Android

Apple and Google Crowd Out the Competition With Default Apps (theverge.com) 79

If you use an iPhone or Android phone, chances are the majority of your most-used apps were made by Apple and Google. From a report: That's the takeaway from a new Comscore study that ranks the popularity of preinstalled iOS and Android apps, such as Apple's Messages, alongside apps made by other developers. The results show that the majority of apps people use on their phones in the US come preinstalled by either Apple or Google. The first-of-its-kind report was commissioned by Facebook, one of Apple's loudest critics, and shared exclusively with The Verge. Preinstalled services dominate when it comes to basics like weather, photos, and clocks, according to the report, suggesting these categories will be difficult for other apps to compete in. Defaults don't win out exclusively, though: Apple Maps and Music don't appear on the iOS list at all, and Gmail makes the iOS list several entries below Apple Mail.

The timing, as Facebook likely intentioned, is apt: Apple and Google are increasingly under scrutiny for how they favor their own services over competitors like Spotify. US lawmakers are currently reviewing a new set of bills designed to curb the power of Big Tech, including legislation that could potentially bar Apple and Google from giving their services the upper hand against rivals. The pushback stems from how Apple and Google bundle their apps and services with their mobile operating systems in ways that some of their competitors think is unfair. The criticism is harsher against Apple, given that it more tightly controls the apps that come preinstalled on the iPhone and doesn't allow developers to circumvent its App Store.

IT

Apple is 'Decentralizing Out of Silicon Valley' (9to5mac.com) 90

9to5Mac writes: Amid pushback regarding Apple's plans to return to in-person work this fall, Mark Gurman at Bloomberg reports that Apple is "ramping up efforts to decentralize out of Silicon Valley." In the latest edition of his Power On newsletter, Gurman reports that Apple has faced a variety of problems recruiting and retaining talent because of its emphasis on Silicon Valley.

Gurman writes that Apple has been "losing talent" because of the high-cost of living in the San Francisco Bay Area. "Many engineers lamented that they couldn't balance living expenses with other pursuits like college tuition for their children and long-term savings," Gurman says.

Furthermore, Apple has struggled to diversify its workforce because of its focus on Silicon Valley. It also competes with a variety of companies for talent, including Amazon, Google, and Netflix. The cost of operations is also high, and Gurman writes that "Apple could get the same work out of employees demanding far lower salaries in less pricey regions." For these reasons, Apple is reportedly looking to decentralize out of Silicon Valley.

From Bloomberg's report: Decentralization across the company is entering full swing, and Apple has engaged in a costly expansion from the sunny coasts of LA and San Diego to the Pacific Northwest of Oregon and Washington, the Rocky Mountains of Colorado, Iowa's Midwest, the Eastern Seaboard of Massachusetts, Miami and New York. Notably, it's also spending $2 billion on building new campuses in Austin, Texas, and North Carolina. That's in addition to hiring engineers in Canada, Germany, New Zealand, Spain and the U.K. Altogether, the moves will add tens of thousands of jobs outside of Silicon Valley.

As it keeps moving beyond Silicon Valley, Apple will pilot a hybrid office and remote work arrangement globally when it forces nearly all staff back to its offices in September.

EU

Apple Shouldn't Use Privacy and Security To Stave Off Competition, Warns EU Antitrust Head (appleinsider.com) 57

An anonymous reader quotes a report from Apple Insider: Responding to comments made by Apple CEO Tim Cook in June, European Union competition chief Margrethe Vestager said that Apple shouldn't use privacy and security concerns to stifle competition on the App Store. Vestager, the European Commission's executive vice president, has proposed regulations that could force Apple to allow alternate app stores. Apple CEO Tim Cook spoke out against the proposal, stating that they could threaten the privacy and security of iOS.

In an interview with Reuters, Vestager agreed with Cook that privacy and security are important factors for consumers, but warned the Cupertino tech giant against using concerns about them to fend off competition. "I think privacy and security is of paramount importance to everyone," Vestager said. "The important thing here is, of course, that it's not a shield against competition, because I think customers will not give up neither security nor privacy if they use another app store or if they sideload." Vestager added that she was open to changes in her proposals, which need input from EU member states and lawmakers before it can become law. "I think that it is possible to find solutions to this," Vestager said.

