UnknowingFool writes: A former Intel engineer has put forth information that the QA process around Skylake was so terrible that it may have finally driven Apple to use their own processors in upcoming Macs. Not to say that Apple would not have eventually made this move, but Francois Piednoel says Skylake was abnormally bad with Apple finding the largest amount of bugs inside the architecture rivaling Intel itself. That led Apple to reconsider staying on the architecture and hastening their plans to migrate to their own chips. "The quality assurance of Skylake was more than a problem," says Piednoel. "It was abnormally bad. We were getting way too much citing for little things inside Skylake. Basically our buddies at Apple became the number one filer of problems in the architecture. And that went really, really bad. When your customer starts finding almost as much bugs as you found yourself, you're not leading into the right place."

"For me this is the inflection point," added Piednoel. "This is where the Apple guys who were always contemplating to switch, they went and looked at it and said: 'Well, we've probably got to do it.' Basically the bad quality assurance of Skylake is responsible for them to actually go away from the platform."

Apple made the switch official at its developer conference on Monday, announcing that it will introduce Macs featuring Apple-designed, ARM-based processors later this year.

Apple's Worldwide Developers Conference this week didn't bring any particularly revolutionary new feature, but it did something perhaps more important for Apple's long-term strategy. The latest updates will unify the company's devices and give customers more reasons to stay within its product ecosystem. From a report: From an average user's standpoint, the updates to iOS and iPadOS were underwhelming and minor, aside from widgets (which Android has had for years). Siri's interface changes were impressive, but there wasn't much discussion of a needed under-the-hood revamp, and the Watch update was incremental, other than sleep tracking. The company didn't let these products languish, but Apple's engineers essentially did just enough. The really impressive achievements came in getting the products to work together, plus sweeping improvements to the Mac.

The biggest news of the conference was that Apple-made chips will replace those from Intel in Mac computers. Besides higher speeds and longer battery life, the change customers will notice first is that Mac computers will work more like an iPhone or an iPad, and will have the ability to run the same apps on the new macOS Big Sur operating system. Soon, someone will be able to buy an iPhone app and run it across Apple's major platforms: the Mac, the iPhone, the iPad, and in some cases a variant of it on the Apple Watch and Apple TV. The company also moved toward increased unification by bringing over glance-able information (widgets) from the Apple Watch to its larger devices, and by more deeply integrating its smart home features across products. For example, a HomePod speaker can now be a doorbell and an Apple TV can be a door camera viewer. All of this may drive existing customers to buy additional Apple products, knowing that they'll work together seamlessly. The strategy could boost Apple's sales in the long-term and, just as importantly, make it more difficult for a user to leave behind a device, which could blow a hole in their network of Apple products.

Apple unveiled iOS 14 at its annual WWDC keynote yesterday, and among the small but important new features is sound recognition. First spotted by a Reddit user, this new accessibility tool could significantly benefit people who are hard of hearing or deaf. From a report: The iPhone can be set to constantly listen for 14 different sounds, including a door knock, doorbell, sirens, smoke detector alarm, dog barking, a crying baby, and more. The feature can be found in the accessibility section of iOS 14's settings menu. Other tech companies, including Amazon and Google, have used AI-based sound recognition as a personal safety measure. You can set Echo speakers to detect the sound of alarms or broken glass as part of Amazon's Alexa Guard home security system, and Google uses the microphone on Pixel phones as part of its car crash-detection feature.

Apple's Find My tracking feature in iOS 14 will allow users to find third-party devices. Engadget reports: A draft specification for hardware makers is available now, although you'll clearly have to wait until both the general release of iOS 14 and finished implementations for those gadgets. A completed spec should be available by the end of 2020. This could be a boon for many hardware manufacturers, not to mention anyone who has a habit of leaving devices behind. However, it could be particularly useful for item trackers that, until now, have had to rely on third-party apps with limited iOS integration.

