The Trade Desk, one of the largest publicly traded advertising technology companies in the world, is building a connected television operating system. Axios reports: Existing OS providers, like Roku, Amazon's Fire TV and Google's Android TV, have a conflict of interest because they own content, [CEO and founder Jeff Green] said. Green believes that conflict of interest has muddled the advertising ecosystem for everyone. "We're looking at a concentration around a handful of players that lack objectivity," Green said. "We think we're in a unique position to make the ecosystem better." [...]

Ventura, a nod to the company's headquarters in Ventura, California, will be rolled out to the market in the second half of 2025, Green said. The company has been working to build the system quietly for three years. While some OS developers, such as Google, Amazon and Roku, have also developed their own hardware devices to service their operating systems, Green said The Trade Desk has "no intention of getting into the hardware business." Rather, it will partner with other hardware companies, such as smart TV manufacturers, as well as various television distributors, such as airlines, hotel chains, and gaming companies, to bring its OS to their devices.

Green believes hardware companies will be excited about the opportunity to partner because, in a competitive streaming environment, more hardware companies will need to build advertising businesses to scale. [...] Because The Trade Desk's goal is ultimately to improve a murky marketplace, Green said he isn't looking to make money from the OS directly. Ventura will be successful if it drives more pricing transparency and stronger measurement for the CTV advertising ecosystem writ large, he said. "Ultimately, the measure of success will be, do we have an ad auction that is so transparent that we can predict outcomes?" The Trade Desk will benefit financially from a more transparent ecosystem because it lacks a conflict of interest, Green said.

Longtime Slashdot reader Zarhan writes: On Sunday and Monday, two undersea cables in Baltic sea were cut. There is talk of a hybrid operation by Russia against Europe, and a Chinese ship has been detained by Danish Navy. However, the interesting part is did the cuts really have any effect, or does the internet actually route around damage? RIPE Atlas tests seem to indicate so. RIPE Atlas probes did not observe any noticeable increase of packet loss and only a minimal and perfectly expected increase of latency as traffic automatically switched itself to other available paths. While 20-30% of paths experienced latency increases, the effects were modest and no packet loss was detected. That said, questions remain about the consequences of further cable disruptions. "We are blind on what would happen if another link would be severed, or worse, if many are severed," reports RIPE Labs.

Pakistan's IT Industry Association (P@SHA) -- the nation's sole tech biz lobby group -- has warned that government policy could lead to business closures and financial losses among its constituents, and damage the nation's IT exports. From a report: P@SHA's main beef is with a slowing of internet access speeds, and government-imposed service outages. Pakistan went offline in May 2022 around the time of mass political protests and blackouts have since persisted -- prompting services like freelance gig platform Fiverr to warn clients that hiring members from Pakistan could mean potential disruptions.

Fiverr matters in Pakistan, because the nation has a policy of encouraging freelancers to sell their services online as part of a plan to grow tech services exports. The nation even floated the idea of providing its freelance workers with a tax holiday, subsidized broadband and health insurance as a way of supporting the online labor force.

But freelancers have had a hard time of it since the August 2024 introduction of what appears to be a new national firewall. Pakistan has long tried to limit access to what it feels is inappropriate content, and the firewall was aimed at helping that effort. But it greatly slowed internet access speeds -- making life hard for freelancers and other online businesses.

In a 23-page document (PDF) filed late Wednesday, U.S. regulators asked a federal judge to break up Google after a court found the tech giant of maintaining an abusive monopoly through its dominant search engine. As punishment, the DOJ calls for a sale of Google's Chrome browser and restrictions to prevent Android from favoring its own search engine. The Associated Press reports: Although regulators stopped short of demanding Google sell Android too, they asserted the judge should make it clear the company could still be required to divest its smartphone operating system if its oversight committee continues to see evidence of misconduct. [...] The Washington, D.C. court hearings on Google's punishment are scheduled to begin in April and Mehta is aiming to issue his final decision before Labor Day. If [U.S. District Judge Amit Mehta] embraces the government's recommendations, Google would be forced to sell its 16-year-old Chrome browser within six months of the final ruling. But the company certainly would appeal any punishment, potentially prolonging a legal tussle that has dragged on for more than four years.

