samzenpus from the bene-gesserit-tricks dept.
Hugh Pickens writes "The Telegraph reports that scientists have found that if you want to get someone to do something, ask them in their right ear. Known as the 'right ear advantage,' scientists believe it is because information received through the right ear is processed by the left hand side of the brain which is more logical and better at deciphering verbal information than the right side of the brain. 'Talk into the right ear you send your words into a slightly more amenable part of the brain,' say researchers. The team, led by Dr. Luca Tommasi and Daniele Marzoli from the University of Chieti in central Italy, observed the behavior of hundreds of people in three nightclubs across the city where they intentionally addressed 176 people in either their right or their left ear when asking for a cigarette. They obtained significantly more cigarettes when they made their request in a person's right ear compared with their left. 'These results seem to be consistent with the hypothesized specialization of right and left hemispheres,' say researchers. 'We can also see this tendency when people use the phone, most will naturally hold it to their right ear.'"
"Text processing has made it possible to right-justify any idea, even
one which cannot be justified on any other grounds."
-- J. Finnegan, USC.