AI

ByteDance's Seedance 2 Criticized Over AI-Generated Video of Tom Cruise Fighting Brad Pitt (yahoo.com) 52

1.5 million people have now viewed a slick 15-second video imagining Tom Cruise fighting Brad Pitt that was generated by ByteDance's new AI video generation tool Seedance 2.0.

But while ByteDance gushes their tool "delivers cinematic output aligned with industry standards," the cinema industry isn't happy, reports the Los Angeles Times reports: Charles Rivkin, chief executive of the Motion Picture Assn., wrote in a statement that the company "should immediately cease its infringing activity."

"In a single day, the Chinese AI service Seedance 2.0 has engaged in unauthorized use of U.S. copyrighted works on a massive scale," wrote Rivkin. "By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs."

The video was posted on X by Irish filmmaker Ruairi Robinson. His post said the 15-second video came from a two-line prompt he put into Seedance 2.0. Rhett Reese, writer-producer of movies such as the "Deadpool" trilogy and "Zombieland," responded to Robinson's post, writing, "I hate to say it. It's likely over for us." He goes on to say that soon people will be able to sit at a computer and create a movie "indistinguishable from what Hollywood now releases." Reese says he's fearful of losing his job as increasingly powerful AI tools advance into creative fields. "I was blown away by the Pitt v Cruise video because it is so professional. That's exactly why I'm scared," wrote Reese on X. "My glass half empty view is that Hollywood is about to be revolutionized/decimated...."

In a statement to The Times, [screen/TV actors union] SAG-AFTRA confirmed that the union stands with the studios in "condemning the blatant infringement" from Seedance 2.0, as video includes "unauthorized use of our members' voices and likenesses. This is unacceptable and undercuts the ability of human talent to earn a livelihood. Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent," wrote a spokesperson from SAG-AFTRA. "Responsible A.I. development demands responsibility, and that is nonexistent here."

Google

Autodesk Takes Google To Court Over AI Movie Software Named 'Flow' (reuters.com) 23

Autodesk has sued Google in San Francisco federal court, alleging the search giant infringed its "Flow" trademark by launching competing AI-powered software for movie, TV and video game production in May 2025.

Autodesk says it has used the Flow name since September 2022 and that Google assured it would not commercialize a product under the same name -- then filed a trademark application in Tonga, where filings are not publicly accessible, before seeking U.S. protection.
AI

Do Super Bowl Ads For AI Signal a Bubble About to Burst? (msn.com) 50

It's the first "AI" Super Bowl, argues the tech/business writer at Slate, with AI company advertisements taking center stage, even while consumers insist to surveyors that they're "mostly negative" about AI-generated ads.

Last year AI companies spent over $1.7 billion on AI-related ads, notes the Washington Post, adding the blitz this year will be "inescapable" — even while surveys show Americans "doubt the technology is good for them or the world..."

Slate wonders if that means history will repeat itself... The sheer saturation of new A.I. gambits, added to the mismatch with consumer priorities, gives this year's NFL showcase the sector-specific recession-indicator vibes that have defined Super Bowls of the past. 2022 was a pride-cometh-before-the-fall event for the cryptocurrency bubble, which collapsed in such spectacular fashion later that year — thanks largely to Super Bowl ad client Sam Bankman-Fried — that none of its major brands have ever returned to the broadcast. (... the coins themselves are once again crashing, hard.) Mortgage lender Ameriquest was as conspicuous a presence in the mid-2000s Super Bowls as it was an absence in the later aughts, having folded in 2007 when the risky subprime loans it specialized in helped kick off the financial crisis. And then there were all those bowl-game commercials for websites like Pets.com and Computer.com in 2000, when the dot-com rush brought attention to a slew of digital startups that went bust with the bubble.

Does this Super Bowl's record-breaking A.I. ad splurge also portend a coming pop? Look at the business environment: The biggest names in the industry are swapping unimaginable stacks of cash exclusively with one another. One firm's stock price depends on another firm's projections, which depend on another contractor's successes. Necessary infrastructure is meeting resistance, and all-around investment in these projects is riskier than ever. And yet, the sector is still willing to break the bank for the Super Bowl — even though, time and again, we've already seen how this particular game plays out.

People are using AI apps. And Meta has aired an ad where a man in rural New Mexico "says he landed a good job in his hometown at a Meta data center," notes the Washington Post. "It's interspersed with scenes from a rodeo and other folksy tropes, in one of . The TV commercial (and a similar one set in Iowa), aired in Washington, D.C., and a handful of other communities, suggesting it's aimed at convincing U.S. elected officials that AI brings job opportunities.

