"Apple is set to expand ads to new areas of your iPhone and iPad in search of its next big revenue driver," reports Bloomberg.

The Verge writes that Apple "could eventually bring ads to more of the apps that come pre-installed on your iPhone and other Apple devices, including Maps, Books, and Podcasts." According to a report from Bloomberg's Mark Gurman, Apple has internally tested search ads in Maps, which could display recommendations when you search for restaurants, stores, or other nearby businesses. Apple already implements a similar advertising model on the App Store, as developers can pay to have their app promoted on a search page for a particular query, like "puzzle games" or "photo editor." As noted by Gurman, ads on Maps could work in the same way, with businesses paying to appear at the top of search results when users enter certain search terms.

Gurman believes that Apple could introduce ads to its native Podcasts and Books apps as well. [Gurman describes this as "likely".] This could potentially allow publishers to place ads in areas within each app, or pay to get their content placed higher in search results. Just like Maps, Podcasts and Books are currently ad-free.... Gurman mentions the potential for advertising on Apple TV Plus, too, and says the company could opt to create a lower-priced ad-supported tier, something both Netflix and Disney Plus plan on doing by the end of this year.
Bloomberg points out that Apple is already displaying ads inside its News app — where some of the money actually goes back to news publishers. ("Apple also lets publishers advertise within their stories and keep the vast majority of that money.")

And while you can disable ad personalization — which 78% of iOS users have done — Bloomberg notes that "Another ironic detail here is that the company's advertising system uses data from its other services and your Apple account to decide which ads to serve. That doesn't feel like a privacy-first policy."

Bloomberg's conclusion? "Now the only question is whether the customers of Apple — a champion of privacy and clean interfaces — are ready to live with a lot more ads."

Last year Rodolfo Castro made baseball history. Called up to the Major Leagues in April, the 22-year-old eventually recorded his first hit — a home run. But his next four recorded hits were all also home runs, something no player had done since 1901.

CBS News reports that this week, finally called back up to the Major Leagues, Castro again made history — of another sort: Modern technology has allowed people to take their phones, as well as the power of the internet, with them anywhere they go. Pittsburgh Pirates second baseman Rodolfo Castro took his around the bases against the Arizona Diamondbacks on Tuesday night.
Yep — an iPhone made a bizarre cameo in the 4th inning, reports the Associated Press: Castro and third base coach Mike Rabelo stood and stared, mortified.... Even third base umpire Adam Hamari had the perfect reaction, pointing at the phone that came flying out of Castro's back pocket during a head-first slide, trying not to giggle at the absurdity of the situation.

Those around the sport cringed along with them. "That's obviously not something that should happen," Yankees manager Aaron Boone said.... This faux pas just happened to be at a televised big league game, creating a video clip seen by millions.

"I just remember getting dressed, putting my pants on, getting something to eat, using the restroom," the 23-year-old Castro said through a translator Tuesday night after the Pirates lost 6-4 to Arizona. "Never did it ever cross my mind that I still had my cellphone on me...."

It's far from the first time a phone has made a cameo on a pro sports field. One of the most famous examples came nearly 20 years ago when New Orleans Saints receiver Joe Horn pulled out a flip phone — remember those? — that he had hidden in the padding around the goalpost and then acted like he was taking a call after scoring a touchdown.

An ongoing dispute over privacy between Apple and Facebook is roiling the digital economy, leading companies to shift billions in ad spending as users continue to limit the data available to advertisers. The feud took off last year, when Apple rolled out iOS 14.5, a version of its mobile operating system that made it easier than ever for iPhone and iPad users to opt out of letting apps like Facebook track their activity on their devices. The two companies weren't always at odds. In fact, they were almost business partners. From a report: In the years before the change, Apple suggested a series of possible arrangements that would earn the iPhone maker a slice of Facebook's revenue, according to people who either participated in the meetings or were briefed about them. As one person recalled: Apple officials said they wanted to "build businesses together." One idea that was discussed: creating a subscription-based version of Facebook that would be free of ads, according to people familiar with the discussions. Because Apple collects a cut of subscription revenue for apps in its App Store, that product could have generated significant revenue for the Cupertino, Calif., giant.

