A new company, True#, is seeking to bring extensive semantic context to numbers to give them obvious meanings just as certain words have obvious meanings to most readers. "Most of us can probably recognize 3.14159 and the conceptual baggage it carries, but how many of us would recognize 58.44? (That's a mole of sodium chloride, in grams, for the curious.) And the response that would work for words — look it up — doesn't work so conveniently for numbers. Only one of the top-10 hits in Google refers to salt, and Bing fails entirely (though it does offer 'Women's Sexy Mini Skirts by VENUS'). Clearly, we haven't figured out how to make the Web work for numbers in the same way it does for words."