I'm Not There (1956) writes "Sociologist Clifford Nass is talking about how people think of their computers as something like human beings. In one of his experiments, Nass found that people are more willing to 'help' computers when the computer helped them previously: 'When people were then asked to help optimize the screen resolution on a computer where the program had been "helpful," they were much more likely to do so than with the less helpful version.' He also found that people evaluating software's performance were more forgiving if the evaluation was done on the same computer the software was tested on. Nass has recently published the book The Man Who Lied to His Laptop, in which he 'uses our interactions with machines to investigate how human relationships could be improved.'"
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