__roo writes "Many Americans get riled up about creationists and climate change deniers, but lap up the quasi-religious snake oil at Whole Foods. It's all pseudoscience — so why are some kinds of pseudoscience more equal than others? That's the question the author of this article tackles: 'From the probiotics aisle to the vaguely ridiculous Organic Integrity outreach effort ... Whole Foods has all the ingredients necessary to give Richard Dawkins nightmares. ... The homeopathy section has plenty of Latin words and mathematical terms, but many of its remedies are so diluted that, statistically speaking, they may not contain a single molecule of the substance they purport to deliver.' He points out his local Whole Foods' clientele shop at a place where a significant portion of the product being sold is based on simple pseudoscience. So, why do many of us perceive Whole Foods and the Creation Museum so differently?"