Open Source

Germany's Sovereign Tech Fund Has Invested Over $24.9M In Open-Source In Two Years (phoronix.com) 12

Phoronix's Michael Larabel reports: Germany's Sovereign Tech Fund (STF) is today celebrating its second anniversary for "empowering public digital infrastructure." In the past two years it has invested more than $24.9 million into sixty open technologies. This effort backed by the German government has provided nearly $25 million USD in open-source funding over the past two years. In this time there has been more than 500 submissions proposing over 114 million euros in work.

This Sovereign Tech Funding has helped open-source projects provide much needed maintenance to their software, enhance the security posture of the software, and make other open-source improvements in the public interest.
You can learn more about the Sovereign Tech Fund via their blog.
EU

Developers Now Required To Share Phone Number and Address On EU App Store (macrumors.com) 84

An anonymous reader quotes a report from MacRumors: Apple today reminded developers that the EU trader requirement in the European Union is now being enforced. Developers who distribute apps in the EU will now need to share information that includes address, phone number, and email address on the EU App Store. Submitting updates for apps on the App Store in the European Union now requires trader information that's added via App Store Connect, with those details shared on each developer's App Store page. App updates can no longer be submitted without trader information, and starting on February 17, 2025, apps that do not have a trader status set will be removed from the App Store in the EU until trader status is provided and verified.

The Digital Services Act (DSA) in the European Union requires Apple to verify and display trader contact information for all "traders" who are distributing apps on the App Store in the European Union. Developers who make money from the App Store through either an upfront purchase price or through in-app purchases are considered traders, regardless of size. Contact information for each developer that is considered a trader will be publicly available, and there will undoubtedly be some developers that are unhappy with the requirement. Independent developers and small companies may not have dedicated business addresses and phone numbers to provide, and will likely be reluctant to provide their personal contact information.
You can learn more about the requirements on Apple's website.
Education

Parents Take School To Court After Student Punished For Using AI 81

The parents of a Massachusetts student are suing his school after he was penalized for using AI in a Social Studies project, claiming it was for research purposes only. The student received a detention and a lower grade, which his parents argue could harm his college prospects. The school is defending its AI policy and fighting to dismiss the case. The Register reports: "The Plaintiff Student will suffer irreparable harm that far outweighs any harm that may befall the Defendants," their filing reads [PDF]. "He is applying to elite colleges and universities given his high level of academic and personal achievement. Early decision and early action applications in a highly competitive admissions process are imminent and start in earnest on October 1, 2024. Absent the grant of an injunction by this Court, the Student will suffer irreparable harm that is imminent."

The school, however, is fighting back with a motion to dismiss [PDF] the case. The school argues that RNH, along with his classmates, was given a copy of the student handbook in the Fall of last year, which specifically called out the use of AI by students. The class was also shown a presentation about the school's policy. Students should "not use AI tools during in-class examinations, processed writing assignments, homework or classwork unless explicitly permitted and instructed," the policy states. "RNH unequivocally used another author's language and thoughts, be it a digital and artificial author, without express permission to do so," the school argues. "Furthermore, he did not cite to his use of AI in his notes, scripts or in the project he submitted. Importantly, RNH's peers were not allowed to cut corners by using AI to craft their projects; thus, RNH acted 'unfairly in order to gain an advantage.'"
Businesses

Digital River Runs Dry (theregister.com) 14

Digital River has not paid numerous merchants since midsummer for software and digital products they sold through its MyCommerce platform. The Register: "After over 20 years of partnership with Digital River, Traction Software Ltd has been left feeling as though we've been 'rug pulled,'" Lee Midgley, managing director of Traction Software, told The Register. "For the past three months, we've experienced a complete halt in software sales revenue payments with no support, no direct contact, and only additional terms and conditions designed to delay resolution and extract more money from us.

"Astonishingly, Digital River continued to take sales from our loyal customers until we removed them from the order system. It now appears they have no intention of making payments and may be entering a liquidation process under a new CEO who has been involved in similar situations before."

The new CEO, Barry Kasoff, was first noted on the e-commerce biz website in August. Kasoff is also listed as the president of Realization Services, "a full-service strategic consulting firm specializing in turnaround management and value enhancement..." The privately-owned, Minnesota-based business appears to have laid off a significant number of employees, presumably the result of what its UK subsidiary describes as cost reduction initiatives implemented in late 2022.