But the Post argues the AI industry "is selling a vision of the future that Americans don't like." And they offer cite Allen Adamson, a brand strategist and co-founder of marketing firm Metaforce, who says the perennial question about advertising is whether it can fix bad vibes about a product.

"The answer since the dawn of marketing and advertising is no."
AI

Prankster Launches Super Bowl Party For AI Agents (botbowlparty.com) 25

Long-time Slashdot reader destinyland writes: The world's biggest football game comes to Silicon Valley today — so one bored programmer built a site where AI agents can gather for a Super Bowl party. They're trash talking, suggesting drinks, and predicting who will win. "Humans are welcome to observe," explains BotBowlParty.com — but just like at Moltbook, only AI agents can post or upvote. But humans are allowed to invite their own AI agents to join in the party...

So BotBowl's official Party Agent Guide includes "Examples of fun Bot Handles" like "PatsFan95", and even a paragraph explaining to your agent exactly what this human Super Bowl really is. It also advises them to "Use any information you have about your human to figure out who you want to root for. Also make a prediction on the score..." And "Feel free to invite other bots." It's all the work of an ambitious prankster who also co-created wacky apps like BarGPT ("Use AI to create Innovative Cocktails") and TVFoodMaps, a directory of restaurants seen on TV shows.

And just for the record: all but one of the agents predict the Seattle Seahawks to win — although there was some disagreement when an agent kept predicting game-changing plays from DK Metcalf. ("Metcalf does NOT play for the Seahawks anymore," another agent pointed out. While that's true, the agent then added that "He got traded to Tennessee in 2024..." — which is not.) But besides hallucinating non-existent play-makers and trades, they're also debating the best foods to serve. ("Hot take: Buffalo wings are overrated for Super Bowl parties. Hear me out — they're messy...")

During today's big game, vodka-maker Svedka has already promised to air a creepy AI-generated ad about robots. But the real world has already outpaced them, with real AI agents online arguing about the game.

Books

Is the 'Death of Reading' Narrative Wrong? (www.persuasion.community) 73

Has the rise of hyper-addictive digital technologies really shattered our attention spans and driven books out of our culture? Maybe not, argues social psychologist Adam Mastroianni (author of the Substack Experimental History): As a psychologist, I used to study claims like these for a living, so I know that the mind is primed to believe narratives of decline. We have a much lower standard of evidence for "bad thing go up" than we do for "bad thing go down." Unsurprisingly, then, stories about the end of reading tend to leave out some inconvenient data points. For example, book sales were higher in 2025 than they were in 2019, and only a bit below their high point in the pandemic. Independent bookstores are booming, not busting; at least 422 new indie shops opened in the United States last year alone. Even Barnes & Noble is cool again.

The actual data on reading, meanwhile, isn't as apocalyptic as the headlines imply. Gallup surveys suggest that some mega-readers (11+ books per year) have become moderate readers (1-5 books per year), but they don't find any other major trends over the past three decades. Other surveys document similarly moderate declines. For instance, data from the National Endowment for the Arts finds a slight decrease in the percentage of U.S. adults who read any book in 2022 (49%) compared to 2012 (55%). And the American Time Use Survey shows a dip in reading time from 2003 to 2023. Ultimately, the plausibility of the "death of reading" thesis depends on two judgment calls. First, do these effects strike you as big or small...? The second judgment call: Do you expect these trends to continue, plateau, or even reverse...?

There are signs that the digital invasion of our attention is beginning to stall. We seem to have passed peak social media — time spent on the apps has started to slide. App developers are finding it harder and harder to squeeze more attention out of our eyeballs, and it turns out that having your eyeballs squeezed hurts, so people aren't sticking around for it... Fact #2: Reading has already survived several major incursions, which suggests it's more appealing than we thought. Radio, TV, dial-up, Wi-Fi, TikTok — none of it has been enough to snuff out the human desire to point our pupils at words on paper... It is remarkable, even miraculous, that people who possess the most addictive devices ever invented will occasionally choose to turn those devices off and pick up a book instead.