The companies also haggled over whether Apple was entitled to a piece of Facebook's sales from so-called boosted posts, said people familiar with the matter. A boost allows a user to pay to increase the number of people that see a post on Facebook or Instagram. Facebook, which considers boosts ads, has always contended that boosts are a form of advertising, in part because they are often used by small businesses to reach a bigger audience, said one of the people. Apple, which doesn't take a cut of advertising from developers, argued that Facebook boosts should be considered in-app purchases, according to a person familiar with the matter. Apple's standard terms would entitle it to take a 30% share of those sales.

Patrick Wardle, founder of the Objective-See Foundation, a nonprofit that creates open-source security tools for macOS, has had his code make its way into a number of commercial products over the years -- "all without the users crediting him or licensing and paying for the work," reports The Verge. Wardle, a Mac malware specialist and former employee of the NSA and NASA, will lay out his case in a presentation today at the Black Hat cybersecurity conference with Tom McGuire, a cybersecurity researcher at Johns Hopkins University. From the report: The problem, Wardle says, is that it's difficult to prove that the code was stolen rather than implemented in a similar way by coincidence. Fortunately, because of Wardle's skill in reverse-engineering software, he was able to make more progress than most. "I was only able to figure [the code theft] out because I both write tools and reverse engineer software, which is not super common," Wardle told The Verge in a call before the talk. "Because I straddle both of these disciplines I could find it happening to my tools, but other indie developers might not be able to, which is the concern."

One of the central examples in Wardle's case is a software tool called OverSight, which Wardle released in 2016. Oversight was developed as a way to monitor whether any macOS applications were surreptitiously accessing the microphone or webcam, with much success: it was effective not only as a way to find Mac malware that was surveilling users but also to uncover the fact that a legitimate application like Shazam was always listening in the background. [...] But years after Oversight was released, he was surprised to find a number of commercial applications incorporating similar application logic in their own products -- even down to replicating the same bugs that Wardle's code had.

Three different companies were found to be incorporating techniques lifted from Wardle's work in their own commercially sold software. None of the offending companies are named in the Black Hat talk, as Wardle says that he believes the code theft was likely the work of an individual employee, rather than a top-down strategy. The companies also reacted positively when confronted about it, Wardle says: all three vendors he approached reportedly acknowledged that his code had been used in their products without authorization, and all eventually paid him directly or donated money to the Objective-See Foundation. The Verge notes that Wardle's cousin Josh Wardle created the popular Wordle game, which was purchased earlier this year by The New York Times.

Google is kicking off a new publicity campaign today to pressure Apple into adopting RCS, the cross-platform messaging protocol that's meant to be a successor to the aging SMS and MMS standards. From a report: The search giant has a new "Get The Message" website that lays out a familiar set of arguments for why Apple should support the standard, revolving around smoother messaging between iPhone and Android devices. Naturally, there's also a #GetTheMessage hashtag to really get those viral juices flowing. For most people, the problems Google describes are most familiar in the form of the green bubbles that signify messages to Android users in Apple's Messages app. While the iPhone app uses Apple's own iMessage service to send texts between iPhones (complete with modern features like encryption, support for group chats, and high-quality image and video transfers), they revert to old-fashioned SMS and MMS when texting an Android user. Not only are these messages shown in a color-clashing green bubble but also they break many of the modern messaging features people have come to rely on.

About two-thirds of Americans now say they support unions, reports CNBC, "the highest approval rating since 1965." And suddenly in the last few months, "workers have been organizing at a pace this country hasn't seen since the Great Depression." Amazon has captured headlines for union drives at its warehouses, including a successful effort on New York's Staten Island. But activity is picking up elsewhere in retail and tech at big companies that are generally viewed as progressive, with no history of labor unions. As of Wednesday, 209 Starbucks stores have officially voted to unionize according to the National Labor Relations Board. First-ever unions have also formed at an Apple store in Maryland, a Google Fiber contractor, REI, Trader Joe's, Kickstarter and Activision Blizzard....