Besides seeking a Chrome spinoff and a corralling of the Android software, the Justice Department wants the judge to ban Google from forging multibillion-dollar deals to lock in its dominant search engine as the default option on Apple's iPhone and other devices. It would also ban Google from favoring its own services, such as YouTube or its recently-launched artificial intelligence platform, Gemini. Regulators also want Google to license the search index data it collects from people's queries to its rivals, giving them a better chance at competing with the tech giant. On the commercial side of its search engine, Google would be required to provide more transparency into how it sets the prices that advertisers pay to be listed near the top of some targeted search results. The measures, if they are ordered, threaten to upend a business expected to generate more than $300 billion in revenue this year. "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

Comcast plans to spin off several of its cable TV networks into a standalone company as it shifts focus to streaming and other profitable ventures like Peacock, theme parks, and broadband services. The Associated Press reports: Those one-time stars for Comcast's NBCUniversal cable television networks include USA, Oxygen, E!, SYFY and Golf Channel, as well as CNBC and MSNBC. Movie ticketing platform Fandango and the Rotten Tomatoes movie rating site would also become part of the new company. Peacock will remain with Comcast, as will Bravo, which provides significant content for the Peacock streaming service.

Comcast telegraphed the potential shift last month as it released quarterly earnings before confirming Wednesday that it will spin off assets that generated about $7 billion in revenue over he past 12 months ending September 30. That's about 5.5% of Comcast's total revenue during that period, according to the company. But there is a shrinking pool of cable subscribers as millions cut the cord and rely increasingly on streaming platforms for entertainment.

Mark Lazarus, current chairman of NBCUniversal Media Group, will serve as the new entity's chief executive officer. Anand Kini, the current chief financial officer of NBCUniversal, will take on the same title with the new company as well as the chief operating officer role. [...] Comcast expects the new company to have the financial flexibility to be "a potential partner and acquirer of other complementary media businesses." The spin-off is targeted for completion in about a year, the entertainment giant said, pending financing and approval from its board and government regulators. "Like millions of US consumers, Comcast finally cut the cord by divesting itself of most of its cable TV channels," said Paul Verna, principal analyst at market research company eMarketer. "The benefits are clear to Comcast. It's dropping money-losing assets from a technology and media empire that will retain its lucrative (internet service provider) business, theme parks, broadcast networks, and Peacock streaming service."

The Verge's Richard Lawler reports: Strava recently informed its users and partners that new terms for its API restrict the data that third-party apps can show, refrain from replicating Strava's look, and place a ban on using data "for any model training related to artificial intelligence, machine learning or similar applications." The policy is effective as of November 11th, even though Strava's own post about the change is dated November 15th.

There are plenty of posts on social media complaining about the sudden shift, but one place where dissent won't be tolerated is Strava's own forums. The company says, "...posts requesting or attempting to have Strava revert business decisions will not be permitted." Brian Bell, Strava's VP of Communications and Social Impact, said in a statement: "We anticipate that these changes will affect only a small fraction (less than .1 percent) of the applications on the Strava platform -- the overwhelming majority of existing use cases are still allowed, including coaching platforms focused on providing feedback to users and tools that help users understand their data and performance."

Workers in the U.S. are running in place -- feeling stuck in jobs with dimmed prospects of advancement and seeing fewer opportunities to jump ship for something better. From a report: It's a sharp contrast to the heady days of 2022 -- when employees were quitting their jobs at record high rates, open roles proliferated and the possibility of a higher paycheck always seemed just around the corner.

Employers are sitting tight, says Daniel Zhao, lead economist at job site Glassdoor. Companies aren't making big changes to hiring strategy. That means "fewer opportunities for workers to climb the career ladder," he says. They're still plugging away at the same role they've had for years without the opportunity to move up internally or at a new company. 65% of the 3,400 professionals surveyed by Glassdoor last month said they feel stuck in their current role. "As workers feel stuck, pent-up resentment boils under the surface," Zhao writes in a report out yesterday.