Wargames shares the official trailer of Apple's upcoming new TV series, Foundation, adapted from Isaac Asimov's seminal Foundation series of novels. Ars Technica provides more details: The original trilogy centered on a mathematician named Hari Seldon, who has developed a mathematical approach to sociology he calls "psychohistory" that enables him to predict the future of large populations -- like the Galactic Empire, which incorporates all inhabitants of the Milky Way. Unfortunately, Seldon's theory predicts an imminent collapse of the empire -- well, in 500 years, which is certainly imminent on galactic time scales. This will usher in a Dark Age lasting 30,000 years, after which a second empire will arise. The news is not well received by the members of the Committee on Public Safety, who essentially rule the empire, and Seldon is forced to stand trial for treason, along with a brilliant young mathematical protege named Gaal.

In his defense, Seldon argues that he cannot stop the collapse, but there is a way to limit those Dark Ages to just 1,000 years. He proposes creating a Foundation, a group of the most intelligent minds in the empire, charged with preserving all human knowledge in the Encyclopedia Galactica. Rather than executing Seldon, the committee decides to exile him to a remote world called Terminus, along with the members of the new Foundation, where they can begin compiling the encyclopedia. Much of the first book in the trilogy follows the establishment of the colony on Terminus and the various political machinations that shape its early history, along with a startling revelation: unbeknownst to the committee, Seldon has established a second Foundation at the other end of the galaxy. It's unclear how closely the series will follow the novels, but one of the executive producers is Robyn Asimov, the novelist's daughter.

"Harris plays Seldon, with Pace co-starring as Brother Day, current Emperor of the Galaxy. Lou Llobell plays Gaal, Leah Harvey plays a gender-swapped Salvor, warden of Terminus, and Laura Birn plays Eto Demerzel, aide to Brother Day," adds Ars. "Other listed characters include Brother Dusk (Terrence Mann), the ruling family's oldest living member, and Brother Dawn (Cassian Bilton), the youngest member and heir apparent to Brother Day." Foundation is expected to debut on Apple TV Plus in 2021.

Apple today announced two major changes to how it handles App Store disputes with third-party developers. The first is that Apple will now allow developers to appeal a specific violation of an App Store guideline, and that there will also be a separate process for challenging the guideline itself. Additionally, Apple says it will no longer delay app updates intended to fix bugs and other core functions over App Store disputes. The Verge reports: The changes come in the wake of Apple's high-profile showdown with Hey, a new email service from software developer Basecamp. The service launched last week as an invite-only website and a companion iOS app, with a full launch slated for July. But after initially approving the app, Apple later rejected Basecamp's subsequent updates and kicked off what became a very public feud between the company and Basecamp's co-founders, CEO Jason Fried and CTO David Heinemeier Hansson, over whether Hey could exist in the App Store in its current form at all. The feud, inconveniently for Apple, coincided with the announcement of two antitrust probes from the European Union last week that were spurred in part from complaints from longtime Apple rivals like Spotify.

The central dispute in this case was whether Hey qualified for an exemption to rules around in-app purchases, which Basecamp decided not to include because the company does not want to give Apple its standard App Store revenue cut. Apple said Hey did not and claimed Basecamp's iOS app violated three App Store guidelines by not allowing you to sign up or purchase access to Hey from mobile. Fried and Heinemeier Hansson claimed that the decision was evidence of inconsistency and greed on Apple's part given the numerous apps, like Netflix and business software, that do qualify for such exemptions and have existed in the App Store without in-app purchase options for years. Apple last week tried to head off any future escalation of the feud by outlining its reasoning in a letter signed from the App Review Board, which it disseminated to Basecamp and media organizations. Apple marketing chief Phil Schiller also conducted interviews with members of the press. [...] On Monday, ahead of the keynote, Apple capitulated, allowing Hey's updates to go through only after a compromise from Basecamp in which the company now lets you sign up for a burner account that expires after two weeks.

At the WWDC 2020 keynote today, Apple unveiled WatchOS 7, adding sleep tracking features, shareable watch faces, a hand washing timer, and much more. CNET reports: WatchOS 7 adds much-anticipated sleep tracking features, including a Wind Down mode to help you get to bed on time. When you wake up, you'll see a visualization of your previous night's sleep, including periods of wake and sleep, and a chart showing weekly sleep trends. While the watch lacks a watch face store, the new software adds the ability to share customized watch faces and complications. If a shared watch face uses apps you don't have, you'll be able to download them easily. You can also easily share a face you've created yourself with a contact, or across social media.

