Eat, Drink, and be Monitored 106
Ponca City, We Love You writes "A new restaurant has opened at Wageningen University in the Netherlands, fitted with a control center and two dozen hidden cameras devoted to exploring the question of what makes people eat and drink the way they do. Over the next 10 years, a team of more than 20 scientists will use the research facility to watch how people walk through the restaurant, what food catches their eye, whether they always sit at the same table and how much food they throw away. Researchers will examine environmental influences on eating behavior by making small changes in the color of the lights, in accompanying sounds, in the scents or the furniture. "We want to find out what influences people: colors, taste, personnel," said one researcher. "This restaurant is a playground of possibilities. We can ask the staff to be less friendly and visible or the reverse." University staff who want to eat at the new restaurant will have to sign a consent form agreeing to be watched."
Big question to be solved? (Score:4, Funny)
CC.
on privacy (Score:4, Insightful)
Re:on privacy (Score:5, Funny)
Re:on privacy (Score:5, Interesting)
Having the experience of living in the Netherlands as foreigner for the last 5 years or so, I can tell you that the tolerance and support for surveillance in this country is scary. Very scary.
It comes AFAIK from a tradition of religious control, where people's lives were very closely followed by the religious. Go to any village in this country, and you will only see houses with huge windows and without curtains.
Nowadays everybody supports more cameras in the street.
This country has a culture of peer monitoring of behaviour, and peer "active" enforcing of acceptable behaviour (normally through the waving of a censoring finger, while preaching). Everybody watches everybody, and everyone will point in a censor-like way, to anyone not acting normally. This is no joke. The saying is "act normally" ("Doet normaal!"), for anyone doing anything nor conforming to "morally & socially" approved behaviour.
I could go on... but I better not.
Re: (Score:3, Insightful)
Re: (Score:2, Insightful)
Re: (Score:2, Insightful)
Much like in the Netherlands, it also depends where you live in America. The South East (where I'm originally from) seems to adhere to these properties more so than other areas of the country (ex. California). In big cities you see less of the judgemental/conformist culture (just like in the Netherlands). Furthermore, I believe the judgmental/conformity traits hold the least in Western, individualistic cultures. I would expe
Re: (Score:2)
Re: (Score:1)
I was in Amsterdam for five days in May and found your people to be really open, charming, and tolerant. I actually really liked the culture; everyone just goes about their lives doing whatever they damn well please and if someone's being an asshole people tell them to knock it off. American culture, on the other hand, can be VERY judgmental and VERY conformist, so I can see how such openness would cause some of us to become very, very paranoid :)
The Dutch are not tolerant particularly. It however is important to been seen to be tolerant (ie the tolerance is a fairly surface thing). And they are definitely judgmental! Almost all expats who have lived there for more than 5 days agree.
Re: (Score:2)
Re: (Score:2)
I've been living in The Netherlands for 20+ years and don't recognize what you're saying at all. Then again, I'm living in The Hague (one of the big cities) and not one of the small villages.
The Netherlands is one of the least religiously dominated countries in Europe: even the first country in the world to legalize gay marriage (of of the #1 priorities it seems of most religious groups). The only places you'll still have the narrowminded attitu
Re: (Score:1)
Re: (Score:2)
Doesn't that amount to the whole of the country except Amsterdam & Rotterdam?
No. These smaller isolated villages are rural and small. Maybe they account for 5% or 10% of the people. It's not that only the big four cities (Amsterdam, Rotterdam, The Hague and Utrecht) are tolerant. There are many other cities, and these cities are growing and growing. But it is true that the bigger the city, the more tolerant the people are in general.
Re: (Score:1)
Re: (Score:2)
I don't hang out much with idiots, so perhaps my perspective is a bit skewed.
Don't take this the wrong way, but: what does make you want to stay in NL? The weather *is* too cold. We would've been out of here this winter if we didn't have to work on a project.
Re: (Score:2)
"Doe normaal" is indeed preserved for people that act crazy. But the many t
Re: (Score:1)
I think you have a reason to post this anonymously. Post some crap about a country, its inhabitants, their attitude and behaviour, and watch them go beserk.
At least that was what you hoped for...
(and yes, I'm dutch)
Re: (Score:2, Insightful)
Presumably, those going to this research facility to eat know that its a research facility.
