from the wile-e-coyote-was-a-slave-to-brain-chemistry dept.
crookedvulture writes "We've all encountered fanboys. They lurk on messageboards and in comment threads, ready to trumpet the benefits of their product or brand of choice with Cheeto-stained fingertips. And it's not their fault. This analysis of the scientific research on the subject reveals that our brains unconsciously develop an affinity for products we choose over similarly attractive alternatives. Duh, right? But what's really interesting is that this affinity exists not just among adults, but also children, monkeys, and even amnesic subjects with no memory of their original choices. We're all hard-wired to be fanboys, it seems. Some of us just do a better job of overcoming our subconscious tendencies."
The computer can't tell you the emotional story. It can give you the exact
mathematical design, but what's missing is the eyebrows.
- Frank Zappa