. That immediately makes any argument based on serifs "guiding" anything suspect.
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Our eyes may use saccades at the hardware level, but we compose images with our brains' DSP (ASP?). The fact that the eyes jump around is interesting but means approximately nothing.
I think it's safe to say that nobody sees the world in jerky motion from eyeballs moving jerkily. For that matter, the high-resolution fovea in the human eye only subtends a few degrees of arc, but you just never notice, because the brain has heavy-duty proces
Re:So what we're saying is... (Score:5, Informative)
Perhaps you didn't notice the link I posted to Alex Poole's site, where one of the first paragraphs says "In 2003 as part of my master’s degree I reviewed over 50 empirical studies in typography and found a definitive answer" [emphasis added]? It then goes on to describe that work in a lot more detail, complete with numerous citations. I've read some of Alex's work, and I've read quite a few of the other pieces of works he cites. You obviously haven't, but hey, if you prefer to trust in "another huge swath of scary subjective human experience" rather than empirical data collected across a broad set of scientific experiments, knock yourself out.
However, I suggest that you would be more convincing to others if, instead of attempting exactly the kind of unsourced pseudo-science you seem to be accusing me of and then throwing in a strawman or two at the end, you actually bothered to read the work I pointed to before. We don't have to guess at how these effects work or appeal to old wives' tales from the 1800s. We have detailed, properly conducted experiments using techniques like eye tracking and even updating text on a screen as fast as someone is actually reading it to determine what we really do see and how much our brain is filling in for us. Here's another page [microsoft.com] that describes some more experiments on related topics, which provide further examples of how the people researching this field reach the kinds of conclusions they do.
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If a graphic designer says that serifs 'lead your eye', but tests show that there is no difference in reading speed,
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I'm not going to prefer some shitty ugly typeface just because 'studies show' that it's no worse than a pleasant typeface. An ugly shitty typeface is an ugly shitty typeface if I say it is.
I agree 100%
Also, some guys Master's thesis isn't "studies show." In fact, some of his studies showed a difference in preference of serifs, and some showed no preference, which means that you can pick and choose the answer you like.
I prefer serifs for reading large blocks of text. I cannot say if this is because I grew up reading serifed fonts, or there is an actually a benefit to serifs and readability.
I would be very interested in people's reaction to the test I proposed earlier:
Try this simple test: if you have access to an eReader, set up a san-serif font, medium small, and read a large block of a book you've never read before.
Now, switch to a serif font, and read another large block of text you've never read before.
Which do you find more rea
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I prefer serifs for reading large blocks of text. I cannot say if this is because I grew up reading serifed fonts, or there is an actually a benefit to serifs and readability.
And yet that's essentially what you did say.
Obviously you're perfectly entitled to your personal opinion and whatever subjective preferences you like; I have never argued otherwise. I just said that the research contradicts your generalised, unqualified, doubly-emphasised objective statement, which on balance it clearly does.
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Your entire argument is a strawman. At no point did I, or anyone else other than yourself that I can see, say anything about "flowing better" or "conveying a sense of industry" or even using "some shitty ugly typeface" for that matter.
All I said was that this objective claim:
Serif fonts are easier to read, especially large blocks of text. The serifs "lead your eyes" from one letter to the next, and help your eye group the words.
was wrong. And both the explanation and the conclusion are objectively wrong, as demonstrated beyond any reasonable doubt by a large body of solid research, some of which I've directed you towards in this thread.
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both the explanation and the conclusion are objectively wrong, as demonstrated beyond any reasonable doubt by a large body of solid research, some of which I've directed you towards in this thread.
I read the "large body of solid research" (in spite of it being set in a sans font) and it was a rambling collection of references, some of which support your position, and some of which did not.
If you think it somehow "demonstrated beyond any reasonable doubt" your position, or somehow invalidated my assertion, perhaps you should work on your reading comprehension skills, instead of typography.
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I'm sorry, but how on earth do you think any reference, from among those I posted or otherwise, supports your claim that serifs lead the eye from one letter to the next? Numerous studies support the saccadic pattern, showing that you don't actually move from one letter to the next at all, in direct contradiction to your original claim.
