The Space Needle promotion is simple: Space Needle, space trip, 50th anniversary of an iconic tourist attraction. The other one’s a bit trickier. The sponsors are sending a DBA into space. Why? And why put them through five weeks of quizzes and technical challenges presented within B-movie-looking videos involving rubber Martians, small dogs, alien body parts and one of their own acting very strangely?
Well, as any developer knows, DBA stands for Don’t Bother Asking."