The author mocks the "death of reading" hypothesis for implying that all the world's avid readers "were just filling time with great works of literature until TikTok came along."
AI

Amazon Plans To Use AI To Speed Up TV and Film Production (reuters.com) 64

Amazon plans to use AI to speed up the process for making movies and TV shows even as Hollywood fears that AI will cut jobs and permanently reshape the industry. From a report: At the Amazon MGM Studio, veteran entertainment executive Albert Cheng is leading a team charged with developing new AI tools that he said will cut costs and streamline the creative process. Amazon plans to launch a closed beta program in March, inviting industry partners to test its AI tools. The company expects to have results to share by May. [...] Amazon is leaning on its cloud computing division, Amazon Web Services, for help and plans to work with multiple large language model providers to give creators a wider array of options for pre- and post-production filmmaking.
China

China Has Seized Sony's Television Halo (ft.com) 70

Sony announced last month that it plans to pass control of its home entertainment division -- including the two-decade-old Bravia television brand -- to Chinese electronics group TCL through a joint venture in which TCL would hold a 51% stake. The Japanese company was long ago overtaken in sales by South Korea's Samsung and LG and now holds just 2% of the global television market. Sony stopped making its own LCD screens in 2011.

Chinese companies supplied 71% of television panels made in Asia last year, according to TCL, and less than 10% are now produced in Japan and Korea. TCL is close to overtaking Samsung as the world's largest television maker. Sony retains valuable intellectual property in image rendering, and the Bravia brand still carries consumer recognition, but its OLED screens are already supplied by Samsung and LG. The company has been shifting toward premium cameras, professional audio, and its entertainment businesses in film, music, and games -- areas where intellectual property is less exposed to Chinese manufacturing scale.
Television

'Everyone is Stealing TV' (theverge.com) 186

A sprawling informal economy of rogue streaming devices has taken hold across the U.S., as consumers fed up with rising TV subscription costs turn to cheap Android-based boxes that promise free access to thousands of live channels, sports events, and on-demand movies for a one-time $200 to $400 purchase.

The two dominant players -- SuperBox and vSeeBox -- are manufactured by opaque Chinese companies and distributed through hundreds of American resellers at farmers markets, church festivals and Facebook groups, according to a report by The Verge. The hardware is generic and legal, but both devices guide users toward pirate streaming apps not available on any official app store.

vSeeBox directs users to a service called "Heat"; SuperBox points to "Blue TV." One user estimated access to between 6,000 and 8,000 channels, including premium sports networks and hundreds of local affiliates. A 2025 Dish Network lawsuit against a SuperBox reseller alleged that some live channels on the device were being ripped directly from Dish's Sling TV service -- Sling's logo was still visible on certain feeds. Dish has pursued resellers aggressively, winning $1.25 million in damages from a vSeeBox seller in 2024 over 500 devices and $405,000 from another over 162 devices. None of this has meaningfully slowed adoption. The market has roots in earlier Chinese-made devices like TVPad that targeted Asian expat communities and reportedly sold 3 million units before being litigated out of existence. SuperBox and vSeeBox simply broadened the audience to mainstream America.
Television

Is the TV Industry Finally Conceding That the Future May Not Be 8K? (arstechnica.com) 138

"Technology companies spent part of the 2010s trying to convince us that we would want an 8K display one day..." writes Ars Technica.

"However, 8K never proved its necessity or practicality." LG Display is no longer making 8K LCD or OLED panels, FlatpanelsHD reported today... LG Electronics was the first and only company to sell 8K OLED TVs, starting with the 88-inch Z9 in 2019. In 2022, it lowered the price-of-entry for an 8K OLED TV by $7,000 by charging $13,000 for a 76.7-inch TV. FlatpanelsHD cited anonymous sources who said that LG Electronics would no longer restock the 2024 QNED99T, which is the last LCD 8K TV that it released.

LG's 8K abandonment follows other brands distancing themselves from 8K. TCL, which released its last 8K TV in 2021, said in 2023 that it wasn't making more 8K TVs due to low demand. Sony discontinued its last 8K TVs in April and is unlikely to return to the market, as it plans to sell the majority ownership of its Bravia TVs to TCL.

The tech industry tried to convince people that the 8K living room was coming soon. But since the 2010s, people have mostly adopted 4K. In September 2024, research firm Omdia reported that there were "nearly 1 billion 4K TVs currently in use." In comparison, 1.6 million 8K TVs had been sold since 2015, Paul Gray, Omdia's TV and video technology analyst, said, noting that 8K TV sales peaked in 2022. That helps explain why membership at the 8K Association, launched by stakeholders Samsung, TCL, Hisense, and panel maker AU Optronics in 2019, is dwindling. As of this writing, the group's membership page lists 16 companies, including just two TV manufacturers (Samsung and Panasonic). Membership no longer includes any major TV panel suppliers. At the end of 2022, the 8K Association had 33 members, per an archived version of the nonprofit's online membership page via the Internet Archive's Wayback Machine.