The union movement at Apple stores is progressing at a slower pace. The first union win among Apple's 270-plus U.S. stores happened on June 18, when workers in Towson, Maryland, voted 65 to 33 to join the International Association of Machinists and Aerospace Workers. No other stores have held a vote.... Three other stores have taken steps to unionize, although one in Atlanta withdrew its election petition in May. That same month, a memo was leaked showing Apple's anti-union talking points, instructing store managers to tell workers they could lose benefits and career opportunities if they organized....

Communications Workers of America, which has about 700,000 members, helped organize the Atlanta Apple store, as well as workers at Google. In March, Google Fiber contractors in Kansas City held an NLRB election, becoming the first to officially unionize under what's known as the Alphabet Workers Union. Nearly 1,000 other Google workers have also signed cards to join the AWU, but because the employees haven't officially held an NLRB election, their group is known as a minority union. "There's a lot of research that shows that most Americans want unions," said Sara Steffens, secretary-treasurer of Communications Workers of America. "They just don't want to go through this scary union-busting process...."

Google has also been accused of fighting back. The NLRB found that the company "arguably violated" labor law when it fired employees for speaking up. The Google Fiber contractors faced additional anti-union messaging in a letter from the contractor, which said "everyone will be stuck with the union and forced to pay dues."
The article points out that union workers earn 16.6% more than nonunion workers on average — roughly $10,000 a year. "Workers are looking at how well their employers are performing and wondering why they're not getting rewarded equally. For example, Google parent Alphabet recorded its fastest revenue growth rate since 2007 last year. Apple's margin has been steadily rising and the company closed 2021 with its biggest quarter ever for sales, at almost $124 billion....

The article also notes that official figures from October 1, 2021 through June 30 showed a 58% increase in official attempts to unionize. "Whether the organizing momentum spreads more widely across the economy may depend on how vocal and successful workers are at Starbucks, Apple and elsewhere."

Apple has asked suppliers to ensure that shipments from Taiwan to China strictly comply with Chinese customs regulations after a recent visit by senior U.S. lawmaker Nancy Pelosi to Taipei stoked fears of rising trade barriers. From a report: Apple told suppliers on Friday that China has started strictly enforcing a long-standing rule that Taiwanese-made parts and components must be labeled as being made either in "Taiwan, China" or "Chinese Taipei," sources familiar with the matter told Nikkei Asia, language that indicates the island is part of China. The U.S. tech titan urged suppliers to treat the matter with urgency to avoid possible disruptions caused by goods and components being held for scrutiny, the people said.

The timing is sensitive for Apple, as its suppliers are preparing components that will go into its next iPhones and other new products set to launch this autumn. Using the phrase "Made in Taiwan" on any import declaration forms, documents or cartons could cause shipments to be held and checked by Chinese customs, the sources added. Penalties for violating such a rule is a fine of up to 4,000 yuan ($592) or, in the worst-case scenario, the shipment being rejected, one of the sources said.

Apple's upcoming entry-level iPad is rumored to cut the 3.5mm headphone jack, joining the iPad Pro, iPad Air, iPad Mini, and the entire iPhone lineup. The Verge reports: MySmartPrice says the CAD renders are sourced from a case maker working on accessories for what will be the 10th-generation iPad. It's a substantial redesign from the classic iPad design that has been left largely untouched for years; Apple increased the display size slightly in 2017 and has made other internal hardware upgrades, but the overall look has remained consistent. It appears that's about to change, with the new iPad sharing the same flat-sides aesthetic as recent iPhones, iPads, the 14-inch / 16-inch MacBook Pro, and 2022 MacBook Air. Both 9to5Mac and MacRumors reported on the renders. But as always, treat these easily faked images with a healthy amount of skepticism.

