iFixit tore apart Apple's iPhone XS and iPhone XS Max, revealing very similar insides to last year's iPhone X. Engadget reports the findings: One of the most interesting features is the battery on the XS. The iPhone XS sports a slightly downgraded battery from the iPhone X, a 10.13 Wh battery (2,659 mAh at 3.81 V) versus 10.35 Wh (2716 mAh at 3.81 V). But a new configuration might more than make up for it: Apple is using a brand-new L-shaped single-cell battery instead of two separate batteries. However, the XS Max still sports two batteries. Some other tweaks include a new, Apple-branded power management chip and a new antenna line on the bottom of the phone. The camera bump is also slightly taller, meaning your iPhone X case might not fit on your XS, if you plan on upgrading. The Verge also notes that "there's no evidence that the teardown team could find of any improved water or dust resistance, despite the improved IP68 ratings on the iPhone XS and XS Max."

Huawei, which recently surpassed Apple to become the world's second largest smartphone player, can't stop taking shots at the iPhone maker. From a report: After the iPhone XS was unveiled with little new, Huawei tweeted "Thank you for letting us be the real hero of the year," a tease for their upcoming Mate 20 Pro unveiling next month. Now Huawei's taking another shot -- by handing out battery packs to people waiting in line for the iPhone XS and XS Max in Singapore. The packaging says "You'll need it", which is actually a valid boast: Anandtech found that Huawei's P20 and P20 Pro had better battery life than the iPhone 8 and X.

The staggered release gives the company a month to sell higher-end models without cheaper competition from itself. WSJ: This year, according to people familiar with Apple's production plans, the company prioritized production of its two pricier OLED models, the iPhone XS and XS Max, whose prices start at about $1,000. Both will hit stores Friday, followed five weeks later by the least expensive new model, the XR, which has an LCD screen and a starting price of $749. The staggered release gives Apple a month to sell the higher-end models without cheaper competition from itself. It also simplifies logistics and retail demands and could strengthen Apple's ability to forecast sales and production of all three models through the Christmas holidays, analysts and supply chain experts said. "It's sort of a Dutch auction," said Josh Lowitz, co-founder of research firm Consumer Intelligence Research Partners, referring to the practice of starting with a high asking price, then lowering it until a buyer accepts. "The people who are most committed will pay to get early access. Then you get to the people who are making a choice and may settle for the $750 phone. This could become the new normal."

Apple recently updated its iTunes privacy policy page, making mention of a "trust score" it gives iPhone users on how they make calls or send emails. The INQUIRER reports: "To help identify and prevent fraud, information about how you use your device, including the approximate number of phone calls or emails you send and receive, will be used to compute a device trust score when you attempt a purchase," Apple explained. "The submissions are designed so Apple cannot learn the real values on your device. The scores are stored for a fixed time on our servers."

In practical terms, the Cupertino crew will only look at Apple account usage patterns and hoover up metadata rather than more personal, and potentially damning information. [T]he data collection and trust score assigning should help Apple better spot and dodgy activity going on in Apple accounts that aren't in keeping with those of the legitimate users. [I]t's not entirely clear how Apple will use the metadata to actually spot fraud, as it hasn't explained its workings.

"Ireland's government has fully recovered more than [$16 billion] in disputed taxes and interest from Apple, which it will hold in an escrow fund pending its appeal against a European Union tax ruling," reports The Guardian. From the report: The European commission ruled in August 2016 that Apple had received unfair tax incentives from the Irish government. Both Apple and Dublin are appealing against the original ruling, saying the iPhone maker's tax treatment was in line with Irish and EU law. Ireland's finance ministry, which began collecting the back taxes in a series of payments in May, estimated last year the total amount could have reached -- [$17.5 billion] including EU interest. In the end the amount was [$15.2 billion] in back taxes plus [$1.4 billion] interest.

For its part, the commission said it would scrap its lawsuit against Ireland, which it initiated last year because of delays in recovering the money. "In light of the full payment by Apple of the illegal state aid it had received from Ireland, commissioner (Margrethe) Vestager will be proposing to the college of commissioners the withdrawal of this court action," the commission spokesman Ricardo Cardoso said. Ireland's finance ministry said its appeal had been granted priority status and is progressing through the various stages of private written proceedings before the general court of the European Union (GCEU), Europe's second highest court. The matter will likely take several years to be settled by the European courts, it added.

