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Space Advertising NASA

NASA To Film an Estee Lauder Ad In Space As the ISS Opens For Business (cnn.com) 53

Posted by BeauHD from the outside-of-the-norm dept.
NASA is preparing to oversee the largest push of business activity aboard the ISS. "Later this month, up to 10 bottles of a new Estee Lauder (EL) skincare serum will launch to the space station," reports CNN. "NASA astronauts are expected to film the items in the microgravity environment of the ISS and the company will be able to use that footage in ad campaigns or other promotional material." The details of those plans were first reported by New Scientist magazine. From the report: The Estee Lauder partnership will continue NASA's years-long push to encourage private-sector spending on space projects as the space agency looks to stretch its budget beyond the ISS and focus on taking astronauts back into deep space. Those efforts include allowing the space station to be used for marketing and entertainment purposes. The Estee Lauder products, a new formula of the company's "Advanced Night Repair" skin serum, are expected to launch aboard a Northrop Grumman Cygnus spacecraft, tucked alongside 8,000 pounds of other cargo, experiments and supplies. NASA astronauts will be tasked with capturing "imagery and video" of the product. The astronauts themselves, however, won't be appearing in any cosmetics ads: The space agency's ethics policies strictly bar astronauts from appearing in marketing campaigns.
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NASA To Film an Estee Lauder Ad In Space As the ISS Opens For Business More

NASA To Film an Estee Lauder Ad In Space As the ISS Opens For Business

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  • Science? (Score:3, Insightful)

    by greytree ( 7124971 ) on Saturday September 19, 2020 @02:40AM (#60521138)

    Well done NASA, start commercialisation by pushing fake science.

    • Re: Science? (Score:5, Funny)

      by Anonymouse Cowtard ( 6211666 ) on Saturday September 19, 2020 @02:54AM (#60521156) Homepage
      You speak like you don't want 43% softer skin with a product that stops 7 different signs of aging.

      • Re: (Score:1, Funny)

        by greytree ( 7124971 )

        I only want 43% softer skin with a product that stops 7 different signs of aging if thousands of rabbits and monkeys have been tortured to death to bring it to me.

        • Yep. The marketing industry always finds a way to shit on everything, animals are the perpetual victims of human hubris, and the environment continues to degrade at the hands of the rich and powerful. It all sucks.

          WRT advertising, never click on ads. The only way to cut them back is to ensure that they fail to return revenue to the advertisers. Tell your friends.
          WRT animals and the environment — the positive actions there are pretty bloody obvious. Act accordingly, choose your friends and enemies acco

      • What are we doing about all the men with the lumberjack beards, the thick black Shawshank Redemption prison warden's glasses and the big guts?
      • No, it's "a product that helps stop 7 different signs of aging." If you use that language, you can legally claim anything.

        • Re: (Score:2)

          by nagora ( 177841 )

          No, it's "a product that helps stop 7 different signs of aging." If you use that language, you can legally claim anything.

          Indeed. It could equally apply to a burka.

      • No, he just doesn't want to put the lotion in the basket.
    • Let's look at that question from a different angle: is it a good or bad thing that "fake science" is subsidizing nominally real work on the ISS?

      I remember back in the day when the ISS was being pitched as a prototype for commercial and private industry activity in space. 25 years late, but better than zero, eh?

    • Agree, I am more willing to accept T. Cruise doing some science oriented film for public money, but using public funds to pay for a commercial is beyond me - at least they should be neutral and take a bunch of skin products, not just one.

      There are so many really interesting concepts (and private companies behind those concepts) like 3D printing in space of trusses or bio-structures, producing many folds better fiber optics, maybe some medicine, or at least sponsor some students project for this money.

    • What evidence are you using to substantiate your claim that there is a fake here?
    • I wonder how long it will be until new ISS Modules are being shot into space with decals, wraps, stickers, and other ads slapped on the sides. Gotta advertise the latest Mcspacechickenburger to all those passerby alien spaceships that might see it...

  • More sponsorship dollars possible if :- (Score:3)

    by Canberra1 ( 3475749 ) on Saturday September 19, 2020 @02:56AM (#60521158)
    They made a remake of Debbie does Dallas on the space-station, followed by 'Zombie Spacemen return to planet Earth' - that would be more profitable. One remembers when the pilot episode of 'Lost in Space' or 'Star-Trek' the cigarette/Tobacco companies wanted to promote lung cancer in space. If that makeup has nanoparticles, in zero gravity, there is a good chance of deep lung irritation. OTOH this is a good preparatory step for the movies suggested above.

  • I'm glad to see (Score:4, Funny)

    by Rosco P. Coltrane ( 209368 ) on Saturday September 19, 2020 @03:13AM (#60521174)

    the Earth's precious resources are being used for worthwhile purposes.

  • Cuties 2: Zero-G Boogaloo

  • Really. It just sucks and makes me not to want my money to go to NASA anymore.

