Roblox announced it'll be rolling out virtual billboards with video advertisements that will be displayed in its virtual worlds. Reuters reports: Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros Discovery, just as they would in real life. That would give advertisers access to Roblox's nearly 72 million daily active users -- half of whom are Gen-Z customers, a population group prized by marketers and businesses.

The company in November began testing the video ads -- that will be served to users who are 13 years and older -- as part of its efforts to reduce reliance on revenue generated from its in-game currency "Robux", which players can use to buy outfits, vehicles and other features inside the company's digital worlds. It charges a fee on all purchases done on its platform, which hosts millions of videogames that are built by its users -- who get a share of any related revenue.

That practice will extend to the ads, with creators of the virtual worlds who opt to show the billboards getting a portion of the revenue Roblox makes from them. Roblox is hoping its large Gen-Z user base will give it an edge in the competitive ad market, where it would have to wrestle for marketing dollars with tech giants such as Google and Meta and smaller players such as Snap.

An anonymous reader quotes a report from The Streamable: Roku wants to take the term "ad-supported" to another level. The company held its quarterly earnings conference call on Thursday, and revealed that 81.6 million households used a Roku device or smart TV to stream video in the first three months of the year. As part of the report, company CEO Anthony Wood laid out ideas for how the company would increase revenues in 2024. Unsurprisingly, advertising will be an important centerpiece of that strategy, and Wood provided some details on what Roku users can expect from their ad experience going forward.

The idea of bringing more ads to the Roku home screen is nothing new, but that's what Wood focused on in his discussion with analysts about how to boost revenue on the Roku platform. The company has already begun putting more static ads on the screen, but now it appears that Roku is considering how to get video ads embedded into the home page as well. Wood said that he believes that a video-enabled ad unit on the Roku home screen will be "very popular with advertisers," considering that Roku devices have the reach to put ads in front of 120 million pairs of eyes every day. He also said that the company is "testing other types of video ad units, looking at other experiences" that it can bring to the Roku home screen.

As another way to boost ad revenues, Wood suggested that the company's home screen experiences could be leveraged to deliver more ads. He pointed to the NBA Zone, which Roku launched at the beginning of April as an example. Roku can use these themed content hubs to deliver ads more tailored to fans of that particular content, harnessing the power of popular sports to pull more ad revenue. Customers concerned that Roku will just gunk up their home screen with ads are likely wondering if the company has made any moves toward actually making the user experience on the platform better. The good news is that Roku has also introduced a recommended content row, that will compile picks from across various streaming services and use AI to point customers toward new shows and movies they might like. "There's lots of ways we're working on enhancing the home screen to make it more valuable to viewers but also increase the monetization," Wood said.

Razer will have to fork over $1.1 million in refunds to customers who purchased its RGB-clad Zephyr face mask, according to a proposed settlement announced by the Federal Trade Commission on Monday. From a report: The company claimed the face mask used N95-grade filters, but the FTC alleges Razer never submitted them for testing and only "stopped the false advertising following negative press coverage and consumer outrage at the deceptive claims."

Razer first released its Zephyr face mask in 2021 as a nifty, cyberpunk-esque alternative to traditional face masks worn during the covid-19 pandemic. Although Razer initially marketed the $100 mask as having N95-grade filters, it scrubbed any mention of the grade after YouTuber Naomi Wu tore down the mask and found that it wasn't N95 certified after all. N95 masks are supposed to filter out at least 95 percent of airborne particles, according to the Centers for Disease Control and Prevention. Razer also planned on launching a $150 Zephyr Pro with a voice amplification feature, but that never panned out. At the time, Razer addressed claims about its Zephyr masks, saying in a post on X that "the Razer Zephyr and Zephyr Pro are not medical devices, respirators, surgical masks, or personal protective equipment (PPE) and are not meant to be used in medical or clinical settings."