Security

Sysadmins Rage Over Apple's 'Nightmarish' SSL/TLS Cert Lifespan Cuts (theregister.com) 293

The Register's Jessica Lyons reports: Apple wants to shorten SSL/TLS security certificates' lifespans, down from 398 days now to just 45 days by 2027, and sysadmins have some very strong feelings about this "nightmarish" plan. As one of the hundreds that took to Reddit to lament the proposal said: "This will suck. My least favorite vendor manages something like 10 websites for us, and we have to provide the certs manually every time. Between live and test this is gonna suck."

The Apple proposal, a draft ballot measure that will likely go up for a vote among Certification Authority Browser Forum (CA/B Forum) members in the upcoming months, was unveiled by the iThings maker during the Forum's fall meeting. If approved, it will affect all Safari certificates, which follows a similar push by Google, that plans to reduce the max-validity period on Chrome for these digital trust files down to 90 days.

... [W]hile it's generally agreed that shorter lifespans improve internet security overall -- longer certificate terms mean criminals have more time to exploit vulnerabilities and old website certificates -- the burden of managing these expired certs will fall squarely on the shoulders of systems administrators. [...] Even certificate provider Sectigo, which sponsored the Apple proposal, admitted that the shortened lifespans "will no doubt prove a headache for busy IT security teams, juggling with lots of certificates expiring at different times."
While automation is often touted as the solution to this problem, sysadmins were quick to point out that some SSL certs can't be automated. "This is somewhat nightmarish," said one sysadmin. "I have about 20 appliance like services that have no support for automation. Almost everything in my environment is automated to the extent that is practical. SSL renewal is the lone achilles heel that I have to deal with once every 365 days."
Network

Vietnam Plans To Convert All Its Networks To IPv6 (theregister.com) 74

Vietnam will convert all its networks to IPv6, under a sweeping digital infrastructure strategy announced last week. From a report: The plan emerged in Decision No. 1132/QD-TTg -- signed into existence by permanent deputy prime minister Nguyen Hoa Binh -- and defines goals for 2025 and 2030. By 2025, the nation intends to connect two new submarine cables -- an important local issue.

Earlier this year, internet speeds slowed when three of the five cables connecting the country broke. Also by 2025, the country wants "universal" fiber-to-the-home, 5G services in all cities and industrial zones, and work to have commenced on an unspecified number of datacenters capable of running AI applications and operating with power usage effectiveness index (PUE) of less than 1.4. [...] Vietnam's population exceeds 100 million and it already has 140 mobile subscriptions per 100 inhabitants. IPv4 with network address translation can scale to those levels -- if Vietnamese carriers have secured sufficient number resources.

The Internet

Ward Christensen, BBS Inventor and Architect of Our Online Age, Dies At Age 78 (arstechnica.com) 41

An anonymous reader quotes a report from Ars Technica: On Friday, Ward Christensen, co-inventor of the computer bulletin board system (BBS), died at age 78 in Rolling Meadows, Illinois. Christensen, along with Randy Suess, created the first BBS in Chicago in 1978, leading to an important cultural era of digital community-building that presaged much of our online world today. Friends and associates remember Christensen as humble and unassuming, a quiet innovator who never sought the spotlight for his groundbreaking work. Despite creating one of the foundational technologies of the digital age, Christensen maintained a low profile throughout his life, content with his long-standing career at IBM and showing no bitterness or sense of missed opportunity as the Internet age dawned.

"Ward was the quietest, pleasantest, gentlest dude," said BBS: The Documentary creator Jason Scott in a conversation with Ars Technica. Scott documented Christensen's work extensively in a 2002 interview for that project. "He was exactly like he looks in his pictures," he said, "like a groundskeeper who quietly tends the yard." Tech veteran Lauren Weinstein initially announced news of Christensen's passing on Sunday, and a close friend of Christensen's confirmed to Ars that Christensen died peacefully in his home. The cause of death has not yet been announced.

Pior to creating the first BBS, Christensen invented XMODEM, a 1977 file transfer protocol that made much of the later BBS world possible by breaking binary files into packets and ensuring that each packet was safely delivered over sometimes unstable and noisy analog telephone lines. It inspired other file transfer protocols that allowed ad-hoc online file sharing to flourish.

