The Document Foundation, the organization that tends the open source productivity suite LibreOffice, has decided to start charging for one version of the software. The Register reports: LibreOffice is a fork of OpenOffice and is offered under the free/open source Mozilla Public License Version 2.0. A Monday missive from the Document Foundation reveals the org will begin charging 8.99 euros for the software -- but only when sold via Apple's Mac App Store. That sum has been styled a "convenience fee ... which will be invested to support development of the LibreOffice project."

The foundation suggests paying up in the Mac App Store is ideal for "end users who want to get all of their desktop software from Apple's proprietary sales channel." Free downloads of LibreOffice for macOS from the foundation's site will remain available and arguably be superior to the App Store offering, because that version will include Java. The foundation argued that Apple does not permit dependencies in its store, so it cannot include Java in the 8.99 euro offering. The version now sold in the App Store supersedes a previous offering provided by open source support outfit Collabora, which charged $10 for a "Vanilla" version of the suite and threw in three years of support. The foundation's marketing officer Italo Vignoli said the change was part of a "new marketing strategy."

"The Document Foundation is focused on the release of the Community version, while ecosystem companies are focused on a value-added long-term supported versions targeted at enterprises," Vignoli explained. "The distinction has the objective of educating organizations to support the FOSS project by choosing the LibreOffice version which has been optimized for deployments in production and is backed by professional services, and not the Community version generously supported by volunteers."

"The objective is to fulfil the needs of individual and enterprise users in a better way," Vignoli added, before admitting "we know that the positive effects of the change will not be visible for some time. Educating enterprises about FOSS is not a trivial task and we have just started our journey in this direction."

Apple says it will increase App Store prices across Europe and in some Asian markets next month as currencies weaken against the strong US dollar. The price increases will effect both in-app purchases and regular apps on the App Store starting on October 5th. From a report: All countries using the Euro, Sweden, South Korea, Chile, Egypt, Malaysia, Pakistan, Vietnam, and Japan will be affected by the price hikes. All Euro markets, except Montenegro, will see the base $0.99 app pricing move to $1.19 next month, a 20 percent jump. In Japan the hikes are more than 30 percent, amid the yen dropping to a new 24-year low against the US dollar.

Apple has responded to user complaints regarding an annoying pop-up in iOS 16 that asks for user permission if an app wants to access the clipboard to paste text, images, and more. From a report: The new prompt was added to iOS 16 as a privacy measure for users, requiring that apps ask for permission to access the clipboard, which may have sensitive data. The prompt, however, has become an annoyance for users as they install iOS 16, as it constantly asks for permission whenever they wish to paste something into an app. As user annoyance with the behavior boils high, Apple has finally responded, saying the constant pop-up is not how the feature is intended to work. MacRumors reader Kieran sent an email to Craig Federighi and Tim Cook, complaining about the constant prompt and advocating for Apple to treat access to the clipboard the same way iOS treats third-party access to location, camera, microphone, and more. Ron Huang, a senior manager at Apple, joined the email thread saying the pop-up is not supposed to appear every time a user attempts to paste. "This is absolutely not expected behavior, and we will get to the bottom of it," Huang said. Huang added that this behavior is not something Apple has seen internally but that Kieran is "not the only one" experiencing it. Responding to the suggestion that clipboard access should be added within the Settings app on a per-app basis, Huang said it would make a "good improvement" and added that Apple "certainly need to fix and make apps like Mail just work even without this setting, but it's nonetheless helpful for apps which users want to share data with even if they didn't initiate it." "Stay tuned," he added.

The App Association brands itself as the leading voice for thousands of app developers around the world. In reality, the vast majority of its funding comes from Apple. From a report: The tech giant isn't a member of the association. But it plays a dominant behind-the-scenes role shaping the group's policy positions, according to four former App Association employees who asked not to be named discussing internal matters. In fact, critics note, the association's lobbying agenda tracks closely with Apple's -- even when it's at odds with app developers, the companies that make the individual games and programs that run on Apple's iPhone and other devices. The group, known as ACT, says it's not beholden to Apple, but confirmed that it derives more than half its funding from the company. The former employees say the actual percentage is much higher. The relationship between Apple and ACT illustrates how big companies quietly pour money into outside groups that promote their agenda in Washington. ACT representatives regularly testify in Congress, file court briefs in defense of Apple's positions and host annual "fly-in" meetings for developers with lawmakers. Rick VanMeter, a former congressional aide who is the head of rival developer group Coalition for App Fairness, said ACT's purported representation of app developers is deceptive, given its relationship with Apple.