Alphabet has reported first quarter results that topped analysts' estimates with soaring profits in its cloud division. It also announced its first-ever dividend. CNBC shares the results: Earnings per share: $1.89 vs. $1.51 per share expected by LSEG
Revenue: $80.54 billion vs. $78.59 billion expected by LSEG

Wall Street is also watching several other numbers in the report:

YouTube advertising revenue: $8.09 billion vs. $7.72 billion expected, according to StreetAccount.
Google Cloud revenue: $9.57 billion vs. $9.35 billion expected, according to StreetAccount.
Traffic acquisition costs (TAC): $12.95 billion $12.74 billion expected, according to StreetAccount.

Alphabet's revenue increased 15% from $69.79 billion a year earlier, the fastest rate of growth since early 2022. Alphabet said its board approved a cash dividend of 20 cents per share to be paid on June 17, to stockholders of record as of June 10. The company said it "intends to pay quarterly cash dividends in the future."

The European Union has opened a second formal investigation into TikTok under its Digital Services Act (DSA), an online governance and content moderation framework. The investigation centers around TikTok Lite's "Task and Reward" feature that may harm mental health, especially among minors, by promoting addictive behavior. TechCrunch reports: The Commission also said it's minded to impose interim measures that could force the company to suspend access to the TikTok Lite app in the EU while it investigates concerns the app poses mental health risks to users. Although the EU has given TikTok until April 24 to argue against the measure -- meaning the app remains accessible for now. Penalties for confirmed violations of the DSA can reach up to 6% of global annual turnover. So ByeDance, TikTok's parent, could face hefty fines if EU enforcers do end up deciding it has broken the law.

The EU's first TikTok probe covers multiple issues including the protection of minors, advertising transparency, data access for researchers, and the risk management of addictive design and harmful content. Hence it said the latest investigation will specifically focus on TikTok Lite, a version of the video sharing platform which launched earlier this month in France and Spain and includes a mechanism that allows users to earn points for doing things like watching or liking videos. Points earned through TikTok Lite can be exchanged for things like Amazon gift vouchers or TikTok's own digital currency for gifting to creators. The Commission is worried this so-called "task and reward" feature could negatively impact the mental health of young users by "stimulating addictive behavior."

The EU wrote that the second probe will focus on TikTok's compliance with the DSA obligation to conduct and submit a risk assessment report prior to the launch of the "Task and Reward Lite" program, with a particular focus on negative effects on mental health, including minors' mental health. It also said it will look into measures taken by TikTok to mitigate those risks. In a press release announcing the action, the EU said ByeDance failed to produce a risk assessment about the feature which it had asked to see last week -- when it gave the company 24 hours to produce the document. Since it failed to submit the risk assessment paperwork on April 18 the Commission wrote that it suspects a "prima facie infringement of the DSA."

The EU's European Data Protection Board oversees its privacy-protecting GDPR policies.

Earlier this week, TechCrunch reported that nearly two dozen civil society groups and nonprofits wrote the Board an open letter "urging it not to endorse a strategy used by Meta that they say is intended to bypass the EU's privacy protections for commercial gain."

Meta's strategy is sometimes called "Pay or Okay," writes long-time Slashdot reader AmiMoJo : Meta offers users a choice: "consent" to tracking, or pay over €250/year to use its sites without invasive monetization of personal data.
Meta prefers the phrase "subsccription for no ads," and told TechCrunch it makes them compliant with EU laws: A raft of complaints have been filed against Meta's implementation of the pay-or-consent tactic since it launched the "no ads" subscription offer last fall. Additionally, in a notable step last month, the European Union opened a formal investigation into Meta's tactic, seeking to find whether it breaches obligations that apply to Facebook and Instagram under the competition-focused Digital Markets Act. That probe remains ongoing.
The letter to the Board called for "robust protections that prioritize data subjects' agency and control over their information." And Wednesday the board issued its first decision:

"[I]n most cases, it will not be possible for [social media services] to comply with the requirements for valid consent, if they confront users only with a choice between consenting to processing of personal data for behavioural advertising purposes and paying a fee." The EDPB considers that offering only a paid alternative to services which involve the processing of personal data for behavioural advertising purposes should not be the default way forward for controllers. When developing alternatives, large online platforms should consider providing individuals with an 'equivalent alternative' that does not entail the payment of a fee. If controllers do opt to charge a fee for access to the 'equivalent alternative', they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising, e.g. with a form of advertising involving the processing of less or no personal data.
EDPB Chair, Anu Talus added: "Controllers should take care at all times to avoid transforming the fundamental right to data protection into a feature that individuals have to pay to enjoy."