This is tiresome. You seem to be one of those people who isn't interested in the facts or learning anything new, and who will dig in and defend a claim even though it's well k
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... you have simply latched on to a couple of convenient summaries of relatively recent research findings that I happened to quote, cherry picked evidence even there, and then ignored the fact that essentially all of the serious studies found that if there was any significant difference between the readability of serif and sans serif work for a general audience, it was at most a small difference in whichever direction.
Yes, I cherry picked the ones that supported my claim, and you cherry picked the ones that supported yours. Claiming the ones you cherry picked are the "serious studies" (so of course, the ones I cherry picked must be those 'frivolous' studies quoted in the same paper) is inane.
Tell you what, Mr. Typeface. Why don't you go down to your local library, and read all the many, many books they have there that are set in san-serif fonts.
Enjoy!
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Yes, I cherry picked the ones that supported my claim, and you cherry picked the ones that supported yours.
Every empirical study I know from recent years that has considered human reading behaviour has come down in support of the saccadic pattern. Every. Single. One.
No cherry picking is required. To the best of my knowledge, no even moderately recent study supports your argument that serifs lead the reader's eye from one letter to the next. None, at all, not even one.
I don't see how to be any clearer than that. If you disagree, all you need to do is cite just one study that backs up your claim, from any time s
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No study of reading by the general population, as far as I am aware, has shown more than a tiny difference between serifs and sans serifs in either direction.
No. Not a tiny difference. About a 5 times advantage.
Read Wheildon's "Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way" sometime. It's recent (1995), and based on well constructed experiments.
In one of his tests, Wheildon found "...of 112 readers who read an article without difficulty in serif type, 67 showed poor comprehension after they had read a similar article of direct interest set in sanserif type. Of these, 53 complained strongly about the difficulty of rea
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Oh, come on. That book is based on Wheildon's earlier research, which dates from nearly 30 years ago, before we had access to modern eye-tracking technology and related experimental techniques. Moreover, that original research was never published in a peer-reviewed journal, and it has subsequently been criticised both for its apparently unsound methodology and for its reliance on subjective reporting rather than objectively measurable results. Numerous other studies have observed that actual measured perfor
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I didn't, but apparently Slashdot just uses a broken default stylesheet these days so you might not be able to see it. :-(
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He had the right idea, though. From Wikipedia:
Note that neither theory is about readability.
How does this affect web design ? (Score:3)
So what font should you choose on your web site ? I note some research that Making things hard to read 'can boost learning' [bbc.co.uk]; so should I use a serif or sans-serif font for my web site ? I suppose it depends on the purpose of my web site.
Hebrew script (Score:2)
Hebrew or Babylonian? (Score:2)
Either one will work in terms of selecting a more educated, judisk, and desireable readership.
But it's still a very important question, which?
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I hear top students use textbooks printed using the dingbats typeface.
Re:How does this affect web design ? (Score:4, Insightful)
So what font should you choose on your web site ?
Your user's preferred font in their preferred size and with their preferred colors.
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That is what user stylesheets are for. Fonts can be expressive and are an improvement over textual graphics. Take responsibility for yourself, don't expect every website to cater to your needs.
p,a,em,i,b,ul,li,div,block,h1,h2,h3,h4,h5,h6 { font-family: [your font]!important; }
Drop that in your user stylesheet.
On your basis (Score:2)
Microsoft's greatest success was to ensure that the typesetting got done by the document creator and not the document viewer, thus preserving the market for the world's most unnecessary program - Word - forever. Raging against it is a bit too late now.
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I think you're confusing the designers and developers with the dilbert-esque bosses.
It's amazing how little some PHB who wants to leave his mark on something has to do in order to completely destroy it, at least when it comes to anything design-related (for some reason a lot of people who would never dream of poking at a machine design and saying "I think we need a slightly larger cog here because I like large cogs" think that when it comes to design you can change the individual components without the whol
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Get those marketing types involved earlier during concepting. Have them provide real copy, not just Lorem text.