The EU competition chief told Reuters that recent privacy changes to iOS, including App Tracking Transparency, aren't currently an antitrust target. In fact, she praised Apple's new privacy controls. "As I have said, I think actually several times, that it is a good thing when providers give us the service that we can easily set our preferences if we want to be tracked outside the use of an app or not as long as it's the same condition for everyone," Vestager added. "So far, we have no reason to believe that this is not the case for Apple."

EU

EU's Vestager Warns Apple Against Using Privacy, Security To Limit Competition (reuters.com) 70

Europe's tech chief Margrethe Vestager on Friday warned iPhone maker Apple against using privacy and security concerns to fend off competition on its App Store, reasons CEO Tim Cook gave for not allowing users to install software from outside the Store. From a report: Vestager, who is also the European Commission's executive vice president, last year proposed rules called the Digital Markets Act (DMA) that would force Apple to open up its lucrative App Store so that users can download apps from the internet or third-party app stores in a practice known as side-loading. Cook, speaking at an event last month, said the proposal would destroy the security and privacy of iPhones. read more Vestager said she shares Cook's security concerns. "I think privacy and security is of paramount importance to everyone," Vestager told Reuters in an interview.

"The important thing here is, of course, that it's not a shield against competition, because I think customers will not give up neither security nor privacy if they use another app store or if they sideload," she said. Vestager indicated that she was open to changes in her proposal, which needs input from EU countries and EU lawmakers before it can become law. "I think that it is possible to find solutions to this," she said.

Hardware

Qualcomm's New CEO Eyes Dominance in the Laptop Markets (reuters.com) 28

Qualcomm's new chief thinks that by next year his company will have just the chip for laptop makers wondering how they can compete with Apple, which last year introduced laptops using a custom-designed central processor chip that boasts longer battery life. From a report: Longtime processor suppliers Intel and Advanced Micro Devices have no chips as energy efficient as Apple's. Qualcomm Chief Executive Cristiano Amon told Reuters on Thursday he believes his company can have the best chip on the market, with help from a team of chip architects who formerly worked on the Apple chip but now work at Qualcomm. In his first interview since taking the top job at San Diego, California-based Qualcomm, Amon also said the company is also counting on revenue growth from China to power its core smartphone chip business despite political tensions. "We will go big in China," he said, noting that U.S. sanctions on Huawei give Qualcomm an opportunity to generate a lot more revenue.
Cloud

Apple's Spending on Google Cloud Storage On Track to Soar 50% This Year (theinformation.com) 44

Apple executives have taken swipes at Google in the past over its privacy practices. But the iPhone maker trusts Google enough so that over the past year it has dramatically increased the amount of Apple user data it stores in Google's cloud, The Information reported [Editor's note: the link may be paywalled; alternative source], citing a person with direct knowledge of the matter. From the report: The increase cements Apple's status as the largest corporate client for Google's storage service, dwarfing other high-profile Google customers such as ByteDance and Spotify. As of mid-May, Apple was on track to spend around $300 million on Google cloud storage this year, which would represent an increase of roughly 50% from all of 2020, the person said. Inside Google's cloud unit, the person said, staffers have even given Apple a code name that hints at its size: Bigfoot.
OS X

Apple Makes OS X Lion and Mountain Lion Free To Download (macrumors.com) 47

Mac OS X Lion and OS X Mountain Lion can now be downloaded for free from Apple's website. "Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates," notes MacRumors. "The $19.99 fee dates back to when Apple used to charge for Mac updates. Apple began making Mac updates free with the launch of OS X 10.9 Mavericks, which also marked the shift from big cat names to California landmark names." From the report: Mac OS X Lion is compatible with Macs that have an Intel Core 2 Duo, Core i3, Core i5, Core i7, or Xeon processor, a minimum of 2GB RAM, and 7GB storage space. Mac OS X Mountain Lion is compatible with the following Macs: iMac (Mid 2007-2020), MacBook (Late 2008 Aluminum, or Early 2009 or newer), MacBook Pro (Mid/Late 2007 or newer), MacBook Air (Late 2008 or newer), Mac mini (Early 2009 or newer), Mac Pro (Early 2008 or newer), and Xserve (Early 2009). Macs that shipped with Mac OS X Mavericks or later are not compatible with the installer, however.
Australia

Australian Regulator Says Apple's AirTag Batteries Are Too Easy For Kids To Access (theverge.com) 94

Australia's Competition and Consumer Commission (ACCC) has warned buyers to keep Apple AirTags away from young children, saying it's too easy to remove a potentially dangerous battery from the tiny location trackers. The Verge: An ACCC statement cautions that AirTags' small lithium button batteries can severely injure children if they leak or become stuck in a child's throat, nose, or ear. It raises particular concerns about Apple's design making those batteries too readily accessible: "The ACCC is concerned that the AirTag's battery compartment could be accessible to young children, and the button battery removed with ease. In addition, the AirTag battery compartment's lid does not always secure fully on closing, and a distinctive sound plays when an AirTag's lid is being closed, suggesting the lid is secure when it may not be."

