Reservoir Hill writes "The 'I'm Feeling Lucky' button on Google's search page may cost the company up to $110 million in lost ad revenue every year according to a report on American Public Media's Marketplace. Tom Chavez says that since the company makes money selling ads on its search results page, the 1% of users who use the 'I'm Feeling Lucky' button never see Google's ads - the button automatically directs them to their first search result. So why does Google keep the button? Marisa Mayer, Google's vice president responsible for everything on the search page, says that 'it's possible just to become too dry, too corporate, too much about making money' and the 'I'm Feeling Lucky,' button reminds you that 'people here have personality.' Web usability expert Jacob Nielsen says the whimsy serves another business purpose: 'Oh we're just two kind of grad students hanging out and having a beer and having a grand old time,' not you know, 'We are 16,000 people working on undermining your privacy.'"

AlexGr writes "Jeff Gould raises an interesting question in Interop News: Why does Red Hat tolerate CentOS? The Community ENTerprise Operating System is an identical binary clone of Red Hat Enterprise Linux (minus the trademarks), compiled from the source code RPMs that Red Hat conveniently provides on its FTP site. It is also completely free, as in beer. CentOS provides no paid support, but it does track Red Hat updates and patches closely, and usually makes them available within a few hours or at most a few days of the upstream provider, which it refers to for legal reasons as "a prominent North American Enterprise Linux vendor." Free support for CentOS can be found in numerous places around the web, and a few third parties offer modestly priced paid support for those who want it."

When last we left off, Slashdot had grown beyond my ability to maintain it as a hobby, as well as beyond the simple DEC Alpha Multia 166 that had served it so well for the first week or two, and then immediately buckled under the traffic. Here in Part 2, we ride the wave of Slashdot's growth from early '98 until whenever my wrists get tired enough that I stop yakking until next week.

Marcy writes "Microsoft has just announced the final release of the IIS FastCGI module for IIS 5.1 (XP), 6 (2003), and 7 (2008). This FastCGI module was built with collaboration from Zend, the creators of PHP, and is intended to solve the CGI on Windows problem." It's free as in beer.

jmglov writes "Dave Gutteridge has an unusual take on why people are not interested in saving money by using a free-as-in-beer OS like Linux or *BSD: because Windows is free. At least, that is an all-too-common perception, thanks to bundling and piracy. Bundling is a well-known problem to the adoption of open source operating systems, so Dave takes a look at the piracy issue in depth. His title may offend you, but his well-written article will most likely get you thinking hard about the question, 'how much does Windows cost?'"

Roland Piquepaille writes "Yesterday, I told you about virtual beer. Today, we follow two North America researchers who are studying the physics of real beer bubbles. 'Singly scattered waves form the basis of many imaging techniques such as radar or seismic exploration.' But pouring beer in a mug involves multiply scattered acoustic waves. They are more complex to study, but they can be used to look at various phenomena, such as predicting volcanic eruptions or understanding the movement of particles in fluids like beer. They also could be used to monitor the structural health of bridges and buildings or the stability of food products over time. Read more for additional references and a photo showing how the researchers monitor beer bubbles."

Alexa drives me nuts. It uses a broken methodology to measure the internet and is, for reasons unclear to anyone, regarded as somehow definitive simply because it allows you to compare two sites with a single simple number. Its sampling methodology is flawed and the numbers it produces are meaningless. And if you want to help me prove this, please install their toolbar. Of course since most of you are Slashdot readers, most of you won't and that only helps prove my point. Read on for what I mean by all of this, and why it matters.

In the wake of yesterday's Microsoft conference, there are further details and updates on what was discussed. Moore dropped the statistic that there are 7 million users on Xbox Live, and mentioned an August 24th release date for the Elite SKU in Canada and Europe. Call of Duty 4 seemed to be the most popular game of the event, with the single-player demo going over very well and news of a multiplayer Beta coming soon raising the eyebrows of FPS gamers. There was, of course, a party afterwards; Dean Takahashi gives us a sense of the event, while Kotaku has some beer-fueled comments from Peter Moore and Shane Kim. N'Gai Croal has the final word, with a point-by-point breakdown of the event.

caffiend666 writes "According to a Yahoo News story some 7-11s are being rebranded into Simpsons 'Kwik-E-Marts' . The makeover includes fronting on the buildings that make it look like a cartoon, Simpsons merchandise on the shelves, and Simpsons show brands available for purchase in the store. From the article: 'The Fox/7-Eleven deal is an example of a practice called reverse product placement. Instead of just putting products prominently in a movie or TV show, fake goods move from the screen to reality ... Customers have been looking at Squishees and KrustyO's and Buzz Cola for years and have never been able to put their hands on it.' Since the film is PG-13, no Duff beer will be available in the stores." If you're looking for one near you, 7-11 has the list of locations on their website.

pionzypherm asks: "I work at a glass plant for a major beer company. My job entails monitoring the furnaces that melt the glass. I have been working on a project on the side, collecting data from various sources and compiling it into an easily used form for the higher ups. I've finished two of our three furnaces, but one remains. This furnace uses technology from the early nineties. There is no networking, the hardware is completely closed and unavailable for any screen scraping. Two of the items I'm looking to monitor (and would appear to be the easiest starting point) are two valves for a gas and oxygen line which will provide data on a portion of our energy usage. I was thinking of a microcontroller board or something similar tied in to monitor the positions of the valves. I'm unsure where to begin though. What books, microcontroller boards or alternatives would you recommend for someone new to this? What suggestions would you have for such a project, and what pitfalls might I run into?"

