Must be summertime, as online publications turn to the contemplation of Internet dating. The NY Times's piece (registration may be required) takes a not particularly deep look at the reality behind the "science" claims of chemistry.com, eHarmony.com, and others. "The question is how much it really matters to users if the methods have any scientific basis. A friend of mine... said she looked at several dating sites and chose the ones that looked like they had 'the least riffraff.'" Technology Review focuses on studies showing that the overwhelming number of choices presented by many dating sites can be counterproductive: "...more search options lead to less selective processing by reducing users' cognitive resources, distracting them with irrelevant information, and reducing their ability to screen out inferior options." The article concludes with a look at the startup Omnidate, which offers technology for 3D virtual dating. The site has had twice as many women (by percentage) sign up as the other dating sites typically see.
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