As 9to5Mac notes, Australian retailer Officeworks removed AirTags from its shelves last month, citing safety concerns. Apple has since added a new warning label to AirTag packaging, and the ACCC quotes Apple as saying that AirTags are "designed to meet international child safety standards." The agency states that it's currently discussing safety issues with Apple. [...] Australia recently introduced new, stricter overall safety rules for devices using button batteries, and Apple isn't the only company in the ACCC's sights. Its statement says that it's "assessing whether there are issues with button battery safety in similar Bluetooth tracking devices," and companies that don't meet the new standards will have until June 2022 to comply.

Apple

Reliable Leaker 'Kang' Hit With Warning From Apple (macrumors.com) 38

The highly reliable Apple leaker known as "Kang" and a number of other unspecified leakers have reportedly received warnings from lawyers representing Apple. From a report: According to posts on Kang's Weibo account, Apple recently commissioned a law firm to send admonitory letters to a number of leakers. The letter purportedly cautioned leakers that they must not disclose information about unreleased Apple projects because it may give Apple's competitors valuable information and "mislead customers, because what is disclosed may not be accurate." Apple purportedly grabbed screenshots of Kang's Weibo as evidence, which included him talking about problems he experienced with the iPhone, product release dates, and purchase suggestions for his followers, as well as more casual posts. Kang went on to give his personal opinion on the situation. Kang explained that since "I have never published undisclosed product pictures" or sold his information, Apple must take exception to "riddles and dreams" about its undisclosed projects.

Apple leaks vaguely characterized as "dreams" have been popularized in recent years by leakers such as "L0vetodream," providing some insiders with a fun mechanism to hint at Apple's future plans without giving too much away. Even "dreaming will violate their confidentiality mechanism," according to Kang, who said that under Apple's logic "if I have a dream, Apple's competitors will obtain effective information." "Without sending pictures or leaking pictures, I am still used as a target," he said. Kang commented that "I won't post riddles and dreams in the future," suggested that he will be deleting some previous posts on social media, and expressed the need to "tone back" posting about Apple since "talking will be audited."

Windows

Satya Nadella's Closing Windows 11 Remarks Were a Direct Shot Across Apple's Bow (theverge.com) 71

At the end of a surprisingly eventful, exciting presentation of Windows 11, Microsoft CEO Satya Nadella came on the video feed to deliver some closing remarks. He laid out his vision for Windows 11 as a "platform for platform creators," and in doing so, he issued a subtle but nonetheless stinging critique of Apple. From a report: Nadella's speech was almost entirely about building a case that Windows would be a better platform for creators than either macOS or (especially) iOS. He argued that "there is no personal computing without personal agency," insisting that users should be more in control of their computers. Nadella called out the changes Microsoft is making to its app store rules, allowing more types of apps, Android apps, and -- most importantly -- allowing apps to use their own payment systems if they so choose. He said, "A platform can only serve society if its rules allow for this foundational innovation and category creation." That rhetoric sounds vaguely nice and inspiring out of context, but in the specific context of the current debates, lawsuits, and legislation over app store rules, it's a sharp and direct critique.
IOS

Apple Says Third-Party App Stores Would Open iPhones To Scammers (bloomberg.com) 154

Apple is raising fears about letting users install applications outside the company's App Store, an issue being targeted by lawmakers and regulators that also played a prominent role in its recent trial against Epic Games. From a report: The company said Wednesday on its website that requiring apps to be downloaded from the App Store protects consumers against scams, keeps their privacy secure and provides developers payment for their work. All those benefits could disappear if apps can be downloaded from third-party app stores with lesser protections or users get an app from a website or PC and "sideload" it onto the phone. The timing of Apple's push back isn't coincidental.

