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Submission + - Bill Gates & Twitter founders put 'meatless' meat to the test. (today.com)

assertation writes: Bill Gates and the founders of Twitter are betting millions that meat lovers will embrace a new plant-based product that mimics the taste of chicken and beef.

Meat substitutes have had a hard time making it to the dinner tables of Americans over the years, but the tech giants believe these newest products will pass the "tastes like chicken" test. Gates has met several times with Ethan Brown, whose product, Beyond Meat, is a mash-up of proteins from peas and plants. Just don't call it "fake" meat.

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Bill Gates & Twitter founders put 'meatless' meat to the test.

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