An anonymous reader writes "Australia's University of Queensland has secured a $115,000 grant for a 660-gallon fuel cell that should produce 2 kilowatts of power. A prototype has been operating at the university laboratory for three months. This fuel cell type is essentially a battery in which bacteria consume water-soluble brewing waste such as sugar, starch and alcohol, plus in this instance produces clean water."

Aided by racing titles MotorStorm and Formula One, the PlayStation 3 had the best UK console launch ever, according to Joystiq and MCVUK. This generation saw the Wii kick off with 105,000 units and the Xbox 360's sell through 70,000. The PSP still holds the record at 185,000 for a portable console, but I imagine Sony's pretty happy about this either way. "With plenty of consoles left in the 220,000 strong initial shipment, it would appear that a strong supply is the key to launch victory. Will sales remain brisk in the foreseeable future? We'll find out soon enough, but until then, expect some elaborately spun responses from Sony's competitors. Perhaps UK journalists ought to return those stacks of beer to Microsoft -- then again, alcohol already seems a likely explanation for steering the Xboat to the wrong continent."

Horar writes "Australian researchers have combined art and science to make dresses from fermented fabric, using bacteria to 'grow' slimy dresses from wine and beer."

cmacdona101 writes "CNN is reporting on a recent Duke grad that's engineered a remote controlled Fridge that tosses him a beer at the touch of a button. The fridge can launch the beer up to 20 feet, far enough to get to his couch. The video shows the fridge using a "beer magazine clip" and a remote firing system that let you determine angles and ballistics to get the beer to your friends anywhere in the room."

twoallbeefpatties writes "Columnist Chris Suellentrop writes an article for Slate describing how his desire for casual gaming is fulfilled more by the 360 than the Wii due to the presence of simpler games available over Live Arcade. The availability of oldschool Nintendo games on the Wii network fulfills his nostalgic hardcore gaming side, but when he really wants to just relax, he'd rather be trying to top his Live high score on Root Beer Tapper. Says Suellentrop: 'The Nintendo Wii will transform the way we play games at home. But the Xbox 360, through its Xbox Live service, is building something equally compelling: a celestial arcade, where casual and hard-core gamers alike can connect over the Internet and find like-minded souls. For an old-timer like me, the celestial arcade also lets me feel like I still have some of my old gaming mojo.'"

handle writes "You can help choose 'The Best of Technology Writing 2007' for an upcoming anthology to be published by The University of Michigan Press and University of Michigan Library. Visit us to nominate your favorite articles, essays and blog posts. The 2006 edition has been published, and you can read it online free (as in beer)."

Ant writes "A Science News article talks about the relationship between city design and health. New cross-disciplinary research is exploring whether urban sprawl makes us soft, or whether people who don't like to exercise move to the sprawling suburbs, or some combination of both." From the article: "So far, the dozen strong studies that have probed the relationships among the urban environment, people's activity, and obesity have all agreed, says Ewing. 'Sprawling places have heavier people... There is evidence of an association between the built environment and obesity.' ... However, University of Toronto economist Matthew Turner charges that 'a lot of people out there don't like urban sprawl, and those people are trying to hijack the obesity epidemic to further the smart-growth agenda [and] change how cities look.' ... 'We're the only ones that have tried to distinguish between causation and sorting... and we find that it's sorting,' [says Turner]. 'The available facts do not support the conclusion that sprawling neighborhoods cause weight gain.'"

walterbyrd writes "IMO: Office-2007 is a contender for the least useful upgrade in the history of computing. It's expensive, has a steep learning curve, and it's default format is even less compatible with anything else. Stan Beer discusses the "upgrade" in his article: Question: why do I need to upgrade to Office 2007?."

Migraineman writes "I stumbled upon a clever hack by Sprite. He reverse-engineered the pin functions on an HP inkjet cartridge and built a simple driver board that converts the cartridge into a hand-held inkjet printer. The driver board is programmed with a fixed message. Moving the 'print head' is your responsibility. Printing messages on a whiteboard was the original inspiration, but printing messages on the foam head of a Guinness is just inspired."

srizah writes "Wired.com claims to have used a 'scientific methodology' to rate the top 10 tech towns in the US. They use some very reliable indexes, like 'Craigslist postings per capita' or 'Number of attendees at local meetings of dorkbot'. The usual suspects (Seattle, San Francisco) show up on the list, but some might surprise you. From the article: 'Raleigh-Duram - The jocks here may get worked up about college hoops, but the tech set is passionate about Linux distros and Mac-PC holy wars. North Carolina's Triangle is ground zero for Red Hat, SAS Institute, and an IBM center. Bonus: The area hosts two World Beer Festivals a year.'"