Impossible Foods is Launching Plant-Based Pork and Sausage (inputmag.com) 159
What's next after you've successfully imitated the look, taste and smell of real beef? For Impossible Foods, the choice is obvious: move on to pork and sausage. From a report: Like the faux burger that was introduced in 2016, how the meatless pork tastes obviously depends on the chef's abilities. But at Kumi in Las Vegas' Mandalay Bay, there was something for everyone, and apparently, the Input team was among the "first people in the world to try it." So naturally, we ate enough to make ourselves sick (OK maybe just Cheyenne). We had Bahn mi, meatballs, noodles, spring rolls (swoon), and shumai -- and it was all absolutely bomb. Again, credits to the chef, but a lot of this is Impossible, too. In each case, the texture was spot on and absorbed flavor much like the real meat would. As someone who isn't a vegetarian, one of the things I loved the most about the Impossible Burger is that the texture of Impossible's plant-based ingredient is akin to that of real meat. And the same goes for the Impossible Pork. We tried the Impossible Pork in a variety of different dishes and, let me tell you, every single one of them was delicious. The flavor is tasty, the texture is as crispy and slightly rough as traditional pork, and all I kept thinking was how insane it is that Impossible can make this happen.
Frankenfood (Score:5, Insightful)
Even if its not meat, talk about completely and totally overprocessed food. I don't see how mystery "not-meat" solves anything in the world. Just eat your vegetables, grains and fruits like a normal person, that is not in the form of a processed "meat" patty.
Re:Frankenfood (Score:5, Informative)
Besides it's quite easy to make a tasty "burger patty" with wild rice, onions, egg, panko, and some spices, cook the rice, mix in the rest, maybe some spices too, make a patty and fry in a bit of oil.
Re: Frankenfood (Score:4, Insightful)
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Could you post a link to a recipe you would recommend for this? Sounds interesting and I'd like to try it.
Not that I am giving up real beef burgers ...
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Besides it's quite easy to make a tasty "burger patty" with wild rice, onions, egg, panko, and some spices
Sure, but vegans don't eat eggs.
Take away the egg, and you just have a pile of mush.
Re: Frankenfood (Score:2)
Gluten and other vegetable proteins are decent binders, not wholefood but neither is panko.
"infammatory and unhealthy than meat" (Score:2)
Dude, what kool-aid flavor have you been drinking?
Sounds like "deluded new ager misinformation piss" flavor would be an upgrade for you!
Re: "infammatory and unhealthy than meat" (Score:2, Informative)
Dude, what kool-aid flavor have you been drinking?
No Kool-Aid; this was all me: I was almost forty, was tired of looking and feeling almost fifty (it was only going to get worse, after all), and when I gave up, (among all the other things), the fucking panko flour, it was goddamn transformative; I was on the verge of full-blown diabetes.
Now I'm regularly told that I look at least fifteen years younger than my actual age... and I have denser muscles (and insane definition), far more energy and wicked-fast relexes (none of which I possessed while my diet con
Re: "infammatory and unhealthy than meat" (Score:2)
I'm sure all that improvement was due to diet, nothing to do with getting off your ass and doing physical things.
Correct in spite of yourself; I'm still the largely-sedentary nerd I've sadly always been. Come on; consider how I post!
Re: "infammatory and unhealthy than meat" (Score:2)
Re: Frankenfood (Score:2)
Unless you're a fat fuck and/or diabetic, which vegans generally are not, postprandial inflammation doesn't differ much for high carb vs high fat.
Re:Frankenfood (Score:5, Insightful)
Re: Frankenfood (Score:2)
Exactly, whats the point in not eating meat if you are just going to process the abosolute shit out of some plant based products (what plant/s?) to then pretend it's meat?
This I agree with; it's pure logic untainted with false notions. The other stuff you wrote, however...
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Gross and weird, yep. But Arby's is doing it anyway:
https://www.nytimes.com/2019/07/16/business/arbys-fake-carrot.html [nytimes.com]
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That'd just be gross and weird.
It's all a matter of what your acclimated to. Someone coming from a society where Impossible whatevers were traditional would find butchering a live animal to be gross and weird. Hell, most people in our own society would find it gross and weird, if they were ever forced to actually watch the process.
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> No one processes meat to pretend it's veg. That'd just be gross and weird.
Now that would be an art project i'd be interested in to see.