mspohr writes: A major bug in Apple's latest iPhone is causing the camera to physically fail when using apps such as TikTok, Snapchat and Instagram, some owners have reported. The bug in the company's iPhone 14 Pro Max, the most expensive model in the iPhone 14 range, appears to affect the optical image stabilisation (OIS) feature, which uses a motor to eliminate the effects of camera shake when taking pictures. Opening the camera in certain apps causes the OIS motor to go haywire, causing audible grinding sounds and physically vibrating the entire phone. The vibration does not occur when using the built-in camera app, suggesting the problem's roots are in a software fault. However, some have warned affected users to limit their usage of apps that trigger the bug, in case excess vibration causes permanent damage to the OIS system. The company has previously warned users about potential damage to the OIS motor, particularly in situations where their phones are experiencing significant vibration. In January this year, the company published a long warning note for users about the risk of mounting their iPhones near "high-power motorcycle engines."

The Economist notes this business cycle is hurting ad revenue for Alphabet's Google and Meta's Facebook."Last quarter Meta reported its first-ever year-on-year decline in revenues. Snap, a smaller rival, is laying off a fifth of its workforce." But for both companies, "the cyclical problem may not be the worst of it," since they're finally facing some real competition.

"They might once have hoped to offset the digital-ad pie's slower growth by grabbing a larger slice of it. No longer." Although the two are together expected to rake in around $300bn in revenues this year, sales of their four biggest rivals in the West will amount to almost a quarter as much... What is more, as digital advertising enters a period of transformation, the challengers look well-placed to increase their gains. The noisiest newcomer to the digital-ad scene is TikTok. In the five years since its launch the short-video app has sucked ad dollars away from Facebook and Instagram, Meta's two biggest properties. So much so that the two social networks are reinventing themselves in the image of their Chinese-owned rival.... But Meta and Google may have more to worry about closer to home, where a trio of American tech firms are loading ever more ads around their main businesses.

Chief among them is Amazon, forecast to take nearly 7% of worldwide digital-ad revenue this year, up from less than 1% just six years ago. The company started reporting details of its ad business only in February, when it revealed sales in 2021 of $31bn. As Benedict Evans, a tech analyst, points out, that is roughly as much as the ad sales of the entire global newspaper industry. Amazon executives now talk of advertising as one of the company's three "engines", alongside retail and cloud computing.

Next in line is Microsoft, expected to quietly take more than 2% of global sales this year — slightly more than TikTok. Its search engine, Bing, has only a small share of the search market, but that market is a gigantic one. Microsoft's social network, LinkedIn, is unglamorous but its business-to-business ads allow it to monetise the time users spend on it at a rate roughly four times that of Facebook, estimates Andrew Lipsman of eMarketer. It generates more revenue than some medium-sized networks including Snap's Snapchat and Twitter.

The most surprising new adman is Apple. The iPhone-maker used to rail against intrusive digital advertising. Now it sells many ads of its own.... As digital ads work their way into more corners of the economy, "a new order is going to materialise", believes Mr Lipsman. He thinks Amazon will overtake Meta in total advertising revenue, possibly within five years.

The Drive reports; Sir Jony Ive — the man designed the original iMac, iPod, iPhone, and iPad during his 22 years as Apple design chief — has claimed new-car buyers will drive demand for physical buttons to return in automotive entertainment systems.

In recent years, car companies such as Tesla and Volkswagen have progressively moved to remove physical switches from their vehicle's interiors, replacing them with 'haptic' touch-sensitive buttons, or moving a majority of the controls into a central touchscreen. Speaking at a panel session at a conference in the US — alongside Apple CEO Tim Cook and Laurene Powell Jobs (widow of Apple co-founder Steve Jobs) — Ive said there are merits to the design of multi-touch screens, but car buyers will demand for physical controls to return.

"I do think there are fabulous affordances with interfaces like, for example, multi-touch [the technology allowing for pinching and zooming on phone screens]," Ive said. "But we do remain physical beings. I think, potentially, the pendulum may swing a little to have interfaces and products that will take more time and are more engaged physically."

