vikingpower writes "Today, at 14:00 Western European Time (9:00 am Eastern), Professor Mark Post of Maastricht University (the Netherlands) will present a world first: he will cook and serve a burger made from Cultured Beef in front of an invited audience in London. The event will include a brief explanation of the science behind the burger. You can watch the event live, online. The project's fact sheet is to be found here (pdf)." The BBC is reporting that Sergey Brin is the mystery backer behind the project.