Then you'll know what you are in for earlier, can design around this requirement. Better yet discuss the merits of the copy and find out what they want to accomplish (SEO ?) and work on ways to also have a good UXD.
Also, Comic Sans linked to road rage (Score:2)
(...)
Just use Comic Sans (Score:5, Funny)
Everyone loves Comic Sans.
Then all drivers will be happy, smiley and give way to old ladies.
Re:Just use Comic Sans (Score:5, Funny)
I feel lied to (Score:5, Funny)
Did anybody else think this post was going to be about hyphens?
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It's not just you (Score:2)
I clicked through out of pure curiosity over how a hyphen would be rendered differently in serif vs sans-serif...
and left disappointed =(
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I was hoping to see a comparative analysis of the em- and en-dashes. Huge letdown.
I'm blind (Score:4, Funny)
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I'm blind you insensitive clods, the typeface in all cars should be braille and nothing else.
That was only humorous because it's so close to the truth. I'm not sure if it's still that way, but when I had my eye operation, the elevator buttons in the parking garage were marked in braille.
Why in the hell would you have braille elevator buttons in the parking garage? Why would a blind person be in the parking garage without someone with him? he certainly didn't drive there!
But the funniest part was that the el
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I've often wondered about braille labels, even computer outputs, would it allow the driver to keep his eyes on the road more?
Someone ust got completely wooshed. Cant for the life of me figure out if it was me or you. :)
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I've often wondered about braille labels, even computer outputs, would it allow the driver to keep his eyes on the road more?
That is why the controls have different shapes to them, so you can feel them without having to look down.
Not "Grotresque", but "Square Grotesque" (Score:4, Informative)
The summary links to Grotesque, but what they use in the article is "Square Grotesque", a modified version which is _really_ square and IMHO hard to read (and which apprently quite appreciated by car manufacturers). Concluding every Grotesque font is hard to read is definitely not what the research demonstrated.
The best is to have a look at the paper, which has good examples. A similar font can be found on wikipedia there: http://en.wikipedia.org/wiki/Eurostile [wikipedia.org] (but I find this one is still slightly easier to read).
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My '95 Honda Magna motorcycle actually uses Eurostile for the speedometer and tachometer, and I like it that way. I also spend minimal time reading gauges because there are only two of them. As they say, YMMV.
Nothing to do with (sans)serif (Score:5, Informative)
Read the PDF, people, damn it, before jumping to conclusions.
The fonts used in the experiment were Eurostile as the grotesque and Frutiger as the humanist. Both of those are sans serif.
This is about shapes, form and spacing.
most important: Girls read much faster! (Score:2)
Reading the original white paper, (http://agelab.mit.edu/files/AgeLab_typeface_white_paper_2012.pdf) a salient feature is definitely, for all tasks, all measurements, all graphics: women react noticeably faster --and by far...
Then the poor guys indeed have a different lag time according to the font, OK...
You have to space them out a bit (Score:2, Interesting)
Gotta get that kerning [method.ac] right.
Oh boy, I probably just killed Wednesday for a lot of people. Gooooodbye productivity! And website likely.
Funny story... (Score:5, Interesting)
This has been "tested" around 2002 in Norway. A car registration plate font redesign was conducted to make all plates issued from that moment look more modern and stylish and a font similar to Eurostile were implemented. All in the name of creating a mono-space font which would make all plates equal width. ("IL 111111" would be just as wide as "MW 123456")
Result: Numbers 3, 6, 8 and 9 went from being easily distinguishable at 80m+ to be undreadable by speed and toll cameras. You could pass speed cameras with little risk of getting fined and drive on any toll road for free. Sombody else would end up with the bill due to the misreading of the license plates.
Scroll down to see examples here:
http://www.typografi.org/bilskilt/bilskilt.html [typografi.org]
In 2004 they decided to go for Myriad with variable white-spacing instead. This has not yet been implemented :)
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>look more modern and stylish
Yep. That's always a winner approach in safety.
