An anonymous reader writes "Tom's Hardware has an editorial up on the Nintendo Wii in which the author postulates that the new name may be a bigger PR stunt than it looks. From the article: 'Saying Wii is controversial mainly in the English-speaking world (the Japanese can't even pronounce it); in France, for instance, it's a homonym for oui. But the upcoming E3 Expo plays mostly to an English-speaking crowd, even though it's an international event. It's just over a week to E3, where Sony fans will be all giddy and running around like they have a Blu-ray chasing their tails. Amid all this, Nintendo announces a name change which is not only interesting, but controversial. You can't not notice it. Essentially, Nintendo steals more than a wee bit of Sony's thunder.'"

Yesterday Nintendo released the official name for their next console. Formerly the Revolution, and now simply called Wii, reaction has been strong among gaming fans. A Brian Crecente article in the Rocky Mountain News looks at why Wii is bad, from a marketing perspective. Chris Kohler, over at Game|Life, looks at why Wii is good because of its iconoclastic nature. And, always happy to help with the irreverent, Games.net examines why Wii is weird. From that article: "We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."

Retroneous writes "The Nintendo Revolution has had its name changed to the Nintendo Wii." Confirmation on the official Revolution site. Update: 04/27 16:32 GMT by Z : More information available from a Gamasutra article: "New details on the disc format have also been revealed: 'Instead of a tray, a single, innovative, self-loading media bay will play both 12-centimeter optical discs used for the new system as well as Nintendo GameCube discs. Owners will have the option of equipping a small, self-contained attachment to play movies and other DVD content.'"

simoniker writes "Electronic Arts has officially revealed that it's working on a standalone version of its Madden football franchise for Nintendo Revolution, made by a new Revolution-specific internal studio within Electronic Arts Canada. EA's John Schappert explained the gameplay: 'You grab the controller, and you pull it up. And you snap the ball, without pushing a button. To throw, you take your hand and you gesture a throw motion. ... I don't think a winning approach on the Revolution is to port games to it, and I don't think you'll see us taking that approach. I think that approach will yield inferior software for the Revolution, and I don't think publishers will be rewarded for that.'"