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Meat production is highly inefficient. The most efficiency we have involves chickens, and cows are among the least efficient. This is pretty much any way you take it - water consumed, land area, feed amount (how much feed it takes to make 1 unit mass of meat), etc.
T
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This isn't the first time this is happening.
In the 1960s there was a condemnatory push against breast feeding, with many reputed experts saying that synthetic formulas were "obviously" better than sucking on a teat "like any animal". I include that quote only to suggest what I think was the real motivation behind the push.
(Of course later, we'd find that - what? - we had no idea how astonishingly complex breast milk is, how it changes over the course of a single day, over the baby's developmental cycle, ev
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Imagine you A) think zealous vegetarians are a fucking cancer, B) think zealous paleos are a fucking cancer, and C) would like to do your part to reduce the growing lopsidedness of the CH4/CO2 ratio in the gaseous portion of the extant carbon cycle.
Re: Frankenfood (Score:2)
Absent some health concerns like allergy or low iron diets, generally meat is avoided for ethical reasons.
The level of processing and/or synthetic chemicals in food tends to be irrelevant to the reason not to eat meat.
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Gross, weird and hilarious! Invite some vegetarian friends for dinner and once it is over you ask them if they liked the broccoli. Then you reveal it was pork-broccoli and ask if they'd consider abandoning vegetarianism now that meat can taste almost like real veggies...
You'd probably loose a few friends but it would be so worth it.
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Hold on there... this is just like "pork and sausage" and "real burger" and "absorbs flavor like real meat".
Perfect combo with real red flavor Kool-Aid. And who said Ameristan live like pigs with no real cuisine?
Seriously, can anybody ask why the example dishes all have as little meat texture as possible?
I'm not even sure what association I'm supposed to infer from "noodles". No BBQ ribs. No steaks.
This smells like check box marketting to internally conflicted vegetarians who harbor sinful lusts.
But hey, ju
Re: Frankenfood (Score:2)
This smells like check box marketting to internally conflicted vegetarians who harbor sinful lusts.
Well said.
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And who said Ameristan live like pigs with no real cuisine?
The French, I think. Probably the Italians, too.
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It is also smart from both a business and ecological perspective since those are food types that are among the most heavily consumed and consumed through chain restaurants that can be negotiated with as business entities.
Well you're pretty much 100% wrong here.
These are the most heavily consumed and served by chains because they're the cheapest. They're the cheapest because they're byproducts of the meat we really want to eat.
Almost nobody except high end restaurants are taking tenderloin or ribeye and grinding them up into burgers. Pretty much nobody is taking a pork loin or shortribs and turning them into sausage. That crap that gets ground up for us to eat is crap that we wouldn't want to eat otherwise.
Replacing the chea
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It's never as simple as A goes up, B goes down.
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Most of the time, yes, but sometimes you'd want to blend in at a barbecue party, or try an traditional recipe from somewhere in the world, or ... what lots of people did recently: eat traditional Christmas food.
Where I live, Christmas food includes meatballs and glazed ham. Good vegan meatballs is doable (and is not "overprocessed" thank you very much, we are not talking about margarine) but a good vegan substitute for cooked ham is difficult to find.
Tofu with a tint of pink and a hint of smoke isn't really
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Well, for one thing, non-meat like this isn't vulnerable to huge illness breakouts, unlike actual animals. https://science.slashdot.org/s... [slashdot.org]
I don't think it's a panacea, but dealing with that number of animals and their waste and trying to keep them in humane conditions is difficult. This is especially true with cows. I like a good steak as much as anyone, but I wouldn't be sad if all my ground beef were replaced with something like this. Raising a cow and using up all the resources it takes just to make a
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Well, for one thing, non-meat like this isn't vulnerable to huge illness breakouts
I'll remember this the next time they recall my lettuce. [cdc.gov]
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The scale here is a little different. (That said, I'd avoid lettuce anyway. What a bullshit vegetable. It's basically just green water that someone gets to charge you $2 for. It doesn't taste like anything, it's miserably low in nutrients and as an added bonus, it seems to be contaminated with e-coli from time to time. Pass.)
Astronaut Food (Score:2)
Just don't mention they call it "kibble", what we might call "pet food" today.
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if you want to get people to move to plant-based foods.