Netflix on Thursday reported a 16% rise in memberships in the first quarter, reaching 269.6 million, beating Wall Street expectations. Starting next year, the company will no longer provide quarterly membership numbers or average revenue per user starting next year. CNBC reports: "As we've noted in previous letters, we're focused on revenue and operating margin as our primary financial metrics -- and engagement (i.e. time spent) as our best proxy for customer satisfaction," the company said in its quarterly letter to shareholders. "In our early days, when we had little revenue or profit, membership growth was a strong indicator of our future potential." Netflix said now that it is generating substantial profit and free cash flow -- as well as developing new revenue streams like advertising and a password-sharing crackdown -- its membership numbers are not the only factor in the company's growth. It said the metric lost significance after it started to offer multiple price points for memberships. The company said it would still announce "major subscriber milestones as we cross them."

Netflix also noted that it expects paid net additions to be lower in the second quarter compared to the first quarter "due to typical seasonality." Its second-quarter revenue forecast of $9.49 billion was just shy of Wall Street's estimate of $9.54 billion Shares of the company fell around 4% in extended trading. Netflix reported first-quarter net income of $2.33 billion, or $5.28 per share, versus $1.30 billion, or $2.88 per share, in the prior-year period. The company posted revenue of $9.37 billion for the quarter, up from $8.16 billion in the year-ago quarter.

Engadget warns Windows 11 users that Microsoft is "exploring the idea" of putting ads in their Start menu. Sort of... To be specific, it's looking to place advertisements for apps you can find in the Microsoft Store in the menu's recommended section....

At the moment, Microsoft will only show ads in this version if you're in the US and a Windows Insider in the Beta Channel. You won't be seeing them if you're not a beta tester or if you're using a device managed by an organization. Further, you can disable the advertisements altogether. To do so, just go to Personalization under Settings and then toggle off "Show recommendations for tips, app promotions, and more" in the Start section.

Like any other Microsoft experiment, it may never reach wider rollout, but you may want to remember the aforementioned steps, since the company does have history of incorporating ads into its desktop platforms.

"After a year of cracking down with rigid return-to-office mandates, defeated CEOs are now finally accepting that hybrid working is here to stay," reports Fortune: KPMG surveyed U.S. CEOs of companies turning over at least $500 million and found that just one-third expect a full return to the office in the next three years.

So it's official: Leaders who believe that office workers will be back at their desks five days a week in the near future are now in the small minority. It's a complete 360 on their stance last year, when 62% of CEOs surveyed predicted that working from home would end by 2026. At the time, 90% of CEOs even admitted that they were so steadfast on summoning staff back to their vertical towers that they were sweetening the pot with salary raises, promotions, and favorable assignments to those who showed face more.

But now, bosses are backtracking: Nearly half of CEOs have concluded that the future of work is hybrid — up from 34% last year. What's more, a sizable chunk of CEOs aren't just embracing working from home on Fridays, they're going one step further and ditching the workday altogether. KPMG found that a third of CEOs are exploring the feasibility of a four-day week at their firm...

Research has echoed that nearly half of companies with return-to-office mandates witnessed a higher level of employee attrition than they had anticipated, and 29% of companies enforcing office returns are struggling with recruitment. It perhaps explains why, as KPMG's data shows, CEOs are now waking up to the fact that the future of work is probably the happy medium of hybrid... Lewis Maleh, CEO of the global executive recruitment agency Bentley Lewis, has already witnessed a U-turn to more flexible job ads. "I've noticed a definite rise in job postings advertising remote or hybrid work," Maleh tells Fortune. "We haven't worked on any searches that require the candidate to be in the office five days per week in the past six months globally."

