The concept of the hyperlink was first outlined over 70 years ago and eventually became a central part of the web. But 30 years since the invention of the world wide web, Google, Apple, Facebook, and Amazon have skewed the original ambitions for hyperlinks, who they are for and how far they can lead you. From a feature story: The impact that Google's PageRank algorithms have had on how the commercial web chooses to deploy hyperlinks can be seen in just about any SEO (search engine optimisation) blog. Publishers and businesses are encouraged to prioritize internal links over external links that may boost the competition in Google's rankings. "Since the very moment Google came on the scene, links moved from being the defining characteristic of the web, to being a battleground. Google's core insight was that you could treat every link as, essentially, a vote for the site," says Adam Tinworth, a digital publishing strategist. Tinworth explains that Google tries to minimize the effect of these 'unnatural linking patterns', which includes comment spam and 'guest posts', but it remains part of "how the shadier side of the SEO industry operates."

With clear, financial incentives to serve Google's web spiders, which regularly 'crawl' website content to determine its placement in searches, a common strategy involves placing hyperlinks on specific 'anchor text' -- the actual words that you click on -- that benefit that site's PageRank for keywords rather than tailor links to readers. That's not inherently a problem but research from the University of Southampton, published in February, suggests it doesn't go unnoticed. [...] In the cases of Apple and Facebook, the question isn't so much how we link and how we react to them, as where we can link to and where we can follow links to. Apple News, Facebook's Instant Articles and Google AMP all propose variations on limited systems of linking back to sources of information. As for Instagram, it's based on a two-tier system: users can't add external links to posts (#linkinbio) unless they buy adverts whereas accounts with a large number of followers are able to add external links to Stories.

An anonymous reader quotes a report from The Verge: The latest chapter in the ongoing and messy Apple versus Qualcomm legal battle might mean a U.S. import ban on some iPhone models. A U.S. trade judge has found Apple guilty of infringing on two Qualcomm patents related to power management and data download speeds. As a result, the judge -- International Trade Commission Judge MaryJoan McNamara -- says some iPhone models containing competing Intel modems might be blocked from shipping from China, where they're manufactured, to the U.S. The judgment is still pending review by the ITC. Qualcomm is expecting another ruling in a second case it brought to the ITC later today that is not expected to include an import ban on iPhones. Regardless, this ruling is another blow to Apple, which, earlier this month, was found to have infringed on three separate Qualcomm patents in one of many other legal skirmishes playing out between the two companies. Next month the two companies will square off in court to discuss Qualcomm's alleged anti-competitive licensing strategies and the patent royalties it claims Apple owes for disputing the terms of their long-standing relationship.

Ted Kremenek, a manager of the Languages and Runtimes team at Apple, writes: Swift 5 is now officially released! Swift 5 is a major milestone in the evolution of the language. Thanks to ABI stability, the Swift runtime is now included in current and future versions of Apple's platform operating systems: macOS, iOS, tvOS and watchOS. Swift 5 also introduces new capabilities that are building blocks for future versions, including a reimplementation of String, enforcement of exclusive access to memory during runtime, new data types, and support for dynamically callable types.

Apple has unveiled a few different subscription services today at its "show time" event, including a new Apple Arcade game subscription service for titles that can be installed from the App Store. The company is aiming to curate some of the 300,000 games currently available from the App Store into this new ad-free subscription service. "There will be 100 new and exclusive games available on Apple Arcade, which will launch on the iPhone, iPad, Mac, and Apple TV," reports The Verge. From the report: These games won't be available on any other mobile platform or any subscription service other than Apple Arcade. Games will be downloaded and played straight from the App Store, and subscribers will be able to try games whenever they want and resume them across devices. All of the game features, content, and future updates will be included, and there will be no ads shown within the games.