When the panel's moderator — journalist Kara Swisher — asked if Ive was referring to cars, the former Apple design boss responded, "for example".
The article also reports that "Apple's secretive autonomous car project is believed to be continuing behind closed doors, with the tech giant reportedly employing 5000 staff members to work on a new electric car."

First, a rumor from the blog Phone Arena. "Not to be outdone by Apple and Huawei, Samsung is planning to incorporate satellite connectivity options in its Galaxy phones as well, hints leakster Ricciolo."

But it's not the first rumor we've heard about phone vendors and satellites. "Cringley Predicts Apple is About to Create a Satellite-Based IoT Business ," read the headline in June. Long-time tech pundit Robert X. Cringely predicted that Apple would first offer some limited satellite-based functionality,

But he'd also called those services "proxies for Apple entering — and then dominating — the Internet of Things (IoT) business. "After all, iPhones will give them 1.6 billion points of presence for AirTag detection even on sailboats in the middle of the ocean — or on the South Pole.... Ubiquity (being able to track anything in near real time anywhere on the planet) signals the maturity of IoT, turning it quickly into a $1 TRILLION business — in this case Apple's $1 TRILLION business." And beyond that, "in the longer run Cupertino plans to dis-intermediate the mobile carriers — becoming themselves a satellite-based global phone and data company [and] they will also compete with satellite Internet providers like Starlink, OneWeb, and Amazon's Kuiper."

So how did Cringely react last week when Apple announced "Emergency SOS" messaging for the iPhone 14 and 14 Plus — via communication satellites — when their users are out of range of a cell signals? He began by wondering if Apple was intentionally downplaying the satellite features: They limited their usage case to emergency SOS texts in the USA and Canada, sorta said it would be just for iPhone 14s, and be free for only the first two years. They showed a satellite app and very deliberately tried to make it look difficult to use. They gave no technical details and there was no talk of industry partners.

Yet there were hints of what's to come. We (you and I, based on my previous column) already knew, for example, that ANY iPhone can be made to work with Globalstar. We also knew the deal was with Globalstar, which Apple never mentioned but Globalstar confirmed, more or less, later in the day in an SEC filing. But Apple DID mention Find My and Air Tags, notably saying they'd work through the satellites even without having to first beseech the sky with an app. So the app is less than it seems and Apple's satellite network will quickly find its use for the Internet of Things [Cringely predicts]....

Apple very specifically said nothing about the global reach of Find My and Air Tags. There is no reason why those services can't have immediate global satellite support, given that the notification system is entirely within Apple's ecosystem and is not dependent on 911-type public safety agreements.

Maybe it will take a couple years to cover the world with SOS, but not for Find My, which means not for IoT — a business headed fast toward $1 trillion and will therefore [hypothetically] have a near-immediate impact on Apple's bottom line.
Speculating further, Cringely predicts that Globalstar — which has ended up with vast tracts of licensed spectrum — will eventually be purchased by a larger company. ("If not Apple, maybe Elon Musk.")

And this leads Cringely to yet another prediction. "If Elon can't get Globalstar, he and his partners will push for the regulatory expansion into space of terrestrial 5G licenses, which will probably be successful." This will happen, frankly, whether SpaceX and T-Mobile are successful or not, because AST&Science and its investors AT&T, Verizon and Zodafone need 5G in space, too, to compete with Apple. So there WILL eventually be satellite competition for Apple and I think the International Telecommunication Union will eventually succumb to industry pressure.
And by the end Cringely is also speculating about just how Apple will come up with innovative new satellite designs on a faster schedule...

Goldman's credit card business, anchored by the Apple Card since 2019, has arguably been the company's biggest success yet in terms of gaining retail lending scale. It's the largest contributor to the division's 14 million customers and $16 billion in loan balances, a figure that Goldman said would nearly double to $30 billion by 2024. But rising losses threaten to mar that picture. CNBC: Lenders deem bad loans "charge-offs" after a customer misses payments for six months; Goldman's 2.93% net charge-off rate is double the 1.47% rate at JPMorgan's card business and higher than Bank of America's 1.60%, despite being a fraction of those issuers' size. Goldman's losses are also higher than that of Capital One, the largest subprime player among big banks, which had a 2.26% charge-off rate. "If there's one thing Goldman is supposed to be good at, its risk management," said Jason Mikula, a former Goldman employee who now consults for the industry. "So how do they have charge-off rates comparable to a subprime portfolio?" The biggest reason is because Goldman's customers have been with the bank for less than two years on average, according to people with knowledge of the business who weren't authorized to speak to the press.

