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High Fructose Corn Syrup To Get a Makeover 646

Posted by samzenpus
from the same-great-taste dept.
An anonymous reader writes "With its sweetener linked to obesity, some cancers and diabetes, the Corn Refiners Association (CRA) doesn't want you to think 'fructose' when you see high fructose corn syrup in your soda, ketchup or pickles. Instead, the AP reports, the CRA submitted an application to the FDA, hoping to change the name of their top-selling product to 'corn sugar.'"
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High Fructose Corn Syrup To Get a Makeover

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  • What the hell? (Score:3, Insightful)

    by ScrewMaster (602015) * on Wednesday September 15, 2010 @06:55PM (#33594438)

    "With its sweetener linked to obesity, some cancers and diabetes, the Corn Refiners Association (CRA) doesn't want you to think 'fructose' when you see high fructose corn syrup in your soda, ketchup or pickles. Instead, the AP reports, the CRA submitted an application to the FDA, hoping to change the name of their top-selling product to 'corn sugar.'"

    What's in a name? High-fructose corn syrup by any other name would taste as sweet ... and still make your cancer cells multiply.

    And here thought that fraud and false advertising was illegal in this country. If the Feds go for this then they're not doing their jobs.

    • by value_added (719364) on Wednesday September 15, 2010 @07:11PM (#33594562)

      What's in a name?

      Well, would you be inclined buy something accurately labelled as "soy juice", or would you buy "soy milk" instead? Personally, I prefer moo cow fuck milk [youtube.com] for both the honesty and the wholesome goodness, with the added benefit of not spending my time reading manufacturer labels.

    • by syousef (465911) on Wednesday September 15, 2010 @10:06PM (#33595990) Journal

      And here thought that fraud and false advertising was illegal in this country. If the Feds go for this then they're not doing their jobs.

      I'm propose a new ad campaign along the lines of "Got Milk!?". In this case it would be "Get fruct!!!!"

    • Re:What the hell? (Score:4, Insightful)

      by sribe (304414) on Wednesday September 15, 2010 @10:42PM (#33596182)

      What's in a name? High-fructose corn syrup by any other name would taste as sweet ... and still make your cancer cells multiply.

      All-natural agave syrup anyone??? Seriously, it boggles the mind that people who are suspicious of high-fructose syrup refined from corn embrace the new fad, high-fructose syrup refined from cactus, because some marketer slapped a "natural" label on it...

    • Re:What the hell? (Score:4, Informative)

      by Rick17JJ (744063) on Wednesday September 15, 2010 @11:40PM (#33596498)

      This is much like the news from earlier this year about Aspartame being renamed as AminoSweet, by its manufacturer Ajinomoto. There has been a growing awareness of the dangers of Aspartame, so renaming their product is presumably an attempt to confuse the public.

      So now the same thing is being done by renaming high fructose corn syrup as "corn sugar," also presumably because of its bad reputation. I will be sure to watch for either of those new names when shopping, so that I can avoid products that contain either "corn sugar" or AminoSweet.

      Here are a couple of articles about the renaming a Aspartame as AminoSweet:

    • Re:What the hell? (Score:4, Interesting)

      by erroneus (253617) on Thursday September 16, 2010 @02:11AM (#33597066) Homepage

      Here's what I think I know about HFCS:

      The human body is not geared to consume it and results in stress and even damage to internal organs.

      That's about all I think I know. I have heard nothing about making cancer cells multiply. When you say this, do you mean to say that it causes cancer cells to increase their rate of growth over control groups without HFCS present? Rather than implying, I would rather see such statements made clearly. Also, while I am not doubting, do you have any references to cite?

      I think what we are seeing is a similar sort of public rejection that was witnessed with "Nutrasweet." When people learned the harm it could do, they started avoiding anything with Nutrasweet on the label. So what was the industry's response? They took it off the label... not out of the products though. It's still in there. Look for "aspartame" in the ingredients.

      And it's not like there isn't a better alternative. There is in sweetleaf. It's just that the various industries like making money the way they are -- especially the corn farmers.

  • Um, no. (Score:5, Insightful)

    by jra (5600) on Wednesday September 15, 2010 @07:00PM (#33594474)

    When manufacturers start *printing "No HFCS!" on packaging*, your ship has pretty much sailed, folks.