In terms of health and fitness, WatchOS 7's Workout app adds support for four new workouts: core training, dance, functional strength training and cool down. The Activity app where you track your workouts will now be called Fitness, and will include a new Summary tab that gives you an easy way to see your activity history, workouts and trends, all in one view. With WatchOS 7, you'll be able to use Siri to translate several languages directly from your wrist. Like on iOS 14, in the Apple Maps app on WatchOS 7, you'll be able to see cycling-specific directions on your watch in some cities. Amid the coronavirus pandemic, WatchOS will use machine learning to determine when you start washing your hands, and sets a timer so you know you're getting the recommended 20-second wash.

One of the new features available in iOS 14 is the ability to switch default app preferences for the first time. 9to5Mac reports: Details are scarce currently, but one of the slides in the WWDC presentation featured a block that announced users will be able to change their default browser and default email app. This is a long-requested feature, as iOS 13 and prior versions of the operating system will always direct taps on links to Safari, and new emails start in Apple Mail. Default apps will be available with iOS 14 for iPhone and iPadOS 14 for iPad users. Other iOS 14 features include home screen widgets, a new Translate app, contextual Siri and much more.

At the WWDC 2020 keynote today, Apple announced that the company is going to switch from Intel chips to Apple's own silicon, based on ARM architecture. They also announced that iPad and iPhone apps will be able to run natively on ARM-powered Macs. TechCrunch reports: First, you'll be able to compile your app to run both on Intel-based Macs and ARM-based Macs. You can ship those apps with both executables using a new format called Universal 2. If you've been using a Mac for a while, you know that Apple used the same process when it switched from PowerPC CPUs to Intel CPUs -- one app, two executables. As for unoptimized software, you'll still be able to run those apps. But its performances won't be as good as what you'd get from a native ARM-ready app. Apple is going to ship Rosetta 2, an emulation layer that lets you run old apps on new Macs.

When you install an old app, your Mac will examine the app and try to optimize it for your ARM processor. This way, there will be some level of optimization even before you open the app. But what if it's a web browser or a complicated app with just-in-time code? Rosetta 2 can also translate instructions from x86 to ARM on the fly, while you're running the app. And if you're a developer working on code that is going to run on servers, Apple is also working on a set of virtualization tools. You'll be able to run Linux and Docker on an ARM Mac.

As a bonus, users will also be able to access a much larger library of apps. "Mac users can for the first time run iOS and iPadOS apps on the Mac," Apple CEO Tim Cook said. While the company didn't share a lot of details, Apple isn't talking about Catalyst, its own framework that makes it easier to port iOS apps to macOS. You should be able to download and run apps even if the developer never optimized those apps for macOS.

Apple has unveiled the next version of macOS: Big Sur. From a report: The new operating system brings the biggest redesign since the introduction of macOS 10, according to Apple. Big Sur borrows a number of elements from Apple's iOS, including a customizable Control Center, where you can change brightness and toggle Do Not Disturb, and a new notification center, which groups related notifications together. Both interfaces are translucent, like their iOS counterparts. A number of apps have received streamlined new redesigns, including Mail, Photos, Notes, and iWork. Apple has introduced a new search feature to Messages (which organizes results into links, photos, and matching terms), as well as inline replies for group chats, a new photo-selection interface, and Memoji stickers. There's a new version of Maps for Mac that borrows features from the iOS app, including custom Guides, 360-degree location views, cycling and electric vehicle directions (which you can send directly to an iPhone), and indoor maps. Apple introduced a number of new Catalyst apps as well. Dock buttons have also been redesigned to look more similar to their iOS counterparts, in an effort to "be more consistent with icons across Apple's ecosystem while retaining their Mac personality," according to the company.