According to "several real-world tests and synthetic benchmarks," the new iPhone XS and XS Max, equipped with the world's first 7-nanometer A12 Bionic processor, are the world's fastest smartphones, reports Tom's Guide. They even significantly outperform Qualcomm's Snapdragon 845 chip. From the report: Geekbench 4 is a benchmark that measures overall performance, and no other phone comes close to Apple's new handsets on this test. The iPhone Xs notched 11,420, and the iPhone Xs Max hit 11,515. The older iPhone X scored 10,357, so that's about an 11 percent improvement. There's a lot more distance between the new iPhones and Android flagships. The fastest Android phone around, the OnePlus 6, scored 9,088 on Geekbench 4 with its 8GB of RAM, while the Galaxy Note 9 reached 8,876.

To test real-world performance, we use the Adobe Premiere Clips app to transcode a 2-minute 4K video to 1080p. The iPhone X was miles ahead last year with a time of just 42 seconds. This time around, the iPhone XS and iPhone XS Max knocked it down further to 39 seconds. The Galaxy S9+ took 2 minutes and 32 seconds to complete the task, and that's the fastest we've seen from an Android phone. The OnePlus 6 finished in 3:45, and the LG G7 ThinQ took 3:16. One good way to measure real-world performance is to see how long it takes for a phone to load demanding apps. Because the phones have the same processor for this round, we just used the iPhone Xs Max and put it up against the iPhone X and the Galaxy Note 9. The iPhone XS Max was faster every time, including a 15-second victory in Fortnite over the Note 9 and 3-second win in Asphalt 9. The phones were closer in Pokemon Go but the iPhone XS Max still came out on top. The new iPhones did lag behind the competition in the 3DMark Slingshot Extreme test, which measures graphics performance by evaluating everything from rendering to volumetric lighting. The iPhone XS Max and iPhone X received scores of 4,244 and 4,339, respectively, while the OnePlus 6 received a score of 5,124.

As for the GFXBench 5 test, the iPhone XS Max achieved 1,604.7 frames on the Aztec Ruins portion of the test, and 1,744.44 frames in the Car Chase test," reports Tom's Guide. "The Note 9 was far behind at 851.7 and 1,103 frames, respectively. However, the Galaxy S9+ edged past the iPhone XS Max on this test."

A social media post from Anders G da Silva, who accused Apple of deleting movies he had purchased from iTunes, went viral earlier this month. There is more to that story, of course. In a statement to CNET, Apple explained that da Silva had purchased movies while living in Australia, with his iTunes region set to "Australia." Then he moved to Canada, and found that the movies were no longer available for download -- due, no doubt, to licensing restrictions, including restrictions on Apple itself. While his local copies of the movies were not deleted, they were deleted from his cloud library. Apple said the company had shared a workaround with da Silva to make it easier for him to download his movies again. Public Knowledge posted a story Tuesday to weigh in on the subject, especially since today is International Day Against DRM. From the post: To that rare breed of person who carefully reads terms of service and keeps multiple, meticulous backups of important files, da Silva should have expected that his ability to access movies he thought he'd purchased might be cut off because he'd moved from one Commonwealth country to another. Just keep playing your original file! But DRM makes this an unreasonable demand. First, files with DRM are subject to break at any time. DRM systems are frequently updated, and often rely on phoning home to some server to verify that they can still be played. Some technological or business change may have turned the most carefully backed-up and preserved digital file into just a blob of unreadable encrypted bits.

Second, even if they are still playable, files with DRM are not very portable, and they might not fit in with modern workflows. To stay with the Apple and iTunes example, the old-fashioned way to watch a movie purchased from the iTunes Store would be to download it in the iTunes desktop app, and then watch it there, sync it to a portable device, or keep iTunes running as a "server" in your home where it can be streamed to devices such as the Apple TV. But this is just not how things are done anymore. To watch an iTunes movie on an Apple TV, you stream or download it from Apple's servers. To watch an iTunes movie on an iPhone, same thing. (And because this is the closed-off ecosystem of DRM'd iTunes movies, if you want to watch your movie on a Roku or an Android phone, you're just out of luck.)

[...] My takeaway is that, if a seller of DRM'd digital media uses words like "purchase" and "buy," they have at a minimum an obligation to continue to provide additional downloads of that media, in perpetuity. Fine print aside, without that, people simply aren't getting what they think they're getting for their money, and words like "rent" and "borrow" are more appropriate. Of course, there is good reason to think that even then people are not likely to fully understand that "buying" something in the digital world is not the same as buying something in the physical world, and more ambitious measures may be required to ensure that people can still own personal property in the digital marketplace. See the excellent work of Aaron Perzanowski and Jason Schultz on this point. But the bare minimum of "owning" a movie would seem to be the continued ability to actually watch it.