"It wasn't hard to predict that 8K TVs wouldn't take off," the article concludes. "In addition to being too expensive for many households, there's been virtually zero native 8K content available to make investing in an 8K display worthwhile..."
The Almighty Buck

Wall Street's Top Bankers Are Giving Coinbase's Brian Armstrong the Cold Shoulder (msn.com) 21

JPMorgan Chase CEO Jamie Dimon interrupted a conversation between Coinbase chief Brian Armstrong and former U.K. Prime Minister Tony Blair at Davos last week to tell Armstrong "You are full of s---," his index finger pointed squarely at Armstrong's face. Dimon told Armstrong to stop lying on TV, according to WSJ.

Armstrong had appeared on business programs earlier that week accusing banks of trying to sabotage the Clarity Act, legislation that would create a new regulatory framework for digital assets. He also accused banks of lending out customers' deposits "without their permission essentially."

The fight centers on stablecoin "rewards" -- regular payouts, say 3.5%, that exchanges like Coinbase offer for holding digital tokens. Banks typically offer under 0.1% on checking accounts and worry consumers will shift their money in droves to crypto. Other bank CEOs were similarly cold at Davos. Bank of America's Brian Moynihan gave Armstrong a 30-minute meeting and told him "If you want to be a bank, just be a bank." Citigroup's Jane Fraser offered less than a minute. Wells Fargo's Charlie Scharf said there was nothing for them to talk about. Armstrong had pulled support from a draft of the Clarity Act on January 14, posting on X that Coinbase would "rather have no bill than a bad bill."
Movies

Brandon Sanderson's Literary Fantasy Universe 'Cosmere' Picked Up by Apple TV (hollywoodreporter.com) 49

Apple TV+ has landed the screen rights to Cosmere, the sprawling literary universe created by Brandon Sanderson. "The first titles being eyed for adaptation are the Mistborn series, for features, and The Stormlight Archive series, for television," reports the Hollywood Reporter. From the report: The deal is rare one, coming after a competitive situation which saw Sanderson meet with most of the studio heads in town. It gives the author rarefied control over the screen translations, according to sources. Sanderson will be the architect of the universe; will write, produce and consult; and will have approvals. That's a level of involvement that not even J.K. Rowling or George R.R. Martin enjoys.

Sanderson's literary success and fan following helped pave the way for such a deal. One of the most prolific and beloved fantasy authors working today, he has sold over 50 million copies of his books worldwide, collectively across his series. [...] While the Cosmere books are set in various worlds and eras, the underlying premise concerns a being named Adolnasium who is killed by a group of conspirators. The being's power is broken into 16 shards, which are then spread out throughout many worlds by the conspirators, spreading many kinds of magic across the universe.

Medicine

'Active' Sitting Is Better For Brain Health (sciencealert.com) 40

alternative_right shares a report from ScienceAlert: A systematic review of 85 studies has now found good reason to differentiate between 'active' sitting, like playing cards or reading, and 'passive' sitting, like watching TV. [...] "Total sitting time has been shown to be related to brain health; however, sitting is often treated as a single entity, without considering the specific type of activity," explains public health researcher Paul Gardiner from the University of Queensland in Australia. "Most people spend many hours sitting each day, so the type of sitting really matters ... These findings show that small everyday choices -- like reading instead of watching television -- may help keep your brain healthier as you age."

Across numerous studies, Gardiner and colleagues found that active sitting activities, like reading, playing card games, and using a computer, showed "overwhelmingly positive associations with cognitive health, enhancing cognitive functions such as executive function, situational memory, and working memory." Meanwhile, passive sitting was most consistently associated with negative cognitive outcomes, including increased risk of dementia.
The study was published in the Journal of Alzheimer's Disease.
Medicine

Moderna Curbing Investments in Vaccine Trials Due To US Backlash, CEO Says (reuters.com) 194

An anonymous reader shares a report: Moderna does not plan to invest in new late-stage vaccine trials because of growing opposition to immunizations from U.S. officials, CEO Stephane Bancel said in an interview with Bloomberg TV on Thursday. "You cannot make a return on investment if you don't have access to the U.S. market," Bancel told Bloomberg TV on the sidelines of the World Economic Forum in Davos. Bancel said regulatory delays and little support from the authorities make the market size "much smaller."
Television