Apple also announced the biggest update to Safari since the browser was first introduced. The company claims its browser is 50 percent faster than Chrome and can show more tabs on-screen. Hovering over a tab now gives users a preview of its page, and right-clicking on the tab will give you the option to close all the tabs to its right. The new Safari also has a customizable start page and a built-in automatic translation feature that can interpret entire webpages in seven languages, Apple says. Safari is also getting support for extensions made for other browsers, and a dedicated extension store. (Unlike many other browsers, Safari will allow you to customize which sites your extensions run on). And there are new privacy features, including a Privacy Report that details actions the browser has taken to prevent tracking on the websites you visit.

After 15 years, Apple will again transition the Mac to a new architecture. The company announced at its developer conference today that it will introduce Macs featuring Apple-designed, ARM-based processors similar to those already used in the iPhone and iPad. From a report: Tim Cook pegged this switch as one of the four biggest transitions the mac has ever had. Alongside the more to PowerPC, the move to Intel, and the transition to Mac OS X, ARM will be one of the biggest mac changes ever. Apple is promising "a whole new level of performance" with a "Family of Mac SoCs." The transition to ARM from x86 means that some apps will be native and some won't. For mac OS 10.16, Apple says that all of the Apple 10.16 apps are native ARM apps. Xcode developers can "just open their apps and recompile" to get an ARM binary. "Universal 2" is a new type of binary that will run on Intel and ARM macs. Microsoft Office and Adobe's creative suite (Photoshop) were demoed as native ARM apps. Final Cut Pro has an ARM version too, along with a features that run on the "Neural Engine" in the Apple SoC.

Apple says it wants to make sure users can run all their apps on their ARM mac, even if they aren't native. So, just like with the PowerPC-to-Intel transition, Apple is dusting off the Rosetta brand with Rosetta 2, which is now an x86-to-ARM emulator. This move has been predicted for years, as the upsides for Apple are clear. Cupertino has always valued tight integration of hardware, software, and services, but Macs have been outliers among Apple's products in their reliance on an outside party for the CPU. (iPhones and other Apple products do contain display panels, modems, and camera components made by other companies, though.) So far, Apple's chip division has excelled in every market it has entered. In the world of smartphones, the company's SoCs are easily a generation ahead of the best Qualcomm, Samsung, and Mediatek have to offer. Apple's most dominant smartphone showing is probably the iPhone SE, a $400 iPhone that will out-perform $1200 Android phones thanks to the A13 Bionic SoC.

Apple's WWDC keynote was virtual this year, but that didn't stop it from announcing the next version of its mobile software, iOS 14. From a report: Fourteen versions since its debut changed the world, Apple is refocusing its improvement efforts on strengthening iOS's tent poles. That means more little changes and improvements across iOS and less of an aesthetic change. For users frustrated by the bugginess of iOS 13 and its many subsequent updates, the under-the-hood prioritization is appreciated. Any iOS users will tell you that the implementation of widgets has been underwhelming. They were bolted onto the Notification Center at first and then later given its own space to the left of the main home screen. In iOS 14, widgets are now prominently accessible on the home screen. Widgets on the home screen come in different sizes. For example, the weather widget takes up approximately apps. iOS 14 has a new Translation app, which is basically Apple's version of Google Translate. The pre-installed iOS 14 apps supports English, Mandarin Chinese, French, German, Spanish, Italian, Japanese, Korean, Arabic, Portuguese, and Russian.

After rejecting an update last week, Apple has approved a new version of the subscription email app Hey. From a report: The approval, which came last week, ahead of today's Apple Worldwide Developer Conference, is meant to lower the temperature after Apple's initial app rejection drew widespread condemnation from lawmakers and other developers. But the approval is also only temporary in spirit, meant to give Hey developer Basecamp time to develop a version of the app more in line with Apple's policies -- and Basecamp's approach to that challenge is very aggressive, as a letter posted to its website today details.

CNN reports that Apple could announce "a long-rumored switch" from Intel chips to its own ARM-based chips for Macs at its WWDC conference Monday -- citing a report from Bloomberg.

Then they consider the possible advantages: When that does happen, the major changes Mac users are likely to see include better battery life and sleeker devices. Apple's in-house chips have a smaller architecture and are more efficient because they are designed for smartphones, according to David McQueen, research director at ABI Research... "Moving to ARM-based chips can bring efficiencies and better battery life without sacrificing performance," McQueen said. "It may also help to cut out some size issues, possibly allowing Macs to be made thinner, while also negating the need for fans," he added.