Which smartphone takes the best photos? For years, the unequivocal answer to that question has been the iPhone. Apple has, for years, taken pride in the pictures its iPhones are able to capture. And rightly so. But over the years, the competition has been catching up, and now it feels like it has stolen that crown from the iPhone. Here's a review of various reviews of the iPhones.

The Verge, reviewing the iPhone 6 launched in 2014: There's one feature that stands out, though, the one that most strongly makes the iPhone 6's case as the best smartphone on the planet: the camera. A year later, The Verge reviews the iPhone 6s: But these improvements aren't dramatic, since the previous rear camera was already terrific. Still, the new rear camera will maintain the iPhone's position as the best smartphone camera around. In another review, it said: I noticed slightly better macro performance and slightly better bokeh in a few shots, but Apple's been taking iPhone 6 photos and blowing them up to put on billboards for a year, so the bar is pretty damn high. Let's put it this way: the iPhone 6S is the best camera most people will ever own, but it's not going to keep anyone out of the market for a mirrorless rig. The camera review of the iPhone 7 Plus: This all adds up to a decent improvement, but the iPhone 6S was already operating at the top of the scale, bested only recently by the latest cameras in the Galaxy S7 and Note 7. In low light, that faster lens and optical image stabilization means that the 7 significantly outperforms the 6S. But compared to the iPhone 6S, the iPhone 7 is a step improvement, not a major leap. The camera review of the last year's iPhone 8 Plus: Over the past year, the S8 and Pixel pulled ahead of the iPhone 7 in various tests. Apple told me they don't look at benchmarks closely, but the images from the iPhone 8 camera definitely look more like Apple's competitors than before. Like Samsung, iPhone images are now more saturated by default, although Apple says it's still aiming for realism instead of the saturated colors and smoothing of the S8. And HDR is just on all the time, like the Pixel -- you can't turn it off, although you can set it to save a non-HDR image as well. We ran around shooting with an iPhone 8, a Pixel XL, and S8, and iPhone 7 on auto, and the iPhone 8 produced the most consistent and richest images of the group, although the Pixel was the clear winner several times, especially in extreme low light. The camera review of the $1,000 iPhone X, which was also launched last year: Now that we have an iPhone X and the Google Pixel 2, we're going to do a super in-depth camera comparison, but here's what I can tell you right now: the iPhone X has basically the same cameras as the iPhone 8, and the photos look almost exactly the same. And at the end of the day, I tend to prefer the photos from the Pixel 2 XL. And now, the camera review of the iPhone XS and XS Max, which The Verge published Tuesday (video): The camera upgrades in the XS over the X are significant. But I'm just going to come out and say this: I don't think the iPhone XS has better cameras than the [Google] Pixel 2 ... and Pixel 3 comes out in just a few weeks. Don't get me wrong, it's a really good camera, and I think people are going to like the photos it takes. But the Pixel 2 is the standard to beat and the iPhone XS doesn't do it for me.

Two separate reports are saying Apple's yet-to-be-released AirPower charger is facing overheating issues. The product, designed to simultaneously charge an iPhone, Apple Watch, and AirPods, was announced more than a year ago at Apple's 2017 iPhone event. Apple has yet to provide any additional information on AirPower, even during its iPhone event last week. The company even appears to have wiped all mention of it from its website. CNBC reports: Tech writer Sonny Dickson, who has a track record of accurately reporting on Apple, said over the weekend that Apple has struggled with heat management, which affects accuracy and charging speed. Dickson thinks it's unlikely Apple will make its end-of-year release deadline. Daring Fireball's John Gruber said something similar. Gruber said the charging pad, which uses a multi-coil design, is "getting too hot -- way too hot."

"There are engineers who looked at AirPower's design and said it could never work, thermally. ... I think they've either had to go completely back to the drawing board and start over with an entirely different design, or they've decided to give up and they just don't want to say so," Gruber said. Apple gave a broad timeline for AirPower's launch, saying it would go on sale in 2018. So it is still possible it can work out any issues before the end of the year.