Robotics

Casio Made a Furry Robot Designed To Cuddle and Calm You Down (theverge.com) 63

Casio has opened preorders for Moflin, a cuddly robotic pet that "looks like a cross between a hamster and Star Trek's Tribbles," reports The Verge. The robot is priced at around $400 and is expected to ship on November 7th. From the report: Unlike Sony's robot dog Aibo that can follow you around, Moflin is designed to be held and cuddled, and over time, Casio says it will learn who you are and attempt to develop a simulated bond expressed through unique sounds and movements. Originally developed through a collaboration with a Japanese startup called Vanguard Industries, Moflin is now being manufactured and distributed by Casio. It can be preordered for [around $398 USD] and is expected to be available starting on November 7th. Casio is also offering an optional subscription service called Club Moflin for [about $44 USD] per year, which gets you a discount on repairs, cleanings, and even a complete fur replacement. Accidents happen.

Casio's Moflin isn't designed to be a play toy like Sony's Aibo. It's intended to be more of a comforting companion and potentially a tool to help improve your mental wellness, similar to Qoobo, the headless robotic cat. While being held, Moflin's limited head and body movements are supposed to make it feel like the furry robot is attempting to snuggle with you, and as with many devices debuting this year, there are some AI-powered features, too. Moflin is supposed to learn to recognize the person who interacts with it the most through their voice and the way they handle the bot, and it will respond with unique sounds and movements only expressed to that person to simulate a close bond.

The robot is also designed to develop its own simulated feelings and personality, which can change over time. With regular interactions, it will become happy, secure, and calm. If it's ignored, it can become stressed, anxious, and sad. But given the robot's limited emotive capabilities, it doesn't make sad sounds, or display an anxious wiggle, demonstrating those feelings. Its emotional state can only be determined through an app, making it feel almost like a very expensive Tamagotchi, minus any digital rewards for being a diligent caregiver. The app can also be used to turn down the volume of the sounds the robot makes.

AI

Adobe Starts Roll-Out of AI Video Tools, Challenging OpenAI and Meta (reuters.com) 10

An anonymous reader quotes a report from Reuters: Adobe (ADBE.O), opens new tab on Monday said it has started publicly distributing an AI model that can generate video from text prompts, joining the growing field of companies trying to upend film and television production using generative artificial intelligence. The Firefly Video Model, as the technology is called, will compete with OpenAI's Sora, which was introduced earlier this year, while TikTok owner ByteDance and Meta Platforms have also announced their video tools in recent months.

Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work. San Jose, California-based Adobe will start opening up the tool to people who have signed up for its waiting list but did not give a general release date. While Adobe has not yet announced any customers using its video tools, it said on Monday that PepsiCo-owned Gatorade will use its image generation model for a site where customers can order custom-made bottles, and Mattel has been using Adobe tools to help design packaging for its Barbie line of dolls.

For its video tools, Adobe has aimed at making them practical for everyday use by video creators and editors, with a special focus on making the footage blend in with conventional footage, said Ely Greenfield, Adobe's chief technology officer for digital media. "We really focus on fine-grain control, teaching the model the concepts that video editors and videographers use -- things like camera position, camera angle, camera motion," Greenfield told Reuters in an interview.

The Internet

Internet Archive Resumes Read-Only Service After Cyberattack 14

The Internet Archive has resumed operations in a read-only state following a cyberattack that took the digital library offline on October 9, coupled with the theft of 31 million user authentication records. "Safe to resume but might need further maintenance, in which case it will be suspended again," said Brewster Kahle, Internet Archive's founder. The website is currently now allowing users to save pages.
EU

Meta 'Supreme Court' Expands with European Center to Handle TikTok, YouTube Cases (msn.com) 19

Meta's Oversight Board "is spinning off a new appeals center," reports the Washington Post, "to handle content disputes from European social media users on multiple platforms".

It will operate under Europe's Digital Services Act, "which requires tech companies to allow users to appeal restrictions on their accounts before an independent group of experts." "I think this is really a game changer," Appeals Centre Europe CEO Thomas Hughes said in an interview. "It could really drive platform accountability and transparency."

The expansion arrives as the Oversight Board, an independent collection of academics, experts and lawyers funded by Meta, has been seeking to expand its influence beyond the social media giant... [The Board] has tried for years to court other major internet companies, offering to help them referee debates about content, The Post has reported...