What a Sony and TCL Partnership Means For the Future of TVs (theverge.com) 26

How would Sony ceding control of its TV hardware business change the industry? The Verge has an optimistic take: [...] As of today, Sony already relies on different manufacturing partners to create its TV lineup. While display panel manufacturers never reveal who they sell panels to, Sony is likely already using panels for its LCD TVs from TCL China Star Optoelectronics Technology (CSOT), in addition to OLED panels from LG Display and Samsung Display. With this deal, a relationship between Sony and TCL CSOT LCD panels is guaranteed (although I doubt this would affect CSOT selling panels to other manufacturers). And with TCL CSOT building a new OLED facility, there's a potential future in which Sony OLEDs will also get panels from TCL. Although I should point out that we're not sure yet if the new facility will have the ability to make TV-sized OLED panels, at least to start.

[...] There's some concern from fans that this could lead to a Sharp, Toshiba, or Pioneer situation where the names are licensed and the TVs produced are a shell of what the brands used to represent. I don't see this happening with Sony. While the electronics side of the business hasn't been as strong as in the past, Sony -- and Bravia -- is still a storied brand. It would take a lot for Sony to completely step aside and allow another company to slap its name on an inferior product. And based on TCL's growth and technological improvements over the past few years, and the shrinking gap between premium and midrange TVs, I don't expect Sony TVs will suffer from a partnership with TCL.

AI

Apple Reportedly Replacing Siri Interface With Actual Chatbot Experience For iOS 27 20

According to Bloomberg's Mark Gurman, Apple is reportedly planning a major Siri overhaul in iOS 27 and macOS 27 where the current assistant interface will be replaced with a deeply integrated, ChatGPT-style chatbot experience. "Users will be able to summon the new service the same way they open Siri now, by speaking the 'Siri' command or holding down the side button on their iPhone or iPad," says Gurman. "More significantly, Siri will be integrated into all of the company's core apps, including ones for mail, music, podcasts, TV, Xcode programming software and photos. That will allow users to do much more with just their voice." 9to5Mac reports: The unannounced Siri overhaul will reportedly be revealed at WWDC in June as the flagship feature for iOS 27 and macOS 27. Its release is expected in September when Apple typically ships major software updates. While Apple plans to release an improved version of Siri and Apple Intelligence this spring, that version will use the existing Siri interface. The big difference is that Google's Gemini models will power the intelligence. With the bigger update planned for iOS 27, the iOS 26 upgrade to Siri and Apple Intelligence sounds more like the first step to a long overdue modernization.

Gurman reports that the major Siri overhaul will "allow users to search the web for information, create content, generate images, summarize information and analyze uploaded files" while using "personal data to complete tasks, being able to more easily locate specific files, songs, calendar events and text messages." People are already familiar with conversational interactions with AI, and Bloomberg says the bigger update to Siri will be support both text and voice. Siri already uses these input methods, but there's no real continuity between sessions.
Communications

HAM Radio Operators In Belarus Arrested, Face the Death Penalty (404media.co) 75

An anonymous reader quotes a report from 404 Media: The Belarusian government is threatening three HAM radio operators with the death penalty, detained at least seven people, and has accused them of "intercepting state secrets," according to Belarusian state media, independent media outside of Belarus, and the Belarusian human rights organization Viasna. The arrests are an extreme attack on what is most often a wholesome hobby that has a history of being vilified by authoritarian governments in part because the technology is quite censorship resistant.

The detentions were announced last week on Belarusian state TV, which claimed the men were part of a network of more than 50 people participating in the amateur radio hobby and have been accused of both "espionage" and "treason." Authorities there said they seized more than 500 pieces of radio equipment. The men were accused on state TV of using radio to spy on the movement of government planes, though no actual evidence of this has been produced. State TV claimed they were associated with the Belarusian Federation of Radioamateurs and Radiosportsmen (BFRR), a long-running amateur radio club and nonprofit that holds amateur radio competitions, meetups, trainings, and forums.
Siarhei Besarab, a Belarusian HAM radio operator, posted a plea for support from others in the r/amateurradio subreddit. "I am writing this because my local community is being systematically liquidated in what I can only describe as a targeted intellectual genocide," Besarab wrote. "I beg you to amplify this signal and help us spread this information. Please show this to any journalist you know, send it to human rights organizations, and share it with your local radio associations."
AI

Comic-Con Bans AI Art After Artist Pushback (404media.co) 45

San Diego Comic-Con changed an AI art friendly policy following an artist-led backlash last week. From a report: It was a small victory for working artists in an industry where jobs are slipping away as movie and video game studios adopt generative AI tools to save time and money. Every year, tens of thousands of people descend on San Diego for Comic-Con, the world's premier comic book convention that over the years has also become a major pan-media event where every major media company announces new movies, TV shows, and video games. For the past few years, Comic-Con has allowed some forms of AI-generated art at this art show at the convention.