According to Bloomberg, the next round of China tariffs won't include devices that receive and transmit voice data, a category that includes the Apple Watch, Fitbits, Sonos Speakers, and a host of other fitness trackers and home assistants. The Verge reports: The White House recently backed down on the rate at which the imports would be taxed. Over the weekend, The Wall Street Journal reported that listed goods would likely be taxed at only 10 percent. As recently as August, President Trump had considered setting the rate at 25 percent. Customs documents describe the category in vague terms, listing the devices as "machines for the reception, conversion and transmission or regeneration of voice, images or other data." But that vague category has come to encompass a wide range of personal tech, including fitness trackers and personal voice assistants. The Apple Watch, AirPods, HomePod, BeatsWL, AirPort, and Time Capsule all fall under the code, according to a letter submitted by Apple to the U.S. Trade Representative. Other categories of Apple products will still be affected by the tariff, including adapters, the Mac mini, and any circuit boards or internal components shipped individually to the United States.

Apple on Monday released iOS 12, the latest operating system designed for the iPad, iPhone, and iPod touch. iOS 12 is available on all devices that are able to run iOS 11, which includes the iPhone 5s (released 2013) and later, the iPad mini 2 and later, the iPad Air and later, and the 6th-generation iPod touch. From a report: iOS 12 is a major update that brings several new features and upgrades to Apple's iOS devices, along with some significant performance improvements. Apps open more speedily than before, the keyboard pops up faster, and the Camera launches much quicker. Apple has also introduced optimizations for when the system is under load, making iOS devices faster when you need performance most.

[...] Siri is smarter than ever in iOS 12 with a new Shortcuts feature designed to let you create multi-step customized automations using first and third-party apps that can be activated with Siri voice commands. Shortcuts can be created through the Shortcuts app, which Apple is releasing alongside iOS 12. ArsTechnica reports that older iOS devices -- iPhone 5S, iPhone 6 Plus, and iPad Mini 2 -- are noticeably faster at launching apps and several other functions, after they have been upgraded to iOS 12.

Catalin Cimpanu, writing for ZDNet: A security researcher has discovered a vulnerability in the WebKit rendering engine used by Safari that crashes and restarts the iOS devices -- iPhones and iPads. The vulnerability can be exploited by loading an HTML page that uses specially crafted CSS code. The CSS code isn't very complex and tries to apply a CSS effect known as backdrop-filter to a series of nested page segments (DIVs). Backdrop-filter is a relative new CSS property and works by blurring or color shifting to the area behind an element. This is a heavy processing task, and some software engineers and web developers have speculated that the rendering of this effect takes a toll on iOS' graphics processing library, eventually leading to a crash of the mobile OS altogether.

An anonymous reader quotes a report from SFGate: The newest Apple Watch can now flag potential problems with your heartbeat -- a feature that's been cleared by the Food and Drug Administration and that Apple is marking as a major achievement. But some doctors said that including heart-monitoring tools in such a popular consumer product could prompt unnecessary anxiety and medical visits. Physicians say the watch could be good for patients who have irregular heart rhythms but may not realize it. Some people who have atrial fibrillation, the condition for which the watch is screening, don't always have noticeable symptoms. In an ideal situation, someone who doesn't know they have a problem could get a warning from their watch and take that data to their doctor.

But there is also concern that widespread use of electrocardiograms without an equally broad education initiative could burden an already taxed health-care system. Heart rhythms naturally vary, meaning that it's likely that Apple Watch or any heart monitor could signal a problem when there isn't one -- and send someone running to the doctor for no reason. "People are scared; their heart scares them," John Mandrola, a cardiologist at Baptist Health in Louisville, said. "That leads to more interaction with the health-care system." An extra visit to your doctor may not sound like a bad thing, but Mandrola said it would potentially lead to another round of tests or even unnecessary treatment if there are other signs that can be misinterpreted. And doctors might wind up facing a crowd of anxious Apple Watch users getting false signals -- something physicians have already had to deal with as fitness trackers that monitor heart rates have become popular.

David Pogue: Apparently, a lot of people hang their identities on what phones they carry. An iPhone person might feel personally affronted when a Samsung Galaxy gets a great review, and vice versa. Apple and Samsung just introduced their new fall 2018 smartphones, and it's clearer than ever: all smartphones have pretty much the same features. Therefore, it strikes many people as searingly important to remember which brand had those features first.
OS Features: Apple invented the touchscreen phone as we know it. The original 2007 iPhone brought us multitouch (pinch to zoom), an on-screen keyboard, auto-rotate, lists that scroll as though with momentum, and the apps-on-a-Home-page design that we all use to this day. Not surprisingly, then, Apple wins this category, having introduced 13 ideas, compared to Android's 10 (and Samsung's 1). The screen is the first thing you notice when you turn on a phone --how big, bright, and gorgeous it is. You can read the full review here. The final verdict: Apple leads the invention category, with 44 innovations, according to our calculations. Google's Android comes in second, with 31. And Samsung brings up the rear with 12 innovations. Now, if you count the number of times each company is listed as a Follower in the spreadsheet, you discover that Apple also seems to have stolen the most ideas. In part, that's because I'm pitting Apple against Google/Samsung (its phones use Google's software). As a result, no feature ever lists Google and Samsung as innovator+follower, or vice versa; they're always a single team.