The home button remains present, which means so do the sizable bezels above and below the display. MySmartPrice reports that the screen should be larger than the current 10.2-inch model, and there's a redesigned camera on the iPad's back reminiscent of the module from the iPhone X. The revamped iPad has a USB-C port, which would complete the transition for Apple's tablet line. These renders also include quad speakers, and that's where I get somewhat doubtful of what we're seeing: only the iPad Pro is currently outfitted with four speakers, so if this pans out, the base-level iPad would be leapfrogging both the iPad Air and Mini in the audio department. That strikes me as unlikely, but it could also serve as Apple's justification for nixing the headphone jack from a product used in many classrooms and other scenarios where support for affordable wired headphones has been meaningful.

An anonymous reader quotes a report from CNBC: If China were to invade Taiwan, the most-advanced chip factory in the world would be rendered "not operable," TSMC Chair Mark Liu said in an English-language interview with CNN this week. In the undated interview, Liu said that if Taiwan were invaded by China, the chipmaker's plant would not be able to operate because it relies on global supply chains. "Nobody can control TSMC by force. If you take a military force or invasion, you will render TSMC factory not operable," Liu said. "Because this is such a sophisticated manufacturing facility, it depends on real-time connection with the outside world, with Europe, with Japan, with U.S., from materials to chemicals to spare parts to engineering software and diagnosis." The remarks were aired as tensions between China and Taiwan have escalated in recent days as House Speaker Nancy Pelosi visits the island. "The war brings no winners, everybody's losers," Liu said.

Liu compared a potential conflict in Taiwan to Russia's invasion of Ukraine, saying that while the two conflicts are very different, the economic impact to other countries would be similar. He encouraged political leaders to try to avoid war. "Ukraine war is not good for any of the sides, it's lose-lose-lose scenarios," Liu said. Liu said an invasion of the territory would cause economic turmoil for China, Taiwan and Western countries. He said that TSMC sells chips to consumer-facing Chinese companies that need the company's services and the supply of advanced computer chips. "How can we avoid war? How can we ensure that the engine of the world economy continues humming, and let's have a fair competition," Liu said. Further reading: US To Stop TSMC, Intel From Adding Advanced Chip Fabs In China

According to a new report from ETNews, Intel is planning to install its next-generation Wi-Fi 7 (802.11be) technology in devices by 2024 as Apple transitions its devices to Wi-Fi 6E. MacRumors reports: Wi-Fi 7 is the successor to Wi-Fi 6E (802.11ax), bringing two times faster data processing speeds of 5.8 Gbps and more stable 6 GHz bandwidth stability, as well as support for up to 36 Gbps when working with data. Intel plans to expand its Wi-Fi 7 development efforts ahead of its introduction to the market in 2024 and intends to apply its technology predominantly in laptops before expanding to other devices. "We are currently developing Intel's Wi-Fi '802.11be' in order to obtain the 'Wi-Fi Alliance' certification, and it will be installed in PC products such as laptops by 2024. We expect it to appear in major markets in 2025," Eric McLaughlin, vice president of Intel's wireless solutions division, said at a recent press conference in Asia.

Meanwhile, Apple is on the cusp of transitioning its devices to Wi-Fi 6E. While it was heavily rumored to debut with the iPhone 13 lineup last year, Apple has yet to release any devices with support for Wi-Fi 6E. That is expected to change this year starting with the iPhone 14. Apple's long-rumored mixed-reality headset is also expected to feature Wi-Fi 6E. Apple analyst Ming-Chi Kuo said that head-mounted display devices in 2022, 2023, and 2024 will offer Wi-Fi 6/6E, Wi-Fi 6E/7, and Wi-Fi 7, respectively, but it is unclear if this information was related to Apple's product roadmap specifically. "Wi-Fi 6E offers the features and capabilities of Wi-Fi 6, including higher performance, lower latency, and faster data rates, extended into the 6 GHz band for processing speeds of 2.4 Gbps," notes MacRumors. "The additional spectrum provides more airspace beyond existing 2.4GHz and 5GHz Wi-Fi, resulting in increased bandwidth and less interference."

Other tech giants like Qualcomm, Broadcom, and MediaTek are also planning to release Wi-Fi 7-based products in the next few years.