Then it's a complete waste of effort. If those participating know that it's being monitored then they'll be playing a role, not acting naturally. The waiter is rude to you, what do you do? Well there's cameras everywhere, are you going to play "nobody messes with me, buster" or are you going to play "calm and unflustered"? The waitress is flirting with you, are you going to show play "real man" or "faithful husband"?
It could be a lot of fun, but it isn't science. Unless they are also monitoring another res
Re: (Score:3, Insightful)
Mindless Eating (Score:1)
if you know (Score:5, Insightful)
If that woman knows someone is watching her she might resist eating that extra few fries, but if she isn't she might just go get another bag cause she's had a shitty day.
Re: (Score:1)
Re: (Score:2)
Re:if you know (Score:5, Interesting)
Without meaning to be rude, you are flat out wrong. It just so happens that I study ingestion behavior for a living. My work is more related to the genetics of eating behavior and food choice, so this facility is less directly useful to me personally, but it absolutely will move the field forward. Unlike armchair quarterbacks that take cheapshots on the intarweb, every practicing scientist recognizes the inherent tradeoffs between experimental control and generalizability.
First, before the Correlation !=Causation weenies get their panties in a bunch, I'm happy for you that you passed stats 101, but you need to understand that RCTs are not the only way to do science. Yes, randomization is really nice for making claims about causation, but at least in humans, I can't assign you a specific gene (TAS2R38) or personality trait (novelty seeking). Yet we can still use the scientific method to make predictions based on theory and test those predictions.
Second, much of this work is done today using self report. Certainly, observation can induce bias, but so can self-report. When separate methods, with separate flaws confirm the same findings, science moves forward.
Finally, your comment about blinds, controls and isolation of variables is totally ignorant. The ability to manipulate this artificial restaurant in ways you could never manipulate a real restaurant is *exactly* what provides those controls.
Here is an example. Imagine I have a theory how socialization influences the time people spent at the table and the amount they consume. In this restaurant, I can manipulate the table size (2 vs. 4 chairs), social attachment between people (sit with friends or random assignment) or gender (do women eat more or less when seated with random men, male friends, just women, etc) to test my theories.
Re: (Score:1)
Re: (Score:2)
Re: (Score:1)
Re: (Score:1)
Re:if you know (Score:4, Insightful)
What they want to know isn't "How do you eat"
But "How does your eating change if we do X and Y"
So how you're eating when you're being watched will become the baseline they're doing experiments on seeing how it changed by changing variables.
Well that's what they are telling you anyway! (Score:2)
Far more often, these places will tell you about one thing, but actually be monitoring something completely different. eg. They might say they're monitoring whether peaople eat more from square vs round plates when in fact they're monitoring if people eat more (or say the taste is better) when the the menu has fancy French names.
Re: (Score:2)
They're not telling you what they're actually experimenting with.
Re: (Score:2)
Re: (Score:2)
Influence of Culture (Score:1)
I hope the food is at least dirt cheap (Score:2)
Re: (Score:2)
Re: (Score:2)
Re: (Score:1)
I have attended two different universities, in different states. Both require that students living in on-campus dorms buy a meal plan. If you don't, about a month into the semester they evict you. I lost a roommate that way (and was quite happy about it, she was a b****).
The food is also general extremely substandard and expensive. Food poisoning is unfortunately rather commonplace in my experience.
I hope this study can capture the effects of the quality of the food on the people who eat there, but it d
Re: (Score:2)
Re: (Score:2)
None of those schools have programs like that. You can always opt out of the meal plan.
Re: (Score:2)
Re: (Score:1)
Re: (Score:2)
Re: (Score:2)
In the Netherlands you pay separately for everything, so you have more choice on what you spend your money on. Still, it is quite expensive, the same or higher as railway station prices. I guess you don't go to a railway station in the US so often, so let's say it's like gas station prices. The candy machines at Utrecht University we
YouTube worthy. (Score:2)
Re: (Score:2, Funny)
Wait just a minute! (Score:5, Funny)
They have the ability to just ask waitstaff to be more friendly or visible and thereby cause it to just happen??? Forget the rest of the research, this one technique is wholly unknown to and long sought by restaurants everywhere. They should just publish how they manage that trick and call it a day!