McQueen says having the same chips running on iPhones, iPads and Macs would also make it easier to standardize the user experience across all three devices. "It will allow all Apple devices to work more seamlessly together," he said. "It should also make it much easier for developers to create apps that are capable of running across Apple devices." There's another big potential benefit to using the same chips for iPhones and Macs, particularly with the growth of 5G networks. "Although Apple has given no indication that it is looking to do so, this switch does also open the doors for Apple to launch MacBooks with cellular connectivity capabilities," Mardikar said.

For Apple, bringing processor production in-house will likely allow the company to offer better performance upgrades with each generation of devices because it will no longer be tied to Intel's upgrade cycle for new chips. "They also get to control their own product launch cadence," said Jitesh Ubrani, a research manager at IDC. "In the past, they had to really wait on Intel to launch new processors before they could refresh the Mac lineup."

"Mere weeks after reopening over 100 stores, Apple has announced that it will be closing a number of its locations," reports the International Business Times: Eleven stores in Arizona, Florida, North Carolina, and South Carolina will be closing as of Saturday due to spikes in coronavirus cases in certain communities. The six stores closed in Arizona are the only locations Apple operates in that state...

All of the states affected by these closures have been amongst those seeing a new surge in COVID-19 cases. Experts suggest that these regions may be seeing a spike in infections due to the fact that they avoided the worst of the virus's initial spread across the U.S. Florida, in particular, have been singled out as a new potential epicenter for the outbreak.

"These are not decisions we rush into," Apple senior vice president Deirdre O'Brien explained as stores began to reopen last month. "And a store opening in no way means that we won't take the preventative step of closing it again should local conditions warrant."

After a few weeks of consideration, Apple denied Facebook's new Gaming app. "Since February, Apple has rejected at least five versions of Facebook Gaming," reports The New York Times. "Each time, Apple cited its rules that prohibit apps with the 'main purpose' of distributing casual games." From the report: Facebook Gaming may also have been hurt by appearing to compete with Apple's own sales of games, two of the people said. Games are by far the most lucrative category of mobile apps worldwide. Apple's App Store, the only officially approved place for iPhone and iPad users to find new games and other programs, generated about $15 billion in revenue last year. Apple's rejections of the app from Facebook, a fellow Silicon Valley powerhouse, illustrate the control it exerts over the mobile software and entertainment ecosystem -- clout that regulators are increasingly examining.

The Facebook Gaming app on Android shows a catalog of simple games presented by category and with colorful icons. Facebook initially submitted its Gaming app to Apple for approval in late February, said the people with knowledge of the situation. Apple rejected that version, they said, citing Section 4.7 of its app rules, which state that HTML5 games are allowed "as long as code distribution isn't the main purpose of the app" and "the code is not offered in a store or store-like interface," among other restrictions. But the initial version of the Gaming app that Facebook showed to Apple was similar to the Android version, listing games by category in a manner that could be interpreted as "store-like." Trying to get the Gaming app through Apple's review process, Facebook then changed the design of the presentation of games in several ways, the people said. The colorful icons were removed in favor of a bland listing. The different games categories were removed to list all games at once. The ability to sort games was also taken away.

Facebook also included a version that looked almost exactly like how such games are presented already within the main Facebook app on Apple devices, which is a single unalphabetized, unsortable list, the people said. Apple said no to each of them, pointing to the same rule, they said. In Facebook's most recent submission, the Gaming app did not include a separate tab for playable games and included no way for the user to choose from a wide selection of games to play, the people said. Instead, that version suggested certain games within the user's news and activity feed. Apple denied it. For what it's worth, Google quickly approved the app and began offering it worldwide on April 20.