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Errata: The redesigned Myriad-based licence plates were finally made mandatory in Nov 2006 after a 2.5-year delay. All vehicles bought or re-licenced after this date are issued with the new design. http://www.typografi.org/bilskilt/dk54019_myr.jpg [typografi.org] . Casually looking out at the nearest 15-space parking lot 6 years later shows a ~80% adoption rate of the new style licence plate :). 2002-style plate is on remaining 2 of the cars and pre-2002 style on 1 car.
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This is something that bugs me no end: ever since setting lead type, I've known that there is a fairly strict rule in typeface design: all digits are the same width. You can't typeset a useful ledger sheet if the 1 is narrow and the 5 is wide. Usually, all digits are an "en space", the same as the letter N, which is in turn half the "em space" or width of M.
I see bad examples all the time in digital typefaces. Clocks are the usual glaring example, the whole clock shifts around as it rolls through the o
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It depends - there's "table type" and "text type" for numbers. For table type, yes, all numbers have to be the same width and more importantly, have no
The problem isn't the font... (Score:3)
The problem is controls, not the fonts. (Score:2)
I find it amusing that we needed MIT researchers to discover what a good designer with typographic experience could have told you. It's fundamentally not that much different than the thinking that has to go into selecting fonts for road signs. It's what drove the recent change from Highway Gothic to Clearview [wikipedia.org].
The problem is when designers and their managers are driven by being different and place the emphasis on style over functionality. Part of the challenge is selecting the right font for an implementatio
Poor auto interfaces continue (Score:3)
So continues a recent tradition in the auto industry of poor interface design: replacing speedometer dials - easy to read approximately but quickly - with digital speed displays which give unnecessarily precise information; replacing tactile radio buttons with digital displays and moving numerous other devices that could be used without looking at them to a (single point of failure) screen that requires taking ones eyes off the road.
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Re:Nice find but.... (Score:5, Interesting)
Completely OT but... (Score:2)
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If it's been known for centuries, wouldn't you think that the hard to read type faces would have long since been scrapped?
And why are there so many font fanatics still making the tiny subtle changes, then rushing of to show them off to other font fanatics, followed by much gushing, and quibbling, followed by copyright cat fights?
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If it's been known for centuries, wouldn't you think that the hard to read type faces would have long since been scrapped?
They're not "hard to read". Just not so easy, and often, as in a headline or a label, slowing you down to pay attention is what they want. Styles that truly are hard to read, like Fraktur, are seen only in faux medieval text, like on wedding invitations.
Re:Old news (Score:4, Informative)
This isn't exactly a new finding. Typographers have known this for over a century, if not multiple centuries. Why do you think newspapers are printed in seriffed typefaces?
This research deals with the shapes, proportions, and spacing of characters in square grotesque and humanist typefaces. It doesn't have anything to do with serifs.
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Problem is, Times Roman looks crap on computer screens. 76dpi simply doesn't work.
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Why ? For sake of tradition and because all other papers are doing it.
I find serif typefaces other than on Roman monuments and for headlines fuzzy and distracting. So I read online where sans-serif prevails.
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Wasn't New Century Schoolbook demonstrated to be noticeably easier to read in large scale tests? ALl the subtle things, the serifs, the a-spacing and c-spacing. I could have sworn I saw a study on that from like the 70s.
The problem is, the easier to read NCS font is ugly to look at. There are intermediate options, but sans-serifed fonts with simple lines and curves have a better looking style. A car in particular is a difficult blend of style and function.
Those who refuse to remember UNIX are doomed (Score:2)
They shall rediscover it's blessings, again and again, each time as if new. And the world shall fall flat, and laugh uproriously, at such ignorance, and such arrogance. These people are actually expecting people will believe this BS, no?
*ROFL*
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I don't really pay attention to the speedo when I'm driving, except the odd glance at it when I'm in an area with average speed cameras.
If the pitch of the engine changes, my speed is changing.
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If you live in a perfectly flat world with no terrain, yes. :)
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If you live in a perfectly flat world with no terrain, yes. :)
Or drives a manual gearbox. The pitch remains the same for each speed in each gear, though the timbre changes as you use more or less gas.
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No, if I slow down on a hill the pitch of the engine changes too. Do you understand how cars work?