Most population can't move to plant-based diet as they lack mutations/enzymes to do so. Attempting to do so leads to serious health issues and drastically reduced life expectancy. A much better approach is to a) reduce meat consumption (we are over-consuming meat) b) make meat production more sustainable.
Re: Frankenfood (Score:4, Informative)
Most population can't move to plant-based diet as they lack mutations/enzymes to do so.
That's not a thing. At least not the way that you put it. Our species innately is a planet eater, but we've also developed the ability to eat meat as well. We're an omnivore, we're able to eat both plant and meat and no majority of any population lacks the ability to fully eat "any" kind of plant. That said, there are "some" plants to which some groups cannot eat. Much like there's 60% of the human population that lacks the ability to break down lactose after a certain age. That said, it does not prevent them from eating milk based products like hard cheeses, where the majority of the lactose has been broken down by bacteria.
Additionally, there's a massive difference between "plant-based" diet and having plants in your diet. There are few on this planet to begin with that can live solely from plants and no other source. That said, they can still from time to time have plant based foods. There's a balance to be struck and your comment seems to indicate that there is none.
A much better approach is to a) reduce meat consumption
Which would require something to replace those calories. Reducing meat consumption is indeed a good idea. However, reducing meat consumption isn't "plant-based diet" as you seem to attempt to convey.
b) make meat production more sustainable.
The ultimate problem this gets into is one of politics. Without having some political force putting hard limits on production, meat production will continue unabated. Asking companies to "self-regulate" is stupid as has been clearly demonstrated a multitude of times. Companies are in it for profit as they should be, asking to do something opposite of that interest is nonsense. Asking people to to feel bad about eating meat is equally dumb. So lacking pressure from production or consumption, where pray tell is this "sustainable" to come from? The correct thing is to allow more competition on the market to allow people to use their dollars to make impact. When profit is on the line, sustainable will come. Outside of that, I do not see our current economic based society to be equipped to handled "sustainable" in whatever terms you would like to conjure.
In short, stop making claims that because we have plant derived food, that ultimately everyone is going to become vegan. That's not the case, that's alarmist BS. Markets aren't going to become sustainable through some altruistic hocus-pocus, they need competition to do so. Existing markets will always attempt to resist new markets with BS claims like "you're going to grow boobs!" or "If you allow this product to be served up, next thing you know we'll be a totally plant based species and die!" This product is just yet another product in a entire selection of types of food to eat. humans are meant to eat from a variety of different foods and expanding the number of options isn't a bad thing. It's only bad when someone goes deep end on it and that can be said about any kind of food.
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b) make meat production more sustainable.
The ultimate problem this gets into is one of politics. Without having some political force putting hard limits on production, meat production will continue unabated.
Yes and no. Politics only insofar as politics of creating environmental regulations. We consume a lot of meat because it is cheap. It is cheap because it can be produced industrially without much regard for emissions (e.g. methane recapture). If you introduce regulation into production of meat, it results in a) increased cost of meat that would lead to reduced consumption b) reduced emissions as a result of regulation. Both of these would make it more sustainable.
Re: Frankenfood (Score:2, Troll)
Emissions?
If memory serves in the past there were more bisons than there are cows today. Buffalo Bill didn't know he was saving the planet apparently...
Today, the largest emitter of methane is fracking and use of LNG for transport. Both are hailed as "the future", particularly the LNG.
And please, no "citations" from propaganda outlets. I've debunked them before...
Meat is too expensive at the moment. The meat my grandparents produced....now that was cheap, tasty, healthy and of course the meadows flourished
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If memory serves in the past there were more bisons than there are cows today.
Not even remotely true. The cow population is estimated at 1 billion globally and the bison population was variously estimated around 30 to 60 million.
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every kilo of grain uses 9 kilos of fossil fuels.
Bullcrap.
A bushel of corn weighs 25 kg and costs $9.
So nine times that is 225 kg of fossil fuels or 37 gallons of gasoline. That is 24 cents per gallon.
I don't think so.
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True...and let's also not forget that 70-90% of all corn grown in the US is fed to livestock, further diminishing efficiency. (Imagine if it did use that much fuel, and then fed to livestock..haha..brilliant.)
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Government farm subsidies make your math pointless.
Government subsidies would need to be $100 per bushel to make the math work.
Last year America spent $7B on subsidies for 14B bushels of corn. That is $0.50 per bushel.