SimCity creator Will Wright is also making a game for the service. Apple is promising games from Annapurna Interactive, Bossa Studios, Cartoon Network, Finji, Giant Squid, Klei Entertainment, Konami, Lego, Mistwalker Corporation, SEGA, Snowman, ustwo games, and more. Apple isn't just curating the games for Apple Arcade; it's actually planning to contribute to the development costs of creating them. Apple might not have announced its own game studio today, but it's certainly a big step toward that. Apple Arcade is launching this fall in more than 150 countries, but Apple is not yet revealing pricing for this subscription service. Apple does say that "access for up to six family members," will be available, suggesting you'll be able to share the subscription. While the full list of games isn't available yet, some of the titles revealed on Apple Arcade's website include: LEGO Brawls, HitchHiker, Kings of the Castle, Where Cards Fall, and Frogger in Toy Town. If you're a game developer, you can sign up for more information about the service here.

Alongside its new news and payment services, Apple today also unveiled Apple TV+, a place for its new slate of original shows. The new service, billed as a place for the "highest-quality storytelling," will be available in over 100 countries and released starting this fall through the Apple TV app. From a report: It will be ad-free, on-demand and available both streaming online and downloadable. Pricing will be announced this fall. Apple TV Plus is the company's way of jumping into the streaming video game, where Netflix, Amazon Prime Video, Hulu and others have already established themselves and brought in millions of cord-cutter customers fleeing cable subscriptions. The new service also works as a way for Apple to grow its thriving services business, helping it continue to grow despite lagging iPhone sales.

The company in 2017 hired Jamie Erlicht and Zack Van Amburg from Sony Pictures Television to oversee "all aspects of video programming." The two were responsible for shows such as Breaking Bad, The Crown and Rescue Me. And in the past year, Apple has continually announced original content it's producing -- including a multiyear partnership deal with Oprah and deals with Reese Witherspoon, J.J. Abrams and dozens of others. The company has reportedly gone well past its original $1 billion budget to bring in this list of movie and television A-listers, who are slated to create about 30 shows and a handful of movies.

Apple today unveiled a news subscription service called Apple News+ at its services event in Cupertino, Calif. The $9.99 service gives paying subscribers access to over 300 magazines as well as select newspapers and premium digital news services. From a report: "We believe in the power of journalism and the impact it will have on your lives," said Apple CEO Tim Cook. Some of the magazines part of the service are including GQ, Esquire, Popular Science, The New Yorker, Sports Illustrated, Fortune, New York Magazine and Vogue, as well as Variety and the Rolling Stone. Newspapers included in the package are the Los Angeles Times and the Wall Street Journal. Digital publications include theSkimm, TechCrunch and The Highlight by Vox. For now, it is available just in the U.S., and come to three more markets -- Canada, Australia, and the U.K., later this year.

An anonymous reader shares a report: iPhone users are already using Apple's Wallet app, Apple Pay, and Apple Pay Cash -- wouldn't they like an Apple credit card, too? The Cupertino company and bank partner Goldman Sachs believe the answer is "yes," so they've teamed up for Apple Card. In addition to offering major rewards for users, the new payment solution promises to improve the credit card experience by offering a healthier approach to spending. The Wallet app will include a more transparent list of transactions, organized in an easy to read format, plus a more flexible way of making payments on outstanding balances.

Apple Card is designed to complement existing Apple-branded payment options, as well as displacing other credit cards that might be in a user's wallet. Though the end goal is to increase Apple's share of the dollars spent by its users, the pinch this time will be felt by rival payment providers, and come with incentives for new card users. Every time you spend with Apple Card, you get 2 percent cash back -- a feature the company calls Daily Cash. Purchases directly from Apple come with 3 percent cash back.

Some of the same podcasters who first extolled AirPods are now complaining about them, reports the Atlantic: The battery can no longer hold a charge, they say, rendering them functionally useless. Apple bloggers agree: "AirPods are starting to show their age for early adopters," Zac Hall, an editor at 9to5Mac, wrote in a post in January, detailing how he frequently hears a low-battery warning in his AirPods now. Earlier this month, Apple Insider tested a pair of AirPods purchased in 2016 against a pair from 2018, and found that the older pair died after two hours and 16 minutes. "That's less than half the stated battery life for a new pair," the writer William Gallagher concluded. Desmond Hughes, who is 35 and lives in Newport News, Virginia, has noticed a similar thing about his own set: At first, their charge lasted five hours, but now they sometimes last only half an hour. He frequently listens to one while charging the other -- not optimal conditions for expensive headphones. He's now gearing up to plunk down more money on another pair....