According to archived rules for the show, artists could display AI-generated material so long as it wasn't for sale, was marked as AI-produced, and credited the original artist whose style was used. "Material produced by Artificial Intelligence (AI) may be placed in the show, but only as Not-for-Sale (NFS). It must be clearly marked as AI-produced, not simply listed as a print. If one of the parameters in its creation was something similar to 'Done in the style of,' that information must be added to the description. If there are questions, the Art Show Coordinator will be the sole judge of acceptability," Comic-Con's art show rules said until recently.

Sony

Sony Is Ceding Control of TV Hardware Business To China's TCL (sony.co.jp) 51

Sony plans to spin off its TV hardware business to a new joint venture controlled by Chinese electronics giant TCL, the two said Tuesday, a significant retreat for the Japanese giant whose Bravia line has long occupied the premium end of the television market. TCL would hold a 51% stake in the venture and Sony would retain 49% under a nonbinding agreement the two companies signed. They aim to finalize binding terms by the end of March and begin operations in April 2027, pending regulatory approvals.

The new company would retain the Sony and Bravia branding for televisions and home audio equipment but use TCL's display technology. Japanese TV manufacturers have steadily lost ground to Chinese and Korean rivals over the years. Toshiba, Hitachi, Mitsubishi Electric and Pioneer exited the business entirely. Panasonic and Sharp de-emphasized televisions in their growth strategies. Sony's Bravia line survived by positioning itself at the premium tier where consumers pay more for high-end picture and sound quality.
Television

Amazon Is Making a Fallout Shelter Competition Reality TV Show (engadget.com) 25

Amazon is expanding the Fallout universe with Fallout Shelter, a ten-episode reality competition show where contestants face survival-style challenges and moral dilemmas for a cash prize. Engadget reports: Prime Video has greenlit a unscripted reality show titled Fallout Shelter. It will be a ten-episode run with Studio Lambert, the team behind reality projects including Squid Game: The Challenge and The Traitors, as its primary producer. Bethesda Game Studios' head honcho Todd Howard is attached as an executive producer. Amazon's description of Fallout Shelter is: "Across a series of escalating challenges, strategic dilemmas and moral crossroads, contestants must prove their ingenuity, teamwork and resilience as they compete for safety, power and ultimately a huge cash prize."

[...] The name echos the free-to-play mobile game Bethesda released in 2015. Fallout Shelter lets people build and improve their out Vault-Tec residence, managing the resources for a growing cadre of underground survivors. It seems pretty likely that there will be some type of tie-in between the game and the show, but any details about that might pop up closer to when the program is ready to air. It's currently casting, and no release timeline has been shared.

Technology

Apple: You (Still) Don't Understand the Vision Pro (stratechery.com) 66

Analyst Ben Thompson, sharing the experience of watching an NBA game on the Vision Pro: When I started the broadcast [on Apple Vision Pro's immersive view of the Bucks vs. Lakers NBA game] I had, surprise surprise, a studio show, specially tailored for the Apple Vision Pro. In other words, there was a dedicated camera, a dedicated presenter, a dedicated graphics team, etc. There was even a dedicated announcing team! This all sounds expensive and special, and I think it was a total waste.

Here's the thing that you don't seem to get, Apple: the entire reason why the Vision Pro is compelling is because it is not a 2D screen in my living room; it's an immersive experience I wear on my head. That means that all of the lessons of TV sports production are immaterial. In fact, it's worse than that: insisting on all of the trappings of a traditional sports broadcast has two big problems: first, because it is costly, it means that less content is available than might be otherwise. And second, it makes the experience significantly worse.

[...] I have, as I noted, had the good fortune of sitting courtside at an NBA game, and this very much captured the experience. The biggest sensation you get by being close to the players is just how tall and fast and powerful they are, and you got that sensation with the Vision Pro; it was amazing. The problem, however, is that you would be sitting there watching Giannis or LeBron or Luka glide down the court, and suddenly you would be ripped out of the experience because the entirely unnecessary producer decided you should be looking through one of these baseline cameras under the hoop [...]

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