Scientific Reports will publish original research papers of interest to specialists within a given field in the natural sciences. It will not set a threshold of perceived importance for the papers that it publishes; rather, Scientific Reports will publish all papers that are judged to be technically valid and original. To enable the community to evaluate the importance of papers post-peer review, the Scientific Reports website will include most-downloaded, most-emailed, and most-blogged lists. All research papers will benefit from rapid peer review and publication, and will be deposited in PubMed Central.
Perhaps readers may find it ironic that PLoS ONE, first dismissed by Nature as an "online database" "relying on bulk, cheap publishing of lower quality papers to subsidize its handful of high-quality flagship journals" seems to be setting the standards for "a new era in publishing".