The lithium-ion batteries that power AirPods are everywhere. One industry report forecast that sales would grow to $109.72 billion by 2026, from $36.2 billion in 2018. They charge faster, last longer, and pack more power into a small space than other types of batteries do. But they die faster, too, often after just a few years, because every time you charge them, they degrade a little. They can also catch fire or explode if they become damaged, so technology companies make them difficult, if not impossible, for consumers to replace themselves. The result: A lot of barely chargeable AirPods and wireless mice and Bluetooth speakers are ending up in the trash as consumers go through products -- even expensive ones -- faster than ever....

Of the 3.4 million tons of electronic waste generated in America in 2012 -- an 80 percent increase from 2000 -- just 29 percent was recycled.
The article notes that Wednesday Apple announced a new generation of AirPods -- but "did not say whether the devices would have longer lives."

They also report that Apple "does allow consumers to pay for what it calls a 'battery replacement' for AirPods, but each 'replaced' AirPod is $49."

Court documents unsealed Tuesday showed just how much information America's FBI was able to gather on Donald Trump's lawyer Michael Cohen -- from both Google and Apple products. An anonymous reader quotes CNN: Notably, the FBI made use of Cohen's use of Touch ID and Face ID on his Apple devices, which allow users to quickly log into iPhones and computers by scanning their face or fingerprint rather than typing in a password... But that gives law enforcement an additional means to access those devices. In one warrant application for Cohen, an FBI agent requested authorization "to press the fingers (including thumbs) of Cohen to the Touch ID sensors of the Subject Devices, or hold the Subject Devices in front of Cohen's face, for the purpose of attempting to unlock the Subject Devices via Touch ID or Face ID...."

One warrant requested not simply access to three of Cohen's Gmail accounts, as well as other email accounts, but also some of the wide array of information Google keeps for its users by default, including search history, web cookies associated with an account, device information, and a host of other metadata categories. One affidavit describes how the FBI narrowed down Cohen's temporary location at the Loews Regency Hotel in New York through his cell phone location data. Agents then used a "triggerfish" -- a reference to a stingray, or IMSI catcher, a suitcase-sized device that mimics a cell tower to convince a cell phone to connect and reveal its location...

Prosecutors also made use of a new law that Trump recently signed. Investigators in the Southern District of New York compelled Google to turn over some documents on Cohen, but the tech giant initially "declined to produce data that it stored on computer servers located outside of the United States," according to an affidavit submitted to the court by an FBI agent working on Cohen's case. Weeks later, Trump signed the CLOUD Act into law, which gave US law enforcement more legal pathways to pursue data stories overseas.... In an April 2018 affidavit, the FBI agent argued that "providers are required to disclose data even if it is stored abroad" under the new law. The judge approved the new search warrant later that day, giving investigators access to additional information from Google, including Cohen's emails, attachments, address book and files stored on Google Drive.
One technology law expert told CNN that police now seek access to more and more information.

"I think any of the electronic debris that people leave online on these services is all potentially subject to being used against you."

An anonymous reader shares a report: Apple is expected to launch an ambitious new entertainment and paid digital news service on Monday, as the iPhone maker pushes back against streaming video leader Netflix. But it likely will not feature the New York Times. Mark Thompson, chief executive of the biggest U.S. newspaper by subscribers, warned that relying on third-party distribution can be dangerous for publishers who risk losing control over their own product. "We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else," he told Reuters in an interview on Thursday. "We're also generically worried about our journalism being scrambled in a kind of Magimix (blender) with everyone else's journalism."

