
Design Guru Critiques Apple Retail Store 97
xdfgf writes "Paco Underhill, CEO of Envirosell, gives an overview, and explains aspects, of the floor plan of the SoHo Apple store. Quote from the article: 'If success lurks in details like those, it explains why Apple CEO Steve Jobs spends half a day each week with a 20-member design team, hashing out tweak after tweak in each of his 53 retail stores. In one session, the group agonized over three types of lighting to get Jobs's iMacs to shine just as they do in glossy ads.'"