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Earth The Almighty Buck Science

MasterCard Transactions To Be Mined For CO2 Data 124

seamus1abshere writes "In the latest twist from Big Data, MasterCard and Brighter Planet today announced that cardholder transaction data will be mined for clues about CO2 emissions. Initial coverage will be of flights, car rentals, hotels and other purchases for which the credit card company stores extra metadata. Interestingly, the science behind the offering is all open source."
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MasterCard Transactions To Be Mined For CO2 Data

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If you push the "extra ice" button on the soft drink vending machine, you won't get any ice. If you push the "no ice" button, you'll get ice, but no cup.

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