An anonymous reader quotes a report from Recode: After years of circling the TV business, Apple is finally ready to make its big splash: On Monday it will unveil its new video strategy, along with some of the new big-budget TV shows it is funding itself. One thing Apple won't do is unveil a serious competitor to Netflix, Hulu, Disney, or any other entertainment giant trying to sell streaming video subscriptions to consumers. Instead, Apple's main focus -- at least for now -- will be helping other people sell streaming video subscriptions and taking a cut of the transaction. Apple may also sell its own shows, at least as part of a bundle of other services. But for now, Apple's original shows and movies should be considered very expensive giveaways, not the core product.

All of this might very well work. Apple has an installed base of 1.4 billion users, and some of them will buy the things Apple promotes: Look at the success of Apple Music, which launched seven years after Spotify but quickly amassed 50 million subscribers due to a free trial period and prominent real estate on Apple's devices. Another reason this could work: Amazon has already been very successful with its own version of the same idea. Facebook is also bullish on selling TV subscriptions and is pushing would-be partners to sign up so it can launch later this spring or summer, according to industry sources. Similarly, Comcast (which is a minority investor in Vox Media, which owns this site) is rolling out Flex, a $5-a-month service that gives you a bunch of free content (some of which you can also get other places) and the ability to easily buy HBO, Showtime, etc. Instead of offering exclusive content, Comcast is offering subscribers a Roku-like streaming box. According to people who've talked to Apple about its plans, Apple's new TV service will consist of selling TV subscription apps surrounded by millions of other apps in its main app store. "Apple plans on making a new storefront that's much more prominent for those who use Apple TV boxes and other Apple hardware," reports Recode. "It will also be able to offer its own bundles -- for instance, it could offer a package of HBO, Showtime, and Starz at a price that's lower than you'd pay for each pay TV service on its own."

In January 2019, iFixit revealed a design flaw where the ribbon cable that connects the body of some MacBook Pros to their display wears down too quickly, causing uneven backlighting at the bottom of the display. There now appears to be growing frustration among users at Apple's reaction. Vlad Savov from The Verge said it is time for the company to acknowledge and deal with the issue: A petition, now numbering more than 15,000, would beg to differ. It calls for Apple to publicly recognize Flexgate as a design flaw, and to commit to repair all MacBook Pro laptops affected by it. I think that's exactly what Apple should do, and it's no less than we should expect from a company that touts its reliability and user satisfaction numbers any chance it gets. No one should have to pay upwards of $500 to replace an entire display just because Apple (a) decided to affix a fragile cable to one of the most expensive components in its MacBook Pro, and (b) miscalculated the necessary length of that cable in its first design.

Netflix CEO Reed Hastings confirmed that his company won't be playing a role in Apple's upcoming video streaming service. From a report: "We want to have people watch our content on our service," he said Monday. "We've chosen not to integrate into their service." Apple is expected to reveal its offering at an event next Monday. Apple is trying to supplement its original shows by finalizing deals with networks like HBO, Showtime and Starz to license a library of already released content. Hastings pointed out that Netflix has already been competing with Amazon, so it's used to rivals with deep pockets. "You do your best job when you have great competitors," he said, but he acknowledged that sourcing original content is getting more expensive.

Apple recently updated the upgrade options for the iMac Pro, and getting the very best will cost you. A baseline model will cost you just under $5,000, and maxing out the hardware to absurd heights runs a whopping $15,927. An anonymous reader writes: The most expensive possible upgrade is a $5,200 charge for upgrading the RAM from 32GB to a startling 256GB. Other addons include an additional $700 for a 16GB Radeon video card and $2,400 for a 2.3 Ghz Intel processor with 18 cores. Almost $16,000 is a lot of money for a computer, especially one so overpowered that there are very few reasonable applications of its hardware. Most people will never need more than 16GB of RAM to play video games, and 32-64GB will take care of most video editing and 3D modeling tasks. With 256GB of RAM, you could run advanced AI processes or lease computing power to other people.