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Yes, emissions. EPA [epa.gov] states:
Domestic livestock such as cattle, swine, sheep, and goats produce CH4 as part of their normal digestive process. Also, when animals' manure is stored or managed in lagoons or holding tanks, CH4 is produced. Because humans raise these animals for food and other products, the emissions are considered human-related. When livestock and manure emissions are combined, the Agriculture sector is the largest source of CH4 emissions in the United States.
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Methane emitted by livestock is pretty much irrelevant as far as AGW is concerned, since it's not fossilized carbon (coal, gasoline, that sort of thing) being dumped to atmosphere....
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Methane's lifetime in the atmosphere is much shorter than carbon dioxide (CO2), but CH4 is more efficient at trapping radiation than CO2. Pound for pound, the comparative impact of CH4 is more than 25 times greater than CO2 over a 100-year period
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Let's say you've got a cup. It holds 1 liter of water.
You then take one liter of water, and split it in half.
You freeze 500ml, break it up, and put it in the cup.
Then you poor the other 500ml of water into that cup.
Shouldn't matter, right?
The more ungulates you have, the higher the percentage of the non-fossil gaseous carbon will exist as methane, which is between 20 and 100x more potent (depending on the time frame you measure) of a greenhouse gas than C
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Re: Frankenfood (Score:2)
You are not a vegetarian. You are a vegan.
Only vegans can be so clueless and so aggressive.
Not mimicking meat, mimicking the mimicker (Score:2)
Stop repeating a meat industry talking point. People love their meat and during this transition period you're going to have to mimic meat ...
They are not mimicking meat, they are mimicking the mimicker. Fast food burgers are themselves mimicking meat. Plant based burgers are a second order mimicry. My grandmother taught me how to make burgers and they are night and day from fast food burgers even when I make them with regular supermarket ground beef and other ingredients (ie nothing special).
Plus its being revealed that at some places you have to ask to have your plant based burger cooked away from the real meat. So contaminating the plant ba
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If I'm so ignorant, care to enlighten me? If you do make sure its about something I actually said not something you've assumed I've said though.
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You do not even have the enzymes to digest meat, nor the nails to cut the skin, teeth to tear it, speed to kill the animal, strength to survive the animal kicking you back.
And yet homo sapiens ate many of the native North American species that were faster, bigger and meaner than they were. To extinction. How, you might ask? Brains. We outsmarted them thanks to our newly developed cognitive processes fueled by the highly concentrated protein sources of meat.
In the long term, I fear that the veganism movement will trigger an evolutionary reversion to the minimum intelligence level necessary to stalk and hunt legumes.
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And yet homo sapiens ate many of the native North American species that were faster, bigger and meaner than they were.
Correct.
To extinction. How, you might ask? Brains.
Correct. I mean, our tools were the bigger factor, but our brains enabled them, so sure, survey says you can have it.
We outsmarted them thanks to our newly developed cognitive processes fueled by the highly concentrated protein sources of meat.
And then you started making shit up.
I'm your standard human omnivore, so I eat meat. I eat plants. I also really like impossible burgers.
I have no dog in this weird ideological fight.
That being said, protein is a *terrible* way to power your brain.
The brain is powered nearly exclusively by glucose, of which, unsurprisingly, starchy carbohydrates provide a far more efficient sourc
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More concentrated protein allows for brains to grow larger in volume relative to our body size. In turn that increased ratio between brain size and body size allowed for increased intelligence.
Sorry, it doesn't work that way.
It would be awesome if it did though, could you imagine the Inuit with their beach ball sized brains?
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could you imagine the Inuit with their beach ball sized brains?
It doesn't quite work that way. The Inuit are a branch of our species that has existed for about 12,000 years. The evolutionary switch that was thrown to give homo sapiens big brains was thrown millions of years ago. You could feed your offspring steak dinners for the next 12K years and see nothing.
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There is nothing natural about meat. People start talking about processed food only when their own addiction to highly toxic and cancerous meat is perceived to be threatened.
It would seem that the market for Impossible Foods is the Totally Delusional.
On a true vegan diet you would die. Humans did not evolve the digestive system to ferment vegetable matter like a cow. Even rabbits have to eat their own shit in order to get the fermentation by-product that is essential nutrition.
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Are you an artist?
Nearly every point you made is easily researched and contradicted (start with 'exhaustion hunting' or 'chimpanzee fingers'). Any engineer would just look up the information, so it's confusing how you wound up on a tech-nerd site.
