Judging You By the Online Company You Keep 117
theodp writes "Network analysis uses data about your social network interactions to make assumptions and predictions about your behavior. The Economist notes the upside for companies looking to sell products. But don't forget about the downside, warns Adrian Chen, of living in a world where network analysis is used by financial firms to determine risky borrowers by looking at social ties, or by Internet businesses to determine which customers are more equal than others (nice to see Microsoft's back on the forefront of some tech!). So, did Mom envision Social Network Analytics when she gave you that you-are-the-company-you-keep lecture?"
Re:Financial Meltdown (Score:4, Informative)
This was especially rampant in Florida which was the ramped up center for land speculation following the "2000-2002 Stock Market Crash."
Re:Financial Meltdown (Score:3, Informative)