Charge-off rates tend to be highest during the first few years a user has a card; as Goldman's pool of customers ages and struggling users drop out, those losses should calm down, the people said. The bank leans on third-party data providers to compare metrics with similar cards of the same vintage and is comfortable with its performance, the people said. Other banks also tend to be more aggressive in seeking to recover debt, which improves competitors' net charge-off figures, the people said. But another factor is that Goldman's biggest credit product, the Apple Card, is aimed at a broad swath of the country, including those with lower credit scores. Early in its rollout, some users were stunned to learn they had been approved for the card despite checkered credit histories. "Goldman has to play in a broader credit spectrum than other banks, that's part of the issue," said a person who once worked at the New York-based bank, who asked for anonymity to speak candidly about his former employer. "They have no direct-to-consumer offering yet, and when you have the Apple Card and the GM card, you are looking at Americana."

In an update coming to iOS 16 later this year, Apple plans to add a new "Clean Energy Charging" option in the United States. MacRumors reports: The information was shared in Apple's iOS 16 press release, and it says that clean energy charging will optimize charging times for when the grid is using cleaner energy sources. With Clean Energy Charging, Apple is aiming to decrease the carbon footprint of the iPhone. This is the first we've heard of clean energy charging, and it's not a feature that Apple has previously highlighted.

Garmin has reacted to Apple's new rugged Apple Watch Ultra, saying in a tweet following the iPhone 14 and Apple Watch event that it measures battery life in "months" and "not hours," promoting its latest Enduro 2 watch for athletes. MacRumors reports: While the Apple Watch Ultra has the longest battery life of any Apple Watch to date, with Apple promising up to 36 hours of normal use and up to 60 hours with watchOS 9's new Low Power Mode setting and other optimizations, the Enduro 2 can last significantly longer depending on usage scenarios. Despite Garmin's claim that it measures battery life in months, the company actually advertises the Enduro 2 as having "up to 150 hours of battery life in GPS mode with solar charging" and "up to 34 days of battery life in smartwatch mode." The Enduro 2 has a 1.4-inch solar-powered display, compared to the nearly 2-inch display on the Apple Watch Ultra that can reach a peak brightness of 2,000 nits, the brightest ever in an Apple Watch. Battery life seems to be the main point of contention, based on comments from Hacker News and Reddit. "As someone who is into trail running and backpacking, a 36 hour battery life is untenable, and charging it every night seems like a pain," writes user lukeinator42.

"The real irony of the charge-at-night model is that you miss the single biggest source of error in human life: lack of sleep," adds killjoywashere. "Accurate sleep measurement is, on a day-to-day basis, far more valuable than many of the features advertised on this system."

Apple CEO Tim Cook dismissed the idea of adopting RCS messaging to put an end to the green bubbles that surround messages when iPhone users text someone on an Android device. From a report: "I don't hear our users asking that we put a lot of energy in on that at this point," Cook said when asked how Apple founder Steve Jobs would feel about using the RCS standard in iMessage during Vox Media's Code 2022 event on Wednesday night. Instead, Cook said, "I would love to convert you to an iPhone."

But the person who asked the question, Vox Media's LiQuan Hunt, came back with a valid complaint, saying that his mother can't see the videos he sends her. It all comes down to a lack of interoperability between iMessage and RCS, both messaging systems that could allow higher-quality images and videos -- if they worked together. If you've tried to send a video from Android to iOS (or vice versa) using your regular text messaging app, then you know that your videos come out completely fuzzy on the other end. Cook's suggestion to fix this annoying issue? "Buy your mom an iPhone."

Apple today announced that all iPhone 14 models sold in the U.S. do not have a built-in SIM card tray and instead rely entirely on eSIM technology. MacRumors reports: Tech specs on Apple's website confirm the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max are not compatible with physical SIM cards and instead have dual eSIM support, allowing for multiple cellular plans to be activated on a single device. An eSIM is a digital SIM that allows users to activate a cellular plan without having to use a physical nano-SIM card. eSIM availability is rapidly expanding, but the technology is still not available in all countries, which explains why iPhone 14 models will remain available with a SIM card tray outside of the U.S. for now. Apple's website has a list of carriers that support eSIM technology around the world. In the U.S., this includes AT&T, T-Mobile, US Cellular, Verizon, Xfinity Mobile, Boost Mobile, H2O Wireless, Straight Talk, C Spire, and some others.

