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Submission Facing Writer Mutiny over PepsiCo-> 2

History's Coming To writes: Several writers for the collective have Publicly resigned from the site, and many more have voiced concerns over parent company Seed's decision to include a paid blog under the nutrition category from PepsiCo. The blog is written by PepsiCo food scientists, detailing their work. The UK's Guardian newspaper has picked up on the story, and includes a letter from Seed editor Adam Bly which covers the company's rationale. Troy McClure has been quoted as saying "Now, turn to the next problem. If you have three Pepsis and drink one, how much more refreshed are you? You, the redhead in the Chicago school system?".
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How come everyone's going so slow if it's called rush hour?