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Yes, that includes you.
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If you ignore the extra helping of salt they infuse into those things.
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But it makes no sense, this is like saying meat eaters should eat cows live and raw
No. That would be like vegans eating raw Brussels sprouts picked right off the tree.
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That would be like vegans eating raw Brussels sprouts picked right off the tree.
Raw sprouts are very tasty though
Long-term health effects (Score:3)
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exclusively consuming this imitation meat?
This is the problem and you actually hit on it without even knowing you hit on it.
We know vegan diet is very dangerous
Yes, any diet where you switch from a multitude to a homogeneity of single type is not a well balanced one. Exclusively eating nothing but pork will be just as bad as eating nothing but brussels sprouts. The difference may be in what you eventually develop but eat nothing but [insert a single type of food] as the sole source of food, and illness is sure to follow.
Are Impossible Foods ready for inevitable lawsuits as people start consuming their food?
That I believe in the legal sense falls into the category of "
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The food is marginally healthier than a burger because a small amount of the protein being used is sourced from soy. It's like 30%ish of the total mass. That other 70% is just as bad for you as regular hamburger. The point isn't to produce a healthy product, it's to produce an environmentally less impactful product.
Un-fermented soy is not a healthy food to eat. The soy part is probably the most unhealthy part of the product.
A "regular hamburger" may be one of several things: 1) a CAFO cheap meat fed with corn and soy or 2) a pasture-raised cattle meat raised in a natural environment on a sustainable ranch? If you don't know the difference then you don't know what you are talking about.
Tell that to the Inuit though. (Score:2)
They eat nothing but meat and fat. At least traditionally. Simply due to the fact that that was all there was.
They ate all of it though. Not just the muscles.
Which makes sense, since obviously a closely related species does contain the same components that our bodies do and need.
Distantly related species, like plants ... not so much.
Plants that we canâ(TM)t even digest without processing, like grains... definitely not.
And mere hyperprocessed extracts that are closer to a low-quality protein shake than
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He's not wrong, long term strict vegetarianism and veganism is dangerous to your health, a lot of them are putting extra pressure on the health care systems as they enter hospitals and doctors with hard to fix issues such as recurring dehydration, vitamin/mineral shortages of all sorts, anemia, osteoporosis, chronic fatigue etc. It's also not sustainable and expensive, hence why you only see them in the higher income brackets. On the other hand, a lot of them are taking vitamin supplements which contain pla
He asked you a question. (Score:2)
And you told him he was wrong, without giving any arguments, ... after agreing with him.
He: "Have there been studies about how healthy this is?"
You: "Wrong!"
No offense, but do you have a split personality problem?
I think we can dismiss your comment due to this amazing fear of non-sequitur acrobatics. ^^
*feat*! Not "fear"! Sorry. (Score:2)
Although I must admit, the level of non-sequitur was indeed approaching scary levels. ;)
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You'll likely experience hell on earth for a couple days
But once you are over the worst of it, you can go out and celebrate your achievement with a big steak.
how about pork-based plants? (Score:4, Funny)
My wife is horribly allergic to a bunch of things, all of them plants and none of them meat. So, instead, could we possibly get pork-based corn, pork-based wheat, pork-based oats, pork-based coconut, pork-based peanuts, and pork-based tree nuts? Thanks.
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Did you get your wires crossed? (Score:2)
On what planet causes eating mostly proteins in a composition nearly exactly like that of humans more protein starvation that eating nearly purely carb-based plants?
Or did you falsely assume that 1. the processing would include the removal of proteins, and 2. she would not still est normal meat along with those "impossible vegetables" sides? :)
I will assume a misunderstanding.
Now with... (Score:2)
...even MORE salt!
Illegal to call it "pork"! (Score:2)
Or "meat".
Even "sausage" is, at best, misleading.
It should, by law, be named by the correct description:
Note that, like most people, I'm in no way a fan of meat factories. I'm just, again like most people, not a fan of detached-from-nature city dweller delusion in denial of omnivores and
But, How Will We Get Gout? (Score:2)
What's next? (Score:2)
How about actually imitating meat properly. The Impossible Foods is clearly not meat, it doesn't taste like it, it doesn't have the texture, it doesn't cook or brown the same way. The closest thing you can compare it to is a boiled "burger" patty from McDonalds.