New submitter mrex writes: More than 60 major American companies that employ tens of thousands of U.S. workers are asking the Supreme Court to uphold the use of race as a factor in college admissions, calling affirmative action critical to building diverse workforces and, in turn, growing profits. The businesses -- some of the most high-profile and successful in the U.S. economy -- outlined their position in legal briefs filed Monday ahead of oral arguments this fall in a pair of cases expected to determine the future of the race-based policy. The companies told the court they rely on universities to cultivate racially diverse student bodies which in turn yield pools of diverse, highly educated job candidates that can meet their business and customer needs. "The government's interest in promoting student-body diversity on university campuses remains compelling from a business perspective," the companies wrote in an amicus, or friend-of-the-court, brief. "The interest in promoting student-body diversity at America's universities has, if anything, grown in importance." Among the signatories are American Express, United and American Airlines, Apple, Intel, Bayer, General Electric, Kraft Heinz, Microsoft, Verizon, Procter & Gamble and Starbucks. Citing data and research on a rapidly diversifying America, the companies said race-based diversity initiatives are about more than what many call a moral imperative and critical to their bottom lines. "Prohibiting universities nationwide from considering race among other factors in composing student bodies would undermine businesses' efforts to build diverse workforces," they said.

"Linus Torvalds just released Linux 5.19 as stable for the newest version of the Linux kernel..." reports Phoronix.

But they also note that on the Linux kernel mailing list, "Torvalds went on to write about his Arm-based MacBook [running an AArch64 Apple M1 SoC]... now under Linux thanks to the work of the Asahi Linux project."

Torvalds wrote: [T]he most interesting part here is that I did the release (and am writing this) on an arm64 laptop. It's something I've been waiting for for a _loong_ time, and it's finally reality, thanks to the Asahi team. We've had arm64 hardware around running Linux for a long time, but none of it has really been usable as a development platform until now.

It's the third time I'm using Apple hardware for Linux development — I did it many years ago for powerpc development on a ppc970 machine. And then a decade+ ago when the Macbook Air was the only real thin-and-lite around. And now as an arm64 platform.

Not that I've used it for any real work, I literally have only been doing test builds and boots and now the actual release tagging. But I'm trying to make sure that the next time I travel, I can travel with this as a laptop and finally dogfooding the arm64 side too.

An anonymous reader shares a report: From Elon Musk Twitter impersonators to dubious Discord chats, cryptocurrency and non-fungible token (NFT) scammers have stolen billions of dollars from investors over the last few years. But now, politicians and law enforcement are turning their attention to Apple and Google -- companies that operate huge app stores -- and how they review fraudulent crypto apps.

In letters to Apple CEO Tim Cook and Google CEO Sundar Pichai on Thursday, Sen. Sherrod Brown (D-OH) asked that the companies explain their processes in reviewing and approving crypto trading and wallet apps for download on their app stores. Brown's inquiry follows a recently released FBI report warning that 244 investors have been scammed out of $42.7 million from fraudulent cryptocurrency apps claiming to be credible investment platforms in under a year. "Crypto mobile apps are available to the public through app stores, including Apple's App Store," the senator wrote to Cook on Thursday. "While cryptocurrency apps have offered investors easy and convenient ways to trade cryptocurrency, reports have emerged of fake crypto apps that have scammed hundreds of investors."

Mark Zuckerberg believes that Apple and his company are in a "very deep, philosophical competition" to build the metaverse, suggesting the two tech giants are ready to butt heads in selling hardware for augmented and virtual reality. The Verge reports: The Meta CEO told employees earlier this month that they were competing with Apple to determine "what direction the internet should go in," according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year. "This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience," Zuckerberg said of the brooding rivalry. "And we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist."

Since rebranding Facebook's company name to Meta, Zuckerberg has been pushing for the concept of interoperability for the metaverse, or what he sees as the next major chapter of computing after mobile phones. Meta recently helped stand up the Metaverse Open Standards Group with Microsoft, Epic Games, and others. The idea is to spur the creation of open protocols that will let people easily move through future immersive, 3D worlds with their virtual goods. Apple is absent from the group, which Zuckerberg called out as not surprising in his comments to employees. He explained how Apple's approach of building hardware and software it tightly controls had worked well with the iPhone, but that for the metaverse, "it's not really clear upfront whether an open or closed ecosystem is going to be better."