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I'm just saying, from personal experience, if I want to maintain the same speed (or I have the cruise control set to maintain a consistent speed) and the car hits a significant hill, the pitch changes as it drops a gear and/or increases RPM to compensate. I have a general understanding of how internal combustion engines work, though I am not an enthusiast by any means.
I have a good ear for pitch though, being a musician. I used to rely on the pitch myself when I didn't have cruise control but I did find it'
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Right, but you get pretty used to how the engine sounds in all gears. On motorways and other long straightish flattish roads you're going to be sitting in top gear pretty much constantly.
I guess if you're driving a very, very old automatic that doesn't have lockup then you'd have the engine revs change a bit.
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So what icons do you propose for the numbers on the speedometer?
No numbers...
Your GPS tells your car where you are, and thus knows the speed limit for the road you're on. (My TomTom does this now.)
The speedometer would then simply be a bar-graph (like a volume bar on a sound system) that would scale automatically to the speed limit.
http://www.ese-web.com/images/216.jpg [ese-web.com]
i.e. If the speed limit is 40, then the bar-graph would light up green from 0 to 30, yellow from 30 to 40, and red from 40 to 50. If you were driving from a 40 zone into a 25 zone, even if you missed the s
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And a question mark when GPS/Speed info is not available?
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Yeah, because your speed should always be proportional to the limit, not governed by your vehicle, with the load it's carrying. If the speed limit is changed from 25 to 45, that curve you didn't even slow down for is now safe at 40?
Most states have a 'basic speed law' which supersedes the posted speed limit, and usually says, "your speed should be what is safe for conditions." i.e. if it's wet, dark, pedestrians present, etc.
So, if you have a heavy load, or can't see clearly, you should have slowed for that curve anyway.
There are cases where people were ticketed for blowing the posted speed, but were able to successfully avoid the fine by showing that, although they were in excess of the posted speed, they were still running at a safe
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I don't think I particularly take the numbers into account - once you're used to a car it's much more about where the needle is pointing - you kind of get a feel for it visually on that basis. Thinking of it as a clockface, 6 would be 0mph - if it's in the 9ish range I'm within the limit for town, 12 is about right for out of town, maybe 1, even 2 on the motorway.
There's a surprising amount of wastage there - my speedo goes up to speeds way beyond legal, which wastes space - and therefore precision at lowe
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My first car was a 1989 Oldsmobile Cutlass Supreme with a digital dashboard, I was too young to know exactly but remembering back it seemed like a VFD. It had not only a 7-segment for the current speed, but also a digital gauge for the speed, so instead of a dial and a needle, there were markers and a long arc of segments lit. The 10s were marked with smaller 7 segments, so that when you switched it into metric the display would update (and presumably the scaling on the arc so the numbers were still divisib
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I always found 7-segment displays to be the easiest type of speedometer to read. No fancy font needed.
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What ever happened to plain ICONS on the dashboard? When did we start adding words, AND WHY?
Back in the pre-globalization days, there were no icons, only words. I hate to say this, kid, but those of us who actually know how to read fucking HATE icons.
What's worse is the lack of tactile feedback. Used to be you only had to read the word once, then you knew that knob was for the headlights, this knob is the wipers, this knob the heater fan... you didn't have to take your eyes off the road AT ALL.
Now? Stupid k
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I live in Canberra Australia where billboards are not allowed. I've been here for 15 years and now when I leave town and go to say, Sydney, the billboards drive me crazy. They're such a blot on the landscape. Plus now it seems that every second one is trying to give me a boner. Not by showing me beautiful women but chemically!
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I have the same experience each time I switch to a new car. Don't worry. You will adapt.
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why should you have to look at the dash? (Score:2)
if the car is designed right, you don't.
I can think of a lot of automakers that should be sued for this, starting with BMW, the leaders of the plot to fiddle and look away from the road instead of drive, and periodically drop a hand to a switch that is right where it should be.
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Do the have the wisdom of all fonts?
It's true though. The R'lyeh Plus Dread font on my Wal-Mart Lower Prices import car drips green goo through impossible angles. VERY distracting while driving!