Nerval's Lobster writes "Can data-analytics software win a Super Bowl? That's what the Buffalo Bills are betting on: the NFL team will create an analytics department to crunch player data, building on a model already well established in professional baseball and basketball. 'We are going to create and establish a very robust football analytics operation that we layer into our entire operation moving forward,' Buffalo Bills president Russ Brandon recently told The Buffalo News. 'That's something that's very important to me and the future of the franchise.' The increased use of analytics in other sports, he added, led him to make the decision: 'We've seen it in the NBA. We've seen it more in baseball. It's starting to spruce its head a little bit in football, and I feel we're missing the target if we don't invest in that area of our operation, and we will.'"