Restaurants across the globe will soon use DNA technology to reassure customers that they are getting what they pay for. In recent years getting "counterfeit" seafood has become a big problem. In 2007 several people became seriously ill from eating illegally imported pufferfish that had been mislabeled as monkfish. From the article: "David Schindel, a Smithsonian Institution paleontologist and executive secretary of the Washington-based Consortium for the Barcode of Life, said he has started discussions with the restaurant industry and seafood suppliers about utilizing the technology as a means of certifying the authenticity of delicacies. 'When they sell something that's really expensive, they want the consumer to believe that they're getting what they're paying for,' Schindel told The Associated Press."