Oversight Board members and Oversight Board Trust Chairman Stephen Neal said in statements that both the Appeals Centre Europe and the Oversight Board will play critical but complimentary roles in holding tech companies accountable for their decisions on content. "Both entities are committed to improving user redress, transparency and upholding users' rights online," Neal said...

Hughes, who used to be the Oversight Board's administration director, said that he was "proud" of what the Oversight Board is accomplishing but that it is different from what the Appeals Centre Europe will offer. When Facebook, YouTube or TikTok removes a post, European social media users will be able to appeal the decision to the center. Users also will also be able to flag the center with posts they think violate the rules but were not removed. While the Appeals Centre Europe's decisions will be nonbinding, the group will generate data that could power decisions by regulators, civil society groups and the general public, Hughes said. By contrast, the Oversight Board's decisions on Meta content are binding.

Last year the original Oversight Board completed more than 50 cases, "and is on track to exceed that number in 2024," according to the article. But this board is different, CEO Hughes told the Post. They'll have about two dozen staffers, with expertise in human rights and tech policy — or fluency in various languages.

And he added that though the center is funded by an initial grant, future operating costs will be covered by the fees social media companies pay the appeal center — roughly 90 euros ($100) per case.
Games

Steam Adds the Harsh Truth That You're Buying 'A License,' Not the Game Itself (arstechnica.com) 62

In response to California's new law targeting "false advertising" of "digital goods," Valve has added the following language to its checkout page: "A purchase of a digital product grants a license for the product on Steam." Ars Technica reports: California's AB2426 law, signed by Gov. Gavin Newsom Sept. 26, excludes subscription-only services, free games, and digital goods that offer "permanent offline download to an external storage source to be used without a connection to the internet." Otherwise, sellers of digital goods cannot use the terms "buy, purchase," or related terms that would "confer an unrestricted ownership interest in the digital good." And they must explain, conspicuously, in plain language, that "the digital good is a license" and link to terms and conditions.

Which is what Valve has now added to its cart page before enforcement of these terms was due to start next year. The company has long made it clear, deeper inside its End User License Agreement (EULA), that a purchase is a license, and those licenses cannot be resold, which avoids issues of one's right to resell a game. Now it is something that every user sees on every purchase, however quickly they click-through to get to their download.

DRM

The True Cost of Game Piracy: 20% of Revenue, According To a New Study 106

A new study suggests game piracy costs publishers 19% of revenue on average when digital rights management (DRM) protections are cracked. Research associate William Volckmann at UNC analyzed 86 games using Denuvo DRM on Steam between 2014-2022.

The study, published in Entertainment Computing, found cracks appearing in the first week after release led to 20% revenue loss, dropping to 5% for cracks after six weeks. Volckmann used Steam user reviews and player counts as proxies for sales data.
EU

EU Delays New Biometric Travel Checks as IT Systems Not Up To Speed (usnews.com) 18

The European Union has delayed the introduction of a new biometric entry-check system for non-EU citizens, which was due to be introduced on Nov. 10, after Germany, France and the Netherlands said border computer systems were not yet ready. From a report: "Nov. 10 is no longer on the table," EU Home Affairs Commissioner Ylva Johansson told reporters. She said there was no new timetable, but that the possibility of a phased introduction was being looked at. The Entry/Exit System (EES) is supposed to create a digital record linking a travel document to biometric readings confirming a person's identity, removing the need to manually stamp passports at the EU's external border. It would require non-EU citizens arriving in the Schengen free-travel area to register their fingerprints, provide a facial scan and answer questions about their stay.
Open Source

DIY Photographer Builds Full-Frame Camera, Open-Sources the Project (dpreview.com) 27

Boston-based engineer and photographer Wenting Zhang built his own full-frame camera and open-sourced the project on GitLab for anyone else to build upon. The camera, named Sitina S1, features a 10MP CCD sensor, custom electronics, and a 3D-printed body. Digital Photography Review reports: Zhang says he started the project in 2017, and it's not finished yet. "Engineers are usually bad at estimating how long things will take. I am probably particularly bad at that. I expected this project to be challenging, so it would take a bit longer, like probably one year. Turned out my estimation was off," he says. He makes clear to point out that this is a hobby project, purely for fun, and that his camera isn't going to achieve the level of image quality found in commercially available products from established companies. Despite that, his project provides a fascinating look into what's involved in building a camera from the ground up.

