Social Networks

Liz Truss Announces 'Uncensorable' Social Media Venture (thetimes.com) 80

databasecowgirl writes: [Liz Truss will launch an "uncensorable" social media platform this summer.] The shortest-serving prime minister, who was quickly shown the door after crashing the UK economy, claims the platform is needed to take on the Deep State. Truss has worked diligently to earn comparisons to Trump with appearances at American political rallies sporting a red MAGA cap. The effort has paid off with Trump's recent tariff announcement and resulting market meltdown, resulting in the two brands combined in the neologism Liz Trump to mark the unprecedented economic policy disasters of the two politicians.

Truss' continuing in Trump's footsteps is creating her own uncensored social media platform for the UK to talk about important matters, which apparently is unable to be achieved without censorship on Musk's X or Trump's Truth Social. While a name has yet to be announced, Lettuce Talk has been suggested as appropriate for a platform run by a prime minister whose term was famously outlasted by a head of lettuce.

Privacy

Following Layoffs, Automattic Employees Discover Leak-Catching Watermarks (404media.co) 37

An anonymous reader quotes a report from 404 Media: As part of the company's months-long obsession with catching employees leaking internal developments to the press, staff at Wordpress parent company Automattic recently noticed individually-unique watermarks on internal sites, according to employees who spoke to 404 Media. Automattic added the watermarks to an internal employee communications platform called P2. P2 is a WordPress product other workplaces can also use. There are hundreds of P2 sites across teams at Automattic alone; many are team-specific, but some are company-wide for announcements. The watermarks in Automattic's P2 instance are nearly invisible, rendered as a pattern overlaid on the site's white page backgrounds. Zooming in or manually changing the background color reveals the pattern. If, for example, a journalist published a screenshot leaked to them that was taken from P2, Automattic could theoretically identify the employee who shared it.

In October, as part of a series of buyout offers meant to test employee's loyalty to his leadership, Automattic CEO Matt Mullenweg issued a threat for anyone speaking to the press, saying they should "exit gracefully, or be fired tomorrow with no severance." Earlier this month, the company laid off nearly 300 people. [...] It's not clear when the watermarks started appearing on P2, and Automattic has not responded to a request for comment. But Mullenweg has been warring with web hosting platform WP Engine -- and as the story has developed, seemingly with his own staff -- since last year. [...] One Automattic employee told me they don't think anyone is shocked by the watermarking, considering Mullenweg's ongoing campaign to find leakers, but that it's still adding to the uncertain, demoralized environment at the company. "Can't help but feel even more paranoid now," they said.

Google

Google Used AI To Suspend Over 39 Million Ad Accounts Suspected of Fraud (techcrunch.com) 25

An anonymous reader quotes a report from TechCrunch: Google on Wednesday said it suspended 39.2 million advertiser accounts on its platform in 2024 -- more than triple the number from the previous year -- in its latest crackdown on ad fraud. By leveraging large language models (LLMs) and using signals such as business impersonation and illegitimate payment details, the search giant said it could suspend a "vast majority" of ad accounts before they ever served an ad.

Last year, Google launched over 50 LLM enhancements to improve its safety enforcement mechanisms across all its platforms. "While these AI models are very, very important to us and have delivered a series of impressive improvements, we still have humans involved throughout the process," said Alex Rodriguez, a general manager for Ads Safety at Google, in a virtual media roundtable. The executive told reporters that a team of over 100 experts assembled across Google, including members from the Ads Safety team, the Trust and Safety division, and researchers from DeepMind.
"In total, Google said it blocked 5.1 billion ads last year and removed 1.3 billion pages," adds TechCrunch. "In comparison, it blocked over 5.5 billion ads and took action against 2.1 billion publisher pages in 2023. The company also restricted 9.1 billion ads last year, it said."
Bitcoin

Canadian Math Prodigy Allegedly Stole $65 Million In Crypto (theglobeandmail.com) 85