"The shift demonstrates the cementing of hybrid work models, as CEOs increasingly recognize flexibility as a key factor in attracting and retaining top talent."

An anonymous reader quotes a report from The Guardian: Hospitals -- despite being places where people implicitly expect to have their personal details kept private -- frequently use tracking technologies on their websites to share user information with Google, Meta, data brokers, and other third parties, according to research published today. Academics at the University of Pennsylvania analyzed a nationally representative sample of 100 non-federal acute care hospitals -- essentially traditional hospitals with emergency departments -- and their findings were that 96 percent of their websites transmitted user data to third parties. Additionally, not all of these websites even had a privacy policy. And of the 71 percent that did, 56 percent disclosed specific third-party companies that could receive user information.

The researchers' latest work builds on a study they published a year ago of 3,747 US non-federal hospital websites. That found 98.6 percent tracked and transferred visitors' data to large tech and social media companies, advertising firms, and data brokers. To find the trackers on websites, the team checked out each hospitals' homepage on January 26 using webXray, an open source tool that detects third-party HTTP requests and matches them to the organizations receiving the data. They also recorded the number of third-party cookies per page. One name in particular stood out, in terms of who was receiving website visitors' information. "In every study we've done, in any part of the health system, Google, whose parent company is Alphabet, is on nearly every page, including hospitals," [Dr Ari Friedman, an assistant professor of emergency medicine at the University of Pennsylvania] observed. "From there, it declines," he continued. "Meta was on a little over half of hospital webpages, and the Meta Pixel is notable because it seems to be one of the grabbier entities out there in terms of tracking."

Both Meta and Google's tracking technologies have been the subject of criminal complaints and lawsuits over the years -- as have some healthcare companies that shared data with these and other advertisers. In addition, between 20 and 30 percent of the hospitals share data with Adobe, Friedman noted. "Everybody knows Adobe for PDFs. My understanding is they also have a tracking division within their ad division." Others include telecom and digital marketing companies like The Trade Desk and Verizon, plus tech giants Oracle, Microsoft, and Amazon, according to Friedman. Then there's also analytics firms including Hotjar and data brokers such as Acxiom. "And two thirds of hospital websites had some kind of data transfer to a third-party domain that we couldn't even identify," he added. Of the 71 hospital website privacy policies that the team found, 69 addressed the types of user information that was collected. The most common were IP addresses (80 percent), web browser name and version (75 percent), pages visited on the website (73 percent), and the website from which the user arrived (73 percent). Only 56 percent of these policies identified the third-party companies receiving user information. In lieu of any federal data privacy law in the U.S., Friedman recommends users protect their personal information via the browser-based tools Ghostery and Privacy Badger, which identify and block transfers to third-party domains.

An anonymous reader quotes a report from 9to5Mac: Following moves of other tech giants like Amazon and Microsoft, Apple is reportedly set to open a new office space in a Miami suburb. This won't be the first corporate space for Apple in the city, but it will be larger than the existing office. Reported by Bloomberg, anonymous sources close to the matter say that Apple's new Miami office will be 45,000 square feet in the affluent Coral Gables suburb of Miami. It's not clear yet what part of Apple's business the new office will focus on but it will be larger than its existing small Miami office that handles Latin America and advertising operations. The specific property of the new Apple offices will be at The Plaza Coral Gables.

Microsoft has started showing full screen warnings about the upcoming end of support date on Windows 10 PCs. From a report: Users on Reddit have reported seeing the prompt, which began appearing after this week's Patch Tuesday updates were installed, and encourages the user to learn more about how they can transition to Windows 11. Windows 10's end of support date is currently set for October 14, 2025. After that date, Windows 10 users will no longer receive critical security and bug fix updates, leaving any Windows 10 PC connected to the internet vulnerable to any newly discovered security exploits. The full screen prompt that is now appearing on some Windows 10 PCs thanks the user for their loyalty using Windows 10, and warns that this end of life (EOL) date is approaching. It also wastes no time advertising Windows 11, encouraging the user to learn more about how they can transition to a new Windows 11 PC. Notably, there's no button to tell the prompt to never show again.