Lorenzo Franceschi-Bicchierai, reporting for Motherboard: In 2016, Apple's head of security surprised the attendees of one of the biggest security conference in the world by announcing a bug bounty program for Apple's mobile operating system iOS. At the beginning, Apple struggled to woo researchers and convince them to report high-value bugs. For the researchers, the main issue was that the bugs they discovered were too valuable to report to Apple, despite rewards as high as $200,000. Companies like GrayShift and Azimuth made an entire business out of exploiting vulnerabilities in Apple products, while other researchers didn't want to report bugs so they could keep doing research on iOS. But two years later, some researchers are finally reporting vulnerabilities to Apple, and the company has begun to award some researchers with bounties, Motherboard has learned.

[...] Adam Donefeld, a researcher at mobile security firm Zimperium said that he has submitted several bugs to Apple and received payments for the company. Donefeld was not part of the first batch of security researchers who were personally invited by Apple to visit its Cupertino campus and asked to join the program. But after submitting a few bugs, Donefeld told me, an Apple employee asked him if he wanted to be part of the bounty program in a phone call. "I know Apple pays people," Donefeld said in an online chat. "I'm certainly not the only payout." Another researcher, who asked to remain anonymous because they are worried about souring their relationship with Apple, said that they have submitted a few bugs and been awarded bounties, but has yet to be paid. [...] Two other researchers told Motherboard they also have concerns with or have had trouble with the program. One said they weren't paid for a bug they submitted (Motherboard could not independently confirm that the researcher did not get a payment), and another said they didn't want to participate in it at all, even after being invited. Further reading: Google Bug Hunter Urges Apple To Change Its iOS Security Culture; Asks Tim Cook To Donate $2.45 Million To Amnesty For His Unpaid iPhone Bug Bounties.

Three years ago, Apple introduced 3D Touch for the iPhone 6s and 6s Plus, a pressure-sensitive feature that uses capacitive sensors integrated into the smartphone's display to sense three degrees of pressure in a user's touch and respond differently based on the amount of pressure exerted. It's a neat idea as it has allowed users to interact with the user interface in a completely new way. Now, with the release of the new iPhone XR, Apple seems to be on the way to phasing it out. The Verge reports: While both the new iPhone XS and XS Max include 3D Touch, Apple has chosen not to include the feature on the iPhone XR. Yes, that phone is cheaper, and Apple had to strip out some features, but 3D Touch has been included on iPhones in that price range since it was introduced not too long ago, so this feels less like necessary cost savings and more like planned omission. There have always been a few core problems with 3D Touch. For one, its use often amounted to the right click of a mouse, which is funny coming from the company that famously refused to put a dedicated right button on its mice or trackpads. And selecting from those right click options was rarely faster or a substantially more useful way of getting something done than just tapping the button and manually navigating to where you needed to go. People also didn't know the feature was there. The iPhone did little to train users on 3D Touch. And even the people who knew it was there had no way to tell which icons supported it without just 3D pressing everything to see what happened.

Apple isn't entirely removing the concept of 3D Touch from the iPhone XR. Instead, the phone will include something Apple is calling Haptic Touch, which will make a click when you activate a button's secondary feature by pressing and holding it. But that replacement underscores just how useless 3D Touch has really become: it's not more than a very, very fancy long press. That's something phones have always been capable of. And despite the name, I've found long press features to be faster and easier to use than their 3D Touch equivalent. Instagram, for instance, lets you preview photos with a 3D Touch on the iPhone or a long press on Android. I find the Android version to be simpler and quicker. Here's what Apple's marketing leader, Phil Schiller, had to say about the feature back in 2015 when it was first introduced: "'Engineering-wise, the hardware to build a display that does what [3D Touch] does is unbelievably hard,' says Schiller. 'And we're going to waste a whole year of engineering -- really, two -- at a tremendous amount of cost and investment in manufacturing if it doesn't do something that [people] are going to use. If it's just a demo feature and a month later nobody is really using it, this is a huge waste of engineering talent.'"