A Canadian math prodigy is accused of stealing over $65 million through complex exploits on decentralized finance platforms and is currently a fugitive from U.S. authorities. Despite facing criminal charges for fraud and money laundering, he has evaded capture by moving internationally, embracing the controversial "Code is Law" philosophy, and maintaining that his actions were legal under the platforms' open-source rules. The Globe and Mail reports: Andean Medjedovic was 18 years old when he made a decision that would irrevocably alter the course of his life. In the fall of 2021, shortly after completing a master's degree at the University of Waterloo, the math prodigy and cryptocurrency trader from Hamilton had conducted a complex series of transactions designed to exploit a vulnerability in the code of a decentralized finance platform. The maneuver had allegedly allowed him to siphon approximately $16.5-million in digital tokens out of two liquidity pools operated by the platform, Indexed Finance, according to a U.S. court document.

Indexed Finance's leaders traced the attack back to Mr. Medjedovic, and made him an offer: Return 90 per cent of the funds, keep the rest as a so-called "bug bounty" -- a reward for having identified an error in the code -- and all would be forgiven. Mr. Medjedovic would then be free to launch his career as a white hat, or ethical, hacker. Mr. Medjedovic didn't take the deal. His social media posts hinted, without overtly stating, that he believed that because he had operated within the confines of the code, he was entitled to the funds -- a controversial philosophy in the world of decentralized finance known as "Code is Law." But instead of testing that argument in court, Mr. Medjedovic went into hiding. By the time authorities arrived on a quiet residential street in Hamilton to search his parents' townhouse less than two months later, Mr. Medjedovic had moved out, taking his electronic devices with him.

Then, roughly two years later, he struck again, netting an even larger sum -- approximately $48.4-million -- by conducting a similar exploit on another decentralized finance platform, U.S. authorities allege. Mr. Medjedovic, now 22, faces five criminal charges -- including wire fraud, attempted extortion and money laundering -- according to a U.S. federal court document that was unsealed earlier this year. If convicted, he could be facing decades in prison. First, authorities will have to find him.

Social Networks

OpenAI is Building a Social Network (theverge.com) 30

An anonymous reader shares a report: OpenAI is working on its own X-like social network, according to multiple sources familiar with the matter. While the project is still in early stages, we're told there's an internal prototype focused on ChatGPT's image generation that has a social feed. CEO Sam Altman has been privately asking outsiders for feedback about the project, our sources say. It's unclear if OpenAI's plan is to release the social network as a separate app or integrate it into ChatGPT, which became the most downloaded app globally last month.

Launching a social network in or around ChatGPT would likely increase Altman's already-bitter rivalry with Elon Musk. In February, after Musk made an unsolicited offer to purchase OpenAI for $97.4 billion, Altman responded: "no thank you but we will buy twitter for $9.74 billion if you want." Entering the social media market also puts OpenAI on more of a collision course with Meta, which we're told is planning to add a social feed to its coming standalone app for its AI assistant. When reports of Meta building a rival to the ChatGPT app first surfaced a couple of months ago, Altman shot back on X again by saying, "ok fine maybe we'll do a social app."

Communications

FCC Chairman Tells Europe To Choose Between US or Chinese Communications Tech (ft.com) 146

FCC Chairman Brendan Carr has issued a stark ultimatum to European allies, telling them to choose between US and Chinese communications technology. In an interview with Financial Times, Carr urged "allied western democracies" to "focus on the real long-term bogey: the rise of the Chinese Communist party." The warning comes as European governments question Starlink's reliability after Washington threatened to switch off its services in Ukraine.