Although CMOS has become the dominant sensor technology in consumer cameras, owing to factors like speed, lower power consumption and cost, Zhang's camera is built around a 10MP Kodak KAI-11000CM CCD sensor with a global electronic shutter, which he selected for a rather pragmatic reason: it was easy to source. "Most manufacturers (like Sony) aren't going to just sell a sensor to a random hobbyist, so I have to buy whatever is available on eBay. This 10MP CCD turned out to be available," he explains. The choice of sensor has a useful benefit. As he explains in one of his videos, designing and building a mechanical shutter is complicated and beyond his area of expertise, so his DIY design is based on using an electronic shutter. For similar reasons, he chose to use an LCD screen as a viewfinder rather than a prism-based optical design, resulting in a mirrorless camera.

Zhang wanted his design to be compatible with existing lenses. His mirrorless design, with a short flange distance, provided a great deal of flexibility to adapt different lenses to the camera, and he's currently using E-mount with active electrical contacts. And that's just the start. Zhang also needed to integrate a CCD signal processor with an ADC (analog to digital converter), a CPU, battery, an LCD screen and buttons. He also designed and built his own circuit board with a power-only USB port, flash sync terminal, power button and SD card slot, and create the software and user interface to tie it all together. Finally, everything fits inside a 3D-printed enclosure that, to my eye, looks rather attractive.

Bitcoin

Bitcoin Creator Suspect Says He is Not Bitcoin Creator Suspect (theregister.com) 36

The man identified as Bitcoin creator Satoshi Nakamoto in a new HBO documentary has something to say: Wrong again, world. From a report: In the just-released HBO film on the history of the world's biggest digital currency -- Money Electric: The Bitcoin Mystery -- documentary filmmaker Cullen Hoback comes to the conclusion that the anonymous creator of Bitcoin was none other than a long-time member of the community and early Bitcoin developer Peter Todd. Todd dismissed the claim in the documentary, released yesterday, and denied it again when asked by The Register.

"[Hoback's] evidence for me being Satoshi is the same kind of coincidence-based, circumstantial thinking that fuels conspiracies like QAnon," Todd told us in an email. "Which is ironic, given that [Hoback's] previous big project was a documentary on QAnon. He clearly didn't try to debunk his theories either." Hoback's previous project -- Q: Into the Storm -- aimed to unmask the person behind QAnon, perhaps giving him an interest in uncovering the identity of Satoshi Nakamoto. Todd, however, thinks Hoback was just trying to drum up interest in his new film.

"I think [Hoback] only included the Satoshi claim as a marketing ploy: he was really creating a documentary about Bitcoin, and needed a hook to get media attention," Todd said. "He picked me to accuse mainly because I was an unlikely candidate, which helped drum up even more attention. I don't think he had any interest in finding the real truth."

AI

Zoom Will Let AI Avatars Talk To Your Team For You (theverge.com) 38

Zoom is getting one step closer to letting AI avatars attend meetings for you. As part of a broader AI expansion, Zoom announced it will soon let you create an AI avatar of yourself that you can use to send brief messages to your team. From a report: To create a digital avatar, you'll need to record an initial video of yourself that Zoom's AI will use to make an avatar that looks -- and even sounds -- like you. From there, you can write the message you want your AI avatar to say and then have it do all the talking for you. This feature will only work with Zoom's Clips feature, allowing you to record brief video updates for your colleagues.
Bitcoin

Bitcoin Creator Is Peter Todd, HBO Film Says (politico.eu) 74

A new HBO documentary claims Canadian developer Peter Todd is Satoshi Nakamoto, the pseudonymous founder of bitcoin. The documentary's director, Emmy-nominated filmmaker Cullen Hoback, "comes to the conclusion by stitching together old clues and new ones," reports Politico. In the film's finale, Hoback confronted Todd and said: "It seems like you had these deep insights into bitcoin at the time?" Todd replies: "Well, yeah, I'm Satoshi Nakamoto." From the report: The admission, however, is not necessarily a smoking gun. Todd, who is a vocal backer of Ukraine and Israel on his X feed, is known to invoke the claim "I am Satoshi" as an expression of solidarity with the creator's bid for privacy. In an email to CoinDesk prior to the documentary's release, Todd reportedly denied he was the bitcoin creator: "Of course I'm not Satoshi," he said. If Todd is widely accepted as bitcoin's creator, the revelation would end more than a decade of speculation over the identity of a person whose work spawned a global, multibillion-dollar craze for digital currencies: a mania that has pushed back the frontiers of finance but also enabled widespread fraud and other illicit activities.

