An anonymous reader writes "Despite how much people might say they like creative thinking, they don't, at least according to studies. 'We think of creative people in a heroic manner, and we celebrate them, but the thing we celebrate is the after-effect,' says Barry Staw, a researcher at the University of California–Berkeley business school who specializes in creativity. 'As much as we celebrate independence in Western cultures, there is an awful lot of pressure to conform,' he says."
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