writes "With BlackBerry 10 announcement around the corner, there is a lot of pressure on RIM's CEO to provide a 'Steve Jobs Moment'. However given BlackBerry's 1.1% percent market share compared to the 92% shared between rivals Android and iOS, it's a long road back. To add to the struggle, no other first-generation smartphone leader has been able to pull off this kind of rebirth. Palm and Symbian are dead and Microsoft is struggling. But, as one mobile analyst explains, RIM has a chance to carve out its own market with tomorrow's launch of BlackBerry 10 given that they get a few things right."