Todd is not unknown to enthusiasts of the stateless money system. As a longstanding bitcoin core developer known for communicating publicly with "Satoshi" before his disappearance from crypto forums in 2010, his name has always carried weight in the community. But he was rarely considered a prime suspect. A 39-year-old graduate of Ontario College of Art and Design in Toronto, Todd would have been 23 when the famous bitcoin white paper that first laid out the vision for the decentralized money system was being completed. Todd previously told a podcast he was about 15 years old when he first started communicating with key crypto influencers, known as the cypherpunks. "In investigations like these, digital forensics can only take you so far; they're like a compass," Hoback told POLITICO before the documentary aired. "Real answers can only be found offline."

Social Networks

TikTok is 'Digital Nicotine' Meant To Hook Kids, AGs Fume in New Suits (courthousenews.com) 66

The District of Columbia and 13 states sued social media giant TikTok on Tuesday, accusing the company of knowingly creating an addictive product and getting children hooked with "digital nicotine." From a report: D.C. Attorney General Brian Schwalb brought Washington's suit in the Superior Court for the District of Columbia, asserting that the app's design -- including its algorithm, "infinite scroll," push notifications, filters and in-app currency -- boost the company's profits at the expense of children's health. "TikTok's platform, designed to be dangerously addictive, inflicts immense damage on an entire generation of young people," Schwalb said in a statement announcing the suit. "In addition to prioritizing its profits over the health of children, TikTok's unregulated and illegal virtual economy allows the darkest, most depraved corners of society to prey upon vulnerable victims." More than a dozen states brought similar suits against TikTok in their courts Tuesday, including New York, California, Kentucky and New Jersey. Each stems from a national investigation into the company that a bipartisan coalition of attorneys general launched in March 2022.
Technology

Where Have All the Chief Metaverse Officers Gone? (wired.com) 34

Wired: Last spring, At an event in New York City, Robert Triefus, then Gucci's CEO of Vault -- the brand's virtual marketplace -- argued the recent deflation in hype around the metaverse was just a brief hiccup. "I see it more as a correction," he told the crowd. "We're now at a much more sensible place, where you've got individuals [and] companies ... who are very serious about what they're doing." When asked how buying real estate in The Sandbox aligned with Gucci's broader goals as a brand, he responded with quasi-mystical language: "The metaverse is an opportunity to embrace the digital self."

The following month, Triefus left Gucci "abruptly," according to Vogue Business. He was off "to pursue other opportunities," the brand said at the time. A month later, Vogue Business revealed that Triefus was to be the new Stone Island CEO. Immediately there was speculation on whether Stone Island would enter the metaverse. So far it has not. Triefus' public zeal for all things virtual and his short-lived tenure as the head of Gucci's metaverse strategy are both part of a broader trend that briefly convulsed the private sector starting in late 2021: the hastily recruited "chief metaverse officer."

Following a wave of excitement around the metaverse as a golden new opportunity for commerce, a legion of brands rushed to launch their own virtual storefronts. Three quarters of CEOs surveyed by Russell Reynolds in 2022 said they were hiring dedicated talent to lead in the space, or expanding current roles to cover it. While the actual titles varied, their main role seemed to involve helping their respective brands devise new strategies with then-buzzy technologies such as NFTs and crypto.
Meta CEO Mark Zuckerberg has quietly shifted focus from virtual reality to augmented reality, signaling a retreat from the company's ambitious metaverse plans. At Meta's recent developer conference, Zuckerberg mentioned "metaverse" only three times in his hour-long keynote, instead highlighting AR innovations like smart glasses.

The move follows a broader cooling of corporate enthusiasm for the metaverse. Luxury brands that once rushed to establish virtual presences have scaled back efforts, with some chief metaverse officers pivoting to AI-focused roles. "Many brands were quick to experiment -- there was a sense of a land grab," said Matthew Ball, tech investor and author. "They didn't want to be last, and they were excited to try and be first." Wired notes that the shift reflects disappointing user engagement with existing metaverse platforms and growing interest in more accessible AR technologies.

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