An anonymous reader quotes a report from Wired: Congress may be closer than ever to passing a comprehensive data privacy framework after key House and Senate committee leaders released a new proposal on Sunday. The bipartisan proposal, titled the American Privacy Rights Act, or APRA, would limit the types of consumer data that companies can collect, retain, and use, allowing solely what they'd need to operate their services. Users would also be allowed to opt out of targeted advertising, and have the ability to view, correct, delete, and download their data from online services. The proposal would also create a national registry of data brokers, and force those companies to allow users to opt out of having their data sold. [...] In an interview with The Spokesman Review on Sunday, [Cathy McMorris Rodgers, House Energy and Commerce Committee chair] claimed that the draft's language is stronger than any active laws, seemingly as an attempt to assuage the concerns of Democrats who have long fought attempts to preempt preexisting state-level protections. APRA does allow states to pass their own privacy laws related to civil rights and consumer protections, among other exceptions.

In the previous session of Congress, the leaders of the House Energy and Commerce Committees brokered a deal with Roger Wicker, the top Republican on the Senate Commerce Committee, on a bill that would preempt state laws with the exception of the California Consumer Privacy Act and the Biometric Information Privacy Act of Illinois. That measure, titled the American Data Privacy and Protection Act, also created a weaker private right of action than most Democrats were willing to support. Maria Cantwell, Senate Commerce Committee chair, refused to support the measure, instead circulating her own draft legislation. The ADPPA hasn't been reintroduced, but APRA was designed as a compromise. "I think we have threaded a very important needle here," Cantwell told The Spokesman Review. "We are preserving those standards that California and Illinois and Washington have."

APRA includes language from California's landmark privacy law allowing people to sue companies when they are harmed by a data breach. It also provides the Federal Trade Commission, state attorneys general, and private citizens the authority to sue companies when they violate the law. The categories of data that would be impacted by APRA include certain categories of "information that identifies or is linked or reasonably linkable to an individual or device," according to a Senate Commerce Committee summary of the legislation. Small businesses -- those with $40 million or less in annual revenue and limited data collection -- would be exempt under APRA, with enforcement focused on businesses with $250 million or more in yearly revenue. Governments and "entities working on behalf of governments" are excluded under the bill, as are the National Center for Missing and Exploited Children and, apart from certain cybersecurity provisions, "fraud-fighting" nonprofits. Frank Pallone, the top Democrat on the House Energy and Commerce Committee, called the draft "very strong" in a Sunday statement, but said he wanted to "strengthen" it with tighter child safety provisions.

On Mozilla's blog, engineer Martin Thomson explores Google's "Privacy Sandbox" initiative (which proposes sharing a subset of private user information — but without third-party cookies).

The blog post concludes that Google's Protected Audience "protects advertisers (and Google) more than it protects you." But it's not all bad — in theory: The idea behind Protected Audience is that it creates something like an alternative information dimension inside of your (Chrome) browser... Any website can push information into that dimension. While we normally avoid mixing data from multiple sites, those rules are changed to allow that. Sites can then process that data in order to select advertisements. However, no one can see into this dimension, except you. Sites can only open a window for you to peek into that dimension, but only to see the ads they chose...

Protected Audience might be flawed, but it demonstrates real potential. If this is possible, that might give people more of a say in how their data is used. Rather than just have someone spy on your every action then use that information as they like, you might be able to specify what they can and cannot do. The technology could guarantee that your choice is respected. Maybe advertising is not the first thing you would do with this newfound power, but maybe if the advertising industry is willing to fund investments in new technology that others could eventually use, that could be a good thing.
But here's some of the blog post's key criticisms:

• "[E]ntities like Google who operate large sites, might rely less on information from other sites. Losing the information that comes from tracking people might affect them far less when they can use information they gather from their many services... [W]e have a company that dominates both the advertising and browser markets, proposing a change that comes with clear privacy benefits, but it will also further entrench its own dominance in the massively profitable online advertising market..."