[...] If VR and AR do take off like Zuckerberg hopes, it seems he wants to position Meta as the Android to Apple's iOS. There is a parallel to draw already: Meta's Quest headset already allows the side loading of apps that are not approved by Meta's VR app store, similar to how Google's Android allows for sideloading. And even though it just increased the price of the Quest by $100, Meta's hardware is still mostly sold at a loss or breakeven. [...] Zuckerberg's remarks suggest that even as he tries to invent his way out of being under Apple's thumb on mobile, the two tech giants are going to be battling for years to come.

In the M2 MacBook Air, Apple has replaced an Intel-made component responsible for controlling the USB and Thunderbolt ports with a custom-made controller, meaning the last remnants of Intel are now fully out of the latest Mac. MacRumors reports: Earlier this month, the repair website iFixit shared a teardown of the new "MacBook Air," revealing a look inside the completely redesigned machine. One subtle detail that went largely unnoticed was that unlike previous Macs, the latest "MacBook Air" introduces custom-made controllers for the USB and Thunderbolt ports. iFixit mentioned it in their report, noting they located a "seemingly Apple-made Thunderbolt 3 driver, instead of the Intel chips we're familiar with." The new component was shared on Twitter earlier today, where it received more attention. Few details are known about the controllers, including whether they're custom-made by Apple or a third party.

Apple is reportedly planning to debut a high-end Apple Watch with a larger screen and a new design, according to a Bloomberg report. CNBC reports: Apple increased the screen size with the Series 7 watches last year, which offer an edge-to-edge screen that removes much of the border on earlier models. But Bloomberg said the new high-end model will feature the first big design change since 2018 with a screen that's 7% larger than the Series 7. It will also have a rugged design, longer battery life and a body-temperature sensor, the report said.

It may be a sign Apple is targeting Garmin's Fenix 7 series watches, which have big screens, long battery life and rugged designs. Those watches are popular among hikers and runners who need longer battery life than the Apple Watch offers. [...] Apple is also expected to announce a new version of its $279 Apple Watch SE, according to the report. The SE models typically include features found in earlier iterations of the Apple Watch, but at a lower price.

iPhone and iPad users looking to subscribe to Netflix via the streaming platform's iOS app are being redirected to an external website which removes the need to pay the App Store tax. From a report: As 9To5Mac reports, the redirection looks to be rolling out globally and takes advantage of a new iOS API that allows apps classed as "reader apps" to sign-up new users and manage their accounts outside of the App Store.

Reader apps, as described by Apple, provide one or more digital content types -- including magazines, newspapers, books, audio, music, or video -- as its primary function. That includes popular services such as Spotify, Zinio, Amazon Kindle, and YouTube. In the case of Netflix, new customers are diverted to a separate website at the tap of a button in the app to enter personal data, choose a payment method, and select a streaming plan. This update ensures transactions are no longer Apple's responsibility and all subscription management is therefore completed by Netflix. Once signed up, the Netflix iOS app should provide full content access.

A joint investigation by Nikkei and a Tokyo analytics company found that Apple has jumped into automobile-related technologies, as shown by the company's recent patent applications. From a report: Apple has filed patents in self-driving and other vehicle software as well as in hardware related to riding comfort, such as seats and suspension. The U.S. tech and services company is also targeting vehicle-to-everything (V2X) technology, which allows cars to communicate with each other and connect to the "Internet of Things," moves seen as a major push by Apple to build its own platform and join a growing industry shift from just cars to overall mobility.

Nikkei and Intellectual Property Landscape found that as of June 1, Apple applied for and published 248 automobile-related patents after 2000. It typically takes about 18 months after filing a patent for it to be published. While most of Apple's applications in 2021 have yet to be published, eight were. This number is bound to increase throughout the year. Of Apple's 27 applications made in 2020, five were published at the same time in 2021. The number of patents published in 2021 is almost certain to exceed this, according to Intellectual Property Landscape.