Earlier this week, Apple told Basecamp, the company that makes the brand new email app called Hey, that it cannot distribute its app on the iPhone unless it makes it possible for users to sign up via Apple's own prescribed methods -- which gives Apple a 30 percent cut. Apple told Basecamp that by avoiding giving an option in its iOS app to sign up and support in-app purchases, it was violating Apple's App Store policy, 3.1.1, which says: If you want to unlock features or functionality within your app, (by way of example: subscriptions, in-game currencies, game levels, access to premium content, or unlocking a full version), you must use in-app purchase. Apps may not use their own mechanisms to unlock content or functionality, such as license keys, augmented reality markers, QR codes, etc. Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase. Dieter Bohn, writing for The Verge: The key thing to know is that the text of this policy is not actually the policy. Or rather, as with any law, the text is only one of the things you need to understand. You also need to know how it is enforced and how the enforcers interpret that text. It should not surprise you to know that Apple's interpretation of its text often seems capricious at best and at worst seems like it's motivated by self-dealing. And the enforcement consequently often seems unfair.

The rule states that if you want to sell digital goods, you have to use Apple's payment system. Except that's not how 3.1.1 has been interpreted to date. It has been interpreted as allowing people to access services they paid for elsewhere on their iOS devices, but not allowing those apps to try to get around the Apple payment rules when people sign up on those devices. That's convoluted, but that interpretation is what keeps Netflix from having an account sign-up in its app. It's the policy that has enraged Spotify and keeps you from buying Kindle books on your iPhone without jumping through a million weird Safari hoops. That was already a very bad rule, if you ask me. Now, with this email app, Apple is apparently changing its interpretation to be more strict. David Pierce, in an update to his news report about Hey-Apple debacle: Apple told me that its actual mistake was approving the app in the first place, when it didn't conform to its guidelines. Apple allows these kinds of client apps -- where you can't sign up, only sign in -- for business services but not consumer products. That's why Basecamp, which companies typically pay for, is allowed on the App Store when Hey, which users pay for, isn't. One other distinction: Apple allows "Reader" apps -- things like Netflix and Kindle and Dropbox, where you're using the app to access existing subscriptions -- as long as they don't offer a way to sign up. But email, messaging, etc. don't count as Reader apps. John Gruber, writing at DaringFireball: The lone instance of "consumer" refers to the "Consumer Health Records API". The price that Basecamp pays for not supporting in-app purchase in their iOS app is that they lose whatever number of users would have signed up in-app but won't sign up out-of-app. That's competition. Again, putting aside arguments that Apple should allow apps to use their own payment systems in apps, or be able to link to a website for sign up, or at the very least just tell users how to sign up -- the makers of an app should be able to say "OK, we won't even tell users how to sign up within our app; our app is only for existing customers and we'll obtain all of them outside the app." [...]

Second, how could such a distinction be made in writing? There are some apps that are definitely "business services" and some that are definitely "consumer products" (games for example), but to say that the area in between encompasses many shades of gray is an understatement. The entire mobile era of computing -- an era which Apple itself has inarguably largely defined -- is about the obliteration of distinct lines between business and consumer products. [...] At some level there's a clear distinction here -- Netflix and Kindle are clearly consumption services. But Dropbox? Dropbox is a lot closer to an email or messaging service like Hey than it is to Netflix or Kindle. The stuff in my Dropbox account is every bit as personal as the stuff in my email account. When you put Dropbox in the same bucket with Netflix and Amazon Kindle, it seems to me like the distinction is not so much between what is and isn't a "reader" app or what is or isn't a "business" app, but between companies which are too big for Apple to push around and those they can.

An iPhone user created a shortcut that prompts an iPhone to begin recording police interactions by the user simply uttering the phrase: "Hey Siri, I'm getting pulled over." The task utilizes Apple's relatively new "Shortcuts" feature, which allows users to conduct tasks on their phones with a single voice command using Siri. From a report: Twitter user Robert Petersen posted a link to the shortcut and an explanation of what it does. Users can download the police shortcut, but must make sure to have the Shortcuts app installed.

Upon saying "Hey Siri, I'm getting pulled over," any music that may be playing is paused and the screen's brightness is dimmed while the phone's "do not disturb" capability is turned on. The phone then automatically sends a message to a contact the user sets up, letting that person know that the user is being stopped by police, along with providing the user's location. The front camera is then turned on and the phone begins to record video of what is happening. "Once you stop the recording it sends a copy of the video to a contact you specify, puts volume and brightness back to where they were, turns off Do Not Disturb, and gives you the option to send to iCloud Drive or Dropbox," according to a Reddit post by Petersen. There are apps with similar functions available for Android, including one called "Stop and Frisk Watch," which is designed to record incidents by "simply pushing a trigger on the phone's frame."

