Eraesr writes "Chief Executive Officer, Founder and Technical Director Tim Sweeney presented the company’s award-winning Unreal Engine 3 (UE3) technology running fully inside an Adobe Flash-based environment during a keynote at Adobe MAX 2011." Link to Original Source
Business is a good game -- lots of competition and minimum of rules.
You keep score with money.
-- Nolan Bushnell, founder of Atari