The New York Times' product-recommendation service "Wirecutter" has sparked widening criticism about how laptops are reviewed. The technology/Apple blog Daring Fireball first complained that they "institutionally fetishize price over quality". That makes it all the more baffling that their recommended "Best Laptop" — not best Windows laptop, but best laptop, full stop — is a Dell XPS 13 that costs $1,340 but is slower and gets worse battery life (and has a lower-resolution display) than their "best Mac laptop", the $1,000 M1 MacBook Air.
Technically Dell's product won in a category titled "For most people: The best ultrabook" (and Wikipedia points out that ultrabook is, after all, "a marketing term, originated and trademarked by Intel.") But this leads blogger Jack Wellborn to an even larger question: why exactly do reviewers refuse to do a comparison between Wintel laptops and Apple's MacBooks? Is it that reviewers don't think they could fairly compare x86 and ARM laptops? It seems easy enough to me. Are they afraid that constantly showing MacBooks outperforming Wintel laptops will give the impression that they are in the bag for Apple? I don't see why. Facts are facts, and a lot of people need or want to buy a Windows laptop regardless. I can't help but wonder if, in the minds of many reviewers, MacBooks were PCs so long as they used Intel, and therefore they stopped being PCs once Apple switched to using their own silicon.
Saturday Daring Fireball responded with their own assessment. "Reviewers at ostensibly neutral publications are afraid that reiterating the plain truth about x86 vs. Apple silicon — that Apple silicon wins handily in both performance and efficiency — is not going to be popular with a large segment of their audience. Apple silicon is a profoundly inconvenient truth for many computer enthusiasts who do not like Macs, so they've gone into denial..."

Both bloggers cite as an example this review of Microsoft's Surface Laptop Go 2, which does begin by criticizing the device's old processor, its un-backlit keyboard, its small selection of ports, and its low-resolution touchscreen. But it ultimately concludes "Microsoft gets most of the important things right here, and there's no laptop in this price range that doesn't come with some kind of trade-off...." A crime of omission — or is the key phrase "in this price range"? (Which gets back to Daring Fireball's original complaint about "fetishizing price over quality.") Are Apple's new Silicon-powered laptops sometimes being left out of comparisons because they're more expensive?

In an update, Wellborn acknowledges that this alleged refusal-to-compare apparently actually precedes Apple's launch of its M1 chip. But he argues that now it's more important than ever to begin making those comparisons: It's a choice between a hot and noisy and/or slow PC laptop running Windows and a cool, silent, and fast MacBook. Most buyers don't know that choice now exists, and it's the reviewer's job to educate them. Excluding MacBooks from consideration does those buyers a considerable disservice.

With Apple's new CarPlay software announced in June, the company is "is diving deeper into its automotive ambitions, opening up the possibility to enter into a multibillion segment of the auto industry that's growing quickly: The ability to sell additional services and features to car owners," reports CNBC. From the report: The auto industry faces an unappealing choice: Offer CarPlay and give up potential revenue and the chance to ride a major industry shift, or spend heavily to develop their own infotainment software and cater to an potentially shrinking audience of car buyers who will purchase a new vehicle without CarPlay. [...] Industry observers believe carmakers need to embrace software services -- and look at Apple's offering with skepticism -- or risk getting left behind. "It's a really difficult time in the industry, where the car companies think they're still building cars. They're not. They're building software on wheels, and they don't know it, and they're trading it away," said Conrad Layson, senior analyst at AutoForecast Solutions.

The new version of CarPlay could be a huge emerging revenue engine for Apple. First, if a user loves the iPhone's CarPlay interface, then they're less likely to switch to an Android phone. That's a strategic priority for Apple, which generates the majority of its revenue through hardware sales. Second, while the company doesn't yet charge a fee to automakers or suppliers, it could sell services for vehicles the same way it distributes iPhone software. In June, Apple revealed that it has explored features that integrate commerce into the car's cockpit. One new feature announced this summer would allow CarPlay users to navigate to a gas pump and pay for the fuel from the dashboard of the car, according to Reuters. Apple already generates tens of billions from the App Store, and stands to boost that if it ever decides to charge for services in cars...