A year after unveiling the AirPower all-in-one wireless charger for the iPhone, Apple Watch and AirPods, Apple has now erased all references to AirPower from its website. The company has yet to ship it. From a report: A year ago during the iPhone X unveiling Apple announced AirPower -- an all-in-one wireless charger for the iPhone, Apple Watch and AirPods. The product never shipped, and today it seems that Apple has scrubbed almost all traces of it off its website. At the time of writing this is the only reference to AirPower I can find on Apple's website. So what happened to AirPower? Well, while only Apple really knows (and at the time of writing Apple hasn't responded to a request for information), it seems like the product was vaporware and that the promise of an all-in-one charger has died. I can't think off the top of my head of another product that Apple has announced at a major event and then failed to deliver, which suggests that some things are beyond the reach of even a company as powerful as Apple.

Veteran journalist Om Malik writes: iPhoneXsMax -- When I heard the name and saw it up on the stage, I shuddered. Apple's name for its newest, biggest iPhone made one [Microsoft employee] quip on Twitter: "And I thought we sucked at naming. #AppleEvent iPhone Xs Max September Refresh CTP1"

Microsoft and other technology companies were mocked by Apple veterans for their naming conventions. But now Apple is doing the same -- fighting hard to come up with names that are fighting Samsung, Huawei, and many others when it comes to being tongue twisters. It is pretty sad to see that a company that took pride in its ability to communicate clearly and succinctly about its products, the company that was able to name them with such elan and made them memorable, has come. iPhoneX(s)Max.

The new iPhone XS and iPhone XS Max will use eSIM technology to allow users to use two phone lines on a single device. You could have a work or personal number, or an American and Canadian number if you travel across the border frequently. The reprogrammable SIM card is "soldered onto the iPhone's motherboard directly," and measures just 6 millimeters by 5 millimeters," reports Ars Technica, citing GSMArena.com. From the report: These handsets will have a new "dual SIM dual standby" option, one of which will be a nano SIM. In other words, they will have two distinct phone numbers. (Chinese models will have two SIM slots instead of the eSIM option.) Since their debut in 1991, traditional, physical SIM cards have decreased dramatically in size. eSIMs have already been around for nearly a year, since they were introduced into the Apple Watch and Google Pixel 2, among other devices.

When Apple unveiled the iPhone Xs and Xs Max earlier today, it said they will contain the A12 Bionic chip -- the first smartphone processor to be made using 7nm manufacturing technology. But, as IEEE Spectrum points out, Huawei made the same claim late last month when it unveiled the Kirin 980 system on a chip. From the report: Apple's new A12 Bionic is made up of four CPU cores, six GPU cores, and an 8-core "neural engine" to handle machine learning tasks. According to Apple, the neural engine can perform 5 trillion operations per second -- an eight-fold boost -- and consumes one-tenth the energy of its previous incarnation. Of the GPU cores, two are designed for performance and are 15 percent faster than their predecessors. The other four are built for efficiency, with a 50 percent improvement on that metric. The system can decide which combination of the three types of cores will run a task most efficiently.

Huawei's chip, the Kirin 980, was unveiled at the IFA 2018 in Berlin on 31 August. It packs 6.9 billion transistors onto a one-square-centimeter chip. The company says it's the first chip to use processors based on Arm's Cortex-A76, which is 75 percent more powerful and 58 percent more efficient compared to its predecessors the A73 and A75. It has 8 cores, two big, high-performance ones based on the A76, two middle-performance ones that are also A76s, and four smaller, high-efficiency cores based on a Cortex-A55 design. The system runs on a variation of Arm's big.LITTLE architecture, in which immediate, intensive workloads are handled by the big processors while sustained background tasks are the job of the little ones. Kirin 980's GPU component is called the Mali-G76, and it offers a 46 percent performance boost and a 178 percent efficiency improvement from the previous generation. The chip also has a dual-core neural processing unit that more than doubles the number of images it can recognize to 4,500 images per minute. Apple will be the first to bring the 7nm chip in volume to market, as Huawei is expected to to start shipping its Mate 20 series phone (with the 7nm chip) a month or two later. Qualcomm also announced late last month that it's begun sampling its 7nm next-gen Snapdragon SoC. As IEEE Spectrum notes, the real winner is TSMC, which is making all three processors.