UK telecoms BT and Virgin Media O2 are currently trialing Starlink's satellite internet technology but haven't signed full agreements. "If you're concerned about Starlink, just wait for the CCP's version, then you'll be really worried," said Carr. Carr claimed Europe is "caught" between Washington and Beijing, with a "great divide" emerging between "CCP-aligned countries and others" in AI and satellite technology. He also accused the European Commission of "protectionism" and an "anti-American" attitude while suggesting Nokia and Ericsson should relocate manufacturing to the US to avoid Trump's import tariffs.
United Kingdom

UK Laws Are Not 'Fit For Social Media Age' (independent.co.uk) 48

An anonymous reader quotes a report from the New York Times: British laws restricting what the police can say about criminal cases are "not fit for the social media age (source paywalled; alternative source)," a government committee said in a report released Monday in Britain that highlighted how unchecked misinformation stoked riots last summer. Violent disorder, fueled by the far right, affected several towns and cities for days after a teenager killed three girls on July 29 at a Taylor Swift-themed dance class in Southport, England. In the hours after the stabbings, false claims that the attacker was an undocumented Muslim immigrant spread rapidly online. In a report looking into the riots, a parliamentary committee said a lack of information from the authorities after the attack "created a vacuum where misinformation was able to grow." The report blamed decades-old British laws, aimed at preventing jury bias, that stopped the police from correcting false claims. By the time the police announced the suspect was British-born, those false claims had reached millions.

The Home Affairs Committee, which brings together lawmakers from across the political spectrum, published its report after questioning police chiefs, government officials and emergency workers over four months of hearings. Axel Rudakubana, who was sentenced to life in prison for the attack, was born and raised in Britain by a Christian family from Rwanda. A judge later found there was no evidence he was driven by a single political or religious ideology, but was obsessed with violence. [...] The committee's report acknowledged that it was impossible to determine "whether the disorder could have been prevented had more information been published." But it concluded that the lack of information after the stabbing "created a vacuum where misinformation was able to grow, further undermining public confidence," and that the law on contempt was not "fit for the social media age."

Security

Hacked Crosswalks In Bay Area Play Deepfake-Style Messages From Tech Billionaires 37

Several crosswalk buttons in Palo Alto and nearby cities were hacked over the weekend to play deepfake-style satirical audio clips mimicking Elon Musk and Mark Zuckerberg. Authorities have disabled the altered systems, but the identity of the prankster remains unknown. SFGATE reports: Videos of the altered crosswalks began circulating on social media throughout Saturday and Sunday. [...] A city employee was the first to report an issue with one of the signals at University Avenue and High Street in downtown Palo Alto, Horrigan-Taylor told SFGATE via email. Officials later discovered that as many as 12 intersections in downtown Palo Alto had been affected.

"The impact is isolated," Horrigan-Taylor said. "Signal operations are otherwise unaffected, and motorists are reminded to always exercise caution around pedestrians." Officials told the outlet they've removed any devices that were tampered with and the compromised voice-over systems have since been disabled, with footage obtained by SFGATE showing several were covered in caution tape, blinking constantly and unpressable.
United Kingdom

Librarians in UK Increasingly Asked To Remove Books (theguardian.com) 165

An anonymous reader shares a report: Requests to remove books from library shelves are on the rise in the UK, as the influence of pressure groups behind book bans in the US crosses the Atlantic, according to those working in the sector. Although "the situation here is nowhere [near] as bad, censorship does happen and there are some deeply worrying examples of library professionals losing their jobs and being trolled online for standing up for intellectual freedom on behalf of their users," said Louis Coiffait-Gunn, CEO of the Chartered Institute of Library and Information Professionals (Cilip).

Ed Jewell, president of Libraries Connected, an independent charity that represents public libraries, said: "Anecdotal evidence from our members suggests that requests to remove books are increasing." The School Library Association (SLA) said this year has seen an "increase in member queries about censorship." Most of the UK challenges appear to come from individuals or small groups, unlike in the US, where 72% of demands to censor books last year were brought forward by organised groups, according to the American Library Association earlier this week.