The U.S. House Judiciary Committee Wednesday is scheduled to discuss six proposed antitrust bills, including one sponsored by Rhode Island Democrat Representative David Cicilline, a Democrat from Rhode Island and chairman of the antitrust subcommittee that, if passed into law, could call for Apple to open up to third-party app stores and provide all of its iPhone technologies to third-party software makers. "It shall be unlawful for a person operating a covered platform, in or affecting commerce, to restrict or impede the capacity of a business user to access or interoperate with the same platform, operating system, hardware and software features that are available to the covered platform operator's own products, services, or lines of business," according to an early copy of the bill.

"Allowing sideloading would degrade the security of the iOS platform and expose users to serious security risks not only on third-party app stores, but also on the App Store," the Cupertino, California-based technology giant said on its website. "Because of the large size of the iPhone user base and the sensitive data stored on their phones -- photos, location data, health and financial information -- allowing sideloading would spur a flood of new investment into attacks on the platform."

Portables (Apple)

Apple Developing a Whole New Kind of MacBook Air (macrumors.com) 174

Bloomberg's Mark Gurman, Apple analyst Ming-Chi Kuo, and leaker Jon Prosser say Apple is working on a completely new, high-end version of the MacBook Air. MacRumors reports: The high-end MacBook Air will feature two USB-C ports and a more powerful Apple silicon chip, according to Gurman. The chip will apparently be a direct successor to Apple's M1 chip, featuring the same number of computing cores, but it will run faster. It is also expected to see an increase in graphics cores from seven or eight to nine or 10. This high-end MacBook Air would sit above the current MacBook Air models with the M1 chip, but below the MacBook Pro. Prosser recently unveiled renders that purport to depict the next-generation MacBook Air based on leaked images.

Prosser says that the MacBook Air will be available in a range of color options, much like the 24-inch iMac, and will feature larger function keys, a smaller trackpad, and redesigned feet on the underside of the machine. The biggest change in terms of design from the current MacBook Air seems to be the loss of its iconic tapered design. Instead, the MacBook Air will become considerably thinner as a whole, Prosser explained. Other features rumored to be coming to next-generation MacBook Air models include a mini-LED display and a MagSafe charging port. Gurman believes that the high-end MacBook Air could launch in the second half of this year at the earliest or in 2022, a timeframe that has been echoed by Prosser.

Apple

German Watchdog Probes Apple's Market Dominance (bbc.com) 16

An anonymous reader quotes a report from the BBC: Apple is under investigation by the German competition watchdog. The Federal Cartel Office (FCO) said the initial investigation will look at whether the company is of "paramount significance across markets." Apple said it looked forward to "having an open dialogue" with the FCO about any of its concerns. In a statement, Andreas Mundt, President of the FCO, said it would examine whether with iOS Apple had created "a digital ecosystem around its iPhone that extends across several markets." He added that a focus of the investigation would be the App Store, "as it enables Apple in many ways to influence the business activities of third parties."

Depending on the outcome of its investigation, the FCO said it would look in more detail at specific practices of Apple, in a possible further proceeding. The FCO said it had received various complaints alleging anti-competitive practices, which a further probe could consider. The watchdog noted that App developers had criticized "the mandatory use of Apple's own in-app purchase system and the 30% commission rate associated with this." It had also received a complaint from the advertising and media industry about restrictions on user tracking in iOS 14.5, the watchdog said. The FCO said it would establish contact, where necessary, with the European Commission, which is currently investigating how App Store policies affect music streaming.
In response, Apple said the "iOS app economy" supported more than 250,000 jobs in Germany. It added that the App Store had given "German developers of all sizes the same opportunity to share their passion and creativity with users around the world, while creating a secure and trusted place for customers to download the apps they love with the privacy protections they expect."
Government

Apple Pre-Installed Apps Would Be Banned Under Antitrust Package (bloomberg.com) 185

Apple would be prohibited from pre-installing its own apps on Apple devices under antitrust reform legislation introduced last week, said Democratic Representative David Cicilline, who is leading a push to pass new regulations for U.S. technology companies. From a report: Cicilline told reporters Wednesday that a proposal prohibiting tech platforms from giving an advantage to their own products over those of competitors would mean Apple can't ship devices with pre-installed apps on its iOS operating platform. "It would be equally easy to download the other five apps as the Apple one so they're not using their market dominance to favor their own products and services," the Rhode Island Democrat said. The proposal is part of a package of bipartisan bills that would impose significant new constraints on how tech companies operate, restricting acquisitions and forcing them to exit some businesses. The House Judiciary Committee will mark up the five bills in a hearing next week, Representative Jerrold Nadler of New York, the committee's chairman, said.
Businesses