AI tools remain prediction engines despite new capabilities, requiring both quality data and human judgment for successful deployment, according to new analysis. While generative AI can now handle complex tasks like writing and coding, its fundamental nature as a prediction machine means organizations must understand its limitations and provide appropriate oversight, argue Ajay Agrawal (Geoffrey Taber Chair in Entrepreneurship and Innovation at the University of Toronto's Rotman School of Management), Joshua Gans (Jeffrey S. Skoll Chair in Technical Innovation and Entrepreneurship at the Rotman School, and the chief economist at the Creative Destruction Lab), and Avi Goldfarb (Rotman Chair in Artificial Intelligence and Healthcare at the Rotman School) in a piece published on Harvard Business Review. Poor data can lead to errors, while lack of human judgment in deployment can result in strategic failures, particularly in high-stakes situations. An excerpt from the story: Thinking of computers as arithmetic machines is more important than most people intuitively grasp because that understanding is fundamental to using computers effectively, whether for work or entertainment. While video game players and photographers may not think about their computer as an arithmetic machine, successfully using a (pre-AI) computer requires an understanding that it strictly follows instructions. Imprecise instructions lead to incorrect results. Playing and winning at early computer games required an understanding of the underlying logic of the game.

[...] AI's evolution has mirrored this trajectory, with many early applications directly related to well-established prediction tasks and, more recently, AI reframing a wide number of applications as predictions. Thus, the higher value AI applications have moved from predicting loan defaults and machine breakdowns to a reframing of writing, drawing, and other tasks as prediction.

Google has warned websites they will be penalized for hosting marketing content designed to exploit search rankings, regardless of whether they created or outsourced the material. The crackdown on so-called "parasite SEO" targets websites that leverage their search rankings to promote unrelated content, such as news sites hiding shopping coupon codes or educational platforms publishing affiliate marketing material.

Chris Nelson from Google's search quality team said the policy applies even when content involves "white label services, licensing agreements, partial ownership agreements, and other complex business arrangements." The move follows Google's March announcement targeting site reputation abuse, which gained attention after Sports Illustrated was found publishing AI-generated product reviews through third-party marketing firm AdVon Commerce.

According to a new report from Bloomberg, Apple plans to license some of its Apple TV+ content to competing services in an effort to save money and spread its reach. From the report: Apple has hired an executive to license its original productions to other companies, a strategy designed to increase sales from its film business and improve the visibility of its content. [...] Apple is focused on licensing its movies to other companies, such as foreign TV networks and stores, where viewers can rent or buy them, according to a person familiar with the plans. The company isn't planning to license its original TV shows to third parties. (At least not yet.)"

Chief Executive Officer Tim Cook and services boss Eddy Cue have pushed the team overseeing Apple TV+ to lower costs, improve the financial performance of the service and deliver more hits. The company has spent billions of dollars on original films and TV shows and has received strong reviews and praise from critics. Yet few of its titles have attracted a large audience and its streaming service doesn't make money. Apple has already started selling TV+ via Amazon in a bid to increase the audience for the service. Licensing to third parties will generate additional revenue and introduce Apple movies to people who don't yet pay for TV+. Since Apple TV+ launched in 2019, Apple has spent over $20 billion to build a library of original content. Yet, the streaming service only garnered 0.3 percent of U.S. screen viewing time in June 2024, according to Nielsen. "Apple TV+ generates less viewing in one month than Netflix does in one day," wrote Bloomberg's Lucas Shaw in July.

Ars Technica notes that Apple is estimated to have 25 million subscribers, making it "one of the smallest mainstream streaming services."

Bose has acquired the high-end audio brand McIntosh, a move the company says will "significantly" expand its product lineup and open "new opportunities in the automotive sector." The Verge reports: McIntosh has already designed a sound system for some Jeep models, but Bose's audio setups are found within a wider range of cars from automakers like Chevy, Honda, Nissan, Cadillac, and many others. It doesn't look like Bose or McIntosh will make any changes to their existing products. Bose says it will continue to launch its headphones, speakers, soundbars, and in-car audio, while McIntosh and Sonus faber will keep developing premium audio products, including amplifiers, loudspeakers, and turntables. "Over the last six decades we've delivered the best premium audio experiences possible; now, with McIntosh Group in our portfolio, we can unlock even more ways to bring music to life in the home, on-the-go and in the car," Bose CEO Lila Snyder said in a press release. "We look forward to honoring the heritage of these brands, investing in their future and pushing the boundaries of audio innovation to bring customers experiences they've never heard before."

