arcticstoat writes: Following weeks of rumours, AMD has now officially announced that it plans to axe the ATI brand on its graphics products. The processor maker says the decision to drop the 25-year-old brand was made after polling a large collection of "graphics-processor-aware consumers" in seven different countries, to ensure it had "permission" to dismiss it. According to AMD, the research revealed that a 'combination of AMD and Radeon actually proved to be a stronger combination than ATI and Radeon in the minds of processor-aware consumers, by a statistically significant amount.' Existing graphics products will retain the ATI brand, but new graphics chips such as the forthcoming Radeon HD 6000-series will now be branded with a new AMD Radeon logo. The same also goes for new Fire Pro products. Not only that, but several other brands also on the way out, including Sempron, Athlon Turion and Phenom, as well as AMD's Game and Live programmes. The idea is that future AMD-based systems will feature just a single AMD Vision logo.