However, evidence suggests that the work of US action groups is reaching UK libraries too. Alison Hicks, an associate professor in library and information studies at UCL, interviewed 10 UK-based school librarians who had experienced book challenges. One "spoke of finding propaganda from one of these groups left on her desk," while another "was directly targeted by one of these groups." Respondents "also spoke of being trolled by US pressure groups on social media, for example when responding to free book giveaways."

Facebook

Facebook Sought To 'Neutralize' Competitive Threats, FTC Argues As Landmark Antitrust Trial Begins (deadline.com) 18

An anonymous reader shares a report: An attorney for the Federal Trade Commission told a judge that Facebook, fearing the competitive threat of Instagram posted to their social media network, acquired both as a way to "neutralize" the rival. "They decided that competition was too hard," the FTC's attorney, Daniel Matheson, said in his opening statement in the government's antitrust case against the Meta Platforms social media empire.

He argued that with Meta's monopoly in social media, "consumers do not have reasonable alternatives they can turn to," even as satisfaction has declined. At stake is the potential breakup of Facebook-parent Meta, as the government has zeroed in on the 2012 acquisition of Instagram and 2014 purchase of WhatsApp.

United States

Trump Denies Tariff 'Exception' for Electronics, Promises New Electronics Tariffs Soon (go.com) 230

Late Friday news broke that U.S. President Trump's new tariffs included exemptions for smartphones, computer monitors, semiconductors, and other electronics. But Sunday morning America's commerce secretary insisted "a special-focus type of tariff" was coming for those products, reports ABC News. President Trump "is saying they're exempt from the reciprocal tariffs," the commerce secretary told an interviewer, "but they're included in the semiconductor tariffs, which are coming in probably a month or two.... This is not like a permanent sort of exemption."

The Wall Street Journal notes that Sunday the president himself posted on social media that "NOBODY is getting 'off the hook' for the unfair Trade Balances, and Non Monetary Tariff Barriers... There was no Tariff 'exception' announced on Friday. These products are subject to the existing 20% Fentanyl Tariffs, and they are just moving to a different Tariff 'bucket.'"

"The administration is expected to take the first step toward enacting the new tariffs as soon as next week," reports the New York Times, "opening an investigation to determine the effects of semiconductor imports on national security."

More from ABC News: Commerce Secretary Howard Lutnick said Sunday that the administration's decision Friday night to exempt a range of electronic devices from tariffs implemented earlier this month was only a temporary reprieve.. Lutnick said on "This Week" that the White House will implement "a tariff model in order to encourage" the semiconductor industry, as well as the pharmaceutical industry, to move its business to the United States. "We can't be beholden and rely upon foreign countries for fundamental things that we need," he said.... "These are things that are national security that we need to be made in America."
Facebook

Facebook Whistleblower Alleges Meta's AI Model Llama Was Used to Help DeepSeek (cbsnews.com) 10

A former Facebook employee/whistleblower alleges Meta's AI model Lllama was used to help DeepSeek.

The whistleblower — former Facebook director of global policy Sarah Wynn-Williams — testified before U.S. Senators on Wednesday. CBS News found this earlier response from Meta: In a statement last year on Llama, Meta spokesperson Andy Stone wrote, "The alleged role of a single and outdated version of an American open-source model is irrelevant when we know China is already investing over 1T to surpass the US technologically, and Chinese tech companies are releasing their own open AI models as fast, or faster, than US ones."

Wynn-Williams encouraged senators to continue investigating Meta's role in the development of artificial intelligence in China, as they continue their probe into the social media company founded by Zuckerberg. "The greatest trick Mark Zuckerberg ever pulled was wrapping the American flag around himself and calling himself a patriot and saying he didn't offer services in China, while he spent the last decade building an $18 billion business there," she said.

