Mirk writes "Academic researchers want to make their papers open access for the world to read. If they use traditional publishers like Elsevier, Springer or Taylor & Francis, they'll be charged $3000 to bring their work out from behind the paywall. But PeerJ, a new megajournal launched today and funded by Tim O'Reilly, publishes open access articles for $99. That's not done by cutting corners: the editorial process is thorough, and they use rigorous peer-review. The cost savings come from running lean and mean on a born-digital system. The initial batch of 30 papers includes one on a Penn and Teller trick and one on the long necks of dinosaurs." $99 entitles you to publish an article a year, for life. $300 nets you unlimited articles published per year.