donniebaseball23 writes: Research firm Interpret has released its new report, “Games and Girls: Video Gaming’s Ignored Audience”, which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing. Women represent 50% of the market and their usage of HD consoles like Xbox 360 and PS3 is rising. "It remains to be seen whether developers and marketers will effectively invest in understanding and exploiting the undertapped female gaming market," said Courtney Johnson, analyst for Intrepret.
The only possible interpretation of any research whatever in the `social
sciences' is: some do, some don't.
-- Ernest Rutherford