The testimony also left some of the lawmakers skeptical of Zuckerberg's commitment to free speech after the whistleblower also alleged Facebook worked "hand in glove" with the Chinese government to censor its platforms: In her almost seven years with the company, Wynn-Williams told the panel she witnessed the company provide "custom built censorship tools" for the Chinese Communist Party. She said a Chinese dissident living in the United States was removed from Facebook in 2017 after pressure from Chinese officials. Facebook said at the time it took action against the regime critic, Guo Wengui, for sharing someone else's personal information. Wynn-Williams described the use of a "virality counter" that flagged posts with over 10,000 views for review by a "chief editor," which Democratic Sen. Richard Blumenthal of Connecticut called "an Orwellian censor." These "virality counters" were used not only in Mainland China, but also in Hong Kong and Taiwan, according to Wynn-Williams's testimony.

Wynn-Williams also told senators Chinese officials could "potentially access" the data of American users.

Businesses

Facebook Is Just Craigslist Now (theatlantic.com) 54

Facebook Marketplace has emerged as the dominant feature within the social media platform, amassing 1.2 billion monthly active buyers by 2023 and overtaking eBay as a peer-to-peer selling platform. According to recent data, approximately 16 percent of Facebook's monthly active users now access the site exclusively to participate in Marketplace.

The feature's growth accelerated following the pandemic's supply chain disruptions and subsequent inflation, which increased demand for used goods. Facebook reports that Marketplace is attracting younger demographics who have otherwise abandoned the platform's social features.

This shift represents a fundamental transformation of Facebook's core function from "digital connector" to "digital bazaar," with the platform increasingly hosting transactions rather than social connections.
The Military

US Army Says It Could Acquire Targets Faster With 'Advanced AI' (404media.co) 126

The U.S. Army told the government it had a lot of success using AI to "process targets" during a recent deployment. It said that it had used AI systems to identify targets at a rate of 55 per day but could get that number up to 5,000 a day with "advanced artificial intelligence tools in the future." 404 Media: The line comes from a new report from the Government Accountability Office -- a nonpartisan watchdog group that investigates the federal government. The report is titled "Defense Command and Control" and is, in part, about the Pentagon's recent push to integrate AI systems into its workflow.

Across the government, and especially in the military, there has been a push to add or incorporate AI into various systems. The pitch here is that AI systems would help the Pentagon ID targets on the battlefield and allow those systems to help determine who lives and who dies. The Ukrainian and Israeli military are already using similar systems but the practice is fraught and controversial.

Social Networks

Bluesky Can't Take a Joke (wired.com) 211

On Bluesky, the joke's on you if you don't get the joke. The social network has become a "refuge" for those fleeing X and Threads, but its growing pains include a serious case of humor-impairment. When Amy Brown jokingly posted she was "screaming, crying, and throwing up" about price differences between Ohio and California Walgreens, literal-minded users scolded her for exaggerating. Brown, a former Wendy's social media manager who got banned from X after impersonating Elon Musk, puts it simply: "We're both speaking English, but I'm speaking internet."

This clash stems from Bluesky's oddly mixed population: irony-steeped Twitter refugees mingling with earnest Facebook transplants and MSNBC viewers who took the plunge after seeing the platform mentioned on shows like Morning Joe. "It's riff collapse," says cartoonist Mattie Lubchansky, describing how her obviously absurd Oscar post triggered sincere movie recommendations.
United States

Framework Stops Selling Some of Its Laptops in the US Due To Tariffs (404media.co) 157

Framework -- a company that makes upgradeable and repairable laptops -- will pause sales on several versions of one of its models in America thanks to Trump's tariffs, it said. From a report: "Due to the new tariffs that came into effect on April 5th, we're temporarily pausing US sales on a few base Framework Laptop 13 systems (Ultra 5 125H and Ryzen 5 7640U). For now, these models will be removed from our US site. We will continue to provide updates as we have them," Framework said in a post on X.

A spokesperson for Framework told 404 Media in an email that the company was pausing sales on their six lowest priced units in the U.S. They clarified that those models are still available to customers that are ordering the machines outside of America.