• "[T]he proposal fails to meet its own privacy goals. The technical privacy measures in Protected Audience fail to prevent sites from abusing the API to learn about what you did on other sites.... Google loosened privacy protections in a number of places to make it easier to use. Of course, by weakening protections, the current proposal provides no privacy. In other words, to help make Protected Audience easier to use, they made the design even leakier..."

• "A lot of these leaks are temporary. Google has a plan and even a timeline for closing most of the holes that were added to make Protected Audience easier to use for advertisers. The problem is that there is no credible fix for some of the information leaks embedded in Protected Audience's architecture... In failing to achieve its own privacy goals, Protected Audience is not now — and maybe not ever — a good addition to the Web."

An anonymous reader quotes a report from the Financial Times: Google is considering charging for new "premium" features powered by generative artificial intelligence, in what would be the biggest ever shake-up of its search business. The proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising business, almost a year and a half after the debut of ChatGPT. Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans. Engineers are developing the technology needed to deploy the service but executives have not yet made a final decision on whether or when to launch it, one of the people said. Google's traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers. But charging would represent the first time that Google -- which for many years offered free consumer services funded entirely by advertising -- has made people pay for enhancements to its core search product. "For years, we've been reinventing Search to help people access information in the way that's most natural to them," said Google. "With our generative AI experiments in Search, we've already served billions of queries, and we're seeing positive Search query growth in all of our major markets. We're continuing to rapidly improve the product to serve new user needs."

It added: "We don't have anything to announce right now."

smooth wombat writes: Chase bank announced a new program that will allow brands to target Chase customers based on the customer's purchases. According to the press release, the new program is called Chase Media Solutions and "serves as a key conduit for brands, connecting them with consumers' personal passions and interests. In turn, Chase customers benefit from personalized offers and the ability to earn cash back with brands they love or are discovering for the first time."

The bank is hoping to combine insights from its large customer base and 6 million small business customers as part of its efforts to build out its own two-sided commerce platform and bring in benefits to both business clients and banking customers. Chase Media Solutions follows from the integration of card-linked marketing platform Figg, which JPMorgan Chase & Co. acquired in 2022, the bank said.

Starting this week, Discord will show ads on the site from video game companies, some of which will offer users gifts for carrying out in-game tasks. According to the Wall Street Journal, Discord said users will be able to turn off the ads in their settings. From a report: The sources said Discord aims to hire more than a dozen ad sales people. WSJ said the addition of ads marks a pivot for Discord, whose CEO Jason Citron has repeatedly said the company would not rely on advertisers the way platforms like Facebook and Instagram do.

An anonymous reader quotes a report from Android Police, written by Dhruv Bhutani: As someone who is an early adopter of all things smart and has invested a significant amount of money in building a fancy smart home, it saddens me to say that I feel cheated by the thousands of dollars I've spent on smart devices. And it's not a one-off. Amazon's recent move to block off local ADB connections on Fire TV devices is the latest example in a long line of grievances. A brand busy wrestling away control from the consumer after they've bought the product, the software update gimps a feature that has been present on the hardware ever since it launched back in 2014. ADB-based commands let users take deep control of the hardware, and in the case of the Fire TV hardware, it can drastically improve the user experience. [...] A few years ago, I decided to invest in the NVIDIA Shield. The premium streamer was marketed as a utopia for streaming online and offline sources with the ability to plug in hard drives, connect to NAS drives, and more. At launch, it did precisely that while presenting a beautiful, clean interface that was a joy to interact with. However, subsequent updates have converted what was otherwise a clean and elegant solution to an ad-infested overlay that I zoom past to jump into my streaming app of choice. This problem isn't restricted to just the Shield. Even my Google TV running Chromecast has a home screen that's more of an advertising space for Google than an easy way to get to my content.