Better still, patent it, and retire wealthy.
Re: (Score:2)
To put it in more slashdotty terms, it's what happens when senior managers and directors get their hands in first-line support. Extremely patient, well-researched, instantly followed-up support results.
It simply doesn't scale to have senior management waiting tables.
Science? (Score:3, Informative)
Maybe they glean something out of it to predict human behavior.
I wish all the power to humans to be as unpredictable and crazy as ususal and make them scratch their heads after they find out that things don't add up.
Re: (Score:2, Interesting)
This is really NOT news (Score:2, Insightful)
The only thing different here is a controlled setting
specifically designed for research, which by it's very nature,
will skew the findings. Restaruants have been doing this forever.
What sells, what ambience sells the most while encouraging
turn-over. Stuff any motel and restaruant manager knows to
look for anyway.
Yawn. Supersize that!
As a Waiter for ~4 years (Score:1)
Seems to me the other end would be more... (Score:2)
That is the restroom end regarding health issues and how to improve restroom conditions to promote better care by the patrons.
Being hungry has more influence than anything they can inject into the environment. Same goes for the restroom, but both environments can influence how patrons make use of the
Bistromathics (Score:1)
Re: (Score:2)
There, fixed that for ya. Thanks for the laugh, and the sad reminder, I needed them both.
Why all the secrecy.. (Score:2)
This omission leads me to believe they are partially funded from a mysterious cabal, hence the secrecy about that bit.
Re: (Score:2)
Double-Unblind trials ftw? (Score:1)
bistromathics (Score:2)
Bad experiment (Score:2)
The fact that the diners and servers both know they are part of an experiement will surely throw the results off a lot, so basically this is an invalid experiment.
Re: (Score:1, Flamebait)
Re: (Score:1)
Just because they have PhDs doesn't mean they are compensating for the Hawthone Effect, although they should be compensating for it.
If the researchers ARE ALSO the observers, then the Hawthorne Effect WILL affect the outcome of their results. If the researchers are NOT the observers, then the results will be closer to true.
CapsaicinBoy's immature comment is probably the result of Small Man Syndrome, but I can't conclusively diagnose that, since I am also an observer. If he had a brain,
In response to the "wasteofmoney" tag (Score:5, Insightful)
So don't knock this research until you've looked at the numbers - according to this article [sdsucollegian.com] in 1997, Americans threw away (for one reason or another) 27% of edible food, that's 96 *billion* pounds, which is ~400 pounds per person, per year! Sure, this occurs at many stages, but each stage can be improved.
I am sure that these tapes will be studied years later by linguists, behaviorists, game theorists, businessmen and efficiency specialists. Besides, with research, we never know what we're going to learn until we try.
Re: (Score:2)
Re: (Score:2)
Nothing new here (Score:1)
Not the first time (Score:1)
I could live with it (Score:2)
As long as nobody makes any snide remarks if the girlfriend and I sneak the odd pitcher of chocolate syrup out of the place instead of using it on our ice cream.
If They're Studying Me... (Score:2)
Wouldn't want to be there on the day they're trying to see what makes people puke.
My subconscious is lovin' it (Score:2)
Is there a drive through? (Score:2)
"less friendly" (Score:1)
is it possible for restaurant staff in the Netherlands to
i mean, they aren't really known for their hospitality.. i was there a week ago, speaking from experience..
And they can confidently say (Score:1)
Re: (Score:2, Insightful)
Re: (Score:1, Interesting)
Re:Scum (Score:5, Interesting)
Think about it, if burgundy carpets makes ten percent of the customers purchase a more expensive salad, and with no identifiable negatives, then it makes sense to install burgundy carpets if they want to shift more of these salads. It doesn't matter that it has no effect on 90% of the customers - indeed they would be well aware that it has no effect on them.
Stores run promotions all the time that are aimed at shifting a tiny proportion of their customers to a more expensive product. It doesn't work for the majority, but increasing your profit per customer for even a small proportion makes sense if you can do it without detriment to the majority of your customer base.
Similarly, while you may guess at why people made a choice, there's no need to know exactly why, just that you can record a statistically significant shift in their patters when you change one stimuli.
Re: (Score:3, Funny)
I have to admit, that's a pretty persuasive argument. You've definitely gotten me to change my mind on the subject