China

China Launches GPMI, a Powerful Alternative To HDMI and DisplayPort (tomshardware.com) 136

AmiMoJo writes: The Shenzhen 8K UHD Video Industry Cooperation Alliance, a group made up of more than 50 Chinese companies, just released a new wired media communication standard called the General Purpose Media Interface or GPMI. This standard was developed to support 8K and reduce the number of cables required to stream data and power from one device to another. According to HKEPC, the GPMI cable comes in two flavors -- a Type-B that seems to have a proprietary connector and a Type-C that is compatible with the USB-C standard.

Because 8K has four times the number of pixels of 4K and 16 times more pixels than 1080p resolution, it means that GPMI is built to carry a lot more data than other current standards. There are other variables that can impact required bandwidth, of course, such as color depth and refresh rate. The GPMI Type-C connector is set to have a maximum bandwidth of 96 Gbps and deliver 240 watts of power. This is more than double the 40 Gbps data limit of USB4 and Thunderbolt 4, allowing you to transmit more data on the cable. However, it has the same power limit as that of the latest USB Type-C connector using the Extended Power Range (EPR) standard. GPMI Type-B beats all other cables, though, with its maximum bandwidth of 192 Gbps and power delivery of up to 480 watts.

United States

Trump Opens Trade Talks Window While Threatening China With Steeper Tariffs 464

President Donald Trump signaled a potential diplomatic opening amid his aggressive tariff strategy on Monday, threatening China with an additional 50% tariff while simultaneously offering other nations a path to negotiate lower trade barriers.

The ultimatum to Beijing demands China withdraw a 34% increase by April 8, 2025, or face supplementary tariffs effective April 9, which would push total levies on Chinese goods to 104% or higher. Trump has already imposed a 20% tariff over fentanyl concerns and a 34% tariff related to trade issues. "Negotiations with other countries, which have requested meetings, will begin taking place immediately," Trump wrote on social media, marking a shift from the administration's previously unyielding stance.
Cellphones

Can Using a Dumber Phone Cure 'Brain Rot'? (seattletimes.com) 87

Brain rot — the inability to think deeply after too much scrolling on a phone — afflicts "plenty of people," writes the New York Times' lead consumer technology writer. [Alternate URL here.] He's suffering from it too — "These days, it's tough to even finish a book."

But is the answer just avoiding distractions with a stripped-down $600 phone "that barely does anything"? For a week he tested the Light Phone III... The newest version, which began shipping in March and is set for a broader release in July, can place calls, send texts, take photos, show map directions, play music and podcasts and not do much else. There is no web browser. There is also no app store, meaning there's no Uber to hail a ride, no Slack and no social media. There isn't even email... There were moments I enjoyed it. While waiting for a train, resting at the gym or eating alone, I was not tempted to stare at the phone screen, and I felt more mindful of my surroundings. Phone calls sounded nice and clear. The maps app did a fine job navigating me around town.

It reminded me of simpler times when we used phones primarily to converse before putting them away to focus on other tasks. But over the week, the downsides of a dumber phone chipped away at my enjoyment, and overall I felt more stressed and less capable. I suddenly found myself unable to get into a train station, look up the name of a new restaurant or control my garage door. Some of that has less to do with the Light Phone itself, which is a so-so product, and more to do with how society as a whole has become dependent on advanced smartphone features.

For example, his old smartphone supported virtual phone-based passes for mass transit and speedy access to his gym. (And his friends made phone of the Light Phone's photos.) But at least never felt tempted to check his email when out to dinner.

"While I admire the goal of the Light Phone, my experience demonstrates there's nothing we can realistically do or buy to bring us back to simpler times. So many aspects of our lives, including getting around town, working, paying for things and controlling home appliances, revolve around our highly capable smartphones.