Apple CEO Criticizes European Law That Would Break App Store Hold (cnbc.com) 215

Apple CEO Tim Cook said that he believes a proposed European law known as DMA would "not be in the best interest of users," signaling the iPhone maker's opposition to European legislation that would force it to allow users to install software outside of Apple's App Store. From a report: "I look at the tech regulation that's being discussed, I think there are good parts of it. And I think there are parts of it that are not in the best interests of the user," Cook said on Wednesday through videoconference at the Viva Tech conference in France. The European Union proposed two laws regulating big tech companies, the Digital Services Act and the Digital Markets Act, earlier this year. The DSA focuses on the online ad industry, but the DMA focuses on companies with large numbers of customers -- like Apple, Google and Amazon -- and sets rules requiring them to open up their platforms to competitors.

One of Cook's issues with the law is that it would force Apple to permit sideloading apps on the iPhone, which is manually installing software from the internet or a file instead of through an app store. Currently, Apple's App Store is the only way to install apps on an iPhone, which has made it the focus of lawsuits and regulators around the world. Apple has claimed that its control over the App Store ensures high-quality apps and helps prevent malware. Cook noted that the iPhone's market share in France is only 23% and said that permitting sideloading on iPhones would damage both the privacy and security of users, citing increased malware on Android phones versus iPhones. Google's Android allows sideloading. "If you take an example of where I don't think it's in the best interest, that the current DMA language that is being discussed, would force sideloading on the iPhone," Cook said. "And so this would be an alternate way of getting apps onto the iPhone, as we look at that, that would destroy the security of the iPhone."

Google

Google To Open First Retail Store Steps Away From Apple in NYC (bloomberg.com) 41

Google will open its first retail store in New York City, highlighting the internet giant's effort to promote its consumer hardware devices. From a report: The store, in Manhattan's trendy Chelsea neighborhood, will open to the public Thursday, the Mountain View, California-based company said Wednesday in a blog post. The shop, which is a block away from rival Apple's 14th Street store, occupies part of the first floor of Google's New York offices. Alphabet's Google began experimenting with pop-up stores in 2016, the same year it debuted its Pixel smartphone and Nest smart home speaker. In the years since, the company has introduced a plethora of hardware devices and hosted subsequent pop-ups to learn more about what consumers expect from a retail store, said Jason Rosenthal, Google's vice president of direct channels and membership. "It's like walking into a dream," Ivy Ross, vice president of design, user experience and research for design and services, said during a virtual tour. "I hope customers feel the same way. I want them to be happy and inspired, like I am being in here."
Medicine

Apple Struggles in Push To Make Healthcare Its Greatest Legacy (wsj.com) 50

Apple Chief Executive Tim Cook has said the company's greatest contribution to mankind will be in health. So far, some Apple initiatives aimed at broadly disrupting the healthcare sector have struggled to gain traction, according to people familiar with them and documents reviewed by The Wall Street Journal. From the report: Apple has envisioned an audacious plan for healthcare, offering its own primary-care medical service with Apple-employed doctors at its own clinics, according to people familiar with the plan and documents. To test that and other bold healthcare ideas, it took over clinics that catered to its employees and built a team with scores of clinicians, engineers, product designers and others. Today those ambitions, which aren't widely known, have largely stalled as Apple has shifted the focus of its health unit to something it knows well: Selling devices, specifically the Apple Watch, according to people familiar with its strategy.

The new primary-care service hasn't gotten off the ground, people familiar with it say. A digital health app launched quietly this year has struggled to keep users engaged, say people familiar with the app and the documents seen by the Journal. Some employees have raised questions internally about the integrity of health data coming from the company's clinics that has been used to support product development, according to people familiar with their concerns and the documents.