    • I'm still debating. Money from vacuous, shallow folks who likely have no appreciation for science goes to spending on something they otherwise would have no interest in contributing to. As long as it's just footage made available for the business to use, and not plastered all over useful footage, I'm okay.

      When you paint the outside of the space launch system, that's concerning.

  • I was hoping that that part of science fiction didn't come true.

    "There never was much hope, just a fool's hope"
  • I wanted to see my name in lights, but I was willing to settle for my name on a jar.
    –Estee Lauder

    http://davelackie.com/the-fascinating-story-of-estee-lauder/
  • Sorry, but it cost WAY too much of our total space budget just to test stuff in space and such. That money would be better spent on satellite, probes and rovers. The same can be said for the space shuttle. It just wasn't a good idea for the money invested and the return. Given the current NASA budget, the ISS is dragging us down when it comes to space exploration much more than it's helping, I'd rather see that money spent on telescopes, satellites, probes and rovers because thats how we've learned almost e
    • I was in fact a little disappointed of the ISS designs, when I first saw it waay back, as it was not a fancy rotating disc-type of designs, but more of a spacelab kind of thing.
      We had that before and that worked.
      I would have had hoped something more fancy would have come up, but the costs are so much higher as a rotating disc only becomes meaningful if it has a certain size (vs speed of rotation).
      It could have been sustainable for a longer period of time.
      But who runs long (>25 years) projects on thi

    • I want to build a city on the bottom of the ocean, JUST BECAUSE, but nobody is going to do that because it's stupid and really the bottom of Earth oceans has a TON more going on than any of the planets we will visit in the next 1000+ years, it also has far more resources. It feels like pride is driving the need for human exploration of space more than reason. Why aren't you colonizing the bottom of the ocean? It too would mostly protect your from natural disasters and human extinction and there is a lot more to study. Building cities deep undergroud is more practical to preserve humanity than colonies on extremely hostile rocks.

      Hear, hear, wall of text.

      Why is the language of cetaceans studied in an echo chamber on land? Because ordinance detonation is classified method and Flipper wearing a suicide vest don't sell flags.

      Look at the big breakthroughs in science, they mostly come from satellites, probes and rovers. Space is a game of data collection, not human exploration. The sooner ya'll get that through your head the better.[emphasis mine] Most space exploration is going to be done by robots. 99.9% of non-Earth locations are so hostile to human that long stays are just too much physical stress. Space station are neat ideas, but the costs are just too high on the ISS,

      George Clooney's bared ass in Soderbergh's Solaris is my counter-argument to these "penetrative" conclusions you pointedly make to pierce a you all's brain pan, or brain brane beyond thine own, and the Shuttle and ISS' peach-fuzz distances from the big blue marble serve more than a single agenda.

      I concur with 99

    • How are rovers not "test stuff in space?"

      Underground and sea bottom communities will not protect humanity from a Ceres-size asteroid collision.

      Look at the big breakthroughs in science, they mostly come from satellites, probes and rovers.

      That's so far in error that it's not even interesting; it's just ignorant babble.

  • Pop Quiz - Did you know Estee Lauder is pronounced "A Stale Odour" Interesting for a perfume company dont you think. Maybe teh French have been messing with us this entire time? "Hey lets create a perfume company but call it something weird like A Stale Odour and see if they notice... ha ha ha...

  • Estee Lauder is getting ripped off (Score:3)

    by virtig01 ( 414328 ) on Saturday September 19, 2020 @07:23AM (#60521458)

    All this effort to get footage of their product in zero-g, but everyone who sees the commercial will assume it's just CGI.

  • Waiting for micro gravity facial cum shots, or has that been done already?

  • A cure for space hair [globalnews.ca].

  • Space in these commercials is LEO or Low Earth Orbit.
    Not anywhere away from earth, not close to the moon, not farther away.

  • So astronauts will no longer get ashy?

  • What better way to highlight the vacuousness of the cosmetics industry than an ad filmed in a can surrounded by the hard vacuum of space?

  • Ick, I say! Icky commercialism!

    Giant government boondoggles should be reserved for politics and patronage, not filthy commerce!

  • We started off (I believe) with the "Space Beer" thing - it was kinda reasonable, it investigated how carbonation could be simulated - how taste bud react differently - that kind of thing.

    Then there was the champagne bottle/glass that was some weird complicated device.

    Then there was the "experiment" to see if cement would set in zero g (big surprise...it does!)

    Then the specially built oven for baking cookies - (all of which were sent back to Earth, so the poor crew never got to try one!) ...and now this.

    Ad

  • You can't be serious. This isn't happening.

    If it were some semi-add for some high-tech product being used on the ISS, I would sort-off somehow get it. But face-paint? You gotta be kiddin' me.

    • The stuff isn't a colorant. It's a moisturizer and antioxidant, and has other properties that may be beneficial to skin health.

      • "and has other properties that may be beneficial to skin health."

        "May" i.e. You can't prove they aren't beneficial ... but they aren't.

        WHERE'S THE SCIENCE, NASA ?!

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