Today, Apple announced a handful of new products at their iPhone launch event in Cupertino. Along with four new iPhones, Apple unveiled the brand-new Series 8 Apple Watch and refreshed SE. It also unveiled a completely new, rugged Apple Watch Ultra. The Verge reports: The Apple Watch Ultra is the star of the show because it isn't something we've seen before. It's got a big honking 49mm rectangular display, which... truly is in a class of its own. Not only is it the biggest Apple Watch screen, but it's also the brightest at 2,000 nits. As for how that wrist slab feels, it was actually lighter on my wrist than I'd expected, probably because its case is made of titanium. But make no mistake -- it is a BIG watch. Another thing that's immediately apparent is the design tweaks Apple's made for the extreme fitness crowd. There's the new orange action button, a button guard, and a redesigned crown. The rim around the display is also raised to protect the sapphire crystal display -- which is something we saw on the Samsung Galaxy Watch 5 Pro as well. Plus, that display is truly flat.

Next up is the Apple Watch Series 8. At a glance, there's really not too much to differentiate it from the Series 7, though I can definitely tell the screen appears bigger. Inside, there's a new temperature sensor, though it's not something I was able to really check out here in Cupertino. The sensor is meant to help retrospectively detect ovulation. It's also got an updated chip -- the S8 -- which keeps things snappy when you're swiping through menus. The Series 8 also has a new gyroscope and accelerometer to help call emergency services if it detects you've been in a car crash.

The new SE is also a fairly incremental update. It, too, gets an upgrade to the S8 chip, whereas the original SE was a bit of a Frankenstein watch. It had the processor of the Series 5 mixed in with some sensors used in the Series 6 minus the EKG sensor. The new SE has the same motion sensors as the Series 8 for crash detection and is 20 percent faster than before. The screen is also 30 percent larger than the Series 3, and the sensor array color matches the front. It's mostly still missing the always-on display and the new temperature sensor. All three models are available for preorder today. The Series 8 and SE will ship on September 16, with the Ultra shipping on the 23rd.

Apple has officially announced the iPhone 14 Pro and iPhone 14 Pro Max. In the first big display redesign since Apple introduced the iPhone X in 2017, both handsets have a new pill-shaped cutout that replaces the notch and can adjust dynamically. Both devices also have a faster A16 Bionic chip and an always-on display. From a report: Apple CEO Tim Cook calls the iPhone 14 Pro and Pro Max the "most innovative pro lineup yet." The iPhone 14 Pro will start at $999, and the iPhone 14 Pro Max starts at $1,099. Both will be available for preorder on September 9th and available in stores on September 16th. The first notable design change with the iPhone 14 Pro models is the display. While Apple will offer the usual 6.1- and 6.7-inch options, the notch is being replaced by a pill-shaped cutout that will house the Face ID components and a second circular cutout for the front-facing camera. Apple has moved the proximity sensor behind the display, and notifications will now pop out of the notch in an animation. Apple calls this system the Dynamic Island. Notifications and alerts will adapt and move around the pill-shaped notch, and Apple is really leaning into how it animates and uses the system for new notifications. Apple demonstrated a variety of ways the Dynamic Island will animate and work in practice, including live activity widgets coming to life and animations and controls for music. When you swipe to go home, background tasks like music playback will move to the island.

Apple has announced the iPhone 14 and 14 Plus, preserving much of the iPhone 13's design -- including a notch for the phone's selfie camera and Face ID sensors. From a report: Either way, the 14 looks an awful lot like the 13 at first glance, with the same flat display and rails. The US models of the iPhone 14 also do away with the physical SIM tray, going all-in on eSIM. The standard iPhone 14 model starts at $799, and the 14 Plus starts at $899. The iPhone 14 will also support the much-rumored emergency messaging via communication satellites when you're out of range of a cell signal, called Emergency SOS. The phone's antennas can connect to satellite frequencies. Apple says it can take less than 15 seconds to send a message with a clear view of the sky, and the interface guides users to point their phone in the right direction, as well as walking through steps to connect with emergency service providers. It's also possible to use the Find My app to share location without sending a message. It's free for two years with iPhone 14 models. The iPhone 14 sticks with a 6.1-inch screen, while the 14 Plus offers a big 6.7-inch screen. The 14 Plus model claims to offer the best battery life of any iPhone. Both models continue to offer last year's A15 Bionic chipset -- a major shift for Apple, which has typically introduced a new processor to be used by its entire iPhone portfolio every year.