An anonymous reader quotes a report from The Guardian: Snap, the company behind Snapchat, has revealed plans for a fully fledged digital platform taking on not only Facebook but also Google and Apple. The company is launching an app store, expanding its games platform and offering the facility for external developers to upload machine-learning models to build augmented reality experiences. It is allowing other apps to integrate its camera software for the first time, and incorporating businesses into its maps alongside users' friends.

The features announced by Snap at its annual developer summit, held virtually last week, are the early stage of that revolution. One series of tools, called Scan, let users identify plants, trees and dogs by pointing their camera at them. A planned integration with Yuka, a dieting app, will offer a similar function for packaged foods. Another new product lets developers build their own AI filters for cameras. Initially, the tool will probably be used to generate ever more inventive lenses for the company's messaging product -- examples already include a filter that turns a video into the style of Van Gogh's Starry Night, and a simple hand-tracking tool that places stars at your fingertips. [T]he goal is that eventually creativity will expand to include utility.

In Snap's vision of the future, its camera platform replaces the home screen of a smartphone or the newsfeed of Facebook as the default starting point from where all other tasks begin. New AR technology is one way to achieve that, but another is getting more apps into the camera, and its camera in more apps. The latter is achieved by CameraKit, which lets other applications replace their default camera with Snapchat's. The idea is that there is mutual benefit: the app doesn't have to build a fully featured camera function if it just wants to include the ability to take or send photos, while Snapchat's camera platform becomes increasingly valuable to developers who might be on the fence about whether to build features for it. For the former, Snap launched Minis, a feature that allows for micro-apps to be embedded within SnapChat, which can be opened without installation.

Basecamp launched its email product Hey earlier this week. David Heinemeier Hansson, the co-founder of Basecamp, tweeted on Tuesday that Apple is already creating challenges for the firm. In a series of tweets, he said: Apple just doubled down on their rejection of HEY's ability to provide bug fixes and new features, unless we submit to their outrageous demand of 15-30% of our revenue. Even worse: We're told that unless we comply, they'll remove the app. On the day the EU announced their investigation into Apple's abusive App Store practices, HEY is subject to those very same capricious, exploitive, and inconsistent policies of shakedown. It's clear they feel embolden to tighten the screws with no fear of regulatory consequences. He adds: Apple has been capriciously, inconsistently, and in a few cases, cruelly, enforcing their App Store policies for years. But most of the abuses were suffered by smaller developers without a platform and without recurse. Apple saw that it worked, and that it paid. Now moving up. This is exactly the issue I gave testimony in front of congress earlier this year! We hadn't yet launched HEY, but I said it worried me, what Apple might do, if you're in direct competition with them. And now we know what they'd do. Attempt to crush us. But while I'm sure Apple's attempt to cut off the air supply to the likes of Spotify is board-room stuff, I think what we're facing is simply the banality of bureaucracy. Apple has publicly pivoted to services for growth, so KPIs and quarterly targets trickle down. And frankly, it's hard to see what they have to fear. Who cares if Apple shakes down individual software developers for 30% of their revenue, by threatening to destroy their business? There has been zero consequences so far! Most such companies quietly cave or fail. We won't. There is no chance in bloody hell that we're going to pay Apple's ransom. I will burn this house down myself, before I let gangsters like that spin it for spoils. This is profoundly, perversely abusive and unfair.

We did everything we were supposed to with the iOS app. Try downloading it (while you can?). You can't sign up, because Apple says no. We don't mention subscriptions. You can't upgrade. You can't access billing. We did all of it! Wasn't enough. We've been in the App Store with Basecamp for years. We know the game. It was always rigged. It was always customer-hostile, deeply confusing, but the unstated lines were reasonably clear. Now Apple has altered the deal, and all we can do is pray they don't alter it further.