"This Light Phone experiment reminded me of glamping: paying a lot to have an artificially crummier experience."
Social Networks

The Tumblr Revival is Real - and Gen Z is Leading the Charge (fastcompany.com) 35

"Gen Z is rediscovering Tumblr — a chaotic, cozy corner of the internet untouched by algorithmic gloss and influencer overload..." writes Fast Company, "embracing the platform as a refuge from an internet saturated with influencers and algorithm fatigue." Thanks to Gen Z, the site has found new life. As of 2025, Gen Z makes up 50% of Tumblr's active monthly users and accounts for 60% of new sign-ups, according to data shared with Business Insider's Amanda Hoover, who recently reported on the platform's resurgence. User numbers spiked in January during the near-ban of TikTok and jumped again last year when Brazil temporarily banned X. In response, Tumblr users launched dedicated communities to archive and share their favorite TikToks...

To keep up with the momentum, Tumblr introduced Reddit-style Communities in December, letting users connect over shared interests like photography and video games. In January, it debuted Tumblr TV — a TikTok-like feature that serves as both a GIF search engine and a short-form video platform. But perhaps Tumblr's greatest strength is that it isn't TikTok or Facebook. Currently the 10th most popular social platform in the U.S., according to analytics firm Similarweb, Tumblr is dwarfed by giants like Instagram and X. For its users, though, that's part of the appeal.

First launched in 2007, Tumblr peaked at over 100 million users in 2014, according to the article. Trends like Occupy Wall Street had been born on Tumblr, notes Business Insider, calling the blogging platform "Gen Z's safe space... as the rest of the social internet has become increasingly commodified, polarized, and dominated by lifestyle influencers." Tumblr was also "one of the most hyped startups in the world before fading into obsolescence — bought by Yahoo for $1.1 billion in 2013... then acquired by Verizon, and later offloaded for fractions of pennies on the dollar in a distressed sale.

"That same Tumblr, a relic of many millennials' formative years, has been having a moment among Gen Z..." "Gen Z has this romanticism of the early-2000s internet," says Amanda Brennan, an internet librarian who worked at Tumblr for seven years, leaving her role as head of content in 2021... Part of the reason young people are hanging out on old social platforms is that there's nowhere new to go. The tech industry is evolving at a slower pace than it was in the 2000s, and there's less room for disruption. Big Tech has a stranglehold on how we socialize. That leaves Gen Z to pick up the scraps left by the early online millennials and attempt to craft them into something relevant. They love Pinterest (founded in 2010) and Snapchat (2011), and they're trying out digital point-and-shoot cameras and flip phones for an early-2000s aesthetic — and learning the valuable lesson that sometimes we look better when blurrier.

More Gen Zers and millennials are signing up for Yahoo. Napster, surprising many people with its continued existence, just sold for $207 million. The trend is fueled by nostalgia for Y2K aesthetics and a longing for a time when people could make mistakes on the internet and move past them. The pandemic also brought more Gen Z users to Tumblr...

And Tumblr still works much like an older internet, where people have more control over what they see and rely less on algorithms. "You curate your own stuff; it takes a little bit of work to put everything in place, but when it's working, you see the content you want to see," Fjodor Everaerts, a 26-year-old in Belgium who has made some 250,000 posts since he joined Tumblr when he was 14... Under Automattic, Tumblr is finally in the home that serves it, [says Ari Levine, the head of brand partnerships at Tumblr]. "We've had ups and downs along the way, but we're in the most interesting position and place that we've been in 18 years," he says... And following media companies (including Business Insider) and social platforms like Reddit, Automattic in 2024 was making a deal with OpenAI and Midjourney to allow the systems to train on Tumblr posts.


"The social internet is fractured," the article argues. ("Millennials are running Reddit. Gen Xers and Baby Boomers have a home on Facebook. Bluesky, one of the new X alternatives, has a tangible elder-millennial/Gen X vibe. Gen Zers have created social apps like BeReal and the Myspace-inspired Noplace, but they've so far generated more hype than influence....")

But in a world where megaplatforms "flatten our online experiences and reward content that fits a mold," the article suggests, "smaller communities can enrich them."

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