Re:What's next? - veg burger has less nutrition (Score:2)
that veggie stuff also has much less protein, a lot more sodium, a lot more saturated fat...
less filling, less taste, less nutrition
no such thing (Score:2)
Plant-based pork? Only if the pig was fed veggies.
It's NOT PORK. It's OVERPROCESSED CRAP (Score:3)
Humans are omnivores. We've been evoving into omnivores for at least a million years. You can't just 'decide' to be a strict vegetarian without wrecking yourself in the long term. Get over it.
False (Score:2)
This is false. Entire cultures are vegetarian, and have been for thousands of years. https://en.wikipedia.org/wiki/... [wikipedia.org]
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Don't want to kill animals? Be a pescatarian, or just include dairy and eggs. Fish are stupid. Cows don't mind being milked. Not all e
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Pffft (Score:2)
I'm waiting for them to develop beef/pork-based vegetables.
Joke's on you! (Score:2)
the real thing only (Score:2)
not going to try this. I tried the beef and it was tasteless. I prefer the real thing. give me a nice, fatty pork steak from the grill and I am happy.
Free Set of Breasts With Each Purchase (Score:2)
False (Score:2)
Nomenclature! (Score:2)
Needs to be a public utility (Score:2)
Re:South Park. (Score:4, Interesting)
Less dismissively - I'll definitely try it! I did enjoy the Burger King impossible whopper - and really just appreciate cheaper tastier relatively healthier stuff.
I liked it too, but I'm pretty sure it is more expensive and just as unhealthy as a normal burger.
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That's just now. It's actually cheaper than regular burgers - we're just in that first-patent-period before the copycats get real good, so the end price is still high.
Might as well complain that early computers were too expensive - completely true for the era for most folks - but that nasty expensive period is the way the world ramps up to a task.
The quality and price will
Re: South Park. (Score:2)
I'm pretty sure it is more expensive and just as unhealthy as a normal burger.
If not even more so.
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I think for people who don’t eat meat this form of fake meat is simply fake. Plant based food has traditionally simply replaced the form factor of meat based food, like patties or nuggets, but not the texture or taste, which to many people is really bad
It is really a blast from the past. Jack in the box used to be beef flavored soy product. Some tests show subway meat is mostly soy. It is a
Re: South Park. (Score:2)
The impossible food is good for people who really want meat but feel that it is too environmentally damaging.
Right. Virtue-signaling losers... and I'm a fucking vegetarian as well as a treehugger.
Re:South Park. (Score:4, Interesting)
I'm a bit dubious about humans eating engineered foods, because we have too rudimentary understanding of human nutrition to design things that are good for us.
I grew up in a world where it was (mistakenly) believed that all fats were bad for you and that fats from animals were the worst. So we took vegetable oils and hydrogenated them, creating engineered products that had similar culinary properties to butter and lard. This was a plausible thing to do because we had at least a little evidence animal fats *might* be bad for you (the evidence remains mixed even today), and no evidence at all that trans fats were bad. Why would we have evidence that the trans fats created were bad? For practical purposes those particular fats didn't exist in nature and had never been part of the human diet.
This doesn't mean that we *can't* engineer acceptable meat substitutes from fungi and vegetables, but people are buying this stuff based on the assumption is must be better for them and the environment than real meat. This *might* be true, but the lesson we should draw from the margarine fiasco is that *plant-sourced* engineered foods are not necessarily the same as eating plant-based foods.
"healthier" (Score:2)
A strongly one-sided heavily denatured processed ex-protein with artificial flavoring and coloring and a hefty dose of salt glutamate, that requires vitamin B12 supplements, could not possibly be further from healthy food while still digestible, if it tried.
Hate to break it to you, but we are omnivores, and meat eating is not the problem, but meat factories are, and the overpopulation that causes them is.
The overpopulation you are in denial about and thereby merely postpose for a negligible time, or make ev
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No, you are an idiot repeating concepts you don't understand and reinforcing the entire body of conceptually flawed science. Or possibly a shill for this absurd product.
Are you fucking kidding me with that pop science cite? It does not support anything you said Since you attempted to mislead us with a cite that is the top google hit on "eggs bad myth," I'm leaning more towards dangerously dishonest shill than mere idiot with a Ph.D. from Google University.
https://business.financialpost... [financialpost.com] is a layperson's
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