This fall, Apple will make some of its flagship iPhones outside China for the first time, a small but significant change for a company that has built one of the most sophisticated supply chains in the world with the help of the Chinese authorities. But the development of the iPhone 14, which is expected to be unveiled on Wednesday, shows how complicated it will be for Apple to truly untangle itself from China. From a report: More than ever, Apple's Chinese employees and suppliers contributed complex work and sophisticated components for the 15th year of its marquee device, including aspects of manufacturing design, speakers and batteries, according to four people familiar with the new operations and analysts. As a result, the iPhone has gone from being a product that is designed in California and made in China to one that is a creation of both countries.

The critical work provided by China reflects the country's advancements over the past decade and a new level of involvement for Chinese engineers in the development of iPhones. After the country lured companies to its factories with legions of low-priced workers and unrivaled production capacity, its engineers and suppliers have moved up the supply chain to claim a bigger slice of the money that U.S. companies spend to create high-tech gadgets. The increased responsibilities that China has assumed for the iPhone could challenge Apple's efforts to decrease its dependency on the country, a goal that has taken on increased urgency amid rising geopolitical tensions over Taiwan and simmering concerns in Washington about China's ascent as a technology competitor.

Brazil's government on Tuesday ordered Apple to stop selling iPhones without a battery charger in the country, claiming that the company provides an incomplete product to consumers. From a report: The Justice Ministry fined Apple 12.275 million reais ($2.38 million) and ordered the cancellation of the sale of the iPhone 12 and newer models, in addition to suspending the sale of any iPhone model that does not come with a power charger. In the order, published in the country's official gazette, the ministry argued that the iPhone was lacking a essential component in a "deliberate discriminatory practice against consumers." The authorities rejected Apple's argument that the practice had the purpose of reducing carbon emissions saying that there is no evidence of environmental protection from selling the smartphone without a charger.

Apple plans to nearly double the workforce in its fast-growing digital advertising business less than 18 months after it introduced sweeping privacy changes that hobbled its bigger rivals in the lucrative industry. Financial Times: The iPhone maker has about 250 people on its ad platforms team, according to LinkedIn. According to Apple's careers website, it is looking to fill another 216 such roles, almost quadruple the 56 it was hiring in late 2020. Apple disputed the figures but declined to elaborate. The digital ads industry has been on edge about Apple's advertising ambitions since it launched privacy rules last year that disrupted the $400bn digital ads market, making it difficult to tailor ads to Apple's 1bn-plus iPhone users.

Since the policy was introduced, Facebook parent Meta, Snap and Twitter have lost billions of dollars in revenue -- and far more in market valuation, although there have been additional contributing factors. "It was really almost like a global panic," said Jade Arenstein, global service lead at Incubeta, a South Africa-based marketing performance company, of the impact of Apple's changes. Meanwhile, Apple's once-fledgling ads business is now "incredibly fast-growing," according to a job ad. The business has gone from just a few hundred million dollars of revenue in the late 2010s to about $5bn this year, according to research group Evercore ISI, which expects Apple to have a $30bn ads business within four years.

"Across the United States, parents are increasingly buying Apple Watches and strapping them onto the wrists of children as young as 5," reports the New York Times: The goal: to use the devices as a stopgap cellphone for the kids. With the watch's cellular abilities, parents can use it to reach and track their children, while the miniature screens mitigate issues like internet addiction.

Children and teenagers appear to have become a disproportionately large market for smartwatches as a whole. In a 2020 survey of American teenagers by the investment bank Piper Sandler, 31% said they owned a smartwatch. That same year, 21% of adults in the United States said they owned one, according to the Pew Research Center.

The use of smartwatches as a children's gadget shows how the audience for a consumer technology product can morph in unexpected ways. It has also given new life to the Apple Watch, which was unveiled in 2015 and has been variously positioned as a fitness tracker, a style statement or a way to free yourself from an iPhone.

Apple has deliberately turned the watch into a device that can be attractive for children and their parents. In 2020, the company released the Apple Watch SE, which had fewer features than a premium model and was priced $120 cheaper. Apple also introduced Family Setup, software that let parents track their children's locations, manage their contacts list and limit their notifications.