  • So.... (Score:5, Insightful)

    by quantumghost (1052586) on Wednesday September 15, 2010 @07:00PM (#33594478) Journal
    ...can we start calling cigarettes, "All natural inhaled plant extracts"?
  • by peacefinder (469349) <alan.dewittNO@SPAMgmail.com> on Wednesday September 15, 2010 @07:01PM (#33594490) Journal

    What's in a name? that which we call an industrial chemical
    By any other name would taste as sweet;
    So HFCS would, were it not HFCS call'd,
    Retain that cloying mouthfeel which it owes
    Without that title. HFCS, doff thy name;
    And for that name, which is no part of thee,
    Take all my pancreas.

  • by w00tsauce (1482311) on Wednesday September 15, 2010 @07:06PM (#33594522)
    Kinda off topic, but is anyone else enjoying the "real-sugar" sodas that are in supermarkets? Man so delicious, I stocked up on it. I wish this was sold all the time.
    • Re:Real sugar soda (Score:5, Informative)

      by ScrewMaster (602015) * on Wednesday September 15, 2010 @07:18PM (#33594638)

      Kinda off topic, but is anyone else enjoying the "real-sugar" sodas that are in supermarkets? Man so delicious, I stocked up on it. I wish this was sold all the time.

      Very much on-topic. I grew up on Coca Cola as a kid long before the switch to corn syrup, and I don't care what anyone says, high-fructose corn syrup is not the same as cane sugar. There was nothing quite like a tall glass bottle of Coke, ice-cold, on a hot summer's day. So yes, I have tried the "real-sugar" sodas (just for old time's sake) and yeah, it was good. Sad to say, thanks to the switch to corn-based sweetener, Coca Cola hasn't been "it" for some time now.

  • Not the first time (Score:5, Informative)

    by jothar hillpeople (1789504) on Wednesday September 15, 2010 @07:09PM (#33594548)
    ...and won't be the last. "Confectioners' glaze" (common candy coating) sounds so much better than "lac bug secretion". "Gelatin" sounds so much better than "pig skin extract". "Carmine" (used for red coloring) sounds better than "cochineal insect secretion".
  • by Dracos (107777) on Wednesday September 15, 2010 @07:17PM (#33594626)

    Still makes us all fat.

  • by rootrot (103518) on Wednesday September 15, 2010 @07:24PM (#33594688)

    In response to [successful] bad press, the HFCS crowd is pushing for the rebranding the horrid syrup as "corn sugar". A waste of time and money, I wager, in the end. Ignoring the fact that it is reasonably well established that HFCS is not good for you, it tastes like crap. Compare yellow-capped Coke (yellow=kosher) with the "regular" sold in the US...there is no comparison (inexplicably, Coke only inflicts HFCS on the US market).

    PETA recently attempted the same campaign to rebrand FISH as SEA KITTENS [peta.org]...apparently they felt that people wouldn't be so willing to eat something with a cuddly persona. Completely backfired with me...I had never thought of it before, but have you tried Kitten & Chips??? A new personal favorite. Kitten, the other, other white meat.

    Who knows, maybe kitten tastes better in a nice HFCS glaze...

  • Name already taken? (Score:5, Informative)

    by Qubit (100461) on Wednesday September 15, 2010 @07:37PM (#33594840) Homepage Journal

    Per Amazon [amazon.com]:

    Corn Sugar is the common name for dextrose.

    and per Wise Geek [wisegeek.com]

    Corn sugar is a natural sweetener that is made utilizing starch that is extracted from kernels of corn. The extracted cornstarch is then refined to create a solid sugar or to make another popular sweetening agent known as corn syrup...

    The process for making corn sugar begins with the removal of starchy elements from the corn. The extracted elements are actually glucose, although the refining process will transform them into another form of sugar known as dextrose. With the production of syrup, the corn sugar becomes a high fructose corn syrup...

    It sounds like "corn sugar" is already used to refer to a separate product. If they don't want to continue using "HFCS," then come up with another word, the same way they did with "Tilapia."

    But I think they're shooting themselves in the foot. I mean, are they trying to give ammunition to the healthier foods? First, the other projects can continue to claim that they don't contain HFCS, and they can also make fun of the other brands for trying to hide what's in their foods.

    I mean, it's going to be like a fucking field day for the health foods.

  • by MikeV (7307) on Wednesday September 15, 2010 @07:51PM (#33594984)

    The Texas Rancher's Association has applied to their board of regents in hopes of changing the name of "Cow Patties" to "Cow Flowers" in hopes that people will think their bovine droppings smells good. No input yet from the manure retail industry but word is they're gearing up to put pictures of flowers on their bags to help enhance the new aroma.