An anonymous reader shares a report: The global gaming phenomenon Minecraft is coming to the real world for the first time in a global deal to open themed rides, attractions, hotel rooms and retail outlets, starting with the UK and US. Minecraft has struck a deal with UK-headquartered Merlin Entertainments -- Europe's largest theme park operator and the second biggest globally after Disney -- which runs more than 135 attractions in 23 countries including Alton Towers, Legoland, Sea Life, Madame Tussauds and the London Eye.

Under the terms of the deal, Merlin will invest more than $110 million in the first two attractions. They are due to open in the UK and the US in 2026 and 2027, in either an existing theme park or as new city centre attractions. Over the longer term the two companies plan to expand the strategic partnership, which is called "Adventures Made Real," to other countries and territories. Minecraft is the bestselling video game of all time, with 140 million players each month, in territories as disparate as Antarctica and Vatican City, and there are more than 1.3 trillion videos posted by game players on YouTube.

Microsoft has announced sweeping changes to Windows security architecture, including new recovery capabilities designed to prevent system-wide outages following July's CrowdStrike incident that disabled 8.5 million Windows devices.

The Windows Resiliency Initiative introduces Quick Machine Recovery, allowing IT administrators to remotely fix unbootable systems through an enhanced Windows Recovery Environment. Microsoft is also mandating stricter testing and deployment practices for security vendors under its Microsoft Virus Initiative, including gradual rollouts and monitoring procedures.

The company is also developing a framework to move antivirus processing outside the Windows kernel, with a preview planned for security partners in July 2025.

An anonymous reader shares a report: The US Patent and Trademark Office banned the use of generative artificial intelligence for any purpose last year, citing security concerns with the technology as well as the propensity of some tools to exhibit "bias, unpredictability, and malicious behavior," according to an April 2023 internal guidance memo obtained by WIRED through a public records request. Jamie Holcombe, the chief information officer of the USPTO, wrote that the office is "committed to pursuing innovation within our agency" but are still "working to bring these capabilities to the office in a responsible way."

Paul Fucito, press secretary for the USPTO, clarified to WIRED that employees can use "state-of-the-art generative AI models" at work -- but only inside the agency's internal testing environment. "Innovators from across the USPTO are now using the AI Lab to better understand generative AI's capabilities and limitations and to prototype AI-powered solutions to critical business needs," Fucito wrote in an email.

Spirit Airlines has filed for bankruptcy protection and will attempt to reboot as it struggles to recover from the pandemic-caused swoon in travel, stiffer competition from bigger carriers, and a failed attempt to sell the airline to JetBlue. From a report: Spirit, the biggest U.S. budget airline, filed a Chapter 11 bankruptcy petition after working out terms with bondholders.

The airline has lost more than $2.5 billion since the start of 2020 and faces looming debt payments totaling more than $1 billion in 2025 and 2026. The airline said it expects to continue operating normally during the bankruptcy process.

Spirit told customers Monday they can book flights and use frequent-flyer points as they ordinarily would, and said employees and vendors would continue getting paid.

Infosys founder Narayana Murthy has tripled down on his previous statements that 70-hour work weeks are what's needed in India and revealed he also thinks weekends were a mistake. From a report: Speaking on Indian TV channel CNBC-TV18 at the Global Leadership Summit in Mumbai last week Murthy once again declared he did not "believe in work-life balance." "I have not changed my view; I will take this with me to my grave," he asserted .

The argument from Murthy, and like-minded colleagues he quotes, is that India is a poor country that has work to do improving itself. Work-life balance can wait. The Infosys founder held prime minister Narendra Modi and his cabinet up as an example of proper workaholics, claiming the PM toils for 100 hours a week, and suggested that not following suit demonstrates a lack of appreciation. "Frankly I was a little bit disappointed in 1986 when we moved from a six-day week to a five-day week," he added.

