waderoush writes: "When you read a comic book or graphic novel on your tablet device, you're usually looking at a static reproduction of a print page, not a 'born digital' creation with serious interactivity. Madefire, a new startup in Emeryville, CA, is working to change that with the release today of its new iPad reader and comic-book authoring tool. Featuring seven original titles at launch — including one from Watchmen creator Dave Gibbons — the Madefire platform largely abandons traditional panel layouts in favor of 'sequences' in which the action progresses through the addition of image layers, as well as sound effects and music. 'We want to make people look at the fabric of storytelling—left to right, top to bottom—and break that fabric,' says Madefire founder Ben Wolstenholme. The company is also avoiding well-known superhero titles in favor of new characters and storylines. 'This century needs its new creations and its new myths and legacies,' says chief creative officer Liam Sharp, a veteran of X-Men, Spider-Man, Spawn, and other well-known traditional series."