  • Dear Neckbeards (Score:4, Insightful)

    by anarkhos (209172) on Wednesday September 15, 2010 @07:53PM (#33594994)

    It's not the HFCS, it's your ass, in that chair, 12 hours a day

  • by Lost Penguin (636359) on Wednesday September 15, 2010 @08:10PM (#33595158) Homepage
    Unicorn sweetener.
  • by Trip6 (1184883) on Wednesday September 15, 2010 @08:10PM (#33595160)

    The government is paying farmers to make a product that is killing the populace. And they are borrowing the money from China to do it. What's wrong with THIS picture?

    • by flanders123 (871781) on Wednesday September 15, 2010 @09:31PM (#33595776)
      You are forgetting about the other "great" corn product: Ethanol. Here we have a fuel that takes 29 percent [cbsnews.com] more fossil fuel energy to produce than the end product generates. Do you think the harvesters and grain trucks run on ethanol?

      Also, it doesn't make sense for consumers. My family rents land to farmers. All have ethanol-compatible pickups, but won't fill up with ethanol. Why? Because the mileage they get is so horrible, that the non-competitive price doesn't make sense. But they love the corn prices and subsities though!

      What a joke.
    • by Jon Abbott (723) on Wednesday September 15, 2010 @11:30PM (#33596432) Homepage

      What I wonder is if "Universal Health Care" (which only provides for 94% of the country) would even be necessary if we didn't have corn subsidies which have made so many people obese and unhealthy. Seems like we are paying twice for a reality that shouldn't have happened in the first place.

      • by Dr_Barnowl (709838) on Thursday September 16, 2010 @04:16AM (#33597474)

        You still need the healthcare. If you don't die of one thing, you'll die of another.

        You might be much better able to PAY for the healthcare - obesity and its accompanying diseases occur in relatively young people. Here in the UK where our healthcare is universal, we actually have people arguing that we should be more widely offering stomach stapling surgery, especially for younger recipients, because the benefits outweigh the costs - what the state pays in surgical costs will be more than made up for by the patient getting thinner, getting back to work, and paying their taxes again.

        I was recently watching a documentary on wartime rationing - as a nation we had never been fed better. Our kids were taller and stronger than they ever had been, at a time of adversity and privation, because we were actually educated on what was good to eat - not so we could get thinner, but so we could be strong enough to carry on even though our supplies were limited. We grew vegetables. We ATE the vegetables.

    • by NetNed (955141) on Thursday September 16, 2010 @12:02AM (#33596598)
      I had to scroll this far to see this comment? Mod up parent.

      The only reason there is cheap high fructose corn syrup is because the massive corn subsides make the process cheap and profitable. If there were none, sweetener would be pure sugar from beats or cane. Falsely cheap corn because of subsidies causes uses for it that would normally not be economical nor profitable.
  • Hello Reddy Kilowatt (Score:5, Interesting)

    by Cornwallis (1188489) on Wednesday September 15, 2010 @08:18PM (#33595222)

    This reminds me of when the Nuclear Power Industry, specifically Detroit Edison, referred to radiation as "Sunshine Units" at their cuddly exhibit at the Michigan State Fair back in the early 60s.

  • by h4rr4r (612664) on Wednesday September 15, 2010 @08:19PM (#33595236)

    Corn-Sugar is already in use, it means dextrose. Ask anyone who homebrews.

  • Give them that... (Score:3, Interesting)

    by gmuslera (3436) on Wednesday September 15, 2010 @08:22PM (#33595262) Homepage Journal
    ... but force every product containing it to show cigarette-like warning labels [tobaccolabels.ca]
  • by Anonymous Coward on Wednesday September 15, 2010 @09:51PM (#33595910)

    Believe it or not people are not that stupid when it comes to labels. You could call it unicorn spit and after a lag period the same baggage and public reaction will eventually be restored.

    It happened with trans fats where manufacturers would just adjust the serving size such that each serving contained less than .5 grams just to get away with legally claiming their product contained 0g trans fat. How the govt allowed such rank nonsense to occur in the first place is beyond comphrension.. At the end of the day it didn't matter.

    The end result was that the "*0g trans fat" advertisement became meaningless and people started looking for the word "partially hydrogenated" in the ingredients to make their purchasing decision.

  • by Doc Ruby (173196) on Wednesday September 15, 2010 @11:25PM (#33596392) Homepage Journal

    Sometime in the future, the corn syrup industry (which includes the entire beverage industry, and much of the food industry) is going to see revealed the evidence that its scientists and execs all knew that their corn syrup products were increasing people's cancer, diabetes and other disease rates, and was habit forming. Even as they worked to cover up those evil facts with cheerful, healthy marketing. Exactly like the tobacco industry. Then there'll be hell to pay.

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