United Kingdom

Apple-Google Mobile 'Duopoly' Faces UK Antitrust Scrutiny (bloomberg.com) 71

Google and Apple face a sweeping probe into the "duopoly" power of their mobile ecosystems, in the U.K. antitrust watchdog's latest attack on Silicon Valley. From a report: The increasingly tech-focused Competition and Markets Authority opened a 12-month market study into broad aspects of the iOS and Android systems, saying it feared the companies' dominance is stifling competition. The investigation adds to the regulator's separate investigations into both tech giants. "Our ongoing work into big tech has already uncovered some worrying trends and we know consumers and businesses could be harmed if they go unchecked," CMA Chief Executive Officer Andrea Coscelli said in a statement.

The CMA uses market studies to gather information before upgrading investigations. The mobile review comes as the U.K. watchdog seeks to move to the forefront of tech regulation after emerging from the shadow of European Union regulators at the end of the Brexit transition. The authority is preparing to set up a tech-focused unit and has warned that the largest companies will face extra scrutiny of everything from mergers to monopoly behavior.

Iphone

Apple Repair Tech Posted Woman's Explicit iPhone Photos to Facebook (msn.com) 157

"Apple paid a multimillion dollar settlement to a woman after iPhone repair techs posted risque pictures from her phone to Facebook," reports the Washington Post, citing legal documents obtained by the Telegraph.

An unnamed Oregon college student "sent her phone to Apple for repairs after it stopped working" in 2016, and the iPhone ended up at Apple-approved repair contractor Pegatron... Two iPhone repair technicians in Sacramento, uploaded "10 photos of her in various stages of undress and a sex video" to her Facebook account, resulting in "severe emotional distress" for the young woman, according to the Telegraph's review of legal records. Pegatron, a major Apple manufacturer with facilities across the globe, had to reimburse Apple for the settlement and face insurers who didn't want to pay for it, according to the news outlet...

The settlement isn't the first time Apple has had to handle the misdeeds of employees. In 2019, a California woman alleged that an Apple store employee had texted a private picture on her phone to himself. That employee was no longer working for the company after Apple conducted its investigation. Apple store employees at a Brisbane, Australia, location were fired in 2016 for taking candid pictures of female employees and customers' bodies and stealing photos from consumers' phones to rank their bodies.

"Apple keeps a firm grip on the repair of its devices, arguing that allowing only approved retailers and vendors to repair its products ensures the privacy of its customers," the article points out.

"The revelation of the lawsuit pokes holes in the company's stance that only authorized retailers can keep customer information secure."
IOS

Apple Admits It Ranked Its Files App Ahead of Competitor Dropbox (theverge.com) 68

During the Epic v. Apple trial, an email chain surfaced that reveals Apple seemingly admitted "it manually boosted the ranking of its own Files app ahead of the competition for 11 entire months," reports The Verge. This comes after two monstrous reports by The Wall Street Journal and The New York Times showed Apple's App Store clearly and consistently ranking its own apps ahead of competitors. Apple claimed it had done nothing wrong. The Verge reports: "We are removing the manual boost and the search results should be more relevant now," wrote Apple app search lead Debankur Naskar, after the company was confronted by Epic Games CEO Tim Sweeney over Apple's Files app showing up first when searching for Dropbox. "Dropbox wasn't even visible on the first page [of search results]," Sweeney wrote. As you'll see, Naskar suggested that Files had been intentionally boosted for that exact search result during the "last WWDC." That would have been WWDC 2017, nearly a year earlier, when the Files apps first debuted. The email chain actually reflects fairly well on Apple overall. Apple's Matt Fischer (VP of the App Store) clearly objects to the idea at first. "[W]ho green lit putting the Files app above Dropbox in organic search results? I didn't know we did that, and I don't think we should," he says. But he does end the conversation with "In the future, I want any similar requests to come to me for review/approval," suggesting that he's not entirely ruling out manual overrides.

But Apple tells The Verge that what we think we're seeing in these emails isn't quite accurate. While Apple didn't challenge the idea that Files was unfairly ranked over Dropbox, the company says the reality was a simple mistake: the Files app had a Dropbox integration, so Apple put "Dropbox" into the app's metadata, and it was automatically ranked higher for "Dropbox" searches as a result. I'm slightly skeptical of that explanation -- partially because it doesn't line up with what Naskar suggests in the email, partially because Apple also told me it immediately fixed the error (despite it apparently continuing to exist for 11 months, hardly immediate), and partially because the company repeatedly ignored my questions about whether this has ever happened with other apps before. The most Apple would tell me is that it didn't manually boost Files over competitors, and that "we do not advantage our apps over those of any developer or competitor" as a general rule.

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