Today, Apple will finally begin taking orders for newly refreshed 21- and 27-inch iMacs. The new versions don't change the basic design or add major new features, but they offer substantially faster configuration options for the CPU and GPU. From a report: The 21.5-inch iMac now has a 6-core, eighth-generation Intel CPU option -- up from a maximum of four cores before. The 27-inch now has six cores as the standard configuration, with an optional upgrade to a 3.6GHz, 9th-gen, 8-core Intel Core i9 CPU that Apple claims will double performance over the previous 27-inch iMac. The base 27-inch model has a 3GHz 6-core Intel Core i5 CPU, with intermediate configurations at 3.1GHz and 3.7GHz (both Core i5). The big news is arguably that both sizes now offer high-end, workstation-class Vega-graphics options for the first time. Apple added a similar upgrade option to the 15-inch MacBook Pro late last year. In this case, the 21.6-inch iMac has an option for the 20-compute-unit version of Vega with 4GB of HBM2 video memory. That's the same as the top-end 15-inch MacBook Pro option.

The 27-inch iMac can now be configured with the Radeon Pro Vega 48 with 8GB of HBM2. For reference, the much pricier iMac Pro has Vega 56 and Vega 64 options. Apple claims the Vega 48 will net a 50-percent performance improvement over the Radeon Pro 580, the previous top configuration. Speaking of the previous top configuration, the non-Vega GPU options are the same as what was available yesterday. The only difference is that they now have an "X" affixed to the numbers in their names, per AMD branding conventions -- i.e., Radeon Pro 580X instead of 580. RAM options are the same in terms of volume (up to 32GB for the 21.5-inch and 64GB for the 27-inch), but the DDR4 RAM is slightly faster now, at 2666MHz.

Ahead of a planned event next week, Apple today unveiled two new iPads. From a report: The new, larger, 10.5-inch iPad Air will arrive with a 70 percent performance boost compared to its predecessor, thanks to the company's A12 Bionic chip with Apple's Neural Engine. That'll be useful alongside the now 20-percent larger display -- which is compatible with the first-gen Apple Pencil too.

A new iPad Mini has been a long time coming. The 7.9-inch option will, barring screen size, match the Air on specs. The screen is also 25 percent brighter versus old iPad minis, and will also support Apple Pencil -- the tiniest model to do so. Both new iPads have a laminated display that brings the surface glass and screen closer together to improve visibility -- and making them at least a little more desirable than Apple's entry-level iPad. Neither has FaceID built-in, it seems. Look, there's that Home button. The new iPad mini starts at $399 for the Wi-Fi model and $529 for the variant that includes cellular support. The new iPad Air starts at $499 for Wi-Fi, and $629 for Wi-Fi and cellular model.

An anonymous reader quotes Engadget: Researchers from Stanford University's School of Medicine presented results from a giant study sponsored by Apple Inc. that showed the Apple Watch can sometimes spot patients with undiagnosed heart-rhythm problems, without producing large numbers of false alarms. The Apple-sponsored trial enrolled 419,297 people and was one of the largest heart-screening studies ever.

The study, details of which are being presented today at the American College of Cardiology conference in New Orleans, used the watch's sensors to detect possible atrial fibrillation... People who have atrial fibrillation are at risk of blood clots and strokes. In the U.S., it causes 750,000 hospitalizations a year and contributes to 130,000 deaths, according to the Centers for Disease Control and Prevention. Because it doesn't always produce outward symptoms, it can go undiagnosed. According to results presented Saturday, about 0.5 percent of patients in the study -- or almost 2,100 people -- received notices from their watch indicating that they might have a heart-rhythm problem. That relatively low number showed that the technology wasn't inundating people with worrisome alerts.
People receiving a notification were asked to then wear an ECG (electrocardiography) patch, according to the Verge, adding that Stanford reports "84 percent of the time, participants who received irregular pulse notifications were found to be in atrial fibrillation at the time of the notification."

