Hugh Pickens DOT Com writes: ABC News reports that General Mills has ended the use of genetically modified ingredients in Cheerios, its flagship breakfast food and has been manufacturing its original-flavor Cheerios without GMOs for the past several weeks in response to consumer demand. Original Cheerios will now be labeled as "Not Made With Genetically Modified Ingredients," although that it is not an official certification. "We were able to do this with original Cheerios because the main ingredients are oats," says Mike Siemienas, noting that there are no genetically modified oats. The company is primarily switching the cornstarch and sugar to make the original Cheerios free of GMOs. Green America has been targeting Cheerios for the past year to raise the profile of the anti-GMO movement. "This is a big deal," says Green America's Todd Larsen. "Cheerios is an iconic brand and one of the leading breakfast cereals in the US. We don't know of any other example of such a major brand of packaged food, eaten by so many Americans, going from being GMO to non-GMO." For its part General Mills says that it was never about pressure. "It’s not about safety. Biotech seeds, also known as genetically modified seeds, have been approved by global food safety agencies and widely used by farmers in global food crops for almost 20 years," writes GM Spokesman Tom Forsythe. "Cheerios isn’t changing. It’s still the One and Only."
"And do you think (fop that I am) that I could be the Scarlet Pumpernickel?"
-- Looney Tunes, The Scarlet Pumpernickel (1950, Chuck Jones)