"I was not very happy with that. I think in this country, we have to work very hard because there is no substitute for hard work even if you're the most intelligent guy," he said to an appreciative audience and laughing news anchor Shereen Bhan. Murthy claimed he himself worked six and a half days a week until retirement, typically 14 hours and 10 minutes a day, clocking on at 6:20 AM before downing tools at 8:30 PM.

An anonymous reader shares a report: Blizzard Entertainment first released World of Warcraft in November 2004, so The New York Times celebrated the anniversary by outlining the many ways we can still see the massively multiplayer online roleplaying game's influence's 20 years later.

For one thing, while multiplayer games and early social networks such as MySpace already existed, WoW provided a real preview of a future where everyone would connect to friends and strangers online. For another, the game made billions of dollars with a business model combining monthly subscriptions with in-game purchases (including for pets and animals that players could ride), becoming a massive cash cow for Blizzard and pointing the way to future internet business models.

A new six-episode Dune series premiers tonight on HBO and Max — a prequel to the Denis Villeneuve-directed Dune movies set 10,000 years before the birth f Paul Atreides. The Hollywood Reporter writes that it "draws on source material from the 2012 novel Sisterhood of Dune by Brian Herbert and Kevin J. Anderson, and Frank Herbert's 1965 novel Dune, the origin of the Dune universe." Cord-cutters can stream Dune: Prophecy online without cable on Max, with subscriptions starting at $9.99 per month through both Prime Video and the Max website directly. Amazon offers a seven-day free trial to the Max channel. Those who want to watch Dune: Prophecy online without a traditional cable service can also get Max as an add-on to existing streaming services, including Hulu and DirecTV Stream.
The San Francisco Chronicle describes the series as "">all palace intrigues, agonizing deaths and magical mind games." Taking a further cue from the network's top-rated Game of Thrones, this show indulges more sex and nudity than the Dune movies allow. It could be argued that elements like this introduce a liveliness often missing from the portentous big-screen behemoths, marking an improvement. Another fun touch here: Many characters are constantly baked.

Set a millennium before Frank Herbert's novels and the films' events, and a century after humans overthrew their "thinking machine" overlords, the psychoactive "Spice" from the desert planet Arrakis is already the most valued substance in the universe. It's not only vital for spaceship navigation and to expand the mental powers of sorceressy sisterhoods like the Bene Gesserit, it's the club drug of choice for younger members of the galaxy-ruling Great Houses. As ever with "Dune" business, control of the Spice trade fuels much of the conflict and character motivations.

Of which there are just enough to keep things interesting without becoming confusing... While the show can't match the outsize visual scope of Denis Villeneuve's films, it does pleasingly approximate those vast alien landscapes, Brutalist edifices and high-ceilinged chambers on a TV budget. For those who find Villeneuve's formal gigantism oppressive, the series' more human scale might be another welcome change of pace... There may not be an original thought in this "Dune" product's Spice-soaked head, but it is one professionally put-together piece of this sort of entertainment.
"Tasked with making more material with less money and time, Prophecy cannot hope to equal Villeneuve's aesthetic accomplishments," writes Variety. "But at its best, the show does justice to the intricate politics and ethical debates that form a cornerstone of Frank Herbert's fictional universe... The primary Dune plot finds many echoes throughout Prophecy..."

On the other hand, Vulture argues the six-episode series is "stuck in prequel quicksand," even calling it "an act of cowardice and abdication of creativity" (while also noting moments where it "feels like it's stretching itself to be something other than what we expect..."