The dean of Stanford's medical school says the study "opens the door to further research into wearable technologies and how they might be used to prevent disease before it strikes."

Apple violated three Qualcomm patents and should pay the chipmaker $31 million for infringing on its technology, a jury decided Thursday, giving Qualcomm momentum as it heads into another legal skirmish with the iPhone maker next month. From a report: Qualcomm, which filed the suit in July 2017, alleged Apple had used its technology without permission in some versions of its popular iPhone. The jury awarded Qualcomm the full amount it requested at the start of the two-week trial, which was held in San Diego. One disputed Qualcomm patent covers technology that lets a smartphone quickly connect to the internet once the device is turned on. Another deals with graphics processing and battery life. The third addresses technology that shifts traffic between a phone's apps processor and modem. The $31 million in damages -- or $1.41 per infringing iPhone -- is a drop in the bucket for Apple, a company that briefly became a $1 trillion company last year. But it marks an important victory for Qualcomm, burnishing its reputation as a mobile components innovator. The win also lends credibility to the notion that much of the company's innovation is reflected in iPhones.

Apple has responded to Spotify's European Commission (EC) complaint. In a press release, the company said that Spotify "seeks to keep all the benefits of the App Store ecosystem ... without making any contributions to that marketplace." It added that the App Store has generated $120 billion for developers while offering users a secure platform, and that Spotify is seeking to side to sidestep the rules that every other app follows. From a report: "Spotify has every right to determine their own business model, but we feel an obligation to respond when Spotify wraps its financial motivations in misleading rhetoric about who we are," the company wrote. Spotify's main argument was that Apple's own music service, Apple Music, isn't subject to the same restrictions of its own app. "[A]pps should be able to compete fairly on the merits, and not based on who owns the App Store," wrote CEO Daniel Ek. "We should all be subject to the same fair set of rules and restrictions -- including Apple Music." It added that Apple had often stymied it on app updates and locked it out of Apple services, "such as Siri, HomePod and Apple Watch." Finally, it noted that Apple had blocked communication with its own customers on things like special offers. In response, Apple addressed each complaint point by point, while criticizing Spotify's treatment of musicians and artists. It said that it has approved nearly 200 app updates, and "the only time we have requested adjustments is when Spotify has tried to sidestep the same rules that every app follows."

Spotify today filed a complaint with EU antitrust regulators against Apple, saying the iPhone maker unfairly limits rivals to its own Apple Music streaming service. Spotify CEO Daniel Ek writes in a blog post: In recent years, Apple has introduced rules to the App Store that purposely limit choice and stifle innovation at the expense of the user experience -- essentially acting as both a player and referee to deliberately disadvantage other app developers. After trying unsuccessfully to resolve the issues directly with Apple, we're now requesting that the EC take action to ensure fair competition. Apple operates a platform that, for over a billion people around the world, is the gateway to the internet. Apple is both the owner of the iOS platform and the App Store -- and a competitor to services like Spotify. In theory, this is fine. But in Apple's case, they continue to give themselves an unfair advantage at every turn.

To illustrate what I mean, let me share a few examples. Apple requires that Spotify and other digital services pay a 30% tax on purchases made through Apple's payment system, including upgrading from our Free to our Premium service. If we pay this tax, it would force us to artificially inflate the price of our Premium membership well above the price of Apple Music. And to keep our price competitive for our customers, that isn't something we can do. As an alternative, if we choose not to use Apple's payment system, forgoing the charge, Apple then applies a series of technical and experience-limiting restrictions on Spotify.

For example, they limit our communication with our customers -- including our outreach beyond the app. In some cases, we aren't even allowed to send emails to our customers who use Apple. Apple also routinely blocks our experience-enhancing upgrades. Over time, this has included locking Spotify and other competitors out of Apple services such as Siri, HomePod, and Apple Watch. We aren't seeking special treatment. We simply want the same treatment as numerous other apps on the App Store, like Uber or Deliveroo, who aren't subject to the Apple tax and therefore don't have the same restrictions.