Nerval's Lobster writes "Monsanto is more infamous for growing its genetically modified crops than its use of software, but a series of corporate acquisitions and a new emphasis on tech solutions has transformed it into a firm that acts more like an innovative IT vendor than an agribusiness giant. Jim McCarter (the Entrepreneur in Residence for Monsanto) recently detailed for an audience in St. Louis how the company's IT efforts are expanding. Monsanto's core projects generate huge amounts of bits, especially its genomic efforts, which are the focus of so much public attention. Other big data gobblers are the phenotypes of millions of DNA structures that describe the various biological properties of each plant, and the photographic imagery of crop fields. (All told, there are several tens of petabytes that need storage and analysis, a number that's doubling roughly every 16 months.) With all that tech muscle, the company has launched IT-based initiatives such as its FieldScripts software, which uses proprietary algorithms (fed with data from the FieldScripts Testing Network and Monsanto research) to recommend where to best plant corn hybrids. 'Just like Amazon has its recommendation engine for what book to buy, we will have our recommendations of what and how a grower should plant a particular crop,' said McCarter. 'All fields aren't uniform and shouldn't be planted uniformly either.' Despite its increasingly sophisticated use of data analytics in the name of greater crop yields, however, Monsanto faces pushback from various groups with an aversion to genetically modified food; a current ballot initiative in Washington State, for example, could result in genetically modified foods needing a label in order to go on sale here. The company has also inspired a 'March Against Monsanto,' which has been much in the news lately."