This week Alphabet CEO Sundar Picahi assured investors that their long-term AI focus and investment (and a "commitment to innovation") "are paying off," reports the Associated Press. Alphabet's stock has already soared 20% this year, and it's "still thriving" as the company "navigates through a pivotal shift to AI and battles regulators..." Alphabet earned $26.3 billion, or $2.12 per share during the most recent quarter, a 34% increase from a year ago. Revenue rose 15% from the same time last year to $88.27 billion... The profits would have been even higher if Google wasn't pouring so much money into building up its AI arsenal in a technological arms race that includes other industry heavyweights Microsoft, Amazon, Apple, Facebook parent Meta Platforms and rising star OpenAI. The AI investments are the primary reason Google's capital expenditures in the past quarter soared 62% from the same time last year to $13.1 billion. The AI spending will likely stay at roughly the same level during the current October-December period, and the rise even higher next year, according to Anat Ashkenazi, Alphabet's chief financial officer.

But Ashkenazi also emphasized the Mountain View, California, company will act on cost-cutting opportunities in other areas to help boost profits. Alphabet already has trimmed its payroll from more than 190,000 worldwide employees early last year to about 181,000 workers now. In an example of how AI can perform tasks that once required human brainpower, Pichai said the technology is now writing more than 25% of the company's new computer coding.
After the results, investors sent Alphabet's stock price up 5% in extended trading, the article points out. "Both Alphabet's profit and revenue increased at a brisker pace than industry analysts anticipated, thanks primarily to a moneymaking machine powered by Google's ubiquitous search engine... [Google's digital search-engine ads earned $49.39 billion, 12% more than the same quarter of 2023.] And Google's cloud division is growing at an even more robust rate, thanks to demand for AI services. The cloud division generated $11.35 billion in revenue during the past quarter, a 35% increase from last year."

And meanwhile over at Microsoft, quarterly sales surged 16% to $65.6 billion, reports the Associated Press. But again, "the company sought to assure investors its huge spending on artificial intelligence is paying off." The company has spent billions of dollars to expand its global network of data centers and other physical infrastructure required to develop AI technology... As a result, AI-related products are now on track to contribute about $10 billion to the company's annual revenue, the "fastest business in our history to reach this milestone," CEO Satya Nadella said on a call with analysts Wednesday. [Though Microsoft "hasn't yet formally reported revenue specifically from AI products," the article notes later, with Microsoft instead saying it's infused AI and Copilot into all its business segments.]
Just in the last quarter, Microsoft spent $20 billion "mostly for its cloud computing and AI needs," the article points out.

But there's still making plenty of money... The software maker also reported an 11% increase in quarterly profit to $24.7 billion, or $3.30 per share, which beat Wall Street expectations for the July-September period... Leading in sales for the quarter was Microsoft's productivity business segment, which includes its Office suite of email and other workplace products, growing 12% to $28.3 billion. Microsoft's cloud-focused business segment grew 20% from the same time last year to $24.1 billion for the three months ending Sept. 30. Its personal computing business, led by its Windows division, grew 17% to $13.2 billion. A big part of that growth came from Microsoft's Xbox video game business, which was boosted by its purchase of game publishing giant Activision Blizzard a year ago.

"Amazon is making it harder for disabled employees to get permission to work from home," reports Bloomberg, a move they say shows Amazon's "determination" to enforce a five-days-a-week return to the office. The company recently told employees with disabilities that it was implementing a more rigorous vetting process, both for new requests to work from home and applications to extend existing arrangements. Affected workers must submit to a "multilevel leader review" and could be required to return to the office for monthlong trials to determine if accommodations meet their needs... Affected employees are receiving calls from "accommodation consultants" who explain how the new policy works. They review medical documentation and discuss how effective working from home has been for employees who've already received an accommodation as well as any previous attempts to help the person work in the office. If the consultant agrees that the person should be allowed to work from home, another Amazon manager must sign off. If they don't, the request goes to a third manager...

Some workers fear the process was designed to make requests less likely to be approved, two employees said. In internal chat rooms, according to one of them, employees have accused [Chief Executive Officer Andy] Jassy of hypocrisy because the bureaucratic process belies his stated determination to cut through red tape that he says is slowing Amazon down.
"Jassy says the return-to-office requirement will strengthen the company's culture, which he believes has suffered since the pandemic and become overly bureaucratic," the article points out. But it adds that down at the workforce level, the move "is seen by some employees as a way to get people to quit and shrink the workforce."