But why stop at streaming boxes? Google's Nest Hubs are equal victims of feature deterioration. I've spent hundreds of dollars on Nest Hubs and outfitted them in most of my rooms and washrooms. However, Google's consistent degradation of the user experience means I use these speakers for little more than casting music from the Spotify app. The voice recognition barely works on the best of days, and when it does, the answers tend to be wildly inconsistent. It wasn't always the case. In fact, at launch, Google's Nest speakers were some of the best smart home interfaces you could buy. You'd imagine that the experience would only improve from there. That's decidedly not the case. I had high hopes that the Fuchsia update would fix the broken command detection, but that's also not the case. And good luck to you if you decided to invest in Google Assistant-compatible displays. Google's announcement that it would no longer issue software or security updates to third-party displays like the excellent Lenovo Smart Display, right after killing the built-in web browser, is pretty wild. It boggles my mind that a company can get away with such behavior.

Now imagine the plight of Nest Secure owners. A home security system isn't something one expects to switch out for many many years. And yet, Google decided to kill the Nest Secure home monitoring solution merely three years after launching the product range. While I made an initial investment in the Nest ecosystem, I've since switched over to a completely local solution that is entirely under my control, stores data locally, and won't be going out of action because of bad decision-making by another company. "It's clear to me that smart home devices, as they stand, are proving to be very poor investments for consumers," Bhutani writes in closing. "Suffice it to say that I've paused any future investments in smart devices, and I'll be taking a long and hard look at a company's treatment of its current portfolio before splurging out more cash. I'd recommend you do the same."

An anonymous reader shares a report: Generative AI search engine Perplexity, which claims to be a Google competitor and recently snagged a $73.6 million Series B funding from investors like Jeff Bezos, is going to start selling ads, the company told ADWEEK. Perplexity uses AI to answer users' questions, based on web sources. It incorporates videos and images in the response and even data from partners like Yelp. Perplexity also links sources in the response while suggesting related questions users might want to ask.

These related questions, which account for 40% of Perplexity's queries, are where the company will start introducing native ads, by letting brands influence these questions, said company chief business officer Dmitry Shevelenko. When a user delves deeper into a topic, the AI search engine might offer organic and brand-sponsored questions. Perplexity will launch this in the upcoming quarters, but Shevelenko declined to disclose more specifics. While Perplexity touts on its site that search should be "free from the influence of advertising-driven models," advertising was always in the cards for the company. "Advertising was always part of how we're going to build a great business," said Shevelenko.

New documents from a class action against Meta "reveal some of the specific ways it tackled rivals in recent years," reports the Observer.

"One of them was using software made by a mobile data analytics company called Onavo in 2016 to access user activities on Snapchat, and eventually Amazon and YouTube, too." Facebook acquired Onavo in 2013 and shut it down in 2019 after a TechCrunch report revealed that the company was paying teenagers to use the software to collect user data.

In 2020, two Facebook users filed a class action lawsuit in the U.S. District Court for the Northern District of California against Meta, then called Facebook, alleging the company engaged in anticompetitive practices and exploited user data. In 2023, the plaintiffs' attorney Brian J. Dunne submitted documents listing how Facebook used Onavo's software to spy on competitors, including Snapchat. According to the documents, made public this week, the Onavo team pitched and launched a project codenamed "Ghostbusters" — in reference to the Snapchat logo — where they developed "kits that can be installed on iOS or Android that intercept traffic for specific sub-domains," allowing them "to read what would otherwise be encrypted traffic so we can measure in-app usage."

The documents also included a presentation from the Onavo team to Mark Zuckerberg showing that they had the ability to track "detailed in-app activity" by "parsing Snapchat analytics collected from incentivized participants in Onavo's program...." The technology was used to do the same to YouTube from 2017 to 2018 and Amazon in 2018, according to the documents. "The intended and actual result of this program was to harm competition, including Facebook's then-nascent Social Advertising competitor Snapchat," the document alleged.